Ad Tech: Page 187
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Coca-Cola taps Google tech for digital signage
In the midst of a digital makeover, the soft drink brand is experimenting with a novel approach to out-of-home advertising.
By David Kirkpatrick • March 16, 2017 -
Forecast: Wide range of bleeding-edge tech to get no marketing spend this year
A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video.
By David Kirkpatrick • March 14, 2017 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Study: Native video outperforms YouTube content on Facebook
The findings reflect the social media giant's efforts to reward video uploaded in its own format.
By David Kirkpatrick • March 13, 2017 -
Snap opens pop-up Spectacles shop in LA
This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.
By David Kirkpatrick • March 10, 2017 -
Google's Video Intelligence API makes video searchable
Purportedly the first of its kind, the technology taps machine learning to identify "entities" within videos and then store their information for user search purposes.
By Peter Adams • March 9, 2017 -
Soylent's new 'spokesperson' isn't a person at all
"Trish," which was created with the help of creative agency Wieden+Kennedy, puts an AI-powered face on the brand.
By David Kirkpatrick • March 8, 2017 -
Lowe's tests Holoroom How To virtual reality helper for DIY projects
The retail brand is just the latest to help customers visualize home-improvement projects using immersive technology.
By Dan O'Shea • March 8, 2017 -
Gartner: Connected homes don't excite beyond early adopters
Three-quarters of surveyed consumers are still more than happy to adjust things like temperature and lighting themselves.
By David Kirkpatrick • March 7, 2017 -
Honda's 360-degree Facebook video asks viewers to listen up
Spatial audio technology adjusts sound effects based on three different sets that users can pan through.
By David Kirkpatrick • March 7, 2017 -
Shiseido acquires creative agency Jwalk in digital strategy makeover
Bringing the full-service shop in-house is designed to help the brand upgrade its digital efforts.
By David Kirkpatrick • March 7, 2017 -
Foursquare puts its location-based technology into brands' own apps
Capital One, Retale and other brands are testing a new SDK to proactively engage mobile users when they visit more than 90 million locations worldwide.
By David Kirkpatrick , Chantal Tode • March 3, 2017 -
Sponsored by IBM Watson Marketing
Connected interaction to power brand attraction
The shift to digital experiences has invigorated customer engagements like never before.
March 3, 2017 -
Deep Dive
UPDATE: Why the Snapchat IPO matters to marketers
Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.
By Peter Adams , Chantal Tode • March 2, 2017 -
Oculus drops PC VR price by 30% to attract new users
Parent company Facebook also wants to draw in more developers by supporting community growth.
By David Kirkpatrick • March 2, 2017 -
New York Times adds programmatic video sales channel
The publisher is trying to stay on top of the latest developments in the video space as competition for ad dollars remains stiff.
By David Kirkpatrick • March 2, 2017 -
Coca-Cola's future might include automating ad processes via AI
Bots could take over in several creative areas as part of the brand's digital transformation.
By David Kirkpatrick • March 2, 2017 -
Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza
Only 64 pairs of the connected footwear are being given away, however.
By David Kirkpatrick , Peter Adams • March 2, 2017 -
IKEA builds virtual kitchen, lets shoppers flip pancakes in it
A Toronto storefront for the home furnisher puts a interactive, VR spin on the showroom.
By David Kirkpatrick • March 1, 2017 -
Sponsored by IBM Watson Marketing
Know what to say to your customer next with predictive analytics
With predictive analytics solutions, organizations can better assess and predict purchase intent, purchase experience and purchase satisfaction.
Feb. 28, 2017 -
IDC: Digital transformation tech spending to hit $1.2T this year
The top categories for spending and growth align with the martech space.
By David Kirkpatrick • Feb. 24, 2017 -
Study: Marketers' confidence erodes in ability to understand ROI, invest wisely
While the overall mood is positive, leadership shouldn’t overlook several key areas where teams may be struggling.
By Chantal Tode • Feb. 24, 2017 -
Pandora, A Million Ads team for dynamic creative audio advertising
A purported first for an audio publisher, the goal is to improve real-time personalization and sequential messaging for marketers.
By David Kirkpatrick • Feb. 24, 2017 -
Deep Dive
4 must-have skills for marketers as AI's role grows
With artificial intelligence's influence showing few signs of lessening, marketers will be required to build expertise in areas like systems architecture and creative insight.
By David Kirkpatrick • Feb. 23, 2017 -
Ford is remaking a classic film using 360-degree VR technology
To promote its Mustang model, the automaker has teamed with filmmaker Claude Lelouch to recreate his "C’etait un Rendez-vous" short.
By David Kirkpatrick • Feb. 22, 2017 -
Time Inc.'s native advertising doubled in 2016
Another strong year is expected in one of the publisher’s key growth areas.
By Chantal Tode • Feb. 17, 2017
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