Amazon pays publishers, influencers to post on Spark

The e-commerce giant is seeking more content for its shopping-oriented social network.

By Robert Williams • July 21, 2017

Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR

Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.

By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook to test paid news subscription feature

The social network has been working on a paywall to handle premium and metered plans.

By Robert Williams • July 20, 2017

Google introduces personalized news feed on Android and iOS

Articles are selected based on search history and topics that users choose to follow.

By Robert Williams • July 20, 2017

Frustrated with a chatbot? IBM feature allows tone recognition

The service detects communication tones in conversations to indicate frustration, satisfaction, excitement, politeness, impoliteness, sadness and sympathy.

By Justine Brown • July 20, 2017

Forrester: Tech doesn't hamper emotional connection between brands and consumers

A new report runs counter to industry wisdom that technology inherently throws some water on marketers' efforts to create resonance and loyalty.

By Peter Adams , Samantha Schwartz • July 19, 2017

Snapchat adds video features, puts Spectacles on Amazon

The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush."

By Robert Williams • July 19, 2017

Google's AMP readies updates for analytics, payments and ads

Publishers will be able to capture video-specific data that's associated with user actions like play and pause.

By Robert Williams • July 19, 2017

Amazon's in-app Spark feature provides shoppable social newsfeed

With Instagram ramping up its shopping offerings, Amazon is clearly striking back.

By Chantal Tode , Robert Williams • July 19, 2017

Auto dealerships test inventory-based Facebook ad program

Ads are automatically populated with available inventory and beta testers have seen an average 116% increase in clickthroughs. 

By David Kirkpatrick • July 19, 2017

Snapchat provides self-serve tools to make video ads

Snap Publisher can create full-screen videos in less than two minutes using a web browser.

By Robert Williams • July 18, 2017

Forrester: Global mobile users to exceed 5.5B by 2022

Smartphones will make up 90% of total mobile subscriptions worldwide within five years, Forrester forecasts.

By Robert Williams • July 18, 2017

Time Inc., Hearst boost people-based marketing appeal via LiveRamp's IdentityLink

Over 200 publishers are using IdentityLink to enable brands to target individuals across channels.  

By David Kirkpatrick • July 18, 2017

NCR's president points to mobile payments opportunities with AI, iMessage

While the U.S. is lagging other regions in mobile payments, recent developments in technology and on the regulatory front could spur growth, per the exec. 

By Robert Williams • July 17, 2017

Instagram squeezes Snapchat by offering free ad space

Incentives include no-cost tests of new ad products and credits to cover production costs and attract advertisers.

By Robert Williams • July 17, 2017

LucasFilm and Lenovo build AR 'Star Wars' experiences with new headset

Lightsaber fights, matches of the virtual board game Holochess and epic battles powered by the mobile-connected hardware were on display at this year's D23 Expo. 

By David Kirkpatrick • July 17, 2017

Formula One partners with Snapchat to share fan-produced videos

The deal reverses Formula One's earlier policy of removing fan videos from social media channels.

By Robert Williams • July 14, 2017

Facebook tests AR camera technology from Meitu

The news comes as several platforms ramp up their AR strategies.

By Robert Williams • July 14, 2017

Accenture acquires digital optimization firm Clearhead

The deal points to how important regular experimentation and testing have become for marketing. 

By David Kirkpatrick • July 14, 2017

Hewlett Packard Enterprise, Quartz partner on bot guide for digital content

The bot, named "Hugo," is embedded in native ads and can converse with users about relevant topics around a new custom content project.  

By David Kirkpatrick • July 14, 2017

Coca-Cola to debut AI-powered vending machine apps

Consumers will be able to order drinks ahead of time via an app that adjusts to their location.

By Robert Williams • July 13, 2017

Papa John's adopts Facebook's latest food ordering option

Consumers can now order pizza from the chain's Facebook page and the platform's main navigation.

By Robert Williams • July 13, 2017

Apple now accepts PayPal on iTunes, App Store

PayPal will integrate with Siri and bring its One Touch mobile feature to authenticate transactions with a fingerprint and fewer clicks or text submissions.

By Robert Williams • July 13, 2017

VR evolves with live streaming, interactive movie ad

Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.

By David Kirkpatrick • July 13, 2017

eMarketer: Targeted TV spending will grow 65.8% this year

Programmatic and targeted ads, two popular digital approaches, are on the rise for TV, but still remain a small portion of overall spend.     

By David Kirkpatrick • July 13, 2017