Ad Tech: Page 171
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Study: Mobile video presents several challenges for marketers
The biggest difficulty is developing compelling creative for smartphone video ads.
By Robert Williams • June 26, 2017 -
Google Home 6x more likely than Amazon Alexa to answer questions
Researchers at 360i asked both devices 3,000 questions and found that Google’s search capability was unmatched in finding information.
By Robert Williams • June 26, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
YouTube cues up in-app messaging, sharing
A series of new features introduced at VidCon last week give creators new ways to drive engagement.
By Robert Williams • June 26, 2017 -
Google will stop scanning Gmail for ad targeting
The change comes as the tech giant looks to clear up any confusion with privacy-minded enterprise customers.
By David Kirkpatrick • June 26, 2017 -
Sponsored by IBM
Chat: the gaping hole in your social media strategy (Part 3)
Messaging platforms are rapidly evolving. IBM Watson Chat Bot and Predictive Analytics in Action can help marketers engage successfully with their customers through mobile and social channels.
June 26, 2017 -
Outbrain cuts staff, pivots strategy as chatbot initiative stalls
Programmatic ad sales will now be a focus for the content recommendation company as it lays off 4% of its workforce.
By David Kirkpatrick • June 26, 2017 -
Deep Dive
Can digital and TV data crunchers ever find a common language?
A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.
By Chantal Tode • June 26, 2017 -
Opinion
5 best practices for effective vertical video
Vertical videos require bite-sized, platform-specific content, according to Matt Wickersham of Cheetah Mobile.
By Matt Wickersham • June 23, 2017 -
Nielsen extends deal for YouTube mobile app
Nielsen’s Digital Ad Ratings will now also show reach, frequency and gross rating data of the video-streaming service across all devices.
By Robert Williams • June 23, 2017 -
Moda Operandi debuts one-step checkout on Instagram via Amazon Pay
The luxury fashion retailer is the first to offer one-step checkout for items on Instagram.
By Robert Williams • June 23, 2017 -
Sony Pictures puts 3-D Spider-Man in user videos
Holo, a new app, adds augmented reality holograms to video recordings and already has a number of partnerships.
By Robert Williams • June 23, 2017 -
Periscope creates revenue-sharing program for live streamers
Super Hearts is the platform's first paid virtual gift product that helps creators monetize content.
By Robert Williams • June 22, 2017 -
Twitter's ad outlook improves
Cleveland Research said marketers gave their "best relative feedback" on Twitter in more than two years.
By Robert Williams • June 22, 2017 -
Intel dives into multi-year Olympics deal with VR, emerging tech
Events will get a more immersive perspective with first-ever live VR broadcasts, as well as AI analytics, drones and 5G services.
By David Kirkpatrick • June 22, 2017 -
Unilever, WPP invest $15M in digital ad creative platform
The CPG giant and agency holding company are partnering to use Celtra’s technology across Unilever’s global marketing organization.
By David Kirkpatrick • June 22, 2017 -
Sponsored by IBM
Chat: the gaping hole in your social media strategy (Part 2)
Messaging platforms are rapidly evolving. Taking steps towards integrating chat and messaging helps ensure your company is on top of the trend.
June 22, 2017 -
Opinion
Deconstructing unit economics of paid user acquisition
A great app, proper budget and careful monitoring can drive user acquisition, writes Pollen Velocity Capital CEO Martin Macmillan.
By Martin Macmillan • June 22, 2017 -
Opinion
3 reasons marketers should test engagement hubs this back-to-school season
Engagement hubs encourage sustained loyalty while also providing brands with deeper insights into their customers, writes HelloWorld's Senior Director of Strategy and Insights Meghan Holmes.
By Meghan Holmes • June 22, 2017 -
Comcast unveils blockchain-based TV ad tech
The Blockchain Insights Platform is a collaboration between Comcast's Advanced Advertising Group and a coalition including NBCUniversal, Disney and Cox Communications.
By David Kirkpatrick • June 21, 2017 -
Ikea looks to build better furniture-trial app with Apple's ARKit
The Swedish home furnishings giant's current app for seeing how products might look in a room has low ratings.
By Robert Williams • June 21, 2017 -
Study: Information-based personalization outperforms cosmetic optimization
The research from Qubit, assured by PwC, is based on more than two billion e-commerce user journeys and 120 million purchases.
By David Kirkpatrick • June 21, 2017 -
Deep Dive
Smartphone cameras' marketing potential comes into focus
Building cameras into a marketing strategy could help brands make themselves more relevant to consumers.
By Natalie Black (Koltun) • June 21, 2017 -
Time Warner signs $100M deal for Snapchat shows, ads
Snap's stocks jumped 3% after the announcement of the partnership, which promises up to 10 mobile-first shows a year.
By Robert Williams • June 20, 2017 -
Mobile defies slower pace of ad growth
While overall ad spend is expected to slow this year, Zenith and Magna paint a very different picture for mobile.
By Robert Williams • June 20, 2017 -
Mars adds 2 digital execs to accelerate transformation, e-commerce business
Newly-appointed Chief Digital Officer Sandeep Dadlani will succeed the brand's CIO, while Marriott veteran George Corbin signs on as chief digital demand officer.
By David Kirkpatrick , Peter Adams • June 20, 2017
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