Ad Tech: Page 176
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Waze Carpool considers selling mobile app ads
The ridesharing app is seeking a revenue stream as it expands across California.
By Rob Williams • June 1, 2017 -
Meeker: Lines blur between ads, content, products, transactions
The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities.
By Chantal Tode • June 1, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Study: 31% of programmatic advertisers will reduce spend over fake news
Marketers are poised to take action to ensure the integrity of their brands.
By David Kirkpatrick , Chantal Tode • June 1, 2017 -
Instagram offers ad placements linked to Facebook Messenger
By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.
By Rob Williams • June 1, 2017 -
Apple develops AI chip for advanced tasks
The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon.
By Rob Williams • May 31, 2017 -
Foursquare partners with Reddit for geolocation feature
Historically anonymous Reddit users now have the option to add location tags to posts.
By Rob Williams • May 31, 2017 -
Study: App install video ads effective but underfunded
Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year.
By Natalie Black (Koltun) • May 31, 2017 -
Bank of America tests car-buying app
New mobile features could help the bank reach a wider market of consumers seeking car loans.
By Rob Williams • May 31, 2017 -
Samsung doubles down on live VR programming
Broadcasts include live VR content from the UFC, X Games and Live Nation.
By David Kirkpatrick • May 31, 2017 -
IDC: Global smartphone shipments to rebound strongly this year
Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.
By Rob Williams • May 31, 2017 -
Estée Lauder's upgraded mobile website features AR makeup
The cosmetics brand hopes to help consumers shop and try on makeup looks online.
By Rob Williams • May 30, 2017 -
Facebook makes stronger push to pharmaceutical marketers
The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers.
By Rob Williams • May 30, 2017 -
Phillips 66 tests mobile app for nationwide rollout
The new app offers a station finder, loyalty points and a feature that lets drivers buy gas from their car’s on-board infotainment system.
By Rob Williams • May 30, 2017 -
Coca-Cola's latest packaging play delivers access to music festivals
Bottles attached with removable wristbands drove a sales lift of 11% in their targeted region.
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Snapchat parent snaps up a drone startup
But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Study: Demand escalates for Instagram marketing skills
Upwork tracked the 20 most in-demand skills from marketing freelancers and found Asana work training, Instagram marketing and A/B testing top the list.
By David Kirkpatrick • May 30, 2017 -
Raise rolls out gift card-fueled mobile wallet app
Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online.
By Dan O'Shea • May 26, 2017 -
Universal Pictures promotes 'The Mummy' with AR treasure hunt on Seek
The goal is to drive Seek users to theaters while tapping into the emerging augmented reality world.
By Rob Williams • May 26, 2017 -
Kik creates digital currency as basis for rewards engine
The messaging app will issue virtual money in an ‘initial coin offering' and reward users for interacting with bots and brands.
By Rob Williams • May 26, 2017 -
Instagram Stories tests app install, other direct response ads
The ad formats look beyond building brand awareness by including mechanisms for downloading apps and generating leads.
By David Kirkpatrick • May 26, 2017 -
Facebook updates Instant Articles to work with Google AMP, Apple News
Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause.
By Rob Williams • May 26, 2017 -
Pinterest pins monetization hopes on autoplay promoted video
Adidas, Procter & Gamble and Toyota are among the brands that have tested new options.
By Rob Williams • May 25, 2017 -
Facebook Live adds chat, joint video tool
The new interactive features arrive as the social media giant ramps up its focus on video.
By Natalie Black (Koltun) • May 25, 2017 -
Study: Brand marketers aren't effectively measuring performance
While many understand the value of marketing performance measurement, most are struggling to actually implement an effective process.
By David Kirkpatrick • May 25, 2017 -
Report: Snapchat offers discounts on ad placements
The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1.
By Rob Williams • May 25, 2017
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