Accenture aims to bring AI-powered programmatic to streaming video

A new product from the consultancy can reportedly tailor relevant product placements based on the region where the viewer is located. 

By David Kirkpatrick • July 6, 2017

Amazon Alexa now has 15K skills, outpacing competitors

By comparison, recent figures put Google Home's total at 378 voice apps and Microsoft's Cortana at 65.

By Justine Brown • July 6, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Snapchat adds links, backdrops and voice filters

The Paperclip feature reverses the camera app's policy against posting links inside shared photos.

By Robert Williams • July 6, 2017

Shinola drives foot traffic with location-based campaign

PlaceIQ and MullenLowe Mediahub are helping the retailer target consumers who frequent coffee shops, jazz clubs and vegan restaurants. 

By Robert Williams • July 6, 2017

Google rolls out AdSense Native ads

The new format could make it easier for publishers to monetize mobile content. 

By David Kirkpatrick • July 6, 2017

Study: Uber, Instagram and Lyft add the most millennial customers

Delta and Adidas also made gains, in part by fashioning millennial-friendly marketing strategies. 

By David Kirkpatrick • July 6, 2017

Ticketmaster taps smartphone audio data to tackle long lines

Lisnr's smart tone technology replaces barcode readers for more convenient ticketing.

By Robert Williams • July 5, 2017

Samsung to develop a Bixby-powered smart speaker

The electronics giant faces competition from Amazon's Echo, Google Home and coming products from Apple and Microsoft.

By Robert Williams • July 5, 2017

Adobe brings analytics to voice assistants

As part of the Adobe Analytics Cloud, companies can analyze voice data across all major digital assistant platforms.

By Naomi Eide • July 5, 2017

Apple tests mobile 3-D face scanning

The technology may serve as a replacement for the Touch ID fingerprint scanner.

By Robert Williams • July 5, 2017

Banks identify AI's potential for automated banking interactions

The idea is to create a "self-driving" experience where the technology becomes a personal banking assistant for consumers.

By David Kirkpatrick • July 5, 2017

Adidas fortifies content-and-commerce mix with silent auction

The collection of custom Boost the Nation sneakers was curated by Refinery29 with featured designs representing each state.

By David Kirkpatrick • July 5, 2017

REI tests targeting Facebook ads using context like weather

Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads for REI and other brands. 

By Robert Williams • June 30, 2017

Airbnb to offer luxury rentals

The new feature is aimed at wealthy travelers seeking high-end lodging and experiences.

By Robert Williams • June 30, 2017

Facebook: Why mobile video ads must work fast

Users scroll through their news feed 41% faster on a smartphone than on a desktop.

By Robert Williams • June 30, 2017

Study: Negative impact of infected browsers, fake news grows for advertisers

DoubleVerify said it blocked 250% more ads from being served against inflammatory content in March compared to January.

By David Kirkpatrick • June 30, 2017

Hilton teams up with Sports Illustrated for youth sports travel service

Tourney Stay taps into the 5 million parents, coaches and youth athletes that use SI Play's Tourney Machine.

By David Kirkpatrick , Chantal Tode • June 30, 2017

Study: Online sales of Amazon, Google voice assistants grow 39%

Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud. 

By Robert Williams • June 29, 2017

Google's Area 120 incubator shows off new VR ad format

A cube-like experiment demonstrates how marketers might naturally integrate video spots into the medium. 

By David Kirkpatrick • June 29, 2017

Snapchat users can now craft custom geofilters in the app

Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers.

By Robert Williams • June 29, 2017

Facebook updates Messenger to make bots easier to find

The new Discover feature highlights searchable categories of chatbots.

By Robert Williams • June 29, 2017

Time Inc., Allrecipes, OpenTable all have new Amazon Echo Show skills

The new Alexa-powered device includes a screen for video content, an advancement developers are embracing. 

By David Kirkpatrick • June 29, 2017

Does Apple's latest acquisition point to bigger VR ambitions?

Eye-tracking firm SensoMotoric Instruments offers a technology that some are speculating could lead to less bulky and power-demanding hardware.

By David Kirkpatrick • June 28, 2017

1-800-Flowers leverages Veritone One's AI to boost podcast, radio advertising

The e-commerce brand aims to increase the speed, transparency and accuracy of broadcast campaigns. 

By David Kirkpatrick • June 28, 2017

Unilever is taking the human out of human resources

To source potential hires, Unilever places ads for entry-level positions on Facebook, WayUp and Muse, with an algorithm in place to sift through qualifications.

By Samantha Schwartz • June 28, 2017