Forrester: Messaging works but chatbots can frustrate

AI-driven engagements have potential, but people still fuel conversations.

By David Kirkpatrick • Oct. 26, 2016

Delta maps a bag's journey with new mobile experience

Travelers can now keep track of where checked baggage is through a unique radio frequency program.

By David Kirkpatrick • Oct. 26, 2016

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Google's Eyefluence acquisition gives sneak peek at next-gen VR

Future VR headsets could use eye-tracking technology for navigation and making selections. 

By Chantal Tode • Oct. 25, 2016

Is Instagram getting live streaming video?

The move wouldn’t be a surprise given parent company Facebook's recent investments in the space. 

By David Kirkpatrick • Oct. 24, 2016

The home advantage: Can Google catch up to Amazon in digital assistants?

Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands. 

By Chantal Tode • Oct. 24, 2016

Harley-Davidson NYC uses AI to automate record-setting digital campaign

The motorcycle maker's franchise credits 40% of sales to the strategy after just six months. 

By David Kirkpatrick • Oct. 21, 2016

Apple partners with builders on ready-to-buy smart homes

The company is betting buyers want smart homes they can simply turn on. 

By David Kirkpatrick • Oct. 20, 2016

IAB releases dynamic ad content standards for automated ad creation

The Dynamic Content Ad Standard will allow marketers to deploy ads that automatically render differently depending on who is viewing them.

By David Kirkpatrick • Oct. 20, 2016

Gartner predicts coming AR boom, app abandonment by brands

The consultancy's forecast for the next wave of digital disruption includes augmented reality and screen-less web browsing. 

By David Kirkpatrick • Oct. 19, 2016

EBay tests Facebook Messenger commerce bot

ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn." 

By David Kirkpatrick • Oct. 19, 2016

Twitter scoops up a VR manager — will 360 degree video follow?

The controversial co-founder and former CEO of AngelHack will reportedly help run the site’s immersive video efforts.  

By Peter Adams • Oct. 19, 2016

Google's answer to chatbots? Click-to-message ads

The search giant’s new Adwords extension supports SMS-enabled brand engagements. 

By Chantal Tode • Oct. 18, 2016

What marketers need to know about virtual reality — and why it may be worth a try

Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention. 

By Peter Adams • Oct. 18, 2016

Why just-in-time trumps real-time for marketing efficiency

As content marketing ramps up, brands weigh just how timely they really need to be. 

By David Kirkpatrick • Oct. 17, 2016

Conversational video ads could be coming soon

AI-powered video campaigns will create live dialogs with consumers.

By David Kirkpatrick • Oct. 17, 2016

Study: Marketers bet on predictive analytics to add value

Mining data to predict trends and actions is key for marketing and media executives. 

By David Kirkpatrick • Oct. 17, 2016

WPP programmatic division set to buy Triad Retail Media

The deal will extend the reach of Xaxis into a growing niche category. 

By David Kirkpatrick • Oct. 14, 2016

Industry groups: FCC's privacy proposal would 'seriously inhibit' data-driven advertising

In a potential shift in privacy policy, opt-in consent would be required for delivering ads based on Web and app use history. 

By Chantal Tode • Oct. 12, 2016

Sports Illustrated heads to top of Mt Everest with VR cameras

Time Inc. is producing the first complete immersive "climb" of the world's tallest mountain, which will debut as a documentary series on SI.com next year. 

By David Kirkpatrick • Oct. 12, 2016

Can quality control defeat ad blocking before it's too late?

The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further.

By Chantal Tode • Oct. 11, 2016

Snapchat's ad API for programmatic buying arrives

The rising-star social media app now allows marketers to buy ads programmatically.

By David Kirkpatrick • Oct. 7, 2016

Dunkin' Donuts takes to the cloud for customer loyalty

The quick service restaurant is using insight and personalization via Salesforce Customer Success Platform to foster loyalty.

By David Kirkpatrick • Oct. 7, 2016

Samsung buys AI system built by Siri creators

The company's new assistant is called Viv, and was designed to be the next generation version of Siri.  

By David Kirkpatrick • Oct. 7, 2016

Report: Snapchat parent prepares IPO at $25B valuation

The Wall Street Journal reports Snap Inc.’s initial public offering could take place as early as late March. 

By Chantal Tode • Oct. 6, 2016

VR hardware might crack $50B by 2021

A study from Juniper Research estimates that spend on VR will increase by up to 10x over the next five years.

By David Kirkpatrick • Oct. 5, 2016