Ad Tech: Page 190
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Deep Dive
Why mobile marketing is harder than ever — and what you can do about it
From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users.
By Chantal Tode • Nov. 1, 2016 -
IBM and GM drive AI ads with OnStar Go
A new “cognitive mobility platform” that will allow drivers to connect with brands.
By David Kirkpatrick • Oct. 27, 2016 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Augmented reality gives brands some new tricks for Halloween
A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.
By Peter Adams • Oct. 27, 2016 -
Staples, Weather Company join the conversation with IBM Watson
More brands explore leveraging AI tech to engage consumers.
By David Kirkpatrick • Oct. 26, 2016 -
Forrester: Messaging works but chatbots can frustrate
AI-driven engagements have potential, but people still fuel conversations.
By David Kirkpatrick • Oct. 26, 2016 -
Delta maps a bag's journey with new mobile experience
Travelers can now keep track of where checked baggage is through a unique radio frequency program.
By David Kirkpatrick • Oct. 26, 2016 -
Google's Eyefluence acquisition gives sneak peek at next-gen VR
Future VR headsets could use eye-tracking technology for navigation and making selections.
By Chantal Tode • Oct. 25, 2016 -
Is Instagram getting live streaming video?
The move wouldn’t be a surprise given parent company Facebook's recent investments in the space.
By David Kirkpatrick • Oct. 24, 2016 -
Deep Dive
The home advantage: Can Google catch up to Amazon in digital assistants?
Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands.
By Chantal Tode • Oct. 24, 2016 -
Harley-Davidson NYC uses AI to automate record-setting digital campaign
The motorcycle maker's franchise credits 40% of sales to the strategy after just six months.
By David Kirkpatrick • Oct. 21, 2016 -
Apple partners with builders on ready-to-buy smart homes
The company is betting buyers want smart homes they can simply turn on.
By David Kirkpatrick • Oct. 20, 2016 -
IAB releases dynamic ad content standards for automated ad creation
The Dynamic Content Ad Standard will allow marketers to deploy ads that automatically render differently depending on who is viewing them.
By David Kirkpatrick • Oct. 20, 2016 -
Gartner predicts coming AR boom, app abandonment by brands
The consultancy's forecast for the next wave of digital disruption includes augmented reality and screen-less web browsing.
By David Kirkpatrick • Oct. 19, 2016 -
EBay tests Facebook Messenger commerce bot
ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn."
By David Kirkpatrick • Oct. 19, 2016 -
Twitter scoops up a VR manager — will 360 degree video follow?
The controversial co-founder and former CEO of AngelHack will reportedly help run the site’s immersive video efforts.
By Peter Adams • Oct. 19, 2016 -
Google's answer to chatbots? Click-to-message ads
The search giant’s new Adwords extension supports SMS-enabled brand engagements.
By Chantal Tode • Oct. 18, 2016 -
Deep Dive
What marketers need to know about virtual reality — and why it may be worth a try
Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention.
By Peter Adams • Oct. 18, 2016 -
Deep Dive
Why just-in-time trumps real-time for marketing efficiency
As content marketing ramps up, brands weigh just how timely they really need to be.
By David Kirkpatrick • Oct. 17, 2016 -
Conversational video ads could be coming soon
AI-powered video campaigns will create live dialogs with consumers.
By David Kirkpatrick • Oct. 17, 2016 -
Study: Marketers bet on predictive analytics to add value
Mining data to predict trends and actions is key for marketing and media executives.
By David Kirkpatrick • Oct. 17, 2016 -
WPP programmatic division set to buy Triad Retail Media
The deal will extend the reach of Xaxis into a growing niche category.
By David Kirkpatrick • Oct. 14, 2016 -
Industry groups: FCC's privacy proposal would 'seriously inhibit' data-driven advertising
In a potential shift in privacy policy, opt-in consent would be required for delivering ads based on Web and app use history.
By Chantal Tode • Oct. 12, 2016 -
Sports Illustrated heads to top of Mt Everest with VR cameras
Time Inc. is producing the first complete immersive "climb" of the world's tallest mountain, which will debut as a documentary series on SI.com next year.
By David Kirkpatrick • Oct. 12, 2016 -
Deep Dive
Can quality control defeat ad blocking before it's too late?
The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further.
By Chantal Tode • Oct. 11, 2016 -
Snapchat's ad API for programmatic buying arrives
The rising-star social media app now allows marketers to buy ads programmatically.
By David Kirkpatrick • Oct. 7, 2016
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