Comcast unveils blockchain-based TV ad tech

The Blockchain Insights Platform is a collaboration between Comcast's Advanced Advertising Group and a coalition including NBCUniversal, Disney and Cox Communications. 

By David Kirkpatrick • June 21, 2017

Ikea looks to build better furniture-trial app with Apple's ARKit

The Swedish home furnishings giant's current app for seeing how products might look in a room has low ratings. 

By Robert Williams • June 21, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Study: Information-based personalization outperforms cosmetic optimization

The research from Qubit, assured by PwC, is based on more than two billion e-commerce user journeys and 120 million purchases.

By David Kirkpatrick • June 21, 2017

Smartphone cameras' marketing potential comes into focus

Building cameras into a marketing strategy could help brands make themselves more relevant to consumers.

By Natalie Black (Koltun) • June 21, 2017

Time Warner signs $100M deal for Snapchat shows, ads

Snap's stocks jumped 3% after the announcement of the partnership, which promises up to 10 mobile-first shows a year.

By Robert Williams • June 20, 2017

Mobile defies slower pace of ad growth

While overall ad spend is expected to slow this year, Zenith and Magna paint a very different picture for mobile. 

By Robert Williams • June 20, 2017

Mars adds 2 digital execs to accelerate transformation, e-commerce business

Newly-appointed Chief Digital Officer Sandeep Dadlani will succeed the brand's CIO, while Marriott veteran George Corbin signs on as chief digital demand officer. 

By David Kirkpatrick , Peter Adams • June 20, 2017

Chat: the gaping hole in your social media strategy (Part 1)

Messaging platforms are rapidly evolving. Here's the first step to creating a developed plan that ensures your company is on top of the trend.

June 20, 2017

YouTube heatmaps give clearer view into VR, 360-degree video analytics

A cutting-edge metric now available on videos with more than 1,000 views provides better insights into what exactly the user is looking at.

By David Kirkpatrick • June 19, 2017

Samsung offers Bixby voice assistant preview for US mobile users

Galaxy S8 and S8+ smartphones can test the technology.

By Robert Williams • June 19, 2017

Will Amazon use mobile to limit showrooming, checkout aisles at Whole Foods?

A patent recently awarded to the e-commerce giant would prevent in-store shoppers from using a store's WiFi to compare prices.

By Robert Williams • June 19, 2017

Forrester: Traditional retail on pace to beat digital in customer experience

The findings explain, in part, why Walmart is scooping up online retailers and Amazon is making a major foray into physical retail via Whole Foods.

By David Kirkpatrick • June 19, 2017

Mobile marketers take on multi-touch attribution's challenges of politics, culture and data

Leaping the hurdles associated with properly crediting media across channels will require a top-down approach.   

By Ken Magill • June 19, 2017

HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations

The discount booking app's campaign is its first out-of-home push in the city.

By Robert Williams • June 16, 2017

Musical.ly adds original programming from NBC, Viacom, Hearst

The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience.

By Robert Williams • June 16, 2017

Twitter rolls out major redesign

The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers.

By Robert Williams • June 16, 2017

Study: Apple update increases app ratings by 15%

With the iOS 10.3 update, the process for rating an app was reduced to just one click. 

By Robert Williams • June 15, 2017

Pinterest enlists Nielsen, Acxiom to boost marketing metrics

The aspirational photo network continues its evolution into a more robust marketing platform.

By Robert Williams • June 15, 2017

Instagram tests tag for identifying, tracking sponsored posts

Is a bigger role for Instagram in brokering partnerships between influencers and brands next?

By Robert Williams • June 15, 2017

Walmart updates app for fast store credit access

The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores.

By Robert Williams • June 15, 2017

IAB: Digital ad revenue grows 23% year-over-year

U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.

By David Kirkpatrick • June 15, 2017

Toyota accelerates into cognitive ads for smarter personalization

Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience.

By David Kirkpatrick • June 15, 2017

Kantar Media: Ad block users skew heavily young, male

Those aged 18-to-24 are 109% more likely to have the technology enabled than the average user, according to new research.

By David Kirkpatrick • June 15, 2017

GSMA: There are now 5B mobile subscribers globally

And there is no sign of a slowdown.

By Justine Brown • June 14, 2017

Google boosts local reviews with more levels, rewards

The search giant revamped its Local Guides platform to give people greater incentives to update Google Maps.

By Robert Williams • June 14, 2017