BET debuts Facebook Messenger bot for awards show

The TV network’s chatbot will answer attendee questions and serve customized content.

By Robert Williams • June 6, 2017

Facebook 'raises its game' in major E3 push

The social network aims to become the go-to platform for gaming communities ahead of the annual expo.

By Robert Williams • June 6, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

IDC: AR/VR headset shipments surge more than 70%

While the number of hardware options is growing, a lack of content with mass appeal presents a challenge. 

By Robert Williams • June 6, 2017

Study: Tech firms take top 5 'most valuable brands' spots

The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.

By David Kirkpatrick • June 6, 2017

Apple makes grab for leadership role in AR, smart speakers, P2P payments

Executives insist the company can bring significant innovation to these already competitive areas. 

By Chantal Tode • June 6, 2017

Jaguar Land Rover links banner ads to AR test-drive

Blippar’s banner ad technology adds AR features inside a mobile app.

By Robert Williams • June 5, 2017

Barclaycard tests checkout-free Grab+Go mobile payment app

The U.K.-based company is testing an app that would enable merchants to support lineless, touchless checkout processes, rivaling the technology of Amazon Go.

By Dan O'Shea • June 5, 2017

Gatwick Airport installs 2,000 beacons for indoor navigation

The transmitters eventually will support features like AR wayfinding and location-based ads.

By Robert Williams • June 5, 2017

Google's Chrome ad blocker includes funding tool

With Funding Choices, now in beta, site visitors can choose to disable their ad blocker or pay for a pass to access content.

By David Kirkpatrick • June 5, 2017

YouCam Makeup brings AR cosmetics to stores

Perfect Corp.’s makeup app will be tested in Fruit Gathering’s brick-and-mortar store in Japan.

By Robert Williams • June 5, 2017

Report: Snapchat shows see viewer boost

As broadcast TV viewership drops, Snapchat tries to harness younger audiences through original short-form programming.

By Robert Williams • June 5, 2017

Experience management is a digital imperative

Juliana Smith Holterhaus from Qualtrics explains the importance of optimizing digital experiences for brands to continue to capture market share and consumers' minds.

By Juliana Smith Holterhaus • June 5, 2017

Starwood updates app to provide mobile check-in

The feature will be available at all of the chain's hotels worldwide by the end of 2017.

By Rob Williams • June 2, 2017

Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day

Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores.

By Natalie Black (Koltun) • June 2, 2017

Intel teams with MLB for multi-year VR content deal

Live and on-demand video will be available at no cost starting this season via the Intel True VR App.

By David Kirkpatrick • June 2, 2017

WPP's GroupM merges Maxus and MEC

The newly formed media, content and technology agency will help streamline operations and cut costs.

By David Kirkpatrick • June 2, 2017

T.J. Maxx's missed opportunity

Dan Slavin, ‎CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster.

By Dan Slavin • June 2, 2017

Skype adds chat, messaging features in major mobile revamp

Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.

By Rob Williams • June 2, 2017

Best Buy revamps smartphone shopping in-store, online

In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.

By Dan O'Shea • June 1, 2017

Discover replaces live chat with messaging feature in mobile app

The new service maintains the continuity of banking conversations by keeping a record of past interactions.

By Rob Williams • June 1, 2017

Waze Carpool considers selling mobile app ads

The ridesharing app is seeking a revenue stream as it expands across California.

By Rob Williams • June 1, 2017

Meeker: Lines blur between ads, content, products, transactions

The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities. 

By Chantal Tode • June 1, 2017

Study: 31% of programmatic advertisers will reduce spend over fake news

Marketers are poised to take action to ensure the integrity of their brands. 

By David Kirkpatrick , Chantal Tode • June 1, 2017

Instagram offers ad placements linked to Facebook Messenger

By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.

By Rob Williams • June 1, 2017

Apple develops AI chip for advanced tasks

The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon.

By Rob Williams • May 31, 2017