Ad Tech: Page 194
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IAB releases dynamic ad content standards for automated ad creation
The Dynamic Content Ad Standard will allow marketers to deploy ads that automatically render differently depending on who is viewing them.
By David Kirkpatrick • Oct. 20, 2016 -
Gartner predicts coming AR boom, app abandonment by brands
The consultancy's forecast for the next wave of digital disruption includes augmented reality and screen-less web browsing.
By David Kirkpatrick • Oct. 19, 2016 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Retrieved from Ebay on October 19, 2016
EBay tests Facebook Messenger commerce bot
ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn."
By David Kirkpatrick • Oct. 19, 2016 -
Twitter scoops up a VR manager — will 360 degree video follow?
The controversial co-founder and former CEO of AngelHack will reportedly help run the site’s immersive video efforts.
By Peter Adams • Oct. 19, 2016 -
Google's answer to chatbots? Click-to-message ads
The search giant’s new Adwords extension supports SMS-enabled brand engagements.
By Chantal Tode • Oct. 18, 2016 -
Deep Dive
What marketers need to know about virtual reality — and why it may be worth a try
Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention.
By Peter Adams • Oct. 18, 2016 -
Deep Dive
Why just-in-time trumps real-time for marketing efficiency
As content marketing ramps up, brands weigh just how timely they really need to be.
By David Kirkpatrick • Oct. 17, 2016 -
Conversational video ads could be coming soon
AI-powered video campaigns will create live dialogs with consumers.
By David Kirkpatrick • Oct. 17, 2016 -
Study: Marketers bet on predictive analytics to add value
Mining data to predict trends and actions is key for marketing and media executives.
By David Kirkpatrick • Oct. 17, 2016 -
WPP programmatic division set to buy Triad Retail Media
The deal will extend the reach of Xaxis into a growing niche category.
By David Kirkpatrick • Oct. 14, 2016 -
Industry groups: FCC's privacy proposal would 'seriously inhibit' data-driven advertising
In a potential shift in privacy policy, opt-in consent would be required for delivering ads based on Web and app use history.
By Chantal Tode • Oct. 12, 2016 -
Sports Illustrated heads to top of Mt Everest with VR cameras
Time Inc. is producing the first complete immersive "climb" of the world's tallest mountain, which will debut as a documentary series on SI.com next year.
By David Kirkpatrick • Oct. 12, 2016 -
Deep Dive
Can quality control defeat ad blocking before it's too late?
The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further.
By Chantal Tode • Oct. 11, 2016 -
Snapchat's ad API for programmatic buying arrives
The rising-star social media app now allows marketers to buy ads programmatically.
By David Kirkpatrick • Oct. 7, 2016 -
Dunkin' Donuts takes to the cloud for customer loyalty
The quick service restaurant is using insight and personalization via Salesforce Customer Success Platform to foster loyalty.
By David Kirkpatrick • Oct. 7, 2016 -
Samsung buys AI system built by Siri creators
The company's new assistant is called Viv, and was designed to be the next generation version of Siri.
By David Kirkpatrick • Oct. 7, 2016 -
Report: Snapchat parent prepares IPO at $25B valuation
The Wall Street Journal reports Snap Inc.’s initial public offering could take place as early as late March.
By Chantal Tode • Oct. 6, 2016 -
VR hardware might crack $50B by 2021
A study from Juniper Research estimates that spend on VR will increase by up to 10x over the next five years.
By David Kirkpatrick • Oct. 5, 2016 -
Criteo buys HookLogic to bolster performance marketing ads
The deal combines an ad exchange with Criteo’s marketing tech for more targeted native ads.
By David Kirkpatrick • Oct. 5, 2016 -
Google targets connected ecosystem with new smartphone, digital assistant and Home product
The cross-device ecosystem ups the chances of success for the new Pixel phone.
By Chantal Tode • Oct. 4, 2016 -
Salesforce to boost AI-driven targeting with Krux acquisition
The cloud software giant aims to meet marketers’ demands for more relevant campaigns.
By Chantal Tode • Oct. 4, 2016 -
Microsoft's new AI group seeks greater accessibility
At Microsoft Ignite, the tech giant announced plans to make artificial intelligence a core element across its product line.
By David Kirkpatrick • Sept. 30, 2016 -
Google delivers free personalization support, machine learning predictions
The platform wants to help brands be more useful in moments of need and better meet high consumer expectations.
By David Kirkpatrick • Sept. 29, 2016 -
Publicis.Sapient, Luminoso Technologies partner for AI solutions
The move marks one of the first major artificial intelligence plays on the agency side, following a trend where AI and machine learning are becoming increasingly important for marketing.
By David Kirkpatrick • Sept. 29, 2016 -
American Family Insurance taps AOL's new VR, 360 video ads
The campaign will include branded content as well as immersive ads on desktop and mobile.
By Chantal Tode • Sept. 26, 2016
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