Ad Tech: Page 174
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Barclaycard tests checkout-free Grab+Go mobile payment app
The U.K.-based company is testing an app that would enable merchants to support lineless, touchless checkout processes, rivaling the technology of Amazon Go.
By Dan O'Shea • June 5, 2017 -
Gatwick Airport installs 2,000 beacons for indoor navigation
The transmitters eventually will support features like AR wayfinding and location-based ads.
By Robert Williams • June 5, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Google's Chrome ad blocker includes funding tool
With Funding Choices, now in beta, site visitors can choose to disable their ad blocker or pay for a pass to access content.
By David Kirkpatrick • June 5, 2017 -
YouCam Makeup brings AR cosmetics to stores
Perfect Corp.’s makeup app will be tested in Fruit Gathering’s brick-and-mortar store in Japan.
By Robert Williams • June 5, 2017 -
Report: Snapchat shows see viewer boost
As broadcast TV viewership drops, Snapchat tries to harness younger audiences through original short-form programming.
By Robert Williams • June 5, 2017 -
Opinion
Experience management is a digital imperative
Juliana Smith Holterhaus from Qualtrics explains the importance of optimizing digital experiences for brands to continue to capture market share and consumers' minds.
By Juliana Smith Holterhaus • June 5, 2017 -
Starwood updates app to provide mobile check-in
The feature will be available at all of the chain's hotels worldwide by the end of 2017.
By Rob Williams • June 2, 2017 -
Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day
Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores.
By Natalie Black (Koltun) • June 2, 2017 -
Intel teams with MLB for multi-year VR content deal
Live and on-demand video will be available at no cost starting this season via the Intel True VR App.
By David Kirkpatrick • June 2, 2017 -
WPP's GroupM merges Maxus and MEC
The newly formed media, content and technology agency will help streamline operations and cut costs.
By David Kirkpatrick • June 2, 2017 -
Opinion
T.J. Maxx's missed opportunity
Dan Slavin, CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster.
By Dan Slavin • June 2, 2017 -
Skype adds chat, messaging features in major mobile revamp
Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.
By Rob Williams • June 2, 2017 -
Best Buy revamps smartphone shopping in-store, online
In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.
By Dan O'Shea • June 1, 2017 -
Discover replaces live chat with messaging feature in mobile app
The new service maintains the continuity of banking conversations by keeping a record of past interactions.
By Rob Williams • June 1, 2017 -
Waze Carpool considers selling mobile app ads
The ridesharing app is seeking a revenue stream as it expands across California.
By Rob Williams • June 1, 2017 -
Meeker: Lines blur between ads, content, products, transactions
The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities.
By Chantal Tode • June 1, 2017 -
Study: 31% of programmatic advertisers will reduce spend over fake news
Marketers are poised to take action to ensure the integrity of their brands.
By David Kirkpatrick , Chantal Tode • June 1, 2017 -
Instagram offers ad placements linked to Facebook Messenger
By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.
By Rob Williams • June 1, 2017 -
Apple develops AI chip for advanced tasks
The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon.
By Rob Williams • May 31, 2017 -
Foursquare partners with Reddit for geolocation feature
Historically anonymous Reddit users now have the option to add location tags to posts.
By Rob Williams • May 31, 2017 -
Study: App install video ads effective but underfunded
Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year.
By Natalie Black (Koltun) • May 31, 2017 -
Bank of America tests car-buying app
New mobile features could help the bank reach a wider market of consumers seeking car loans.
By Rob Williams • May 31, 2017 -
Samsung doubles down on live VR programming
Broadcasts include live VR content from the UFC, X Games and Live Nation.
By David Kirkpatrick • May 31, 2017 -
IDC: Global smartphone shipments to rebound strongly this year
Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.
By Rob Williams • May 31, 2017 -
Estée Lauder's upgraded mobile website features AR makeup
The cosmetics brand hopes to help consumers shop and try on makeup looks online.
By Rob Williams • May 30, 2017
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