Ad Tech: Page 195
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Lack of technology keeping marketers from personalizing content: eMarketer
Research from Demand Metric and Seismic found 59% of U.S. marketers don’t personalize content because they don’t have the technology, and the same figure cites lack of bandwidth and resources.
By David Kirkpatrick • April 4, 2016 -
Former FTC commissioner takes parting shot at ad tech industry as she exits agency
The now-former Federal Trade Commission commissioner, Julie Brill, has left her post after six years, and on the way out she had some choice words for the ad tech industry.
By David Kirkpatrick • April 4, 2016 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Deep Dive
Why ad block tech – and the battle around it – favors the consumer
Ad blocking isn’t going away, and if the current battle evolves into an ad tech arms race, the digital ad industry will ignore the consumer at its own risk.
By David Kirkpatrick • March 29, 2016 -
Rubicon Project teams up with Google's AMP for header bidding
As platform publishing gains traction, Rubicon Project newly-created header bidding project will be compliant with Google’s Accelerated Mobile Pages project.
By David Kirkpatrick • March 29, 2016 -
Google revamps AdWords for a mobile-first marketing world
After 15 years, Google is making changes to AdWords to take into consideration people use multiple devices and visiting more websites and apps.
By David Kirkpatrick • March 29, 2016 -
Adobe and comScore team up for digital ad measurement
The latest announcement in online ad measurement is a partnership between Adobe and comScore for cross-platform video, and digital metrics and data.
By David Kirkpatrick • March 23, 2016 -
Apptimize's 'Feature Flags' allow marketers to call the shots on app testing
Feature Flags let app marketers test within a subset of app users before rolling out changes to the entire app population
By David Kirkpatrick • March 23, 2016 -
Over half of smartphone users don't use ad block tech: Survey
Research on ad blocking tech from a number of sources has uncovered some trends that shed light on the age and gender demographic impact of ad block adoption.
By David Kirkpatrick • March 23, 2016 -
Demandbase, Integrate unite on account-based advertising for B2B marketers
The Demandbase deal with Integrate combines Demandbase’s ability to identify and engage target accounts with Integrate’s lead generation technology.
By David Kirkpatrick • March 22, 2016 -
Moat received $50M in funding to create an online ad currency
Moat’s latest round of investment is to create a metric to serve as an online currency for ad networks, directly competing with Google, Nielsen and comScore, among others.
By David Kirkpatrick • March 22, 2016 -
Ad serving vending machine awarded $2M on 'Shark Tank'
Vengo, a vending machine that includes a digital ad serving element on the products it dispenses, secured a $2 million investment on the television series 'Shark Tank.'
By David Kirkpatrick • March 22, 2016 -
ComScore inks data deal with Viacom for ad targeting
ComScore’s deal with Viacom is the first since it finalized its acquisition of Rentrak and its set-top box data for TV viewing.
By David Kirkpatrick • March 21, 2016 -
Facebook's new Lift API will let marketers create own metrics tools
Lift API from Facebook gives third parties such as marketers and marketing tech firms access to data to create their own metrics for conversion rate, sales and mobile app installs.
By David Kirkpatrick • March 17, 2016 -
New Nielsen Catalina Solutions tool attributes offline sales to print ads
Marketers using print magazine advertising have a new measurement tool from Nielsen Catalina Solutions that attributes those ads to in-store sales.
By David Kirkpatrick • March 17, 2016 -
Google's new Analytics 360 Suite aims to help measure 'micro-moments'
According to Google, its new suite is “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.”
By David Kirkpatrick • March 16, 2016 -
Malware infected ads hit major websites
The New York Times, the BBC, MSN, and AOL are all websites that have inadvertently served malware ads infected with ransomware.
By David Kirkpatrick • March 16, 2016 -
With IAB's help, Sweden's publishers will unite to block ad-block users
Visitors of nine out ten Swedish publishers who use ad blocking software will find themselves shut out of that content during the month of August.
By David Kirkpatrick • March 14, 2016 -
Alliance for Audited Media offers publishers third-party ad block detection
An Ad Block Gauge released by the Alliance for Audited Media gives publishers the ability to ID and understand ad block usage on their websites.
By David Kirkpatrick • March 14, 2016 -
Why Expedia won't go 100% programmatic for digital ads—even though it wants to
Expedia’s Director of Brand Marketing said he found that only 40% of the company's programmatic ad spend makes it to the publisher actually serving the ad.
By David Kirkpatrick • March 11, 2016 -
Viacom offers data-driven audience targeting for TV ads
The cable company is putting out five new products designed to make it easier for marketers to buy target audiences on TV.
By David Kirkpatrick • March 9, 2016 -
Study: 23% of consumers have smart home devices
As smart devices proliferate in the home, marketers are getting another valuable source of consumer data.
By David Kirkpatrick • March 9, 2016 -
Facebook shuts down ad buying platform after discovering ad fraud
The social network decided to shutter the platform after finding that only video and native ads were delivering significant value.
By Davide Savenije • March 8, 2016 -
WPP CEO: In-house programmatic is a 'short-lived' trend
Martin Sorrell believes that the agency model isn’t threatened by in-house programmatic buying.
By David Kirkpatrick • March 7, 2016 -
AT&T, Videology bring programmatic ad-buying to traditional TV
The companies have created a programmatic private marketplace for ads served to U-Verse and DirecTV users.
By David Kirkpatrick • March 4, 2016 -
Number of marketers making automated buys more than doubled over 2 years, survey says
Even though there are legitimate concerns about fraud and a sometimes opaque chain of costs, marketers are increasingly turning to programmatic ad buying.
By David Kirkpatrick • March 4, 2016
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