Ad Tech: Page 183
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Study: 35 ad networks have more than 50% fraudulent activity
A fragmenting landscape means that marketers need to be wary of the growing potential for mobile app fraud.
By Rob Williams • May 8, 2017 -
Telefónica gives Germany's mobile users rewards for sharing data
The European phone company hired People.io to provide an app to help customers protect their privacy.
By Rob Williams • May 8, 2017 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Houzz app's AR upgrade turns living rooms into virtual showroom floors
Over 300,000 furniture and decor products can be visualized, saved for later or purchased directly with "View My Room in 3D."
By Peter Adams • May 8, 2017 -
Deep Dive
Marketing's metrics problem is still a long way from being solved
Demands for a clean-up from thought leaders like P&G's Marc Pritchard have spurred change, but there's no magic bullet for an industry-wide problem.
By David Kirkpatrick • May 8, 2017 -
Deep Dive
Ink Cards pencils in Pinterest for Mother's Day app install campaign
While the ad format is still relatively new to the social platform, results suggest costs are lower and the audience may be wider than expected.
By Chantal Tode • May 8, 2017 -
Whirlpool agrees to acquire digital recipe platform Yummly
The deal is part of the appliance manufacturer’s broader Internet of Things strategy that includes a connected kitchen offering.
By David Kirkpatrick • May 5, 2017 -
ExxonMobil's mobile payments app expands to Apple Watch, Ford vehicles
Speedpass members can now fuel up, then earn loyalty points and easily pay from an in-vehicle touchscreen or their wrist.
By Rob Williams • May 5, 2017 -
Report: Twitter pitches full-screen vertical video ads for Moments
Similar to interstitials seen on Snapchat and Instagram Stories, the new format fits into the platform’s larger video push.
By Chantal Tode • May 5, 2017 -
Epix Cast mobile app sends movies directly to TVs without extra hardware
Viewers can select shows from a smartphone to view on any internet-connected TV.
By Rob Williams • May 5, 2017 -
Snap rolls out self-service ad tool for wider group of marketers
Snapchat Ad Manager lets mobile marketers target specific audiences with ad formats that include video.
By Rob Williams • May 5, 2017 -
P&G changes up programmatic buying approach with multiple vendors
The world's largest advertiser is breaking with its original programmatic tech partner AudienceScience.
By David Kirkpatrick , Chantal Tode • May 5, 2017 -
Wal-Mart's IoT patent takes aim at Amazon Dash
The platform, which aims to track how consumer products are used in homes, is designed to automatically order when products are depleted or need replacement.
By Daphne Howland • May 5, 2017 -
Amazon rolls out Android version of FreeTime content for kids
The e-commerce giant’s media application is no longer limited to its Fire tablets.
By Rob Williams • May 4, 2017 -
IBM: Retailers, brands come up severely short on customer experience
Marketers are struggling the most in several areas that have the potential to be key differentiators.
By David Kirkpatrick • May 4, 2017 -
Tapjoy teams with Moat to demonstrate value of in-app rewards
Moat will provide independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory.
By Rob Williams • May 4, 2017 -
PopSugar's new format combines commerce with content
PopSugar Shop features products related to those appearing in the article.
By David Kirkpatrick • May 4, 2017 -
Study: Snapchat loyalty leaves little room for other social media
Fans of the image messaging application are harder to reach through other major platforms like Facebook and Instagram.
By Rob Williams • May 4, 2017 -
Study: Mobile ad growth contributes to viewability decline
Viewability rates for banner ads in the U.K. reached their lowest level in nine months during Q1.
By Chantal Tode • May 4, 2017 -
Pinterest gains vertical expertise in automotive, CPG
Two recent executive hires are arriving from Ford agency GTB and Mondelez.
By David Kirkpatrick • May 4, 2017 -
The CMO role is shifting in 2017
From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.
By David Kirkpatrick • May 4, 2017 -
Opinion
People power: How the next automation wave will turn media buyers into traders
For all the high-tech advances in advertising infrastructure, media buying and selling remain relatively low-tech affairs. This is starting to change, writes Richard Bush, chief technology officer of NYIAX.
By Richard Bush • May 4, 2017 -
Google allows bigger mobile ads 'above the fold'
The search giant determined that 300x250 ads aren't so annoying and intrusive, after all.
By Rob Williams • May 3, 2017 -
Snapchat offers advertisers a new way to reach all viewers
A product called Snap Ads Max Reach guarantees a brand gets in front of Stories users.
By Rob Williams • May 3, 2017 -
Retrieved from Apple on October 26, 2016
Apple's Cook: Pause in iPhone purchases due to reports of future phones
While the company's Q2 results were strong overall, sluggish iPhone sales are an ongoing concern.
By Chantal Tode • May 3, 2017 -
Is Pokemon Go getting a 'Promos' feature?
Rumors swirl that a big summer update for the Nintendo/Niantic app is inbound, which could spark a fresh wave of interest.
By Peter Adams • May 3, 2017
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