Twitter is latest to add 360-degree live streaming

Periscope technology gets an upgrade, though not everyone can use it.  

By Peter Adams • Dec. 29, 2016

Programmatic gets creative

New tools allowing for automatic creative production are ramping up.

By David Kirkpatrick • Dec. 23, 2016

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google to release 2 signature smartwatches

Despite what's forecast to be a soft market for wearables, Google forges ahead with plans to launch new devices in Q1.

By David Kirkpatrick • Dec. 23, 2016

What marketers need to know about AR/VR for 2017

Following a breakout year for experiential technologies, four experts highlight rising risks and challenges, and where the next creative horizons are. 

By David Kirkpatrick • Dec. 19, 2016

Unruly leverages Watson AI to improve video ad campaigns

Artificial intelligence is helping the ad tech firm better target digital video advertising.

By David Kirkpatrick • Dec. 16, 2016

Facebook Messenger debuts Snapchat-like camera, tests new AI features

Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.  

By Peter Adams • Dec. 16, 2016

Neustar to be acquired by private investment group

The ad tech firm heads back into private hands in what's shaping up to be a $2.9 billion deal.

By David Kirkpatrick • Dec. 15, 2016

Google beefs up Android IoT capabilities

By making it easier to build smart devices, the tech giant hopes to support the development of a far-reaching IoT ecosystem.

By David Kirkpatrick • Dec. 14, 2016

Study: Marketers say AI will revolutionize industry even though most don't understand it

Only 26% of those surveyed have a confident grasp on how artificial intelligence applies to marketing and just 10% are using it.  

By Peter Adams • Dec. 14, 2016

Facebook combines live, 360-degree video for more immersive real-time viewing

National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station. 

By Chantal Tode • Dec. 12, 2016

Twitter to kill off lead generation campaigns early next year

The company will shift its focus to improving other performance offerings. 

By Chantal Tode • Dec. 9, 2016

Target takes programmatic in-house

The retail giant has taken data management into its own hands with an internal private marketplace.

By David Kirkpatrick • Dec. 9, 2016

Google Home opens door to third-party conversational interfaces

Developers now have access to tools for creating their own engagement strategies on the digital assistant platform. 

By David Kirkpatrick • Dec. 9, 2016

Amazon beefs up ad technology for publishers

Two free new products aim to help publishers earn more ad income.

By David Kirkpatrick • Dec. 8, 2016

Google, Oculus, Sony team up on VR standards group

The tech companies are collaborating to develop best practices and promote the emerging technology. 

By David Kirkpatrick • Dec. 8, 2016

Clorox, AOL team up for emotionally driven 360-degree video campaign

The immersive experience hopes to draw consumer attentions toward a lack of safe drinking water in Peru.

By David Kirkpatrick • Dec. 7, 2016

Automated imagination: How AI and machine-driven technology shaped marketing in 2016

No, robots didn’t overthrow the industry. Instead, more advanced artificial intelligence tools showed they might enable marketers to be more creative than ever.

By Peter Adams • Dec. 6, 2016

Just Eat says it is first-ever to deliver meal by drone

The milestone comes mere weeks after Domino’s delivered a pizza via drone in New Zealand. 

By David Kirkpatrick • Dec. 2, 2016

Can AI help Facebook police offensive content?

A new machine-driven program hopes to monitor live video streams for unsavory material.

By Peter Adams • Dec. 2, 2016

Amazon's new AI services open door to developers

Three new tech tools are based around digital assistant Alexa, turning text into speech and streamlining image analysis.

By David Kirkpatrick • Dec. 1, 2016

Brands pull ads from fake news sites — and Breitbart News fights back

The reduction in ad revenue could undercut the financial stability of some sites. 

By Chantal Tode • Dec. 1, 2016

From Watson to Einstein: The AI tech automating the future of marketing

AI solutions are increasingly essential for any brand's marketing strategy. Insiders at IBM and Salesforce share best uses for their technology now and predictions of where it's going next.  

By David Kirkpatrick • Dec. 1, 2016

The 2016 Dive Awards for marketing

From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.

By Chantal Tode • Nov. 29, 2016

Customer service chatbots: Holiday helper or nightmare 'employee'?

AI conversational tech is hyped for its potential in automating business, but experts say bots aren’t ready to act as little workshop elves just yet.

By Peter Adams • Nov. 22, 2016

Facebook winds down ad serving on Atlas, will boost measurement focus

The move reduces competition for Google’s DoubleClick. 

By Chantal Tode • Nov. 18, 2016