Facebook continues its LiveRail dismantling with layoffs

The social media giant stopped accepting new customers for LiveRail beginning in January and has since been transitioning existing customers to other publisher products or ad servers.

By David Kirkpatrick • May 2, 2016

Qubit looks to tackle the marketing, e-commerce tech divide

Qubit, a startup founded by ex-Googlers, launched a tool called Adaptive Targeting that taps marketing and e-commerce technology for segmentation.

By David Kirkpatrick • April 29, 2016

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

HTC looks to bring VR to enterprise and marketing

HTC and French 3D software firm Dassault Systèmes partnered to bring enterprise-class virtual reality hardware and software tools for a range of industries and applications.

By David Kirkpatrick • April 25, 2016

AOL snaps up VR firm Ryot

In a move that helps AOL keep up with Facebook and Google in virtual reality technology, it acquired VR and 360-degree video firm Ryot.

By David Kirkpatrick • April 21, 2016

Facebook adds 3 new third-party partners for ad viewability

Along with its deal with Moat from last year, Facebook added Nielsen, comScore and Integral Ad Science to its roster of independent ad viewability verifiers.

By David Kirkpatrick • April 20, 2016

LiveWorld unveils platform to manage real-time conversations on messenger apps

The social media software company released a new SaaS platform that helps brands manage customer conversations at scale via the trending messenger app channel.

By David Kirkpatrick • April 20, 2016

How chatbots will recast customer service for brand marketers

Bots—software that automates everyday customer service tasks—are poised to transform how retailers communicate with consumers. But experts say the human touch remains vital to shopper satisfaction.

By Daphne Howland • April 19, 2016

Taco Bell releases Slack-based TacoBot that takes food orders

Chatbots are big news in marketing right now, and for workplaces that use Slack, Taco Bell created a TacoBot to handle orders.

By David Kirkpatrick • April 15, 2016

Google is testing exchange bidding in Dynamic Allocation

Google is offering First Look – its response to header bidding -- for all DoubleClick for Publishers clients.

By David Kirkpatrick • April 14, 2016

Ad block tech has a negative effect on programmatic: Study

Recent research from RBC Capital Markets and Advertising Age found that 78% of marketers said ad blocking has a negative effect on programmatic.

By David Kirkpatrick • April 14, 2016

Shopify scoops up marketing bot Kit

Shopify's Kit acquisition comes just as chatbots are becoming the most buzzworthy marketing tech tool around.

By David Kirkpatrick • April 14, 2016

Nielsen launches Nielsen Marketing Cloud data platform

The move combines various technology assets into one platform that will handle a range of data and analytics operations.

By David Kirkpatrick • April 13, 2016

Report: Smaller publishers benefit from being rolled up into digital ad networks

Partnerships with ad networks run by larger publishers such as Vice Media can give independent media outlets significant support in ad sales.

By David Kirkpatrick • April 12, 2016

Study: Personalized tech tools key to empowering sales teams

Ttechnology alone isn’t enough to maximize sales channels, and bringing personalization into the equation can create success.

By David Kirkpatrick • April 12, 2016

Publishers are threatening to sue Brave over its ad blocking browser

Brave Software's browser strips webpage ads and inserts its own. According to the Wall Street Journal, more than a dozen publishers are threatening to sue Brave for this new ad-blocking browser.

By David Kirkpatrick • April 11, 2016

Programmatic platforms fight ad fraud jitters with refunds

Two programmatic platforms are offering marketers refunds on ad campaigns that fell victim to fraud, a move designed to ease concerns about a serious issue facing digital advertising.

By David Kirkpatrick • April 8, 2016

Programmatic display ad spending to reach $22B, 67% of total spend

The latest report on programmatic from eMarketer finds both display ad spending and percentage of that total on a steady rise from 2014 to 2017.

By David Kirkpatrick • April 6, 2016

AOL introduced a programmatic TV platform

Omnicom Group is AOL’s first agency partner for its new programmatic TV platform, which will take into account digital data for campaign planning.

By David Kirkpatrick • April 5, 2016

Lack of technology keeping marketers from personalizing content: eMarketer

Research from Demand Metric and Seismic found 59% of U.S. marketers don’t personalize content because they don’t have the technology, and the same figure cites lack of bandwidth and resources.

By David Kirkpatrick • April 4, 2016

Former FTC commissioner takes parting shot at ad tech industry as she exits agency

The now-former Federal Trade Commission commissioner, Julie Brill, has left her post after six years, and on the way out she had some choice words for the ad tech industry.

By David Kirkpatrick • April 4, 2016

Why ad block tech – and the battle around it – favors the consumer

Ad blocking isn’t going away, and if the current battle evolves into an ad tech arms race, the digital ad industry will ignore the consumer at its own risk.

By David Kirkpatrick • March 29, 2016

Rubicon Project teams up with Google's AMP for header bidding

As platform publishing gains traction, Rubicon Project newly-created header bidding project will be compliant with Google’s Accelerated Mobile Pages project.

By David Kirkpatrick • March 29, 2016

Google revamps AdWords for a mobile-first marketing world

After 15 years, Google is making changes to AdWords to take into consideration people use multiple devices and visiting more websites and apps.

By David Kirkpatrick • March 29, 2016

Adobe and comScore team up for digital ad measurement

The latest announcement in online ad measurement is a partnership between Adobe and comScore for cross-platform video, and digital metrics and data.

By David Kirkpatrick • March 23, 2016

Apptimize's 'Feature Flags' allow marketers to call the shots on app testing

Feature Flags let app marketers test within a subset of app users before rolling out changes to the entire app population

By David Kirkpatrick • March 23, 2016