Study: Brand marketers aren't effectively measuring performance

While many understand the value of marketing performance measurement, most are struggling to actually implement an effective process.

By David Kirkpatrick • May 25, 2017

Report: Snapchat offers discounts on ad placements

The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1.

By Rob Williams • May 25, 2017

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

L'Oréal hosts Cannes broadcast via AR beauty app

YouCam Makeup app users can try 64 virtual looks featuring the beauty brand's products and tune in to the film festival.

By Rob Williams • May 25, 2017

ANA declares ad fraud war 'winnable'

A recent 10% drop in economic losses from ad fraud suggests ground has been regained in the ongoing battle. 

By David Kirkpatrick • May 25, 2017

Snapchat adds group Stories feature

Users can now create stories with specific friends within geofenced locations.

By Rob Williams • May 24, 2017

Twitter rolls out icebreakers for brand chatbots

Early tester Patrón Tequila is using cards to promote its ‘Bot-Tender’ that provides cocktail suggestions.

By Rob Williams • May 24, 2017

Warby Parker develops eye tests via mobile app

The once pure-play retailer is testing a new app allowing customers to confirm their vision prescriptions, but claims it isn't trying to replace eye doctors — yet.

By Dan O'Shea • May 24, 2017

J.C. Penney taps Lowe's exec to reboot marketing efforts

Marci Grebstein will take over as chief marketing officer in June, at a time when the retailer needs to step up its efforts to entice shoppers to visit stores.

By Daphne Howland • May 24, 2017

Lancôme boosts mobile speed, sales with Google's progressive web app

The fast, app-like platform simplified mobile purchasing and led to a more than 50% boost in sessions and 17% rise in conversions.

By Natalie Black (Koltun) • May 24, 2017

Google plots downfall of last-click attribution, ascension of machine learning

A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next.

By Chantal Tode • May 24, 2017

Instagram follows Snapchat into local Stories

Less than two months after Snapchat started a location-based Stories feature, Instagram follows suit.

By Rob Williams • May 23, 2017

Snap-on device turns smartphone into 360 live-streaming camera

The Ion360 U lets users go live and share content directly to social media.

By Natalie Black (Koltun) • May 23, 2017

Red Bull TV expands music festival streaming on mobile app

A total of eight music festivals will be available to live stream from the brand's free service this summer.

By Rob Williams • May 23, 2017

GoPapaya app rolls out last-minute discounts for takeout

Boston diners can search for deals at nearby restaurants on their smartphones. 

By Rob Williams • May 23, 2017

Report: 45% of retailers expect to use AI within 3 years

The complexity of commerce could expand exponentially as technologies like AI drive more unified experiences.

By David Kirkpatrick • May 23, 2017

EMarketer: Snapchat, Facebook drive AR growth

Social media platforms serve as a gateway for more mainstream adoption of the emerging technology, especially on mobile devices.

By Rob Williams • May 23, 2017

Facebook puts 'Order Food' button on the menu

The social network is testing in-app food ordering powered by Delivery.com and Slice.

By Rob Williams • May 22, 2017

Google Assistant unveils app directory for easier discovery

The list categorizes apps by topic and boasts sample voice commands.

By Rob Williams • May 22, 2017

ANA outlines lack of understanding, transparency in programmatic space

A joint study conducted with several industry groups seeks to provide guidance on improving implementation of the technology.

By David Kirkpatrick • May 22, 2017

VUI: How to design for an invisible interface

As voice user interfaces expand, Danielle Reubenstein of Possible Mobile addresses how to make experiences that are useful rather than annoying.

By Danielle Reubenstein • May 22, 2017

Can AI help strike the right emotional tone for content?

Next-gen content intelligence technology could simplify one-to-one personalization, but marketers don't have to wait to take a more holistic view of their efforts. 

By David Kirkpatrick • May 22, 2017

MLB adds in-app VR features to streamed broadcasts

The features will accompany games for viewers using Google's Daydream headset and the At Bat app.

By Rob Williams • May 22, 2017

Google pushes mobile video ad format for faster downloads

The search giant takes aim at Facebook's mobile ad dominance with a serious AMP upgrade.

By Rob Williams • May 22, 2017

TeamDom, Virool launch vertical video ad studio

The feature lets brands create mobile ads with social media celebrities.

By Rob Williams • May 19, 2017

Wal-Mart CEO touts new mobile apps for helping in-store associates

The mass merchant now offers employees handheld devices to streamline inventory and stocking.

By Rob Williams • May 19, 2017