VR evolves with live streaming, interactive movie ad

Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.

By David Kirkpatrick • July 13, 2017

eMarketer: Targeted TV spending will grow 65.8% this year

Programmatic and targeted ads, two popular digital approaches, are on the rise for TV, but still remain a small portion of overall spend.     

By David Kirkpatrick • July 13, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Finish Line sees 49x sales lift with broad Facebook audience targeting

A campaign from the retailer used the platform's new targeting option for dynamic ads to achieve impressive sales results, along with a 9.5x return-on-ad-spend.

By David Kirkpatrick • July 13, 2017

Content-hungry consumers can tolerate a side dish of ads

Today's consumers hate being inconvenienced, putting the onus on marketers to craft relevant, non-intrusive and helpful experiences, writes CEO of Main Path Marketing Andrew Lovasz. 

By Andrew Lovasz • July 13, 2017

Study: Apple's Siri lost 15% of users in the past year

Amazon's Alexa soared fourfold to 2.6 million users at the end of the May from 800,000 a year earlier.

By Robert Williams • July 12, 2017

Bank says it was wrong about Snapchat's ability to innovate ad product

The lead banker for Snap's IPO said it miscalculated the level of improvement in monetizing users this year.

By Robert Williams • July 12, 2017

CMO Council: Most marketers struggle with localizing campaigns

A study found marketers aren't taking a localized approach to content from the start, even as consumers demand greater customization. 

By David Kirkpatrick • July 12, 2017

Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts

Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy. 

By David Kirkpatrick • July 12, 2017

Disney Accelerator's 2017 class spotlights emerging tech

Of the 11 startups included in the program, many showcase underlying technology that's highly relevant to marketers and media companies. 

By David Kirkpatrick • July 12, 2017

Walmart leans on machine learning across all channels

The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.

By Dan O'Shea • July 11, 2017

Report: Apple's iTunes loses market share for movie downloads

The tech company's sales and rentals have grown, but aren't keeping pace with other services.

By Robert Williams • July 11, 2017

Study: Native ads are soaring as programmatic suffers

New MediaRadar research found the number of native ad buyers increased 74% over the last year, while programmatic was down in Q1. 

By David Kirkpatrick • July 11, 2017

Acura drives AR engagement with interactive Facebook Live race

Viewers played the role of pit crew by using reaction emojis to reveal shortcuts and clear obstacles on the virtual race course.

By David Kirkpatrick • July 11, 2017

Automating the mixed-media model improves accountability

As marketing budgets have soared, so has the need for accountability — something that comes as no surprise for direct response marketers, writes Hawthorne CEO Jessica Hawthorne-Castro.

By Jessica Hawthorne-Castro • July 11, 2017

IAB updates viewability specifications for in-app ads

The new standards will give marketers more details about viewability, audio and ad load times.

By Robert Williams • July 10, 2017

Political campaigns leverage mobile tech to better target voters

Tools like geofencing and geolocation are used to reach audiences beyond partisan rallies, mailings, phone calls and door knocking.

By Robert Williams • July 10, 2017

IBM names CMO for Watson division

Michael Mendenhall assumed the chief marketer title for the artificial intelligence brand as competition in the space heats up. 

By David Kirkpatrick • July 10, 2017

The evolution of third-party data

Real-time "signals" specific to an individual could replace audience segments in the future, writes LiveRamp's Luke McGuinness. 

By Luke McGuinness • July 10, 2017

Legal AR/VR pitfalls marketers should avoid, according to law experts

From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands. 

By Laura Klepacki • July 10, 2017

SoundCloud cuts 40% of staff, shutters two offices

The music streaming service fired 173 workers as it seeks a path to profitability.

By Robert Williams • July 7, 2017

West Elm taps AI, Pinterest images for product recommendations

The tool aims to give customers an easy way to shop using Pinterest images as inspiration.

By Dan O'Shea • July 7, 2017

Report: Facebook, Twitter, Snap seek World Cup clips from Fox

Social media companies have reportedly offered 21st Century Fox tens of millions of dollars to show video clips from the soccer tournament.

By Robert Williams • July 7, 2017

Toyota soups up OOH media effectiveness in omnichannel pilot

Vistar Media's solution pinpoints where and when to place media with a higher potential of reaching in-market consumers.   

By David Kirkpatrick • July 7, 2017

KFC installs goofy robot Col. Sanders to take drive-thru orders

In honor of National Fried Chicken Day, an AI-powered animatronic of the iconic brand mascot engaged in personal conversations with customers. 

By David Kirkpatrick • July 7, 2017

Investment in AR, VR hit $800M last quarter

The launch of Facebook's Camera Effects Platform and Apple's ARKit for iOS could accelerate investment even more.

By Robert Williams • July 6, 2017