Smart eyewear: Is it the future or destined for failure ... again?

Advertising dollars may not be pouring into smart eyewear devices yet, but the latest high-octane goggles aren't collapsing à la Google Glass. 

By Rachel Brown • April 17, 2017

Huffington Post creates dedicated Facebook pages targeting niche audiences

The online news site is tweaking the hyperlocal journalism model by tailoring content for young female introverts, Muslims, queer women and more. 

By Rachel Brown • April 17, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

StubHub gets social with iMessage, Facebook Messenger integrations

The ticket reseller wants to help pals solidify plans to go to a game or concert. 

By Rachel Brown • April 13, 2017

Lids throws spotlight on revamped loyalty program with new app

The retailer wants to strengthen ties with its best customers as it combats dwindling mall traffic. 

By Rachel Brown • April 13, 2017

Why drone delivery still has a long way to go before take off

High-profile drone delivery demonstrations continue, but frequent market use is years away, and hurdles must be overcome.

By Dan O'Shea • April 13, 2017

Oprah arrives on Amazon's Alexa

Hearst, which publishes O, The Oprah Magazine, wants to create more interactive content for the digital assistant, with the celebrity front and center. 

By David Kirkpatrick • April 13, 2017

In whopper of a story, Google Home plugs ears to Burger King ad

The TV spot used the "Okay, Google" trigger without users' permission, and Google apparently wasn't having it. 

By David Kirkpatrick , Peter Adams • April 13, 2017

EMarketer: Mobile apps account for 20% of digital media time

Consumers are committing 2 hours and 25 minutes daily to watching videos, listening to music, playing games, social networking and chatting via smartphone apps. 

By Rachel Brown • April 13, 2017

Acura's sleek mobile-first campaign revs up vertical video

Shopper profiles will be used to target ads on Facebook, Snapchat and elsewhere.

By Rachel Brown • April 13, 2017

Study: IMessage dominates digital sticker engagement

Social media networks aren’t as flooded with emoji as messaging platforms.   

By Rachel Brown • April 12, 2017

Budweiser, StubHub team up for hockey promotion via social, SMS

Winners headed to their favorite team’s playoff games could be sharing their delight on social media.    

By Rachel Brown • April 12, 2017

Google adds 'Similar Items' feature to Image Search capabilities

By leveraging machine vision technology, a form of machine learning, products similar to those users see in search photos are surfaced.

By Dan O'Shea • April 12, 2017

Study: Marketers say marketing automation software meets objectives

While the industry moves toward artificial intelligence, automation software remains a workhorse. 

By David Kirkpatrick • April 12, 2017

Facebook lets friends split dinner bills in Messenger

The group payments push doesn’t mean Facebook is depending on payments to be a big revenue generator.  

By Rachel Brown • April 12, 2017

Shopkick extends mobile rewards app into grocery stores

The app is now available in 37,000 grocery locations and features content from Dole, Purina and Sargento.  

By Rachel Brown • April 12, 2017

Twitter amplifies branding opportunities in Periscope broadcasts

Using customizable hearts, mobile marketers can better harness the power of live video for campaigns. 

By Rachel Brown • April 11, 2017

L'Oreal Paris sponsors The Glam App content, educational program

On-demand beauty services have reeled in another big beauty player. 

By Rachel Brown • April 11, 2017

Piper Jaffray: Snapchat's reign over teen social media use continues

Despite its popularity, Snapchat potentially faces significant headwinds from Facebook, Messenger and Instagram, according to the group's semiannual survey. 

By Rachel Brown • April 11, 2017

Kohl's snaps up former Best Buy exec to fill CMO spot

Greg Revelle, who departed the electronics retailer just last month, will fill a post left vacant since November 2012.

By Daphne Howland • April 11, 2017

Finish Line tries for competitive edge with enhanced loyalty app

The retailer aims to succeed where others have failed by focusing on tailored product suggestions, access to upcoming releases and in-app shopping and checkout. 

By Rachel Brown • April 11, 2017

Google turns to artists to mold Assistant into an amiable companion

The company hopes to make its AI-powered voice technology less robotic for better relationships with humans. 

By Rachel Brown • April 11, 2017

'Alexa, how can my brand shine in the age of ask?'

Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs. 

By Ken Magill • April 11, 2017

Twitter invites developers to ramp up chatbot creation

New tools enable brands to deliver automated customer service in 140 characters or less. 

By Rachel Brown • April 10, 2017

Facebook courts publishers with Instant Articles call-to-action capabilities

The move enables newsletter signups and likes in the quick-loading mobile service.  

By Rachel Brown • April 10, 2017

Snapchat's Bitmoji is most downloaded app in US, 4 other countries

The acquisition of digital sticker maker Bitstrips last year has helped Snapchat make a dent in Facebook and Google's app dominance.

By Rachel Brown • April 10, 2017