AT&T, Videology bring programmatic ad-buying to traditional TV

The companies have created a programmatic private marketplace for ads served to U-Verse and DirecTV users.

By David Kirkpatrick • March 4, 2016

Number of marketers making automated buys more than doubled over 2 years, survey says

Even though there are legitimate concerns about fraud and a sometimes opaque chain of costs, marketers are increasingly turning to programmatic ad buying.

By David Kirkpatrick • March 4, 2016

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Google's AdWords update highlights video, HTML5

The update supports three major new additions. 

By Shalina Chatlani • March 2, 2016

Facebook testing lead generation for Instant Articles publishers

Select publishers are testing email newsletter signup forms at the bottom of published articles.

By David Kirkpatrick • March 2, 2016

Turner taps IBM's Watson for ad insights

Turner Insight, the broadcaster’s ad sales intelligence platform, is now using the technology and predictive analytics from Neustar’s MarketShare.

By David Kirkpatrick • March 2, 2016

Fluent, LiveRamp partner for multi-channel and device targeting

Fluent’s AudienceNow for LiveRamp allows its first-party data to create audiences for and target to display, mobile, social, video and addressable TV marketing channels.

By David Kirkpatrick • Feb. 23, 2016

Majority see analytics as most useful marketing automation tool: Study

The latest research from Ascend2 found almost two-thirds of marketers expect to realize benefits from their marketing automation systems within six months of implementation.

By David Kirkpatrick • Feb. 17, 2016

How the BBC tied viewer expressions to online ads

One key finding from the BBC's online survey from last fall was that users don't like being tricked by sponsored content that looks like editorial content.

By David Kirkpatrick • Feb. 16, 2016

BrightFunnel announces account-based marketing analytics tool

BrightFunnel’s new account-based marketing analytics tool is designed to help B2B marketers and built on BrightFunnel’s multi-touch attribution platform.

By David Kirkpatrick • Feb. 5, 2016

How tech decisions impact data-driven marketing – and help win market share

While data and technology are two given tools in every modern marketer's arsenal, the challenge of how to manage all of that data persists.

By David Kirkpatrick • Feb. 2, 2016

Mobiquity and Screenvision are bringing beacons to theaters

The proposed rollout of iBeacons would turn the multiplex theaters into mobile ad and data networks, reaching 300 theater venues and almost 2,500 screens.

By David Kirkpatrick • Feb. 1, 2016

Versium released a predictive marketing platform to spur conversions

Versium’s new predictive marketing platform is called LifeData Predictive Lead Score and is designed to boost conversion rates.

By David Kirkpatrick • Jan. 28, 2016

AOL 'One' joins six technologies into a single platform

AOL took six technologies with a total client base of 75,000 publishers and turned them into a single platform called One by AOL: Publishers.

By David Kirkpatrick • Jan. 26, 2016

AppNexus' new tool is its version of mobile header bidding

PriceCheck, the latest tool from AppNexus, allows for mobile header bidding via an API rather than through a software development kit.

By David Kirkpatrick • Jan. 26, 2016

IAB chief: Ad blocking is at war with freedom of expression

The Interactive Advertising Bureau's president told the 2016 IAB Annual Leadership Meeting that the "true face of ad blocking" is "self-proclaimed libertarians whose liberty involves denying freedom to everyone else.”

By David Kirkpatrick • Jan. 26, 2016

Unmetric Track lets brands keep tabs on competitors' social campaigns

Unmetric has released a new web app called Unmetric Track, which gives marketers the ability to keep up with brand competitors’ social media marketing.

By David Kirkpatrick • Jan. 26, 2016

Marketers agree, programmatic is on the rise: Study

Research from AdRoll found 98% of marketers expect programmatic budgets to increase or stay the same this year.

By David Kirkpatrick • Jan. 22, 2016

AOL partners with Taboola with reported plans for an equity stake

Through a new partnership, Taboola will distribute content recommendations across AOL properties and it’s expected that AOL will also make an investment in the company, according to a Wall Street Journal report.

By David Kirkpatrick • Jan. 21, 2016

Predictive analytics drives almost 3 times B2B revenue growth: Study

Forrester Consulting and EverString teamed up for a report on predictive analytics in B2B marketing and found the tactic improved performance as well as gave marketers more integral roles within their organizations.

By David Kirkpatrick • Jan. 20, 2016

How technology got Marketing and Sales into alignment

Sales and Marketing alignment, though a high-level objective, it serves to improve corporate revenue and culture. Technology has become the impetus to make that goal a reality.

By David Kirkpatrick • Jan. 20, 2016

Adobe is giving marketers history-aware retargeting

At the National Retail Federation’s annual convention, Adobe announced new features for its marketing cloud including behavioral retargeting.

By David Kirkpatrick • Jan. 20, 2016

Report: 47% of Americans will share data for discounts, but 32% won't

Far fewer approve of retailers’ sharing their information with third parties, and some privacy experts say many marketers aren't being transparent.

By Daphne Howland • Jan. 20, 2016

Limelight Platform snags $3M in seed funding for US launch

Toronto-based live marketing cloud company Limelight is set to launch in the U.S. after a $3.1 million round of seed funding.

By David Kirkpatrick • Jan. 19, 2016

Intuit is selling Demandforce to Internet Brands

Just four years after buying Demandforce for $424 million, Intuit is selling the online marketing and communication software company to Internet Brands.

By David Kirkpatrick • Jan. 19, 2016

Apple is shuttering iAd App Network at the end of June

Apple is no longer accepting new apps into the iAd App Network, but campaigns will run through June 30, earning revenue for current apps in the network.

By David Kirkpatrick • Jan. 19, 2016