Study: 65% of B2B marketers now buy or sell programmatic ads

A recent report from Dun & Bradstreet found that Facebook is the top channel for paid B2B targeting.

By David Kirkpatrick • Nov. 9, 2016

Agencies embrace AR as Blippar launches APIs out of beta

More than 100 agencies have partnered with the platform to leverage its proprietary technology.

By Chantal Tode • Nov. 7, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How artificial intelligence is transforming marketing

The technology can enhance creativity by taking over marketing's more mundane tasks. But will AI ultimately replace human beings?

By Chantal Tode • Nov. 7, 2016

Google, NFL make play for VR on Daydream View

The virtual reality content is tailored for Google’s new hardware.  

By Peter Adams • Nov. 4, 2016

How Google and marketers are leveraging programmatic for native ads

The San Francisco Travel Association lifted bookings 16x with the approach. 

By David Kirkpatrick • Nov. 4, 2016

Twitter launches two new chatbot services

Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now. 

By Peter Adams • Nov. 1, 2016

Why mobile marketing is harder than ever — and what you can do about it

From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users. 

By Chantal Tode • Nov. 1, 2016

IBM and GM drive AI ads with OnStar Go

A new “cognitive mobility platform” that will allow drivers to connect with brands.

By David Kirkpatrick • Oct. 27, 2016

Augmented reality gives brands some new tricks for Halloween

A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.

By Peter Adams • Oct. 27, 2016

Staples, Weather Company join the conversation with IBM Watson

More brands explore leveraging AI tech to engage consumers.

By David Kirkpatrick • Oct. 26, 2016

Forrester: Messaging works but chatbots can frustrate

AI-driven engagements have potential, but people still fuel conversations.

By David Kirkpatrick • Oct. 26, 2016

Delta maps a bag's journey with new mobile experience

Travelers can now keep track of where checked baggage is through a unique radio frequency program.

By David Kirkpatrick • Oct. 26, 2016

Google's Eyefluence acquisition gives sneak peek at next-gen VR

Future VR headsets could use eye-tracking technology for navigation and making selections. 

By Chantal Tode • Oct. 25, 2016

Is Instagram getting live streaming video?

The move wouldn’t be a surprise given parent company Facebook's recent investments in the space. 

By David Kirkpatrick • Oct. 24, 2016

The home advantage: Can Google catch up to Amazon in digital assistants?

Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands. 

By Chantal Tode • Oct. 24, 2016

Harley-Davidson NYC uses AI to automate record-setting digital campaign

The motorcycle maker's franchise credits 40% of sales to the strategy after just six months. 

By David Kirkpatrick • Oct. 21, 2016

Apple partners with builders on ready-to-buy smart homes

The company is betting buyers want smart homes they can simply turn on. 

By David Kirkpatrick • Oct. 20, 2016

IAB releases dynamic ad content standards for automated ad creation

The Dynamic Content Ad Standard will allow marketers to deploy ads that automatically render differently depending on who is viewing them.

By David Kirkpatrick • Oct. 20, 2016

Gartner predicts coming AR boom, app abandonment by brands

The consultancy's forecast for the next wave of digital disruption includes augmented reality and screen-less web browsing. 

By David Kirkpatrick • Oct. 19, 2016

EBay tests Facebook Messenger commerce bot

ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn." 

By David Kirkpatrick • Oct. 19, 2016

Twitter scoops up a VR manager — will 360 degree video follow?

The controversial co-founder and former CEO of AngelHack will reportedly help run the site’s immersive video efforts.  

By Peter Adams • Oct. 19, 2016

Google's answer to chatbots? Click-to-message ads

The search giant’s new Adwords extension supports SMS-enabled brand engagements. 

By Chantal Tode • Oct. 18, 2016

What marketers need to know about virtual reality — and why it may be worth a try

Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention. 

By Peter Adams • Oct. 18, 2016

Why just-in-time trumps real-time for marketing efficiency

As content marketing ramps up, brands weigh just how timely they really need to be. 

By David Kirkpatrick • Oct. 17, 2016

Conversational video ads could be coming soon

AI-powered video campaigns will create live dialogs with consumers.

By David Kirkpatrick • Oct. 17, 2016