Ad Tech: Page 193
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Johnnie Walker taps VR to show perils of drunk driving
Parent company Diageo is using an immersive experience to simulate fatal crashes ahead of the holidays.
By David Kirkpatrick • Nov. 18, 2016 -
Adyoulike boosts native ad targeting with IBM Watson
Artificial intelligence is emerging as a way to automate a growing number of marketing activities.
By David Kirkpatrick • Nov. 15, 2016 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Microsoft Research taps machine learning to automate website optimization
The platform shows how artificial intelligence could enhance web experiences for marketers.
By David Kirkpatrick • Nov. 14, 2016 -
IMAX to bring better VR content, with help of big ad backers
WPP is one partner in the entertainment technology company's new VR push.
By David Kirkpatrick • Nov. 14, 2016 -
Report: VR delivers big on engagement, emotional response
Users spend up to 34% more time in virtual reality experiences, but that might pose new obstacles for marketers.
By Peter Adams • Nov. 10, 2016 -
IBM's Project Intu puts Watson AI into any device
The experimental program allows developers to embed the technology into a variety of end-user hardware.
By David Kirkpatrick • Nov. 10, 2016 -
Facebook introduces News Feed ads and sponsored messages for Messenger
Marketers will be able to tie the main platform directly to conversations with chatbots.
By David Kirkpatrick • Nov. 9, 2016 -
Snapchat extends AR capabilities through 'world lenses'
The platform's virtual filters move further beyond the selfie space.
By David Kirkpatrick • Nov. 9, 2016 -
Study: 65% of B2B marketers now buy or sell programmatic ads
A recent report from Dun & Bradstreet found that Facebook is the top channel for paid B2B targeting.
By David Kirkpatrick • Nov. 9, 2016 -
Agencies embrace AR as Blippar launches APIs out of beta
More than 100 agencies have partnered with the platform to leverage its proprietary technology.
By Chantal Tode • Nov. 7, 2016 -
Deep Dive
How artificial intelligence is transforming marketing
The technology can enhance creativity by taking over marketing's more mundane tasks. But will AI ultimately replace human beings?
By Chantal Tode • Nov. 7, 2016 -
Google, NFL make play for VR on Daydream View
The virtual reality content is tailored for Google’s new hardware.
By Peter Adams • Nov. 4, 2016 -
How Google and marketers are leveraging programmatic for native ads
The San Francisco Travel Association lifted bookings 16x with the approach.
By David Kirkpatrick • Nov. 4, 2016 -
Twitter launches two new chatbot services
Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now.
By Peter Adams • Nov. 1, 2016 -
Deep Dive
Why mobile marketing is harder than ever — and what you can do about it
From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users.
By Chantal Tode • Nov. 1, 2016 -
IBM and GM drive AI ads with OnStar Go
A new “cognitive mobility platform” that will allow drivers to connect with brands.
By David Kirkpatrick • Oct. 27, 2016 -
Augmented reality gives brands some new tricks for Halloween
A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.
By Peter Adams • Oct. 27, 2016 -
Staples, Weather Company join the conversation with IBM Watson
More brands explore leveraging AI tech to engage consumers.
By David Kirkpatrick • Oct. 26, 2016 -
Forrester: Messaging works but chatbots can frustrate
AI-driven engagements have potential, but people still fuel conversations.
By David Kirkpatrick • Oct. 26, 2016 -
Delta maps a bag's journey with new mobile experience
Travelers can now keep track of where checked baggage is through a unique radio frequency program.
By David Kirkpatrick • Oct. 26, 2016 -
Google's Eyefluence acquisition gives sneak peek at next-gen VR
Future VR headsets could use eye-tracking technology for navigation and making selections.
By Chantal Tode • Oct. 25, 2016 -
Is Instagram getting live streaming video?
The move wouldn’t be a surprise given parent company Facebook's recent investments in the space.
By David Kirkpatrick • Oct. 24, 2016 -
Deep Dive
The home advantage: Can Google catch up to Amazon in digital assistants?
Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands.
By Chantal Tode • Oct. 24, 2016 -
Harley-Davidson NYC uses AI to automate record-setting digital campaign
The motorcycle maker's franchise credits 40% of sales to the strategy after just six months.
By David Kirkpatrick • Oct. 21, 2016 -
Apple partners with builders on ready-to-buy smart homes
The company is betting buyers want smart homes they can simply turn on.
By David Kirkpatrick • Oct. 20, 2016
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