Time Inc. revs up appeal for millennial publication The Drive with Shop portal

The new automotive shopping and research resource could help companies connect with mobile-savvy consumers in the market for a car. 

By Rachel Brown • April 4, 2017

Dentsu acquires Leapfrog for more personalized performance marketing

IProspect, an agency of the holding group, will leverage proprietary marketing technology for data-driven experiences.  

By David Kirkpatrick • April 4, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Snapchat expands Stories search with machine learning

Text captions, visuals and other information will be mined by the technology to determine where user submissions appear. 

By Peter Adams • April 3, 2017

Backlash over likely privacy rollback foreshadows net neutrality debate

Recent congressional action loosening internet privacy protections for ISPs stirred controversy, but that could pale in comparison to the net neutrality debate to come.

By David Kirkpatrick • April 3, 2017

Google gets in shape with new reservation tool for fitness fans

As mobile and exercise increasingly go hand in hand, the search giant wants to make it easier to find, reserve and pay for classes. 

By Chantal Tode • April 3, 2017

What does Apple's AR-fueled future look like?

For a brand that has changed the way consumers think about everything from digital music to handheld devices, AR technology presents huge opportunities — but also demands greater innovation. 

By Ken Magill • April 3, 2017

Report: Apple will support third-party measurement for News ads

Following the shutdown of iAd over a year ago, the company is treading carefully as it ramps up ad sales.

By Chantal Tode • April 3, 2017

Mountain Dew expands premium line with live music festival, VR experiences

Two new flavors in the brand's Label Series are getting a campaign that also coincides with Coachella. 

By David Kirkpatrick • March 31, 2017

Report: Facebook Messenger preps group chatbot launch

The new offering could bring enhanced bot utility and discoverability, two characteristics wanting in early versions of the technology. 

By Chantal Tode • March 31, 2017

Study: Amazon passes Google as most used DSP

A recent survey of marketers found Amazon Advertising Platform has more users than Google’s DoubleClick Bid Manager.  

By David Kirkpatrick • March 31, 2017

Jeep accelerates smartphone shopping with Google Tango-based AR app

Developed with Accenture, the dealership experience enables car buyers to walk around, look inside and configure a life-size virtual car. 

By Chantal Tode • March 31, 2017

Chase experience calls into question effectiveness of programmatic

Cutting the number of websites running its ads from 400,000 to just 5,000 did not significantly alter the bank's performance metrics, The New York Times reported. 

By David Kirkpatrick , Peter Adams • March 31, 2017

Why Apple, SAP are bringing iOS to the enterprise

SAP’s partnership with Apple is part of a broader recognition that by collaborating, large tech companies can do a lot more to serve their enterprise customers.

By Justine Brown • March 31, 2017

Adidas unveils All Day mobile app for fitness and training

The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.

By Dan O'Shea • March 30, 2017

How Samsung's Bixby smart assistant might compete against Siri, Alexa

The new voice-driven service is late to the game and currently only available on two Galaxy S8 phones unveiled yesterday. 

By Chantal Tode • March 30, 2017

Facebook invests in new native ad units for Instant Articles

Part of Facebook's ongoing Journalism Project, the placements are appearing in the related reading section at the bottom of articles. 

By Peter Adams • March 30, 2017

MLB, NHL fans can now personalize iOS app icons

Fans' favorite team logos can now adorn their apps' home screen icon. 

By Chantal Tode • March 30, 2017

Dunkin' Donuts bakes order ahead into Waze for integrated functionality

In what the donut chain is calling a first, customers can now order ahead through the popular navigation app before hitting the road. 

By Chantal Tode • March 29, 2017

The Guardian sues Rubicon Project over buyer fees

The publisher alleges that Rubicon did not disclose fees when buying its inventory. 

By David Kirkpatrick • March 29, 2017

Is the Holy Grail of offline attribution becoming less elusive?

A number of new solutions promise to better tie together on- and offline marketing efforts with mobile as a unifying force, but significant gaps persist. 

By David Kirkpatrick • March 29, 2017

Ikea rolls out smart lighting system

Tradfri — Swedish for “wireless” — leverages common ZigBee Light Link technology standards for connected light bulbs and an app to customize the experience. 

By Dan O'Shea • March 29, 2017

Google accelerates header bidding-like program

The tech giant is reportedly adding dozens of tech partners and hundreds of publishers to a beta test of its EBDA initiative.

By David Kirkpatrick • March 28, 2017

CMO Council: Few marketers accomplish real-time, data-driven engagements

Brands won’t stay relevant if they can’t keep up with the consumers they hope to engage. 

By Rachel Brown • March 28, 2017

Google Home dishes out insurance tips with help from Progressive

The digital assistant platform isn't slinking away silently in its tussle with Amazon Echo to control voice command in homes. 

By Rachel Brown • March 28, 2017

The Economist Group taps interactive 3-D, VR to promote Porsche

Inter/Sections, the publisher's first integrated marketing campaign, is centered on how challenging ideas lead to positive disruption. 

By David Kirkpatrick , Peter Adams • March 28, 2017