Marketo might be up for sale

One of the last independent marketing automation vendors, Marketo, is looking into strategic options that include selling to one of the cash-rich tech giants, according to multiple media reports.

By David Kirkpatrick • May 16, 2016

Adobe upgrades Marketing Cloud with mobile, video features

The new features for the Adobe Marketing Cloud all cover areas that are of high concern for marketers right now – personalization and targeting, online video advertising and driving mobile app installation.

By David Kirkpatrick • May 13, 2016

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Why marketers are spending more time and money on email

Email on Acid’s latest research on trending topics in email marketing found a robust ecosystem that is still adjusting to the new mobile-first marketing world.

By David Kirkpatrick • May 12, 2016

Salesforce debuts Marketing Cloud Lightning with an eye on customer experience

Salesforce has also teamed up with Google for Google's Customer Match tool to allow marketers to create audience segments that can be targeted across Google search, Gmail and YouTube.

By David Kirkpatrick • May 12, 2016

Study: 62% of SMB marketers now using marketing automation software

Research from Salesfusion on small- to medium-sized companies found that marketing automation adoption rates are high with leads being the primary value from the software.

By David Kirkpatrick • May 11, 2016

Moat, AerServ team up to help brands track video attention metrics

AerServ, a mobile-first video mediation platform, announced a partnership with Moat to measure attention and viewability across digital advertising programs.

By David Kirkpatrick • May 10, 2016

Appboy gets $20M cash infusion to facilitate global rollout

The mobile marketing automation firm is focused on building out tech tools that support data-driven marketing.

By David Kirkpatrick • May 6, 2016

Ad tech firm Drawbridge hauls in $25M in Series C round

According to the tech firm, it will spend the new cash injection on expanding beyond ad tech.

By David Kirkpatrick • May 6, 2016

LinkedIn study: Millennials emerging as top sales performers

LinkedIn’s "The State of Sales 2016" report uncovered which sales and CRM tools are helping close deals, and how social media has changed the sales process.

By David Kirkpatrick • May 4, 2016

Facebook continues its LiveRail dismantling with layoffs

The social media giant stopped accepting new customers for LiveRail beginning in January and has since been transitioning existing customers to other publisher products or ad servers.

By David Kirkpatrick • May 2, 2016

Qubit looks to tackle the marketing, e-commerce tech divide

Qubit, a startup founded by ex-Googlers, launched a tool called Adaptive Targeting that taps marketing and e-commerce technology for segmentation.

By David Kirkpatrick • April 29, 2016

HTC looks to bring VR to enterprise and marketing

HTC and French 3D software firm Dassault Systèmes partnered to bring enterprise-class virtual reality hardware and software tools for a range of industries and applications.

By David Kirkpatrick • April 25, 2016

AOL snaps up VR firm Ryot

In a move that helps AOL keep up with Facebook and Google in virtual reality technology, it acquired VR and 360-degree video firm Ryot.

By David Kirkpatrick • April 21, 2016

Facebook adds 3 new third-party partners for ad viewability

Along with its deal with Moat from last year, Facebook added Nielsen, comScore and Integral Ad Science to its roster of independent ad viewability verifiers.

By David Kirkpatrick • April 20, 2016

LiveWorld unveils platform to manage real-time conversations on messenger apps

The social media software company released a new SaaS platform that helps brands manage customer conversations at scale via the trending messenger app channel.

By David Kirkpatrick • April 20, 2016

How chatbots will recast customer service for brand marketers

Bots—software that automates everyday customer service tasks—are poised to transform how retailers communicate with consumers. But experts say the human touch remains vital to shopper satisfaction.

By Daphne Howland • April 19, 2016

Taco Bell releases Slack-based TacoBot that takes food orders

Chatbots are big news in marketing right now, and for workplaces that use Slack, Taco Bell created a TacoBot to handle orders.

By David Kirkpatrick • April 15, 2016

Google is testing exchange bidding in Dynamic Allocation

Google is offering First Look – its response to header bidding -- for all DoubleClick for Publishers clients.

By David Kirkpatrick • April 14, 2016

Ad block tech has a negative effect on programmatic: Study

Recent research from RBC Capital Markets and Advertising Age found that 78% of marketers said ad blocking has a negative effect on programmatic.

By David Kirkpatrick • April 14, 2016

Shopify scoops up marketing bot Kit

Shopify's Kit acquisition comes just as chatbots are becoming the most buzzworthy marketing tech tool around.

By David Kirkpatrick • April 14, 2016

Nielsen launches Nielsen Marketing Cloud data platform

The move combines various technology assets into one platform that will handle a range of data and analytics operations.

By David Kirkpatrick • April 13, 2016

Report: Smaller publishers benefit from being rolled up into digital ad networks

Partnerships with ad networks run by larger publishers such as Vice Media can give independent media outlets significant support in ad sales.

By David Kirkpatrick • April 12, 2016

Study: Personalized tech tools key to empowering sales teams

Ttechnology alone isn’t enough to maximize sales channels, and bringing personalization into the equation can create success.

By David Kirkpatrick • April 12, 2016

Publishers are threatening to sue Brave over its ad blocking browser

Brave Software's browser strips webpage ads and inserts its own. According to the Wall Street Journal, more than a dozen publishers are threatening to sue Brave for this new ad-blocking browser.

By David Kirkpatrick • April 11, 2016

Programmatic platforms fight ad fraud jitters with refunds

Two programmatic platforms are offering marketers refunds on ad campaigns that fell victim to fraud, a move designed to ease concerns about a serious issue facing digital advertising.

By David Kirkpatrick • April 8, 2016