Study: Retailers' biggest AdWords spend is Google Shopping

Shopping ads outpaced text ads for the first time last year.

By David Kirkpatrick • April 20, 2017

L'Oreal empowers new Facebook Messenger chatbot to recommend gifts

The beauty conglomerate joins Estée Lauder and Madison Reed among the beauty companies planting an AI flag in the messaging platform.

By Rachel Brown • April 20, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

The Washington Post drops slow ad tech partners

Vendors got the cut if they couldn't meet a standard load time. 

By David Kirkpatrick • April 20, 2017

Amazon opens door to conversational apps from brands

In not keeping its speech capabilities to itself, the company is plotting to be the voice of the future in digital engagements. 

By Rachel Brown • April 20, 2017

Mobile ad exec scores pro baseball team, plans to test tech innovations

The New Britain Bees will open their season Friday with a new owner —​ AdTheorent CEO Anthony Iacovone — and a series of upgrades on deck. 

By Rachel Brown • April 19, 2017

MLB players step up to the social media plate with app for fans

Infield Chatter's success will depend on convincing people to shift some of their attention away from Facebook, Snapchat and Instagram.

By Rachel Brown • April 19, 2017

PayPal partners with Android Pay for mobile payments

Account holders will soon be able to make purchases at Walgreens and Dunkin' Donuts using Android Pay due to a deal that could address some of mobile payments' foibles.   

By Rachel Brown • April 19, 2017

Forecast: Programmatic spend to near $33B in 2017

Growth in automated ad buying remains strong despite recent events that call into question its effectiveness and level of safety for brands. 

By David Kirkpatrick • April 19, 2017

Wikipedia's also not happy about that Burger King ad

A letter signed by nine of the online encyclopedia's editors calls out the fast food brand for ad policy violations and demands an apology.

By Peter Adams • April 19, 2017

Glowing reviews are in: Samsung sets sights on businesses with new S8

The new Samsung S8 could seriously rival the iPhone in capabilities and possibly become a true enterprise tool.

By Justine Brown • April 19, 2017

Can Facebook augment its future with new AR camera push?

The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech. 

By David Kirkpatrick • April 19, 2017

Facebook, brands make second go at creating rich Messenger ecosystem

A series of new developments, including deep integrations with Spotify and Apple Music, attempt to give users a reason to never leave the platform.

By Rachel Brown • April 19, 2017

Taco Bell leverages micro-influencers, Instagram artwork to build social presence

The brand is retooling its digital approach to yield high impact without hefty investment. 

By Rachel Brown • April 18, 2017

McDonald's aims for mobile ordering milestone with national rollout

The fast-food chain is banking on Americans with apps and appetites escalating restaurant visits and spending.

By Rachel Brown • April 18, 2017

Instagram Collections strengthens platform's role in providing shopping inspiration

The Pinterest-like feature could turn the social media platform into a bigger destination for inspiration by letting users save and organize posts. 

By Rachel Brown • April 18, 2017

Study: Gen Z frequents Snapchat more than its social media rivals

SCG's survey of college and high school students found Instagram isn’t trailing far behind, though.  

By Rachel Brown • April 18, 2017

Purple bores Facebook Live viewers with snooze-worthy broadcasts

The mattress maker partnered with Facebook's Creative Shop Studio on eccentrically dull programming that typifies its out-of-the-box approach to marketing.  

By Rachel Brown • April 18, 2017

How marketers can reset their mobile advertising mindset

Marketing professionals would be wise to stop leaning on a few key industry "givens," writes Leadbolt CEO and Founder Dale Carr. 

By Dale Carr • April 18, 2017

YouCam app heads to Broadway with 'War Paint' AR beauty filters

Users of the makeup app can emulate the beauty industry titans chronicled in the musical through an AR experience linking on- and offline worlds. 

By Rachel Brown • April 17, 2017

Burger King preps workarounds after Google shuts down Assistant-activating ad

While the "Connected Whopper" spot generated brand buzz, some might still view it as ripe for a PR fiasco. 

By David Kirkpatrick • April 17, 2017

Nextdoor launches ads to help marketers move into communities across US

The social network aims to become one of the largest advertising platforms in the digital world by reaching $1 billion in ad dollars by 2020.  

By Rachel Brown • April 17, 2017

Programmatic firm refunds ads that appear next to offensive content

MediaMath is taking on programmatic challenges recently brought to light by the brand safety issue. 

By David Kirkpatrick • April 17, 2017

Smart eyewear: Is it the future or destined for failure ... again?

Advertising dollars may not be pouring into smart eyewear devices yet, but the latest high-octane goggles aren't collapsing à la Google Glass. 

By Rachel Brown • April 17, 2017

Huffington Post creates dedicated Facebook pages targeting niche audiences

The online news site is tweaking the hyperlocal journalism model by tailoring content for young female introverts, Muslims, queer women and more. 

By Rachel Brown • April 17, 2017

StubHub gets social with iMessage, Facebook Messenger integrations

The ticket reseller wants to help pals solidify plans to go to a game or concert. 

By Rachel Brown • April 13, 2017