Spotify buys AI startup Niland

The music streaming service plans to improve music recommendations via artificial intelligence.

By Rob Williams • May 19, 2017

Study: 68% of diners don't like robots in restaurants

OpenTable's research found most diners want to use technology to get on a waiting list before arriving at a restaurant. 

By David Kirkpatrick • May 19, 2017

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Verizon's go90 brings back Dunk League for 2nd season

After reaching 55.5 million viewers in its first go-around, the reality series' return will boast new mobile features. 

By Natalie Black (Koltun) • May 19, 2017

Guinness enhances taste of beer with VR experience

Shoppers at U.K. grocer Tesco can sip from an "intelligent cup" while they watch 360-degree video narrated by the brand's master brewer. 

By David Kirkpatrick • May 19, 2017

8 city mobile apps driving citizen engagement

Many major cities have leveraged smartphones to communicate about everything from pets to potholes.

By Jackie Snow • May 18, 2017

Google Analytics enhances AMP support

The changes should give marketers a more accurate understanding of how people are engaging with website pages.

By David Kirkpatrick • May 18, 2017

DoorDash updates app with AI food favorites, delivery tracker

Artificial intelligence is helping to boost orders by 25%.

By Rob Williams • May 18, 2017

Kantar Millward Brown to measure offline results with geolocation data

A new partnership with Cuebiq will help the research firm boost its consumer behavior insights. 

By Rob Williams • May 18, 2017

Snap, Interpublic, R/GA name 8 startups for marketing tech studio

Funding and expert advice will go to companies focused on next-gen technology like sensory ads, customized videos and bots analytics. 

By Rob Williams • May 18, 2017

McDonald's beefs up UberEats delivery with 1,000 more restaurants

People in Los Angeles, Chicago, Phoenix and Columbus, Ohio, can now get Big Macs delivered.

By Rob Williams • May 18, 2017

IAB Tech Lab releases tool to combat programmatic ad fraud

The tool, called ads.txt, is designed to eliminate the black market for digital advertising inventory.

By David Kirkpatrick • May 18, 2017

Google outlines 'AI first' future powered by visual search, voice-driven commerce and more

A new product called Google Lens and expanded payments capabilities for Google Assistant took center stage at the tech giant's I/O keynote. 

By Peter Adams • May 18, 2017

Coca-Cola targets users based on photos they share on social media

Image recognition helps the brand find audiences better than search history.

By Rob Williams • May 17, 2017

HTC's squeezable smartphone aims for one-handed ease

The U11 can perform nine different functions by squeezing its sides.

By Rob Williams • May 17, 2017

Study: What mobile location data says about Gen Z's brand preferences

These young consumers are frequent visitors to Jimmy John’s and Chipotle, suggesting fast food chains could benefit by marketing to them. 

By Chantal Tode • May 17, 2017

Amazon's Alexa will soon have opt-in alerts

AccuWeather and The Washington Post will be part of the first test group to feature notifications.

By Rob Williams • May 17, 2017

Facebook admits to overbilling on video carousel ads

The social network refunded advertisers whose clicks were measured incorrectly on mobile web browsers.

By Rob Williams • May 17, 2017

Pinterest expands visual search tech to ads

Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products that have been searched for. 

By Dan O'Shea • May 17, 2017

Audi, Volvo commit to Android Auto for next generation of cars

The integration means the operating system's navigation, streaming audio and communications will be built into the cars’ infotainment systems.

By David Kirkpatrick • May 16, 2017

AEG Presents names Fetch agency of record

The major concert promoter hired mobile-first agency Fetch to handle all digital media.

By Rob Williams • May 16, 2017

Carrefour, BNP Paribas team up for QR code payment app

France’s biggest hypermarket chain is set to accept Lyf Pay.

By Rob Williams • May 16, 2017

Report: Washington Post tests AR to enhance mobile content

The newspaper partnered with Audi to explore emerging multimedia storytelling in a new series on architecture innovation.  

By Rob Williams • May 16, 2017

Google AdSense's content policy update is good news for publishers

New technology can remove ads from pages where offending content appears instead of from a publisher's entire website. 

By David Kirkpatrick • May 16, 2017

Accenture Interactive acquires e-commerce provider Media Hive

The deal is an attempt to boost capabilities around Salesforce Commerce Cloud.

By David Kirkpatrick • May 16, 2017

QR codes are back! But are they really better than before?

Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.

By Chantal Tode • May 16, 2017