Study: Many YouTube creators experience double-digit revenue drops

The only three categories of creators with rising CPMs from February to April this year were beauty/fashion, family/parenting and food.

By David Kirkpatrick • May 9, 2017

Late to the party, Microsoft's Cortana smart speaker will launch this fall

Will Skype integrations give it a leg up on a market already dominated by Amazon's Echo devices and Google Home?

By Justine Brown • May 9, 2017

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Forecast: Mobile biometric payments to hit 2B transactions this year

The nearly 3x jump in use from 2016 will be spurred by services like Apple Pay and a proliferation of sensor-equipped smartphones.  

By Peter Adams • May 9, 2017

Spotify rolls out scannable bar codes to boost music sharing

The streaming music pioneer is giving every song, artist and playlist a unique code that can be shared.

By Rob Williams • May 8, 2017

Study: 35 ad networks have more than 50% fraudulent activity

A fragmenting landscape means that marketers need to be wary of the growing potential for mobile app fraud.

By Rob Williams • May 8, 2017

Telefónica gives Germany's mobile users rewards for sharing data

The European phone company hired People.io to provide an app to help customers protect their privacy.

By Rob Williams • May 8, 2017

Houzz app's AR upgrade turns living rooms into virtual showroom floors

Over 300,000 furniture and decor products can be visualized, saved for later or purchased directly with "View My Room in 3D."

By Peter Adams • May 8, 2017

Marketing's metrics problem is still a long way from being solved

Demands for a clean-up from thought leaders like P&G's Marc Pritchard have spurred change, but there's no magic bullet for an industry-wide problem. 

By David Kirkpatrick • May 8, 2017

Ink Cards pencils in Pinterest for Mother's Day app install campaign

While the ad format is still relatively new to the social platform, results suggest costs are lower and the audience may be wider than expected.   

By Chantal Tode • May 8, 2017

Whirlpool agrees to acquire digital recipe platform Yummly

The deal is part of the appliance manufacturer’s broader Internet of Things strategy that includes a connected kitchen offering.

By David Kirkpatrick • May 5, 2017

ExxonMobil's mobile payments app expands to Apple Watch, Ford vehicles

Speedpass members can now fuel up, then earn loyalty points and easily pay from an in-vehicle touchscreen or their wrist. 

By Rob Williams • May 5, 2017

Report: Twitter pitches full-screen vertical video ads for Moments

Similar to interstitials seen on Snapchat and Instagram Stories, the new format fits into the platform’s larger video push. 

By Chantal Tode • May 5, 2017

Epix Cast mobile app sends movies directly to TVs without extra hardware

Viewers can select shows from a smartphone to view on any internet-connected TV.

By Rob Williams • May 5, 2017

Snap rolls out self-service ad tool for wider group of marketers

Snapchat Ad Manager lets mobile marketers target specific audiences with ad formats that include video.

By Rob Williams • May 5, 2017

P&G changes up programmatic buying approach with multiple vendors

The world's largest advertiser is breaking with its original programmatic tech partner AudienceScience.

By David Kirkpatrick , Chantal Tode • May 5, 2017

Wal-Mart's IoT patent takes aim at Amazon Dash

The platform, which aims to track how consumer products are used in homes, is designed to automatically order when products are depleted or need replacement.

By Daphne Howland • May 5, 2017

Amazon rolls out Android version of FreeTime content for kids

The e-commerce giant’s media application is no longer limited to its Fire tablets.

By Rob Williams • May 4, 2017

IBM: Retailers, brands come up severely short on customer experience

Marketers are struggling the most in several areas that have the potential to be key differentiators. 

By David Kirkpatrick • May 4, 2017

Tapjoy teams with Moat to demonstrate value of in-app rewards

Moat will provide independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory.

By Rob Williams • May 4, 2017

PopSugar's new format combines commerce with content

PopSugar Shop features products related to those appearing in the article.

By David Kirkpatrick • May 4, 2017

Study: Snapchat loyalty leaves little room for other social media

Fans of the image messaging application are harder to reach through other major platforms like Facebook and Instagram.

By Rob Williams • May 4, 2017

Study: Mobile ad growth contributes to viewability decline

Viewability rates for banner ads in the U.K. reached their lowest level in nine months during Q1. 

By Chantal Tode • May 4, 2017

Pinterest gains vertical expertise in automotive, CPG

Two recent executive hires are arriving from Ford agency GTB and Mondelez.

By David Kirkpatrick • May 4, 2017

The CMO role is shifting in 2017

From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.

By David Kirkpatrick • May 4, 2017

People power: How the next automation wave will turn media buyers into traders

For all the high-tech advances in advertising infrastructure, media buying and selling remain relatively low-tech affairs. This is starting to change, writes Richard Bush, chief technology officer of NYIAX.

By Richard Bush • May 4, 2017