Pandora launches Snapcodes, influencer outreach, Twitter emoji for new campaign

In an appeal to millennial and Gen Z consumers, Pandora is touching many of the surging social media ad formats to promote its on-demand music service. 

By Rachel Brown • April 21, 2017

Accenture taps IPG's UM for media planning and buying

Developing personalized, cross-channel marketing strategies will be a focus for the agency. 

By David Kirkpatrick • April 21, 2017

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

IAB bares teeth in fight against ad fraud

All members are now required to register with the Trustworthy Accountability Group in a sweeping effort to clean up the digital supply chain. 

By David Kirkpatrick • April 21, 2017

Google Display Network scales up automated ads with Smart campaigns

Smart campaigns use machine learning to uncover target audiences, create ads and set bids to meet performance goals.

By David Kirkpatrick • April 21, 2017

Bookatable by Michelin, Apple Maps integrate for in-app bookings

Diners in the UK will be able to identify restaurants near them with available tables and book them without leaving Apple Maps. 

By Rachel Brown • April 21, 2017

Survey: Consumer perception of Samsung recovering from Galaxy Note 7 fiasco

YouGov finds the South Korean electronics company is now thought of on par with Apple. 

By Rachel Brown • April 21, 2017

Google Home distinguishes the voices of different people

The Assistant-powered device may be trailing Amazon Echo in sales, but now it boasts a feature its rival doesn't have. 

By Rachel Brown • April 21, 2017

Study: New car owners pleased with Apple CarPlay, Android Auto

A Strategy Analytics survey shows the tech giants' efforts to insert themselves into drive time as well as work and home life are being met with consumer approval. 

By Rachel Brown • April 20, 2017

Study: Retailers' biggest AdWords spend is Google Shopping

Shopping ads outpaced text ads for the first time last year.

By David Kirkpatrick • April 20, 2017

L'Oreal empowers new Facebook Messenger chatbot to recommend gifts

The beauty conglomerate joins Estée Lauder and Madison Reed among the beauty companies planting an AI flag in the messaging platform.

By Rachel Brown • April 20, 2017

The Washington Post drops slow ad tech partners

Vendors got the cut if they couldn't meet a standard load time. 

By David Kirkpatrick • April 20, 2017

Amazon opens door to conversational apps from brands

In not keeping its speech capabilities to itself, the company is plotting to be the voice of the future in digital engagements. 

By Rachel Brown • April 20, 2017

Mobile ad exec scores pro baseball team, plans to test tech innovations

The New Britain Bees will open their season Friday with a new owner —​ AdTheorent CEO Anthony Iacovone — and a series of upgrades on deck. 

By Rachel Brown • April 19, 2017

MLB players step up to the social media plate with app for fans

Infield Chatter's success will depend on convincing people to shift some of their attention away from Facebook, Snapchat and Instagram.

By Rachel Brown • April 19, 2017

PayPal partners with Android Pay for mobile payments

Account holders will soon be able to make purchases at Walgreens and Dunkin' Donuts using Android Pay due to a deal that could address some of mobile payments' foibles.   

By Rachel Brown • April 19, 2017

Forecast: Programmatic spend to near $33B in 2017

Growth in automated ad buying remains strong despite recent events that call into question its effectiveness and level of safety for brands. 

By David Kirkpatrick • April 19, 2017

Wikipedia's also not happy about that Burger King ad

A letter signed by nine of the online encyclopedia's editors calls out the fast food brand for ad policy violations and demands an apology.

By Peter Adams • April 19, 2017

Glowing reviews are in: Samsung sets sights on businesses with new S8

The new Samsung S8 could seriously rival the iPhone in capabilities and possibly become a true enterprise tool.

By Justine Brown • April 19, 2017

Can Facebook augment its future with new AR camera push?

The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech. 

By David Kirkpatrick • April 19, 2017

Facebook, brands make second go at creating rich Messenger ecosystem

A series of new developments, including deep integrations with Spotify and Apple Music, attempt to give users a reason to never leave the platform.

By Rachel Brown • April 19, 2017

Taco Bell leverages micro-influencers, Instagram artwork to build social presence

The brand is retooling its digital approach to yield high impact without hefty investment. 

By Rachel Brown • April 18, 2017

McDonald's aims for mobile ordering milestone with national rollout

The fast-food chain is banking on Americans with apps and appetites escalating restaurant visits and spending.

By Rachel Brown • April 18, 2017

Instagram Collections strengthens platform's role in providing shopping inspiration

The Pinterest-like feature could turn the social media platform into a bigger destination for inspiration by letting users save and organize posts. 

By Rachel Brown • April 18, 2017

Study: Gen Z frequents Snapchat more than its social media rivals

SCG's survey of college and high school students found Instagram isn’t trailing far behind, though.  

By Rachel Brown • April 18, 2017

Purple bores Facebook Live viewers with snooze-worthy broadcasts

The mattress maker partnered with Facebook's Creative Shop Studio on eccentrically dull programming that typifies its out-of-the-box approach to marketing.  

By Rachel Brown • April 18, 2017