Twitter added users, video viewers in Q1 but ad revenue dropped 11%

The mixed bag of results shows the platform is making some headway but challenges remain. 

By Chantal Tode • April 27, 2017

McDonald's expands Uber delivery after successful test

The ride-hailing app is a key part of McDonald's plans to improve service and remain relevant with millennials.

By Rob Williams • April 27, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google's virtual assistant teams with publishers to offer help in the kitchen

Move over, Julia Child, and make room for Google Assistant's library of 5 million recipes. 

By Rob Williams • April 27, 2017

UPDATE: Apple slashes affiliate payouts on apps, in-app purchases

Lower commission rates may adversely affect app developers and smaller publishers, in particular.  

By Rob Williams • April 26, 2017

Study: Cost of mobile paid search clicks reaches new heights

During Q1, the cost-per-click rate on mobile rose 40% as demand outstripped supply. 

By Chantal Tode • April 26, 2017

Samsung's app store seeks to double audience

The Galaxy Apps store wants to boost monthly users to 50 million while having a narrower selection of high-quality mobile applications. 

By Rob Williams • April 26, 2017

Study: 8% of Instagram accounts are not real people

Fohr Card is taking aim at bot fraud by verifying Instagram users.  

By Rob Williams • April 25, 2017

Google adds programmatic TV ad inventory to DoubleClick

As the line between digital video and traditional television continues to blur, the tech giant wants to help marketers bridge the gap. 

By David Kirkpatrick • April 25, 2017

IBM Watson turns focus to analyzing video, behavior for new insights

The artificial intelligence service, already used by marketers for processing mounds of data, is focusing on new areas where it can enhance understanding. 

By David Kirkpatrick • April 25, 2017

Unroll.me under fire for selling user data to Uber

Though the company has received criticism, Unroll.me is not solely to blame. Its data practices serve as a lesson in reading the fine print of user agreements. 

By Justine Brown • April 25, 2017

Report: Rent the Runway increases Instagram Stories activity to scale reach

While still hosting content on Snapchat Stories, the retailer is looking elsewhere to reach as wide an audience as possible.   

By Chantal Tode • April 25, 2017

LinkedIn launches new targeting capabilities

Matched Audiences offers marketers website retargeting, as well as account and contact targeting. 

By David Kirkpatrick • April 25, 2017

Verizon's bet on unlimited data plans stems subscriber exits

Verizon lost wireless subscribers for the first time in its history, but the demand for unlimited mobile data only shows how much consumers love their smartphones.

By Rob Williams • April 25, 2017

Study: Mobile AR poised to skyrocket as use cases multiply

The technology is proliferating across social media platforms, e-commerce apps, maps and business applications.

By Rachel Brown • April 24, 2017

IPG CEO: Consultancies, ad agencies are more complementary than competitive

The exec's comments come at a time when management consultancies are increasingly entering traditional agencies' turf.

By David Kirkpatrick • April 24, 2017

Mercedes-Benz cars connect with Google Home, Amazon Alexa

The voice assistant connectivity sidesteps the problems tech companies have faced when trying to power car infotainment systems. 

By Rachel Brown • April 24, 2017

Google Play Music lands on Samsung devices

The Galaxy Note 7 fiasco hasn’t kept Google or customers away from Samsung’s smartphones. 

By Rachel Brown • April 24, 2017

Report: Amazon severely restricts Alexa skills ads

Limiting options to streaming music, radio and news briefing apps has reportedly been met with some developer frustrations.

By David Kirkpatrick • April 24, 2017

Snap scoops up Mobli's geofilter patent

The social media firm has been under fire from Facebook, but isn't letting its competitor nab the rights to its largest revenue producer. 

By Rachel Brown • April 24, 2017

Location-based marketing: The pitfalls and promise of retail campaigns

In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed. 

By Rachel Brown • April 24, 2017

How Topix accelerated campaign decision-making, profitablity via predictive analytics

The digital media company freed up more spend for experimentation by turning off losing campaigns 3x faster. 

By David Kirkpatrick • April 24, 2017

Pandora launches Snapcodes, influencer outreach, Twitter emoji for new campaign

In an appeal to millennial and Gen Z consumers, Pandora is touching many of the surging social media ad formats to promote its on-demand music service. 

By Rachel Brown • April 21, 2017

Accenture taps IPG's UM for media planning and buying

Developing personalized, cross-channel marketing strategies will be a focus for the agency. 

By David Kirkpatrick • April 21, 2017

IAB bares teeth in fight against ad fraud

All members are now required to register with the Trustworthy Accountability Group in a sweeping effort to clean up the digital supply chain. 

By David Kirkpatrick • April 21, 2017

Google Display Network scales up automated ads with Smart campaigns

Smart campaigns use machine learning to uncover target audiences, create ads and set bids to meet performance goals.

By David Kirkpatrick • April 21, 2017