New York Times adds programmatic video sales channel

The publisher is trying to stay on top of the latest developments in the video space as competition for ad dollars remains stiff. 

By David Kirkpatrick • March 2, 2017

Coca-Cola's future might include automating ad processes via AI

Bots could take over in several creative areas as part of the brand's digital transformation.

By David Kirkpatrick • March 2, 2017

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza

Only 64 pairs of the connected footwear are being given away, however. 

By David Kirkpatrick , Peter Adams • March 2, 2017

IKEA builds virtual kitchen, lets shoppers flip pancakes in it

A Toronto storefront for the home furnisher puts a interactive, VR spin on the showroom. 

By David Kirkpatrick • March 1, 2017

Know what to say to your customer next with predictive analytics

With predictive analytics solutions, organizations can better assess and predict purchase intent, purchase experience and purchase satisfaction.

Feb. 28, 2017

IDC: Digital transformation tech spending to hit $1.2T this year

The top categories for spending and growth align with the martech space.

By David Kirkpatrick • Feb. 24, 2017

Study: Marketers' confidence erodes in ability to understand ROI, invest wisely

While the overall mood is positive, leadership shouldn’t overlook several key areas where teams may be struggling. 

By Chantal Tode • Feb. 24, 2017

Pandora, A Million Ads team for dynamic creative audio advertising

A purported first for an audio publisher, the goal is to improve real-time personalization and sequential messaging for marketers. 

By David Kirkpatrick • Feb. 24, 2017

4 must-have skills for marketers as AI's role grows

With artificial intelligence's influence showing few signs of lessening, marketers will be required to build expertise in areas like systems architecture and creative insight.  

By David Kirkpatrick • Feb. 23, 2017

Ford is remaking a classic film using 360-degree VR technology

To promote its Mustang model, the automaker has teamed with filmmaker Claude Lelouch to recreate his "C’etait un Rendez-vous" short.

By David Kirkpatrick • Feb. 22, 2017

Time Inc.'s native advertising doubled in 2016

Another strong year is expected in one of the publisher’s key growth areas.

By Chantal Tode • Feb. 17, 2017

Study: Marketers invest with focus on data, not platforms

Companies are taking a closer look at data quality when considering which marketing platforms to invest in.

By David Kirkpatrick • Feb. 13, 2017

Study: VR device shipments to reach 110M by 2021

The fastest growing category is expected to be standalone devices with a 405% growth rate.

By David Kirkpatrick • Feb. 10, 2017

Amazon releases (some) Alexa data

The personal digital assistant is collecting reams of first-party data on users but the e-commerce giant remains stingy with what it shares.

By David Kirkpatrick • Feb. 8, 2017

Snapchat wants its Lenses to better recognize landscapes

Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.

By David Kirkpatrick • Feb. 2, 2017

Snapchat expands ad tech to enable self-serve buying

Any brand can now leverage the platform's API in an approach that emulates major platforms. 

By David Kirkpatrick • Feb. 1, 2017

P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere

If marketing partners don't comply with new transparency requirements, the company will find others who do.   

By Chantal Tode • Jan. 31, 2017

Starbucks rolls out remote voice ordering, new Alexa skill

While only in a beta test involving around 1,000 Apple devices right now, the brand's virtual assistant plans to arrive on Google Android soon. 

By Dan O'Shea • Jan. 31, 2017

Kia to debut Super Bowl ad on Facebook Messenger

As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.  

By David Kirkpatrick • Jan. 31, 2017

Report: Apple to join Google, Facebook in nonprofit AI initiative

Formed last year, the Partnership on AI aims to promote public understanding of the technology while also building standards and best practices for developers to adhere to

By David Kirkpatrick • Jan. 30, 2017

Toyota taps IBM Watson for personalized Rav4 campaign

The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.

By David Kirkpatrick • Jan. 27, 2017

Puppy Bowl goes VR

Pedigree and Animal Planet give viewers a "pup’s eye view" of this year’s game. 

By David Kirkpatrick • Jan. 26, 2017

Time Inc. is buying programmatic platform Adelphic

The publisher wants to build a cookie-less cross-channel ad marketplace. 

By David Kirkpatrick • Jan. 24, 2017

The call for audio content marketing gets louder

It's about so much more than podcasts now, but a clear approach to strategy is critical to avoid getting lost in a sea of sound.  

By David Kirkpatrick • Jan. 24, 2017

The media minefield: How can marketers start making better choices?

Fake news, extreme content and other brand poisons are more apparent than ever, but catchall solutions appear few. 

By Peter Adams • Jan. 23, 2017