Instagram tests tag for identifying, tracking sponsored posts

Is a bigger role for Instagram in brokering partnerships between influencers and brands next?

By Robert Williams • June 15, 2017

Walmart updates app for fast store credit access

The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores.

By Robert Williams • June 15, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

IAB: Digital ad revenue grows 23% year-over-year

U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.

By David Kirkpatrick • June 15, 2017

Toyota accelerates into cognitive ads for smarter personalization

Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience.

By David Kirkpatrick • June 15, 2017

Kantar Media: Ad block users skew heavily young, male

Those aged 18-to-24 are 109% more likely to have the technology enabled than the average user, according to new research.

By David Kirkpatrick • June 15, 2017

GSMA: There are now 5B mobile subscribers globally

And there is no sign of a slowdown.

By Justine Brown • June 14, 2017

Google boosts local reviews with more levels, rewards

The search giant revamped its Local Guides platform to give people greater incentives to update Google Maps.

By Robert Williams • June 14, 2017

Twitter's branded chatbots get action-driven upgrade

The move lets businesses add and customize call-to-action buttons in Direct Messages.

By Robert Williams • June 14, 2017

Facebook unveils tools to target 'valuable' users

The social network enlists machine learning to target users who are more likely to take action after interacting with an ad.

By Robert Williams • June 13, 2017

Hyatt considers providing guests with in-room personal digital assistants

The company is looking to expand in-room guest services beyond OTT streaming to include personal assistant tech in rooms.

By David Kirkpatrick • June 12, 2017

Why marketers shouldn't tune out podcast advertising

Brands are hesitant to tap the channel due to a gray area around users that new research tries to fill in, writes Stuart Last, COO of audioBoom.   

By Stuart Last • June 12, 2017

Facebook unlocks ad space in 'related articles' section

In a move designed to boost revenue for publishers, the social network is adding a new mobile ad format.

By Robert Williams • June 9, 2017

FabFitFun releases AR app for subscription box

The lifestyle brand’s smartphone app helps users learn more about featured products.

By Robert Williams • June 9, 2017

Snapchat downloads dropped in early Q2

The photo-sharing app is facing lackluster growth as competitive pressures intensify.

By Natalie Black (Koltun) • June 9, 2017

Dentsu boosts programmatic with people-based marketing via Merkle platform

Merkle's PII-based M1 platform offers a database of more than 200 million individuals and is integrated with the publisher and media ecosystem.

By David Kirkpatrick • June 9, 2017

Facebook upgrades Collection ads with full-screen displays

BarkBox, Michael Kors and Dollar Shave Club are testing the new format, which shows a Canvas experience that opens when users click on a mobile collection.

By Robert Williams • June 8, 2017

FoxNext buys mobile game developer Aftershock

20th Century Fox’s videogame publisher makes its first acquisition since launching in January.

By Robert Williams • June 8, 2017

PwC: Entertainment, media companies must focus on UX over content, distribution

The firm's Entertainment & Media Outlook states companies are facing a wave geopolitical turbulence, regulatory changes and technological disruption.

By David Kirkpatrick • June 8, 2017

Apple opens NFC chip to developers for functionality beyond payments

Newly-announced iOS 11 will let developers expand NFC into personalized coupons, digital transit passes and more.

By Robert Williams • June 8, 2017

Sephora's Virtual Artist app now includes AI-powered color matching

The beauty retailer launched a digital color match tool and upgraded its virtual makeup trial feature.

By Natalie Black (Koltun) • June 8, 2017

Honda wins access to full Epix streaming library

More than 2,000 movie titles, including the "James Bond" and "Star Trek" franchises, will be coming to the automaker's minivans in a first-of-its-kind integration.

By David Kirkpatrick • June 8, 2017

Rémy Martin taps HoloLens for mixed reality experience

Rolling out to luxury retail stores and events, the experience will enable people to engage with virtual content on a 3-D table.

By David Kirkpatrick • June 8, 2017

What UK marketers need to know about Apple Search Ads

With U.K. app developers facing high cost-per-install rates, the new tool's arrival is a welcome addition, writes Paul Wright, managing director, U.K., at AppsFlyer.

By Paul Wright • June 8, 2017

San Francisco 49ers app adds VR to reach fans

The last-place team updated its mobile app to engage a tech-savvy audience with behind-the-scenes clips and 360-degree photos.

By Robert Williams • June 7, 2017

Disney's Pirates film takes first stab at new interactive mobile video ads

Buffalo Wild Wings and Genesis Motors are also early adopters of AdColony's new Aurora HD Video format. 

By Robert Williams • June 7, 2017