McDonald's beefs up UberEats delivery with 1,000 more restaurants

People in Los Angeles, Chicago, Phoenix and Columbus, Ohio, can now get Big Macs delivered.

By Rob Williams • May 18, 2017

IAB Tech Lab releases tool to combat programmatic ad fraud

The tool, called ads.txt, is designed to eliminate the black market for digital advertising inventory.

By David Kirkpatrick • May 18, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Google outlines 'AI first' future powered by visual search, voice-driven commerce and more

A new product called Google Lens and expanded payments capabilities for Google Assistant took center stage at the tech giant's I/O keynote. 

By Peter Adams • May 18, 2017

Coca-Cola targets users based on photos they share on social media

Image recognition helps the brand find audiences better than search history.

By Rob Williams • May 17, 2017

HTC's squeezable smartphone aims for one-handed ease

The U11 can perform nine different functions by squeezing its sides.

By Rob Williams • May 17, 2017

Study: What mobile location data says about Gen Z's brand preferences

These young consumers are frequent visitors to Jimmy John’s and Chipotle, suggesting fast food chains could benefit by marketing to them. 

By Chantal Tode • May 17, 2017

Amazon's Alexa will soon have opt-in alerts

AccuWeather and The Washington Post will be part of the first test group to feature notifications.

By Rob Williams • May 17, 2017

Facebook admits to overbilling on video carousel ads

The social network refunded advertisers whose clicks were measured incorrectly on mobile web browsers.

By Rob Williams • May 17, 2017

Pinterest expands visual search tech to ads

Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products that have been searched for. 

By Dan O'Shea • May 17, 2017

Audi, Volvo commit to Android Auto for next generation of cars

The integration means the operating system's navigation, streaming audio and communications will be built into the cars’ infotainment systems.

By David Kirkpatrick • May 16, 2017

AEG Presents names Fetch agency of record

The major concert promoter hired mobile-first agency Fetch to handle all digital media.

By Rob Williams • May 16, 2017

Carrefour, BNP Paribas team up for QR code payment app

France’s biggest hypermarket chain is set to accept Lyf Pay.

By Rob Williams • May 16, 2017

Report: Washington Post tests AR to enhance mobile content

The newspaper partnered with Audi to explore emerging multimedia storytelling in a new series on architecture innovation.  

By Rob Williams • May 16, 2017

Google AdSense's content policy update is good news for publishers

New technology can remove ads from pages where offending content appears instead of from a publisher's entire website. 

By David Kirkpatrick • May 16, 2017

Accenture Interactive acquires e-commerce provider Media Hive

The deal is an attempt to boost capabilities around Salesforce Commerce Cloud.

By David Kirkpatrick • May 16, 2017

QR codes are back! But are they really better than before?

Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.

By Chantal Tode • May 16, 2017

American Express adds Amazon Alexa skill

Cardholders can access account balances and spending history via the voice-enabled digital assistant.

By Rob Williams • May 15, 2017

Google's Allo messaging app turns selfies into emojis

The new feature can create 563 quadrillion different faces.

By Rob Williams • May 15, 2017

Starbucks app vulnerable to hacking, fraudulent charges

The app's popularity and use of gift cards make it an attractive target. 

By Rob Williams • May 15, 2017

Apple buys AI company Lattice Data

The acquired company specializes in using artificial intelligence to turn dark data into structured information.

By David Kirkpatrick • May 15, 2017

Gillette enters shave club business

The new direct-to-consumer service, an answer to the popularity of Dollar Shave Club, includes a text-to-reorder option.

By David Kirkpatrick • May 15, 2017

Pepsi flaunts Snapcodes in summer giveaways

Packaging marked with a special code unlocks a mobile game, lenses and filters.

By Rob Williams • May 12, 2017

Edmunds brings car-buying research to Amazon Alexa

The voice-enabled virtual assistant's value rises with each company that develops a skill.   

By Rob Williams • May 12, 2017

Mashable rolls out vertical video content series

Launch partners for the new Reels product include Sprint and McDonald's.

By Rob Williams • May 12, 2017

IBM's Watson brings voice commands to VR 'Star Trek' game

Players can put on their best Captain Kirk impression and take command of a virtual crew with the help of the AI's interactive speech and cognitive capabilities. 

By David Kirkpatrick • May 12, 2017