Ad Tech: Page 189
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Amazon beefs up ad technology for publishers
Two free new products aim to help publishers earn more ad income.
By David Kirkpatrick • Dec. 8, 2016 -
Google, Oculus, Sony team up on VR standards group
The tech companies are collaborating to develop best practices and promote the emerging technology.
By David Kirkpatrick • Dec. 8, 2016 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Clorox, AOL team up for emotionally driven 360-degree video campaign
The immersive experience hopes to draw consumer attentions toward a lack of safe drinking water in Peru.
By David Kirkpatrick • Dec. 7, 2016 -
Deep Dive
Automated imagination: How AI and machine-driven technology shaped marketing in 2016
No, robots didn’t overthrow the industry. Instead, more advanced artificial intelligence tools showed they might enable marketers to be more creative than ever.
By Peter Adams • Dec. 6, 2016 -
Just Eat says it is first-ever to deliver meal by drone
The milestone comes mere weeks after Domino’s delivered a pizza via drone in New Zealand.
By David Kirkpatrick • Dec. 2, 2016 -
Can AI help Facebook police offensive content?
A new machine-driven program hopes to monitor live video streams for unsavory material.
By Peter Adams • Dec. 2, 2016 -
Amazon's new AI services open door to developers
Three new tech tools are based around digital assistant Alexa, turning text into speech and streamlining image analysis.
By David Kirkpatrick • Dec. 1, 2016 -
Brands pull ads from fake news sites — and Breitbart News fights back
The reduction in ad revenue could undercut the financial stability of some sites.
By Chantal Tode • Dec. 1, 2016 -
Deep Dive
From Watson to Einstein: The AI tech automating the future of marketing
AI solutions are increasingly essential for any brand's marketing strategy. Insiders at IBM and Salesforce share best uses for their technology now and predictions of where it's going next.
By David Kirkpatrick • Dec. 1, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Deep Dive
Customer service chatbots: Holiday helper or nightmare 'employee'?
AI conversational tech is hyped for its potential in automating business, but experts say bots aren’t ready to act as little workshop elves just yet.
By Peter Adams • Nov. 22, 2016 -
Facebook winds down ad serving on Atlas, will boost measurement focus
The move reduces competition for Google’s DoubleClick.
By Chantal Tode • Nov. 18, 2016 -
Johnnie Walker taps VR to show perils of drunk driving
Parent company Diageo is using an immersive experience to simulate fatal crashes ahead of the holidays.
By David Kirkpatrick • Nov. 18, 2016 -
Adyoulike boosts native ad targeting with IBM Watson
Artificial intelligence is emerging as a way to automate a growing number of marketing activities.
By David Kirkpatrick • Nov. 15, 2016 -
Microsoft Research taps machine learning to automate website optimization
The platform shows how artificial intelligence could enhance web experiences for marketers.
By David Kirkpatrick • Nov. 14, 2016 -
IMAX to bring better VR content, with help of big ad backers
WPP is one partner in the entertainment technology company's new VR push.
By David Kirkpatrick • Nov. 14, 2016 -
Report: VR delivers big on engagement, emotional response
Users spend up to 34% more time in virtual reality experiences, but that might pose new obstacles for marketers.
By Peter Adams • Nov. 10, 2016 -
IBM's Project Intu puts Watson AI into any device
The experimental program allows developers to embed the technology into a variety of end-user hardware.
By David Kirkpatrick • Nov. 10, 2016 -
Facebook introduces News Feed ads and sponsored messages for Messenger
Marketers will be able to tie the main platform directly to conversations with chatbots.
By David Kirkpatrick • Nov. 9, 2016 -
Snapchat extends AR capabilities through 'world lenses'
The platform's virtual filters move further beyond the selfie space.
By David Kirkpatrick • Nov. 9, 2016 -
Study: 65% of B2B marketers now buy or sell programmatic ads
A recent report from Dun & Bradstreet found that Facebook is the top channel for paid B2B targeting.
By David Kirkpatrick • Nov. 9, 2016 -
Agencies embrace AR as Blippar launches APIs out of beta
More than 100 agencies have partnered with the platform to leverage its proprietary technology.
By Chantal Tode • Nov. 7, 2016 -
Deep Dive
How artificial intelligence is transforming marketing
The technology can enhance creativity by taking over marketing's more mundane tasks. But will AI ultimately replace human beings?
By Chantal Tode • Nov. 7, 2016 -
Google, NFL make play for VR on Daydream View
The virtual reality content is tailored for Google’s new hardware.
By Peter Adams • Nov. 4, 2016 -
How Google and marketers are leveraging programmatic for native ads
The San Francisco Travel Association lifted bookings 16x with the approach.
By David Kirkpatrick • Nov. 4, 2016
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