Ad Tech: Page 174
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FoxNext buys mobile game developer Aftershock
20th Century Fox’s videogame publisher makes its first acquisition since launching in January.
By Robert Williams • June 8, 2017 -
PwC: Entertainment, media companies must focus on UX over content, distribution
The firm's Entertainment & Media Outlook states companies are facing a wave geopolitical turbulence, regulatory changes and technological disruption.
By David Kirkpatrick • June 8, 2017 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Apple opens NFC chip to developers for functionality beyond payments
Newly-announced iOS 11 will let developers expand NFC into personalized coupons, digital transit passes and more.
By Robert Williams • June 8, 2017 -
Sephora's Virtual Artist app now includes AI-powered color matching
The beauty retailer launched a digital color match tool and upgraded its virtual makeup trial feature.
By Natalie Black (Koltun) • June 8, 2017 -
Honda wins access to full Epix streaming library
More than 2,000 movie titles, including the "James Bond" and "Star Trek" franchises, will be coming to the automaker's minivans in a first-of-its-kind integration.
By David Kirkpatrick • June 8, 2017 -
Rémy Martin taps HoloLens for mixed reality experience
Rolling out to luxury retail stores and events, the experience will enable people to engage with virtual content on a 3-D table.
By David Kirkpatrick • June 8, 2017 -
Opinion
What UK marketers need to know about Apple Search Ads
With U.K. app developers facing high cost-per-install rates, the new tool's arrival is a welcome addition, writes Paul Wright, managing director, U.K., at AppsFlyer.
By Paul Wright • June 8, 2017 -
San Francisco 49ers app adds VR to reach fans
The last-place team updated its mobile app to engage a tech-savvy audience with behind-the-scenes clips and 360-degree photos.
By Robert Williams • June 7, 2017 -
Disney's Pirates film takes first stab at new interactive mobile video ads
Buffalo Wild Wings and Genesis Motors are also early adopters of AdColony's new Aurora HD Video format.
By Robert Williams • June 7, 2017 -
WhatsApp adds camera features to iOS version
With new filters, albums and reply shortcuts, the Facebook-owned messaging service is evolving into a photo-sharing network.
By Robert Williams • June 7, 2017 -
Target, Best Buy, Home Depot rank highest for mobile web experiences
The retailers scored highly across five user experience factors, especially within ease of use and speed. Walmart and Costco, however, fell to the bottom of the list.
By Dan O'Shea • June 7, 2017 -
Finish Line sees sales bump by boosting audience targeting in search
Combining the revamped LiveRamp IdentityLink platform with Google Customer Match simplified campaign execution and improved clickthrough rates.
By David Kirkpatrick • June 7, 2017 -
Snap buys Placed for $125M, sharpening location-based marketing strategy
One of Snap's priciest buys to date, the platform specializes in measuring digital campaigns against in-store foot traffic.
By Peter Adams • June 6, 2017 -
BET debuts Facebook Messenger bot for awards show
The TV network’s chatbot will answer attendee questions and serve customized content.
By Robert Williams • June 6, 2017 -
Facebook 'raises its game' in major E3 push
The social network aims to become the go-to platform for gaming communities ahead of the annual expo.
By Robert Williams • June 6, 2017 -
IDC: AR/VR headset shipments surge more than 70%
While the number of hardware options is growing, a lack of content with mass appeal presents a challenge.
By Robert Williams • June 6, 2017 -
Study: Tech firms take top 5 'most valuable brands' spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Apple makes grab for leadership role in AR, smart speakers, P2P payments
Executives insist the company can bring significant innovation to these already competitive areas.
By Chantal Tode • June 6, 2017 -
Jaguar Land Rover links banner ads to AR test-drive
Blippar’s banner ad technology adds AR features inside a mobile app.
By Robert Williams • June 5, 2017 -
Barclaycard tests checkout-free Grab+Go mobile payment app
The U.K.-based company is testing an app that would enable merchants to support lineless, touchless checkout processes, rivaling the technology of Amazon Go.
By Dan O'Shea • June 5, 2017 -
Gatwick Airport installs 2,000 beacons for indoor navigation
The transmitters eventually will support features like AR wayfinding and location-based ads.
By Robert Williams • June 5, 2017 -
Google's Chrome ad blocker includes funding tool
With Funding Choices, now in beta, site visitors can choose to disable their ad blocker or pay for a pass to access content.
By David Kirkpatrick • June 5, 2017 -
YouCam Makeup brings AR cosmetics to stores
Perfect Corp.’s makeup app will be tested in Fruit Gathering’s brick-and-mortar store in Japan.
By Robert Williams • June 5, 2017 -
Report: Snapchat shows see viewer boost
As broadcast TV viewership drops, Snapchat tries to harness younger audiences through original short-form programming.
By Robert Williams • June 5, 2017 -
Opinion
Experience management is a digital imperative
Juliana Smith Holterhaus from Qualtrics explains the importance of optimizing digital experiences for brands to continue to capture market share and consumers' minds.
By Juliana Smith Holterhaus • June 5, 2017
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