Welcome to the new Mobile Marketer

Following Industry Dive's recent acquisition of Mobile Marketer, the team has been busy getting a brand new site ready, which is being unveiled today.

By Chantal Tode • March 24, 2017

Report: Publicis moves deeper into data services to gain competitive edge

With the agency holding group's digital business struggling to meet growth targets, the new data push offers several potential benefits. 

By Chantal Tode • March 23, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook brings mobile header bidding to its ad platform

The move could drive up the cost of mobile website ads as the bidding process becomes more competitive. 

By David Kirkpatrick • March 23, 2017

Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles

The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.

By Dan O'Shea • March 22, 2017

Williams-Sonoma unveils augmented reality app for Pottery Barn brands

For now, the smartphone app's 3-D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.

By Dan O'Shea • March 21, 2017

Cosabella drives 336% ROI jump with AI-driven marketing

The company plans to leave "the tech stuff to the tech" and hire humans only for high-level strategic and creative work.

By Rachel Brown • March 21, 2017

Amazon's 'Outfit Compare' mobile feature tells users what to wear

The new mobile feature allows Prime members to share photos of themselves in different outfits and get advice from Amazon stylists.

By Dan O'Shea • March 19, 2017

Okay, Google: What's an advertisement, really?

Google Home users heard promotions for Disney's "Beauty and the Beast." Google insists they weren't ads. 

By David Kirkpatrick • March 17, 2017

Alexa arrives on Amazon's main mobile app

IOS users can now access the virtual assistant to shop, play music and engage in a variety of other "skills." 

By David Kirkpatrick • March 17, 2017

Coca-Cola taps Google tech for digital signage

In the midst of a digital makeover, the soft drink brand is experimenting with a novel approach to out-of-home advertising.

By David Kirkpatrick • March 16, 2017

Forecast: Wide range of bleeding-edge tech to get no marketing spend this year

A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video. 

By David Kirkpatrick • March 14, 2017

Study: Native video outperforms YouTube content on Facebook

The findings reflect the social media giant's efforts to reward video uploaded in its own format. 

By David Kirkpatrick • March 13, 2017

Snap opens pop-up Spectacles shop in LA

This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.  

By David Kirkpatrick • March 10, 2017

Google's Video Intelligence API makes video searchable

Purportedly the first of its kind, the technology taps machine learning to identify "entities" within videos and then store their information for user search purposes.  

By Peter Adams • March 9, 2017

Soylent's new 'spokesperson' isn't a person at all

"Trish," which was created with the help of creative agency Wieden+Kennedy, puts an AI-powered face on the brand. 

By David Kirkpatrick • March 8, 2017

Lowe's tests Holoroom How To virtual reality helper for DIY projects

The retail brand is just the latest to help customers visualize home-improvement projects using immersive technology. 

By Dan O'Shea • March 8, 2017

Gartner: Connected homes don't excite beyond early adopters

Three-quarters of surveyed consumers are still more than happy to adjust things like temperature and lighting themselves. 

By David Kirkpatrick • March 7, 2017

Honda's 360-degree Facebook video asks viewers to listen up

Spatial audio technology adjusts sound effects based on three different sets that users can pan through.  

By David Kirkpatrick • March 7, 2017

Shiseido acquires creative agency Jwalk in digital strategy makeover

Bringing the full-service shop in-house is designed to help the brand upgrade its digital efforts. 

By David Kirkpatrick • March 7, 2017

Foursquare puts its location-based technology into brands' own apps

Capital One, Retale and other brands are testing a new SDK to proactively engage mobile users when they visit more than 90 million locations worldwide. 

By David Kirkpatrick , Chantal Tode • March 3, 2017

Connected interaction to power brand attraction

The shift to digital experiences has invigorated customer engagements like never before.

March 3, 2017

UPDATE: Why the Snapchat IPO matters to marketers

Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.

By Peter Adams , Chantal Tode • March 2, 2017

Oculus drops PC VR price by 30% to attract new users

Parent company Facebook also wants to draw in more developers by supporting community growth. 

By David Kirkpatrick • March 2, 2017

New York Times adds programmatic video sales channel

The publisher is trying to stay on top of the latest developments in the video space as competition for ad dollars remains stiff. 

By David Kirkpatrick • March 2, 2017

Coca-Cola's future might include automating ad processes via AI

Bots could take over in several creative areas as part of the brand's digital transformation.

By David Kirkpatrick • March 2, 2017