How marketers can reset their mobile advertising mindset

Marketing professionals would be wise to stop leaning on a few key industry "givens," writes Leadbolt CEO and Founder Dale Carr. 

By Dale Carr • April 18, 2017

YouCam app heads to Broadway with 'War Paint' AR beauty filters

Users of the makeup app can emulate the beauty industry titans chronicled in the musical through an AR experience linking on- and offline worlds. 

By Rachel Brown • April 17, 2017

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Burger King preps workarounds after Google shuts down Assistant-activating ad

While the "Connected Whopper" spot generated brand buzz, some might still view it as ripe for a PR fiasco. 

By David Kirkpatrick • April 17, 2017

Nextdoor launches ads to help marketers move into communities across US

The social network aims to become one of the largest advertising platforms in the digital world by reaching $1 billion in ad dollars by 2020.  

By Rachel Brown • April 17, 2017

Programmatic firm refunds ads that appear next to offensive content

MediaMath is taking on programmatic challenges recently brought to light by the brand safety issue. 

By David Kirkpatrick • April 17, 2017

Smart eyewear: Is it the future or destined for failure ... again?

Advertising dollars may not be pouring into smart eyewear devices yet, but the latest high-octane goggles aren't collapsing à la Google Glass. 

By Rachel Brown • April 17, 2017

Huffington Post creates dedicated Facebook pages targeting niche audiences

The online news site is tweaking the hyperlocal journalism model by tailoring content for young female introverts, Muslims, queer women and more. 

By Rachel Brown • April 17, 2017

StubHub gets social with iMessage, Facebook Messenger integrations

The ticket reseller wants to help pals solidify plans to go to a game or concert. 

By Rachel Brown • April 13, 2017

Lids throws spotlight on revamped loyalty program with new app

The retailer wants to strengthen ties with its best customers as it combats dwindling mall traffic. 

By Rachel Brown • April 13, 2017

Why drone delivery still has a long way to go before take off

High-profile drone delivery demonstrations continue, but frequent market use is years away, and hurdles must be overcome.

By Dan O'Shea • April 13, 2017

Oprah arrives on Amazon's Alexa

Hearst, which publishes O, The Oprah Magazine, wants to create more interactive content for the digital assistant, with the celebrity front and center. 

By David Kirkpatrick • April 13, 2017

In whopper of a story, Google Home plugs ears to Burger King ad

The TV spot used the "Okay, Google" trigger without users' permission, and Google apparently wasn't having it. 

By David Kirkpatrick , Peter Adams • April 13, 2017

EMarketer: Mobile apps account for 20% of digital media time

Consumers are committing 2 hours and 25 minutes daily to watching videos, listening to music, playing games, social networking and chatting via smartphone apps. 

By Rachel Brown • April 13, 2017

Acura's sleek mobile-first campaign revs up vertical video

Shopper profiles will be used to target ads on Facebook, Snapchat and elsewhere.

By Rachel Brown • April 13, 2017

Study: IMessage dominates digital sticker engagement

Social media networks aren’t as flooded with emoji as messaging platforms.   

By Rachel Brown • April 12, 2017

Budweiser, StubHub team up for hockey promotion via social, SMS

Winners headed to their favorite team’s playoff games could be sharing their delight on social media.    

By Rachel Brown • April 12, 2017

Google adds 'Similar Items' feature to Image Search capabilities

By leveraging machine vision technology, a form of machine learning, products similar to those users see in search photos are surfaced.

By Dan O'Shea • April 12, 2017

Study: Marketers say marketing automation software meets objectives

While the industry moves toward artificial intelligence, automation software remains a workhorse. 

By David Kirkpatrick • April 12, 2017

Facebook lets friends split dinner bills in Messenger

The group payments push doesn’t mean Facebook is depending on payments to be a big revenue generator.  

By Rachel Brown • April 12, 2017

Shopkick extends mobile rewards app into grocery stores

The app is now available in 37,000 grocery locations and features content from Dole, Purina and Sargento.  

By Rachel Brown • April 12, 2017

Twitter amplifies branding opportunities in Periscope broadcasts

Using customizable hearts, mobile marketers can better harness the power of live video for campaigns. 

By Rachel Brown • April 11, 2017

L'Oreal Paris sponsors The Glam App content, educational program

On-demand beauty services have reeled in another big beauty player. 

By Rachel Brown • April 11, 2017

Piper Jaffray: Snapchat's reign over teen social media use continues

Despite its popularity, Snapchat potentially faces significant headwinds from Facebook, Messenger and Instagram, according to the group's semiannual survey. 

By Rachel Brown • April 11, 2017

Kohl's snaps up former Best Buy exec to fill CMO spot

Greg Revelle, who departed the electronics retailer just last month, will fill a post left vacant since November 2012.

By Daphne Howland • April 11, 2017

Finish Line tries for competitive edge with enhanced loyalty app

The retailer aims to succeed where others have failed by focusing on tailored product suggestions, access to upcoming releases and in-app shopping and checkout. 

By Rachel Brown • April 11, 2017