Ad Tech: Page 172
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Mobile defies slower pace of ad growth
While overall ad spend is expected to slow this year, Zenith and Magna paint a very different picture for mobile.
By Robert Williams • June 20, 2017 -
Mars adds 2 digital execs to accelerate transformation, e-commerce business
Newly-appointed Chief Digital Officer Sandeep Dadlani will succeed the brand's CIO, while Marriott veteran George Corbin signs on as chief digital demand officer.
By David Kirkpatrick , Peter Adams • June 20, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Sponsored by IBM
Chat: the gaping hole in your social media strategy (Part 1)
Messaging platforms are rapidly evolving. Here's the first step to creating a developed plan that ensures your company is on top of the trend.
June 20, 2017 -
YouTube heatmaps give clearer view into VR, 360-degree video analytics
A cutting-edge metric now available on videos with more than 1,000 views provides better insights into what exactly the user is looking at.
By David Kirkpatrick • June 19, 2017 -
Samsung offers Bixby voice assistant preview for US mobile users
Galaxy S8 and S8+ smartphones can test the technology.
By Robert Williams • June 19, 2017 -
Will Amazon use mobile to limit showrooming, checkout aisles at Whole Foods?
A patent recently awarded to the e-commerce giant would prevent in-store shoppers from using a store's WiFi to compare prices.
By Robert Williams • June 19, 2017 -
Forrester: Traditional retail on pace to beat digital in customer experience
The findings explain, in part, why Walmart is scooping up online retailers and Amazon is making a major foray into physical retail via Whole Foods.
By David Kirkpatrick • June 19, 2017 -
Deep Dive
Mobile marketers take on multi-touch attribution's challenges of politics, culture and data
Leaping the hurdles associated with properly crediting media across channels will require a top-down approach.
By Ken Magill • June 19, 2017 -
HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations
The discount booking app's campaign is its first out-of-home push in the city.
By Robert Williams • June 16, 2017 -
Musical.ly adds original programming from NBC, Viacom, Hearst
The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience.
By Robert Williams • June 16, 2017 -
Twitter rolls out major redesign
The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers.
By Robert Williams • June 16, 2017 -
Study: Apple update increases app ratings by 15%
With the iOS 10.3 update, the process for rating an app was reduced to just one click.
By Robert Williams • June 15, 2017 -
Pinterest enlists Nielsen, Acxiom to boost marketing metrics
The aspirational photo network continues its evolution into a more robust marketing platform.
By Robert Williams • June 15, 2017 -
Instagram tests tag for identifying, tracking sponsored posts
Is a bigger role for Instagram in brokering partnerships between influencers and brands next?
By Robert Williams • June 15, 2017 -
Walmart updates app for fast store credit access
The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores.
By Robert Williams • June 15, 2017 -
IAB: Digital ad revenue grows 23% year-over-year
U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.
By David Kirkpatrick • June 15, 2017 -
Toyota accelerates into cognitive ads for smarter personalization
Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience.
By David Kirkpatrick • June 15, 2017 -
Kantar Media: Ad block users skew heavily young, male
Those aged 18-to-24 are 109% more likely to have the technology enabled than the average user, according to new research.
By David Kirkpatrick • June 15, 2017 -
GSMA: There are now 5B mobile subscribers globally
And there is no sign of a slowdown.
By Justine Brown • June 14, 2017 -
Google boosts local reviews with more levels, rewards
The search giant revamped its Local Guides platform to give people greater incentives to update Google Maps.
By Robert Williams • June 14, 2017 -
Twitter's branded chatbots get action-driven upgrade
The move lets businesses add and customize call-to-action buttons in Direct Messages.
By Robert Williams • June 14, 2017 -
Facebook unveils tools to target 'valuable' users
The social network enlists machine learning to target users who are more likely to take action after interacting with an ad.
By Robert Williams • June 13, 2017 -
Hyatt considers providing guests with in-room personal digital assistants
The company is looking to expand in-room guest services beyond OTT streaming to include personal assistant tech in rooms.
By David Kirkpatrick • June 12, 2017 -
Opinion
Why marketers shouldn't tune out podcast advertising
Brands are hesitant to tap the channel due to a gray area around users that new research tries to fill in, writes Stuart Last, COO of audioBoom.
By Stuart Last • June 12, 2017 -
Facebook unlocks ad space in 'related articles' section
In a move designed to boost revenue for publishers, the social network is adding a new mobile ad format.
By Robert Williams • June 9, 2017
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