Ad Tech: Page 181
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Samsung doubles down on live VR programming
Broadcasts include live VR content from the UFC, X Games and Live Nation.
By David Kirkpatrick • May 31, 2017 -
IDC: Global smartphone shipments to rebound strongly this year
Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.
By Rob Williams • May 31, 2017 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Estée Lauder's upgraded mobile website features AR makeup
The cosmetics brand hopes to help consumers shop and try on makeup looks online.
By Rob Williams • May 30, 2017 -
Facebook makes stronger push to pharmaceutical marketers
The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers.
By Rob Williams • May 30, 2017 -
Phillips 66 tests mobile app for nationwide rollout
The new app offers a station finder, loyalty points and a feature that lets drivers buy gas from their car’s on-board infotainment system.
By Rob Williams • May 30, 2017 -
Retrieved from Coca-Cola on April 20, 2017
Coca-Cola's latest packaging play delivers access to music festivals
Bottles attached with removable wristbands drove a sales lift of 11% in their targeted region.
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Snapchat parent snaps up a drone startup
But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Study: Demand escalates for Instagram marketing skills
Upwork tracked the 20 most in-demand skills from marketing freelancers and found Asana work training, Instagram marketing and A/B testing top the list.
By David Kirkpatrick • May 30, 2017 -
Raise rolls out gift card-fueled mobile wallet app
Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online.
By Dan O'Shea • May 26, 2017 -
Universal Pictures promotes 'The Mummy' with AR treasure hunt on Seek
The goal is to drive Seek users to theaters while tapping into the emerging augmented reality world.
By Rob Williams • May 26, 2017 -
Kik creates digital currency as basis for rewards engine
The messaging app will issue virtual money in an ‘initial coin offering' and reward users for interacting with bots and brands.
By Rob Williams • May 26, 2017 -
Instagram Stories tests app install, other direct response ads
The ad formats look beyond building brand awareness by including mechanisms for downloading apps and generating leads.
By David Kirkpatrick • May 26, 2017 -
Facebook updates Instant Articles to work with Google AMP, Apple News
Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause.
By Rob Williams • May 26, 2017 -
Pinterest pins monetization hopes on autoplay promoted video
Adidas, Procter & Gamble and Toyota are among the brands that have tested new options.
By Rob Williams • May 25, 2017 -
Facebook Live adds chat, joint video tool
The new interactive features arrive as the social media giant ramps up its focus on video.
By Natalie Black (Koltun) • May 25, 2017 -
Study: Brand marketers aren't effectively measuring performance
While many understand the value of marketing performance measurement, most are struggling to actually implement an effective process.
By David Kirkpatrick • May 25, 2017 -
Report: Snapchat offers discounts on ad placements
The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1.
By Rob Williams • May 25, 2017 -
L'Oréal hosts Cannes broadcast via AR beauty app
YouCam Makeup app users can try 64 virtual looks featuring the beauty brand's products and tune in to the film festival.
By Rob Williams • May 25, 2017 -
ANA declares ad fraud war 'winnable'
A recent 10% drop in economic losses from ad fraud suggests ground has been regained in the ongoing battle.
By David Kirkpatrick • May 25, 2017 -
Snapchat adds group Stories feature
Users can now create stories with specific friends within geofenced locations.
By Rob Williams • May 24, 2017 -
Twitter rolls out icebreakers for brand chatbots
Early tester Patrón Tequila is using cards to promote its ‘Bot-Tender’ that provides cocktail suggestions.
By Rob Williams • May 24, 2017 -
Warby Parker develops eye tests via mobile app
The once pure-play retailer is testing a new app allowing customers to confirm their vision prescriptions, but claims it isn't trying to replace eye doctors — yet.
By Dan O'Shea • May 24, 2017 -
J.C. Penney taps Lowe's exec to reboot marketing efforts
Marci Grebstein will take over as chief marketing officer in June, at a time when the retailer needs to step up its efforts to entice shoppers to visit stores.
By Daphne Howland • May 24, 2017 -
Lancôme boosts mobile speed, sales with Google's progressive web app
The fast, app-like platform simplified mobile purchasing and led to a more than 50% boost in sessions and 17% rise in conversions.
By Natalie Black (Koltun) • May 24, 2017 -
Google plots downfall of last-click attribution, ascension of machine learning
A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next.
By Chantal Tode • May 24, 2017
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