Ad Tech: Page 180
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Google allows bigger mobile ads 'above the fold'
The search giant determined that 300x250 ads aren't so annoying and intrusive, after all.
By Rob Williams • May 3, 2017 -
Snapchat offers advertisers a new way to reach all viewers
A product called Snap Ads Max Reach guarantees a brand gets in front of Stories users.
By Rob Williams • May 3, 2017 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Apple's Cook: Pause in iPhone purchases due to reports of future phones
While the company's Q2 results were strong overall, sluggish iPhone sales are an ongoing concern.
By Chantal Tode • May 3, 2017 -
Is Pokemon Go getting a 'Promos' feature?
Rumors swirl that a big summer update for the Nintendo/Niantic app is inbound, which could spark a fresh wave of interest.
By Peter Adams • May 3, 2017 -
Verizon triples viewership as NFL fans tune in to draft coverage
The annual ritual of NFL teams picking new players reaches a new crescendo with mobile viewers.
By Rob Williams • May 2, 2017 -
Meitu taps Bretman Rock to curate virtual makeup looks
The augmented reality app uses proprietary facial recognition to map users' features and offer virtual makeup application.
By Dan O'Shea • May 2, 2017 -
C Spire first adopter of SoftBank's new marketing software for Pepper
The robot now comes with a solution for managing interactions with customers.
By David Kirkpatrick • May 2, 2017 -
Snapchat opens up viewability into Snap Ad campaigns
A new score will be validated with the help of third-party measurement firm Moat, which is audited by the Media Rating Council.
By Peter Adams • May 2, 2017 -
IAB: Investment in original digital video programming nearly doubles
Brand and agency executives are flocking to original video programming to create inventive and engrossing digital engagement strategies.
By David Kirkpatrick , Chantal Tode • May 2, 2017 -
Amazon, eBay, Target and Google Maps ditch Apple Watch apps
The big brands' retreat from WatchOS support comes as consumer interest in smart watches wanes.
By Chantal Tode • May 2, 2017 -
Domino's teams with IFTTT on branded applets for the smart home
Applets can shut down sprinklers and turn on porch lights as a pizza delivery person arrives.
By Rob Williams • May 2, 2017 -
Apple Music starts supplying songs to Musical.ly
Musical.ly gets to offer more songs while Apple promotes subscriptions to its music streaming service via the popular app.
By Rob Williams • May 1, 2017 -
Airbnb seeks business travelers by adding booking tool
The home-sharing service estimates corporate travel bookings will quadruple this year.
By Rob Williams • May 1, 2017 -
Is retro music digital marketing's hot new item?
Major media brands including Disney and Sony ramp up strategies with a heavy bent toward nostalgic tunes.
By David Kirkpatrick • May 1, 2017 -
Forecast: Amazon's ad revenue to hit $3.5B in 2017
BMO Capital Markets further predicts the e-commerce giant's revenue will grow 63% in 2018 for a total of $5.7 billion.
By David Kirkpatrick • May 1, 2017 -
Alexa steps further into Amazon's spotlight as Android app market shuts down
Underground Actually Free will stop receiving submissions at the end of May at the same time that the voice assistant is getting some new bells and whistles.
By Peter Adams • May 1, 2017 -
Twitter upgrades search to include emoji characters
Search could make emojis easier to use, driving interest from consumers and marketers.
By Rob Williams • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
The image by Paul Nelhams is licensed under CC BY-ND 2.0
Facebook adds flights to dynamic ads for travel industry
Early tester Cathay Pacific boosted booking volume 16x.
By Rob Williams • April 28, 2017 -
Verizon's Go90 mobile video service loses top exec
The acquisition of Vessel last year continues to impact the way Go90 is managed.
By Rob Williams • April 28, 2017 -
Google's ad business beats expectations despite YouTube storm
Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.
By Chantal Tode • April 28, 2017 -
Heineken's latest global TV push can be tailored by location
Though it's airing in 16 markets worldwide, the "Cities" campaign — now in its fourth iteration — looks to liven up the local nightlife.
By David Kirkpatrick • April 28, 2017 -
Report: Lyft surged amid Uber's Q1 woes
The ride-hailing app's ability to capitalize on #DeleteUber demonstrates the value in brand counter-programming.
By Peter Adams • April 28, 2017 -
Google Assistant releases SDK for creating helpful hardware
The news follows a similar recent move by Amazon for Alexa as virtual assistants gear up for a larger presence.
By David Kirkpatrick • April 28, 2017 -
Taco Bell opens secretive Test Kitchen for Cinco de Mayo, but good luck getting a seat
Only 32 spots are available to reserve through partner OpenTable.
By David Kirkpatrick • April 28, 2017
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