'Alexa, how can my brand shine in the age of ask?'

Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs. 

By Ken Magill • April 11, 2017

Twitter invites developers to ramp up chatbot creation

New tools enable brands to deliver automated customer service in 140 characters or less. 

By Rachel Brown • April 10, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Facebook courts publishers with Instant Articles call-to-action capabilities

The move enables newsletter signups and likes in the quick-loading mobile service.  

By Rachel Brown • April 10, 2017

Snapchat's Bitmoji is most downloaded app in US, 4 other countries

The acquisition of digital sticker maker Bitstrips last year has helped Snapchat make a dent in Facebook and Google's app dominance.

By Rachel Brown • April 10, 2017

States take on consumer data privacy

After the FCC and Congress dropped privacy rules impacting ISPs, three states have stepped into the regulatory void.

By David Kirkpatrick • April 10, 2017

Twitter gets faster on mobile for users short on data

Tweets will load faster and be cheaper for followers on smartphones all over the world.   

By Rachel Brown • April 7, 2017

Sony Pictures extends new Smurfs movie to mobile bubble game

The relationship between movie studios and mobile gaming is going strong.  

By Rachel Brown • April 7, 2017

Facebook Messenger's AI-powered assistant M offers intent-based tips

Helping users discover the many things they can do like make plans with friends, nab rides and send money is M's goal. 

By Rachel Brown • April 7, 2017

Under Armour cuts jobs from Connected Fitness unit

The division spearheads the sportswear brand’s array of mobile apps, include UA Record, MapMyFitness, MyFitnessPal, Endomondo and others.

By Dan O'Shea • April 7, 2017

Amazon builds Alexa skill metrics dashboard

The new tool provides developers more data points on customers, sessions, utterances and intents.

By David Kirkpatrick • April 7, 2017

Snapchat ups its ad game with targeting, app install ad initiatives

The social media app isn't taking criticism that its ads fail to deliver on ROI and engagement lying down. 

By Rachel Brown • April 7, 2017

Estée Lauder's new Messenger chatbot helps identify the right foundation shade

The brand is addressing a problematic makeup shopping experience with AI-driven technology. 

By Rachel Brown • April 7, 2017

MMA: Clickthrough rates don't translate to sales

Mobile Marketing Association's analysis of an Allstate campaign suggests marketers should focus on targeting, short videos and in-app placements. 

By Rachel Brown • April 6, 2017

Apple Pay underperforms amid resistance from consumers, retailers

Once poised as revolutionary, the mobile payments service won't replace cash or credit cards any time soon. 

By Rachel Brown • April 6, 2017

American Red Cross' Blood Donor App exceeds 1M downloads

The non-profit organization proves smartphones are for saving lives as well as social media posting. 

By Rachel Brown • April 6, 2017

Google Daydream adds measurements for app install campaigns, in-app behaviors

App developers can better track the effectiveness of their efforts on the mobile virtual reality platform.

By Chantal Tode • April 6, 2017

Facebook facilitates Canvas ad development with new API

The social media network is making it easier for marketers to get wildly creative with rich, full-screen mobile advertising that doesn’t take forever to load. 

By Rachel Brown • April 6, 2017

WhatsApp readies digital payments in India

The Facebook-owned messaging app has yet to set up a mobile cash system, but could become one of the globe's biggest digital payment players when it does. 

By Rachel Brown • April 5, 2017

Square Inc. in talks to take over slumping Yik Yak

The once-hot app aimed at college students demonstrates the perils of anonymity and gobs of venture capital. 

By Rachel Brown • April 5, 2017

Starbucks lets customers send gift cards for Frappucinnos on iMessage

An update for the iOS app anticipates more consumers will turn to iMessage for tasks beyond basic communication. 

By Rachel Brown • April 5, 2017

Nielsen adds AI to automate audience optimization

Brands using the company's marketing cloud can now leverage real-time audience data to tailor messaging. 

By David Kirkpatrick • April 5, 2017

Apple, Verizon amplify efforts to woo cord cutters

The wireless carrier is premiering a new streaming television service this summer, while the smartphone heavyweight is believed to be bundling HBO, Showtime and Starz.

By Rachel Brown • April 4, 2017

Facebook Live rolls out the red carpet for 'The Fate of the Furious'

The premiere of the upcoming Universal Pictures film will leverage the live video format to reach a global audience in real-time. 

By Rachel Brown • April 4, 2017

Golden State Warriors, Philips connect home lighting, games via an app

Fans of the popular NBA team can link exciting game experiences to at-home environments through mobile. 

By Rachel Brown • April 4, 2017

Samsung expands high-touch retail concept in Canada

The electronics giant steps up its retail presence as it attempts to recover from the Galaxy Note 7 disaster. 

By Rachel Brown • April 4, 2017