Ad Tech: Page 175
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WhatsApp adds camera features to iOS version
With new filters, albums and reply shortcuts, the Facebook-owned messaging service is evolving into a photo-sharing network.
By Robert Williams • June 7, 2017 -
Target, Best Buy, Home Depot rank highest for mobile web experiences
The retailers scored highly across five user experience factors, especially within ease of use and speed. Walmart and Costco, however, fell to the bottom of the list.
By Dan O’Shea • June 7, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Finish Line sees sales bump by boosting audience targeting in search
Combining the revamped LiveRamp IdentityLink platform with Google Customer Match simplified campaign execution and improved clickthrough rates.
By David Kirkpatrick • June 7, 2017 -
Snap buys Placed for $125M, sharpening location-based marketing strategy
One of Snap’s priciest buys to date, the platform specializes in measuring digital campaigns against in-store foot traffic.
By Peter Adams • June 6, 2017 -
BET debuts Facebook Messenger bot for awards show
The TV network’s chatbot will answer attendee questions and serve customized content.
By Robert Williams • June 6, 2017 -
Facebook ‘raises its game’ in major E3 push
The social network aims to become the go-to platform for gaming communities ahead of the annual expo.
By Robert Williams • June 6, 2017 -
IDC: AR/VR headset shipments surge more than 70%
While the number of hardware options is growing, a lack of content with mass appeal presents a challenge.
By Robert Williams • June 6, 2017 -
Study: Tech firms take top 5 ‘most valuable brands’ spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Apple makes grab for leadership role in AR, smart speakers, P2P payments
Executives insist the company can bring significant innovation to these already competitive areas.
By Chantal Tode • June 6, 2017 -
Jaguar Land Rover links banner ads to AR test-drive
Blippar’s banner ad technology adds AR features inside a mobile app.
By Robert Williams • June 5, 2017 -
Barclaycard tests checkout-free Grab+Go mobile payment app
The U.K.-based company is testing an app that would enable merchants to support lineless, touchless checkout processes, rivaling the technology of Amazon Go.
By Dan O’Shea • June 5, 2017 -
Gatwick Airport installs 2,000 beacons for indoor navigation
The transmitters eventually will support features like AR wayfinding and location-based ads.
By Robert Williams • June 5, 2017 -
Google’s Chrome ad blocker includes funding tool
With Funding Choices, now in beta, site visitors can choose to disable their ad blocker or pay for a pass to access content.
By David Kirkpatrick • June 5, 2017 -
YouCam Makeup brings AR cosmetics to stores
Perfect Corp.’s makeup app will be tested in Fruit Gathering’s brick-and-mortar store in Japan.
By Robert Williams • June 5, 2017 -
Report: Snapchat shows see viewer boost
As broadcast TV viewership drops, Snapchat tries to harness younger audiences through original short-form programming.
By Robert Williams • June 5, 2017 -
Opinion
Experience management is a digital imperative
Juliana Smith Holterhaus from Qualtrics explains the importance of optimizing digital experiences for brands to continue to capture market share and consumers’ minds.
By Juliana Smith Holterhaus • June 5, 2017 -
Starwood updates app to provide mobile check-in
The feature will be available at all of the chain’s hotels worldwide by the end of 2017.
By Rob Williams • June 2, 2017 -
Dunkin’ Donuts enlists AI bot, real-time video stickers for National Donut Day
Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores.
By Natalie Black (Koltun) • June 2, 2017 -
Intel teams with MLB for multi-year VR content deal
Live and on-demand video will be available at no cost starting this season via the Intel True VR App.
By David Kirkpatrick • June 2, 2017 -
WPP’s GroupM merges Maxus and MEC
The newly formed media, content and technology agency will help streamline operations and cut costs.
By David Kirkpatrick • June 2, 2017 -
Opinion
T.J. Maxx’s missed opportunity
Dan Slavin, CEO and cofounder of CodeBroker, examines why the retailer’s loyalty program is lackluster.
By Dan Slavin • June 2, 2017 -
Skype adds chat, messaging features in major mobile revamp
Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.
By Rob Williams • June 2, 2017 -
Best Buy revamps smartphone shopping in-store, online
In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.
By Dan O’Shea • June 1, 2017 -
Discover replaces live chat with messaging feature in mobile app
The new service maintains the continuity of banking conversations by keeping a record of past interactions.
By Rob Williams • June 1, 2017 -
Waze Carpool considers selling mobile app ads
The ridesharing app is seeking a revenue stream as it expands across California.
By Rob Williams • June 1, 2017
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