Report: Apple to join Google, Facebook in nonprofit AI initiative

Formed last year, the Partnership on AI aims to promote public understanding of the technology while also building standards and best practices for developers to adhere to

By David Kirkpatrick • Jan. 30, 2017

Toyota taps IBM Watson for personalized Rav4 campaign

The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.

By David Kirkpatrick • Jan. 27, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Puppy Bowl goes VR

Pedigree and Animal Planet give viewers a "pup’s eye view" of this year’s game. 

By David Kirkpatrick • Jan. 26, 2017

Time Inc. is buying programmatic platform Adelphic

The publisher wants to build a cookie-less cross-channel ad marketplace. 

By David Kirkpatrick • Jan. 24, 2017

The call for audio content marketing gets louder

It's about so much more than podcasts now, but a clear approach to strategy is critical to avoid getting lost in a sea of sound.  

By David Kirkpatrick • Jan. 24, 2017

The media minefield: How can marketers start making better choices?

Fake news, extreme content and other brand poisons are more apparent than ever, but catchall solutions appear few. 

By Peter Adams • Jan. 23, 2017

Forrester: Marketing and sales lead nearly 50% of AI initiatives

More than half of companies plan to invest in the transformative technology in the coming year. 

By Chantal Tode • Jan. 20, 2017

Baidu leads way in leveraging AR for marketing

In comparison, U.S. development and application of the technology lags behind. 

By David Kirkpatrick , Peter Adams • Jan. 19, 2017

Why are big brands still searching out successful digital strategies?

Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few. 

By David Kirkpatrick • Jan. 19, 2017

Google buys Twitter's mobile app developer platform, other tech properties

Fabric, the centerpiece of the deal, works with apps reportedly reaching 2.5 billion people.

By David Kirkpatrick • Jan. 19, 2017

Sony Pictures brings AI-driven movie character to social media

Resident Evil's "Red Queen" will chat with people in different languages across multiple platforms.

By David Kirkpatrick • Jan. 18, 2017

Report: Ad tech firm Rubicon Project considering sale

Morgan Stanley, a lead underwriter in Rubicon’s 2014 IPO, is reportedly working with the company to explore options going forward.

By Peter Adams • Jan. 17, 2017

Google Maps streamlines Uber integration for a one-stop experience

Users will be able to book and pay for rides as well as see information about their destination without leaving the Maps platform. 

By Chantal Tode • Jan. 13, 2017

Geico introduces virtual assistant 'Kate'

Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."

By David Kirkpatrick • Jan. 11, 2017

Digital assistants, virtual reality gave breakthrough performances at CES 2017

The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike. 

By David Kirkpatrick • Jan. 11, 2017

Twitter is shutting down its Dashboard app

The tool, launched last summer, offers businesses a centralized location for managing activity on the social media platform.  

By Chantal Tode • Jan. 10, 2017

Google's AR museum experiences hint at marketing potential

Tango technology is being used to enhance exhibits but could have broader retail integration.  

By Peter Adams • Jan. 10, 2017

Is marketing technology heading into a really boring year?

Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark in 2017.  

By Peter Adams • Jan. 10, 2017

Forecast: The future of enterprise wearables is body-worn devices

ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.

By David Kirkpatrick • Jan. 10, 2017

Carnival cruises into IoT with platform for enhanced guest experiences

A wearable device, digital portal and Internet of Things network combine to personalize onboard vacations. 

By David Kirkpatrick • Jan. 6, 2017

Lenovo showcases new VR headset, home digital assistant at CES

The news is another sign that the two product categories are pushing past niche markets and early adopters.

By David Kirkpatrick • Jan. 4, 2017

Google, Fiat Chrysler team up for Android in-car system

The automaker takes another step toward next-generation connected cars.

By David Kirkpatrick • Jan. 3, 2017

10 ways digital marketing will evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due. 

By Chantal Tode • Jan. 3, 2017

Snapchat taps AI to boost ad targeting

A "goal-based bidding” tool uses machine learning to let marketers target users more likely to engage their ads. 

By David Kirkpatrick , Peter Adams • Jan. 3, 2017

Coke shutters startup accelerator program

The incubator was launched three years ago to give the soft drink maker early access to emerging technologies.

By David Kirkpatrick • Jan. 3, 2017