How mobile is changing back-to-school

Gen Z students and millennial parents comprise much of the back-to-school market and having, or not having, a mobile strategy could make or break the season.

By Cara Salpini • Aug. 1, 2017

Pinterest prioritizes mobile with upgraded search and Lens

The image-collecting service gets 85% of search requests from mobile devices.

By Robert Williams • Aug. 1, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

New AI interfaces from Avis, Kia are sales driven

Avis Car Rental is rolling out a Google Assistant reservation action and Kia Motors announced an Amazon Alexa marketing skill.

By David Kirkpatrick • Aug. 1, 2017

Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad

The cable network is using an immersive homepage experience to drive adoption of its VR mobile app. 

By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017

Spanish winemaker uncorks NFC-powered contest to engage consumers

A promotion urges shoppers to tap wine bottles with their smartphones for a chance to win multiple prizes. 

By Paul Conley • Aug. 1, 2017

Twitter tests $99 monthly tweet promotions

For the monthly fee, an advertiser lets Twitter choose which tweets to promote.

By Robert Williams • July 31, 2017

Starbucks' mobile ordering reaches 9% of transactions

The coffee chain plans to add a guest checkout feature to its app in early 2018.

By Robert Williams • July 31, 2017

Forrester: Consumers are adept at avoiding ads

Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study. 

By David Kirkpatrick • July 31, 2017

Why quick-service restaurants are putting in-store tech on the menu

From digital menu boards and ordering kiosks to branded drive-thru robots, chains are serving up more engaging tools in their brick-and-mortar locations than ever before.

By Natalie Black (Koltun) • July 31, 2017

Facebook Messenger update enhances chatbot engagement, interactivity

Messenger 2.1 adds new call-to-action buttons and better natural language processing. 

By Robert Williams • July 28, 2017

Twitter's Q2 ad revenue drops 8% as US users fly away

Competing for advertising dollars is only going to get tougher for the platform if users aren't engaged. 

By Chantal Tode • July 27, 2017

Forrester: Self-driving cars will be a marketing boon

The advent of autonomous cars is an opportunity for marketing and advertising on a number of fronts.

By David Kirkpatrick • July 27, 2017

'Game of Thrones' reaches 45M people with Snapchat lens

HBO bought a sponsored selfie lens that transformed Snapchatters into blue-eyed ice zombies.

By Robert Williams • July 26, 2017

Lyft's 'Taco Mode' brings riders to nearby Taco Bell

The new partnership lets late-night riders request a stop at a drive-through window.

By Robert Williams • July 26, 2017

Report: Facebook to enter crowded smart speaker market

A rumored touchscreen device might just be the tip of the hardware iceberg for the social media giant, according to Business Insider.

By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017

Twitter's crackdown on trolls is 10x bigger than a year ago

The social media platform says it now suspends thousands of abusive accounts every day.

By Robert Williams • July 25, 2017

Apple spotlights 3 flaws in tracking app downloads

The company isn't planning to give full access to its customer data, but it's willing to work with third-party measurement companies to help app developers.

By Robert Williams • July 25, 2017

3 big opportunities for e-commerce marketers in 2017

Progressive profiling, machine learning and local search are creative tactics available to e-commerce marketers looking to stand out, writes Daniel Brzezinski, COO of GetResponse.

By Daniel Brzezinski • July 25, 2017

Modiface eye-tracking app increases Smashbox conversions by 27%

The company behind several brands' virtual makeup apps is now using eye-tracking to give marketers consumer experience insights.

By Dan O'Shea • July 24, 2017

WhatsApp builds out business team to boost revenue

The Facebook-owned company shunned third-party ads in its early days, but is gradually warming to the idea in the face of zero profitability.

By Robert Williams • July 24, 2017

Snap hires software protection team from Swiss startup

As Instagram continues to copy its features, Snap is beefing up its security and encryption expertise.

By Robert Williams • July 24, 2017

Arcadia Group brands reportedly enabling in-store mobile ordering

More than 1,400 stores across the company's seven brands have been outfitted with iPads enabled with mobile ordering capabilities.  

By Dan O'Shea • July 24, 2017

Unilever trims agency fees, but media spending is expected to rise

The second half of 2017 will have around 60% of the CPG giant's new product launches. 

By David Kirkpatrick • July 24, 2017

How to prepare for iPhone's fast-approaching iOS 11 update

The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.  

By Kayla Matthews • July 24, 2017

Report: Google steps up fight against fraud, and its findings are alarming

Even after ads were temporarily shut off, inventory was still available on exchanges. 

By David Kirkpatrick , Peter Adams • July 24, 2017