Header tags — the biggest trend in programmatic advertising

The main lure of header tags is they open ad inventory to multiple advertisers bidding at once, rather than in succession.

By David Kirkpatrick • Dec. 7, 2015

A+E struck a huge deal to use AOL's programmatic platform

A&E’s deal with AOL for use of its programmatic platform rolls “multiple services into one offering.” according to AOL’s Tim Mahlman.

By David Kirkpatrick • Dec. 4, 2015

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Google's First Look will allow buyers to see available inventory

Google has a new option in beta, First Look, available in DoubleClick for Publishers that is a response to header bidding.

By David Kirkpatrick • Dec. 3, 2015

Ad management software startup AdHawk just raised $1.4 million

Ad campaign management platform AdHawk was founded by two ex-Google AdWords employees to help marketers with multi-platform online advertising.

By David Kirkpatrick • Nov. 25, 2015

Data-driven marketing is coming to the silver screen

The partnership between Fandango and National CineMedia to bring the pre-show ad program FirstLook to cinema screens includes mobile and online moviegoer data to target ads.

By David Kirkpatrick • Nov. 23, 2015

AOL's Millennial, Rentrak team up on TV retargeting on mobile

TV Commercial Retargeting is Millennial Media’s first new product since being acquired by AOL.

By David Kirkpatrick • Nov. 20, 2015

MediaMath snatches up programmatic implementation firm Spree7

Spree7 is based in Berlin and provides MediaMath inroads into the German, Austrian and Swiss programmatic marketplace.

By David Kirkpatrick • Nov. 19, 2015

Salesforce's new predictive analytics tools help you target using data science

Salesforce's Salesforce Marketing Cloud Predictive Journeys helps marketers leverage data to segment and target prospective customers.

By David Kirkpatrick • Nov. 19, 2015

Adobe's new Audience Marketplace now includes Bombora's B2B intent data

Bombora’s B2B intent data is now available to users of Adobe’s data management provider, Audience Manager.

By David Kirkpatrick • Nov. 17, 2015

Video ads with bot-blocking had 22% more engagement: Study

Security firm White Ops estimates advertisers stand to lose some $6 billion in fake impressions this year.

By David Kirkpatrick • Nov. 16, 2015

Who will benefit from DoubleClick's new mobile ad offering? Publishers

Google’s DoubleClick ad exchange is boosting publishers’ rates as much as 30% for mobile ads.

By David Kirkpatrick • Nov. 16, 2015

Adobe launches Audience Marketplace data exchange

Adobe has rolled out its Audience Marketplace data management platform with two data exchange features: a data cooperative and a data partner network.

By David Kirkpatrick • Nov. 12, 2015

New breed of digital publishers avoid ad tech except for one firm, Operative Media

BuzzFeed, Vice Media, Vox and Refinery29 have all been clear about not serving programmatic and other ad tech advertising on their websites, but all have a working relationship Operative Media.

By David Kirkpatrick • Nov. 12, 2015

Instagram gives 40 martech firms stamp of approval with Partner Program

Instagram’s new Partner Program officially endorses 40 marketing tech companies in three categories: ad tech, community management and content marketing.

By David Kirkpatrick • Nov. 11, 2015

Mintigo rolls out Predictive Campaigns, a beta offering for B2B messaging

Mintigo's new B2B product, Predictive Campaigns, offers marketers predicative modeling for messaging.

By David Kirkpatrick • Nov. 10, 2015

What marketers need to know about the growing threat of malvertising

The malvertising techniques hackers use to target victims are getting more sophisticated, and that's bad news for publishers and marketers hoping to combat those threats.

By Justine Brown • Nov. 6, 2015

Slice Ad Solutions opening its U.S. consumer purchase data to advertisers

With the launch, Slice Intelligence will provide marketers purchase data at the product level across all merchants.

By David Kirkpatrick • Nov. 5, 2015

Skimlinks is 'giving power to publishers' with programmatic targeting tool

Content monetization platform Skimlinks’ new Audiences by Skimlinks offers publishers audience segmentation based on 1.3 billion users engaging with content on its publisher network.

By David Kirkpatrick • Nov. 5, 2015

TubeMogul rolls out programmatic video ad sales for Univision, A&E, Discovery

The new product from ad tech firm TubeMogul is “programmatic direct,” meaning the automated ad sales are only via direct deals with selected media entities.

By David Kirkpatrick • Nov. 4, 2015

Bing rolls out new ad features for holiday shopping season

New Bing Shopping Campaign features include Bing Product Ads for mobile, support for both new and refurbished products, and new metrics offered in beta

By David Kirkpatrick • Nov. 3, 2015

Endurance to buy email marketing platform Constant Contact for $1.1B

The deal combines two martech firms aimed at serving small and medium-size businesses.

By David Kirkpatrick • Nov. 3, 2015

How it works: a programmatic advertising primer

Even though programmatic advertising is gaining traction, it’s still also somewhat misunderstood. And as issues around fraud arise, brands need to know how to get around those hurdles to achieve maximum impact.

By David Kirkpatrick • Nov. 2, 2015

ANA pushes for ad tech transparency

Association of National Advertisers says right now is “the most opaque and the least transparent period” for advertisers.

By David Kirkpatrick • Oct. 29, 2015

Dannon is increasing its programmatic video budget

In one of the first brand campaigns using Facebook’s LiveRail platform, Dannon reached 90% of its target audience.

By David Kirkpatrick • Oct. 29, 2015

Oracle Marketing Cloud announces new targeting and cross-channel features

Oracle Marketing Cloud’s OpenWorld conference is going on and used the event to announce three new features for the platform.

By David Kirkpatrick • Oct. 28, 2015