Ad Tech: Page 188
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Google Maps streamlines Uber integration for a one-stop experience
Users will be able to book and pay for rides as well as see information about their destination without leaving the Maps platform.
By Chantal Tode • Jan. 13, 2017 -
Geico introduces virtual assistant 'Kate'
Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."
By David Kirkpatrick • Jan. 11, 2017 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Deep Dive
Digital assistants, virtual reality gave breakthrough performances at CES 2017
The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike.
By David Kirkpatrick • Jan. 11, 2017 -
Twitter is shutting down its Dashboard app
The tool, launched last summer, offers businesses a centralized location for managing activity on the social media platform.
By Chantal Tode • Jan. 10, 2017 -
Google's AR museum experiences hint at marketing potential
Tango technology is being used to enhance exhibits but could have broader retail integration.
By Peter Adams • Jan. 10, 2017 -
Deep Dive
Is marketing technology heading into a really boring year?
Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark in 2017.
By Peter Adams • Jan. 10, 2017 -
Forecast: The future of enterprise wearables is body-worn devices
ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.
By David Kirkpatrick • Jan. 10, 2017 -
Carnival cruises into IoT with platform for enhanced guest experiences
A wearable device, digital portal and Internet of Things network combine to personalize onboard vacations.
By David Kirkpatrick • Jan. 6, 2017 -
Lenovo showcases new VR headset, home digital assistant at CES
The news is another sign that the two product categories are pushing past niche markets and early adopters.
By David Kirkpatrick • Jan. 4, 2017 -
Google, Fiat Chrysler team up for Android in-car system
The automaker takes another step toward next-generation connected cars.
By David Kirkpatrick • Jan. 3, 2017 -
Deep Dive
10 ways digital marketing will evolve in 2017
As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
By Chantal Tode • Jan. 3, 2017 -
Snapchat taps AI to boost ad targeting
A "goal-based bidding” tool uses machine learning to let marketers target users more likely to engage their ads.
By David Kirkpatrick , Peter Adams • Jan. 3, 2017 -
Coke shutters startup accelerator program
The incubator was launched three years ago to give the soft drink maker early access to emerging technologies.
By David Kirkpatrick • Jan. 3, 2017 -
Twitter is latest to add 360-degree live streaming
Periscope technology gets an upgrade, though not everyone can use it.
By Peter Adams • Dec. 29, 2016 -
Programmatic gets creative
New tools allowing for automatic creative production are ramping up.
By David Kirkpatrick • Dec. 23, 2016 -
Google to release 2 signature smartwatches
Despite what's forecast to be a soft market for wearables, Google forges ahead with plans to launch new devices in Q1.
By David Kirkpatrick • Dec. 23, 2016 -
Deep Dive
What marketers need to know about AR/VR for 2017
Following a breakout year for experiential technologies, four experts highlight rising risks and challenges, and where the next creative horizons are.
By David Kirkpatrick • Dec. 19, 2016 -
Unruly leverages Watson AI to improve video ad campaigns
Artificial intelligence is helping the ad tech firm better target digital video advertising.
By David Kirkpatrick • Dec. 16, 2016 -
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.
By Peter Adams • Dec. 16, 2016 -
Neustar to be acquired by private investment group
The ad tech firm heads back into private hands in what's shaping up to be a $2.9 billion deal.
By David Kirkpatrick • Dec. 15, 2016 -
Google beefs up Android IoT capabilities
By making it easier to build smart devices, the tech giant hopes to support the development of a far-reaching IoT ecosystem.
By David Kirkpatrick • Dec. 14, 2016 -
Study: Marketers say AI will revolutionize industry even though most don't understand it
Only 26% of those surveyed have a confident grasp on how artificial intelligence applies to marketing and just 10% are using it.
By Peter Adams • Dec. 14, 2016 -
Facebook combines live, 360-degree video for more immersive real-time viewing
National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station.
By Chantal Tode • Dec. 12, 2016 -
Twitter to kill off lead generation campaigns early next year
The company will shift its focus to improving other performance offerings.
By Chantal Tode • Dec. 9, 2016 -
Target takes programmatic in-house
The retail giant has taken data management into its own hands with an internal private marketplace.
By David Kirkpatrick • Dec. 9, 2016
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