Ad Tech: Page 195
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American Family Insurance taps AOL's new VR, 360 video ads
The campaign will include branded content as well as immersive ads on desktop and mobile.
By Chantal Tode • Sept. 26, 2016 -
IBM, UnionPay tap blockchain for shareable loyalty rewards
The companies are borrowing a page from Bitcoin to support points that easily move between banks.
By Chantal Tode • Sept. 26, 2016 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Google opens VR experiences to more developers
Google’s VR SDK 1.0, which supports its Daydream platform, is out of beta and available on the developer site.
By David Kirkpatrick • Sept. 23, 2016 -
Forrester: IoT, intelligent agents, AR, hybrid wireless could change the world
Analytics, data and the ability to make the most use of both top Forrester’s tech outlook.
By David Kirkpatrick • Sept. 21, 2016 -
Google starts chatbot chatter with API.ai acquistion
The startup’s popularity with developers significantly boosts the tech giant’s conversational play.
By Peter Adams • Sept. 21, 2016 -
Salesforce dives into AI-driven marketing with Einstein
It is described by the tech giant as “artificial intelligence for everyone.”
By David Kirkpatrick • Sept. 20, 2016 -
Google's Universal App Campaigns can now target for in-app actions
The updates are intended to help advertisers capture more easily engaged users in their mobile apps.
By Peter Adams • Sept. 15, 2016 -
IBM names its first-ever CMO
The move comes as the role of CMOs has changed radically and become more technology-driven in recent years.
By David Kirkpatrick • Sept. 14, 2016 -
Deep Dive
How marketing is becoming less of an art — and more of a science
"[S]ome of the skills that were important in marketing 10 or 20 years ago are becoming less relevant," Demandbase's Phil Hollrah told Marketing Dive.
By David Kirkpatrick • Sept. 6, 2016 -
Salesforce launches analytics app for B2B marketers
After launching its Wave Analytics Cloud less than two years ago as a data visualization tool for sales managers, Salesforce is launching a series of apps for specific verticals.
By David Kirkpatrick • Sept. 2, 2016 -
Study: Analytics is the most-used marketing technology
Marketing technology is so universal that only 1% of the survey respondents said they aren't using any martech at all.
By David Kirkpatrick • Aug. 25, 2016 -
54% of marketers say technology is 'extremely important' for every phase of marketing and sales
While technology is fast becoming essential to the marketing role, research from Salesforce and the Harvard Business Review Analytics Services shows that actual capabilities are lagging behind.
By David Kirkpatrick • Aug. 15, 2016 -
Pokemon Go led to over 1B interactions on Facebook and Instagram in July
The mobile augmented reality game and viral sensation dominated social chatter over the last month.
By David Kirkpatrick • Aug. 10, 2016 -
Study: Understanding martech is critically important to marketing success
The influx of data that's come with the growth of digital advertising can lead to actionable customer insights, but marketers often struggle to take advantage of such data.
By David Kirkpatrick • July 25, 2016 -
UK study reveals agencies are often confused by programmatic advertising
With programmatic taking up a significant share of digital ad dollars, the knowledge gap is a concern for brands and agencies.
By David Kirkpatrick • July 22, 2016 -
Study: Most consumers are more likely to buy from brands using virtual reality
Virtual reality is still a bleeding edge marketing technology, but new research found the investment might be worth it for marketers.
By David Kirkpatrick • July 21, 2016 -
Spotify launches programmatic audio advertising
Brands will be able to target based on the music streaming service's demographic data and music playlists.
By David Kirkpatrick • July 21, 2016 -
Investment in virtual and augmented reality topped $1B in Q1 this year
The amount of investor dollars going toward virtual and augmented reality has risen dramatically over the last year, pointing to a potentially imminent boom in the technology.
By David Kirkpatrick • July 21, 2016 -
Research: 73% of marketers use some or all agile methods
Marketers have begun adopting agile tactics—often used in software development—because the pressures of real-time marketing have compressed traditional marketing timelines.
By David Kirkpatrick • July 20, 2016 -
Deep Dive
After Pokemon Go: What marketers need to know about augmented and virtual reality
The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.
By David Kirkpatrick • July 15, 2016 -
Programmatic has reached a tipping point, LinkedIn exec says
It now is used by a majority of LinkedIn's advertisers.
By Randy Lilleston • July 6, 2016 -
Facebook adds new chatbot tools to Messenger Platform
Since Facebook first unveiled chatbots for Messenger in April, the business world has been excited about the possible applications for marketing and customer service.
By Davide Savenije • July 5, 2016 -
With new report, IAB aims to clear up confusion around programmatic video solutions
Seeing a need to clear the air on programmatic video, the Interactive Advertising Bureau released a new white paper explaining the spectrum of automation in the space.
By David Kirkpatrick • July 1, 2016 -
Study: Data integration challenges obstruct holistic view of the customer journey
The study details the importance of integrating customer data with marketing technology like marketing automation and CRM systems.
By David Kirkpatrick • June 28, 2016 -
Google rolls out new tool for publishers to 'show fewer ads'
Google is one of the few players in the online advertising space that can actually make a dent in improving the user experience.
By David Kirkpatrick • June 23, 2016
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