Deconstructing unit economics of paid user acquisition

A great app, proper budget and careful monitoring can drive user acquisition, writes Pollen Velocity Capital CEO Martin Macmillan.

By Martin Macmillan • June 22, 2017

3 reasons marketers should test engagement hubs this back-to-school season

Engagement hubs encourage sustained loyalty while also providing brands with deeper insights into their customers, writes HelloWorld's Senior Director of Strategy and Insights Meghan Holmes.

By Meghan Holmes • June 22, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Comcast unveils blockchain-based TV ad tech

The Blockchain Insights Platform is a collaboration between Comcast's Advanced Advertising Group and a coalition including NBCUniversal, Disney and Cox Communications. 

By David Kirkpatrick • June 21, 2017

Ikea looks to build better furniture-trial app with Apple's ARKit

The Swedish home furnishings giant's current app for seeing how products might look in a room has low ratings. 

By Robert Williams • June 21, 2017

Study: Information-based personalization outperforms cosmetic optimization

The research from Qubit, assured by PwC, is based on more than two billion e-commerce user journeys and 120 million purchases.

By David Kirkpatrick • June 21, 2017

Smartphone cameras' marketing potential comes into focus

Building cameras into a marketing strategy could help brands make themselves more relevant to consumers.

By Natalie Black (Koltun) • June 21, 2017

Time Warner signs $100M deal for Snapchat shows, ads

Snap's stocks jumped 3% after the announcement of the partnership, which promises up to 10 mobile-first shows a year.

By Robert Williams • June 20, 2017

Mobile defies slower pace of ad growth

While overall ad spend is expected to slow this year, Zenith and Magna paint a very different picture for mobile. 

By Robert Williams • June 20, 2017

Mars adds 2 digital execs to accelerate transformation, e-commerce business

Newly-appointed Chief Digital Officer Sandeep Dadlani will succeed the brand's CIO, while Marriott veteran George Corbin signs on as chief digital demand officer. 

By David Kirkpatrick , Peter Adams • June 20, 2017

Chat: the gaping hole in your social media strategy (Part 1)

Messaging platforms are rapidly evolving. Here's the first step to creating a developed plan that ensures your company is on top of the trend.

June 20, 2017

YouTube heatmaps give clearer view into VR, 360-degree video analytics

A cutting-edge metric now available on videos with more than 1,000 views provides better insights into what exactly the user is looking at.

By David Kirkpatrick • June 19, 2017

Samsung offers Bixby voice assistant preview for US mobile users

Galaxy S8 and S8+ smartphones can test the technology.

By Robert Williams • June 19, 2017

Will Amazon use mobile to limit showrooming, checkout aisles at Whole Foods?

A patent recently awarded to the e-commerce giant would prevent in-store shoppers from using a store's WiFi to compare prices.

By Robert Williams • June 19, 2017

Forrester: Traditional retail on pace to beat digital in customer experience

The findings explain, in part, why Walmart is scooping up online retailers and Amazon is making a major foray into physical retail via Whole Foods.

By David Kirkpatrick • June 19, 2017

Mobile marketers take on multi-touch attribution's challenges of politics, culture and data

Leaping the hurdles associated with properly crediting media across channels will require a top-down approach.   

By Ken Magill • June 19, 2017

HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations

The discount booking app's campaign is its first out-of-home push in the city.

By Robert Williams • June 16, 2017

Musical.ly adds original programming from NBC, Viacom, Hearst

The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience.

By Robert Williams • June 16, 2017

Twitter rolls out major redesign

The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers.

By Robert Williams • June 16, 2017

Study: Apple update increases app ratings by 15%

With the iOS 10.3 update, the process for rating an app was reduced to just one click. 

By Robert Williams • June 15, 2017

Pinterest enlists Nielsen, Acxiom to boost marketing metrics

The aspirational photo network continues its evolution into a more robust marketing platform.

By Robert Williams • June 15, 2017

Instagram tests tag for identifying, tracking sponsored posts

Is a bigger role for Instagram in brokering partnerships between influencers and brands next?

By Robert Williams • June 15, 2017

Walmart updates app for fast store credit access

The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores.

By Robert Williams • June 15, 2017

IAB: Digital ad revenue grows 23% year-over-year

U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.

By David Kirkpatrick • June 15, 2017

Toyota accelerates into cognitive ads for smarter personalization

Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience.

By David Kirkpatrick • June 15, 2017

Kantar Media: Ad block users skew heavily young, male

Those aged 18-to-24 are 109% more likely to have the technology enabled than the average user, according to new research.

By David Kirkpatrick • June 15, 2017