The media minefield: How can marketers start making better choices?

Fake news, extreme content and other brand poisons are more apparent than ever, but catchall solutions appear few. 

By Peter Adams • Jan. 23, 2017

Forrester: Marketing and sales lead nearly 50% of AI initiatives

More than half of companies plan to invest in the transformative technology in the coming year. 

By Chantal Tode • Jan. 20, 2017

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Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Baidu leads way in leveraging AR for marketing

In comparison, U.S. development and application of the technology lags behind. 

By David Kirkpatrick , Peter Adams • Jan. 19, 2017

Why are big brands still searching out successful digital strategies?

Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few. 

By David Kirkpatrick • Jan. 19, 2017

Google buys Twitter's mobile app developer platform, other tech properties

Fabric, the centerpiece of the deal, works with apps reportedly reaching 2.5 billion people.

By David Kirkpatrick • Jan. 19, 2017

Sony Pictures brings AI-driven movie character to social media

Resident Evil's "Red Queen" will chat with people in different languages across multiple platforms.

By David Kirkpatrick • Jan. 18, 2017

Report: Ad tech firm Rubicon Project considering sale

Morgan Stanley, a lead underwriter in Rubicon’s 2014 IPO, is reportedly working with the company to explore options going forward.

By Peter Adams • Jan. 17, 2017

Google Maps streamlines Uber integration for a one-stop experience

Users will be able to book and pay for rides as well as see information about their destination without leaving the Maps platform. 

By Chantal Tode • Jan. 13, 2017

Geico introduces virtual assistant 'Kate'

Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."

By David Kirkpatrick • Jan. 11, 2017

Digital assistants, virtual reality gave breakthrough performances at CES 2017

The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike. 

By David Kirkpatrick • Jan. 11, 2017

Twitter is shutting down its Dashboard app

The tool, launched last summer, offers businesses a centralized location for managing activity on the social media platform.  

By Chantal Tode • Jan. 10, 2017

Google's AR museum experiences hint at marketing potential

Tango technology is being used to enhance exhibits but could have broader retail integration.  

By Peter Adams • Jan. 10, 2017

Is marketing technology heading into a really boring year?

Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark in 2017.  

By Peter Adams • Jan. 10, 2017

Forecast: The future of enterprise wearables is body-worn devices

ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.

By David Kirkpatrick • Jan. 10, 2017

Carnival cruises into IoT with platform for enhanced guest experiences

A wearable device, digital portal and Internet of Things network combine to personalize onboard vacations. 

By David Kirkpatrick • Jan. 6, 2017

Lenovo showcases new VR headset, home digital assistant at CES

The news is another sign that the two product categories are pushing past niche markets and early adopters.

By David Kirkpatrick • Jan. 4, 2017

Google, Fiat Chrysler team up for Android in-car system

The automaker takes another step toward next-generation connected cars.

By David Kirkpatrick • Jan. 3, 2017

10 ways digital marketing will evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due. 

By Chantal Tode • Jan. 3, 2017

Snapchat taps AI to boost ad targeting

A "goal-based bidding” tool uses machine learning to let marketers target users more likely to engage their ads. 

By David Kirkpatrick , Peter Adams • Jan. 3, 2017

Coke shutters startup accelerator program

The incubator was launched three years ago to give the soft drink maker early access to emerging technologies.

By David Kirkpatrick • Jan. 3, 2017

Twitter is latest to add 360-degree live streaming

Periscope technology gets an upgrade, though not everyone can use it.  

By Peter Adams • Dec. 29, 2016

Programmatic gets creative

New tools allowing for automatic creative production are ramping up.

By David Kirkpatrick • Dec. 23, 2016

Google to release 2 signature smartwatches

Despite what's forecast to be a soft market for wearables, Google forges ahead with plans to launch new devices in Q1.

By David Kirkpatrick • Dec. 23, 2016

What marketers need to know about AR/VR for 2017

Following a breakout year for experiential technologies, four experts highlight rising risks and challenges, and where the next creative horizons are. 

By David Kirkpatrick • Dec. 19, 2016

Unruly leverages Watson AI to improve video ad campaigns

Artificial intelligence is helping the ad tech firm better target digital video advertising.

By David Kirkpatrick • Dec. 16, 2016