GE air conditioners now work with Amazon Alexa

Controlling room temperature gets easier with voice commands as Alexa starts to arrive on more devices. 

By Rob Williams • April 27, 2017

ComScore offers free viewability measurement

The move is intended to support viewability as a common baseline. 

By David Kirkpatrick • April 27, 2017

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Amazon's Echo Look turns Alexa into a personal stylist

The camera-equipped device allows users to track their outfit history and ask Alexa to assess their fashion choices.

By Dan O'Shea • April 27, 2017

Google adds teeth to AdSense hate speech policy

Updates include page-level ad removal capabilities on top of more stringency toward derogatory content.

By David Kirkpatrick • April 27, 2017

Twitter added users, video viewers in Q1 but ad revenue dropped 11%

The mixed bag of results shows the platform is making some headway but challenges remain. 

By Chantal Tode • April 27, 2017

McDonald's expands Uber delivery after successful test

The ride-hailing app is a key part of McDonald's plans to improve service and remain relevant with millennials.

By Rob Williams • April 27, 2017

Google's virtual assistant teams with publishers to offer help in the kitchen

Move over, Julia Child, and make room for Google Assistant's library of 5 million recipes. 

By Rob Williams • April 27, 2017

UPDATE: Apple slashes affiliate payouts on apps, in-app purchases

Lower commission rates may adversely affect app developers and smaller publishers, in particular.  

By Rob Williams • April 26, 2017

Study: Cost of mobile paid search clicks reaches new heights

During Q1, the cost-per-click rate on mobile rose 40% as demand outstripped supply. 

By Chantal Tode • April 26, 2017

Samsung's app store seeks to double audience

The Galaxy Apps store wants to boost monthly users to 50 million while having a narrower selection of high-quality mobile applications. 

By Rob Williams • April 26, 2017

Study: 8% of Instagram accounts are not real people

Fohr Card is taking aim at bot fraud by verifying Instagram users.  

By Rob Williams • April 25, 2017

Google adds programmatic TV ad inventory to DoubleClick

As the line between digital video and traditional television continues to blur, the tech giant wants to help marketers bridge the gap. 

By David Kirkpatrick • April 25, 2017

IBM Watson turns focus to analyzing video, behavior for new insights

The artificial intelligence service, already used by marketers for processing mounds of data, is focusing on new areas where it can enhance understanding. 

By David Kirkpatrick • April 25, 2017

Unroll.me under fire for selling user data to Uber

Though the company has received criticism, Unroll.me is not solely to blame. Its data practices serve as a lesson in reading the fine print of user agreements. 

By Justine Brown • April 25, 2017

Report: Rent the Runway increases Instagram Stories activity to scale reach

While still hosting content on Snapchat Stories, the retailer is looking elsewhere to reach as wide an audience as possible.   

By Chantal Tode • April 25, 2017

LinkedIn launches new targeting capabilities

Matched Audiences offers marketers website retargeting, as well as account and contact targeting. 

By David Kirkpatrick • April 25, 2017

Verizon's bet on unlimited data plans stems subscriber exits

Verizon lost wireless subscribers for the first time in its history, but the demand for unlimited mobile data only shows how much consumers love their smartphones.

By Rob Williams • April 25, 2017

Study: Mobile AR poised to skyrocket as use cases multiply

The technology is proliferating across social media platforms, e-commerce apps, maps and business applications.

By Rachel Brown • April 24, 2017

IPG CEO: Consultancies, ad agencies are more complementary than competitive

The exec's comments come at a time when management consultancies are increasingly entering traditional agencies' turf.

By David Kirkpatrick • April 24, 2017

Mercedes-Benz cars connect with Google Home, Amazon Alexa

The voice assistant connectivity sidesteps the problems tech companies have faced when trying to power car infotainment systems. 

By Rachel Brown • April 24, 2017

Google Play Music lands on Samsung devices

The Galaxy Note 7 fiasco hasn’t kept Google or customers away from Samsung’s smartphones. 

By Rachel Brown • April 24, 2017

Report: Amazon severely restricts Alexa skills ads

Limiting options to streaming music, radio and news briefing apps has reportedly been met with some developer frustrations.

By David Kirkpatrick • April 24, 2017

Snap scoops up Mobli's geofilter patent

The social media firm has been under fire from Facebook, but isn't letting its competitor nab the rights to its largest revenue producer. 

By Rachel Brown • April 24, 2017

Location-based marketing: The pitfalls and promise of retail campaigns

In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed. 

By Rachel Brown • April 24, 2017

How Topix accelerated campaign decision-making, profitablity via predictive analytics

The digital media company freed up more spend for experimentation by turning off losing campaigns 3x faster. 

By David Kirkpatrick • April 24, 2017