Chute announces new visual search tools for social media

Chute, a visual UGC marketing firm, released tech that detects photos on social media, and a photo and video search engine for social content.

By David Kirkpatrick • Oct. 28, 2015

Proving ROI is main marketing challenge for B2B, B2C: HubSpot study

Research from Hubspot found B2C and B2B marketers agree that proving the ROI of marketing activities was the biggest challenge they face.

By David Kirkpatrick • Oct. 28, 2015

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Dish to open programmatic exchange for TV ads

Looking for digital ad dollars, Dish Network has opened a programmatic marketplace, which is currently in beta mode.

By David Kirkpatrick • Oct. 27, 2015

Martech sector racks up $3.8 billion in Q3 deals: Report

Venture Beat tracked Q3 martech sector deals and found analytics companies were far and away leaders in total funding.

By David Kirkpatrick • Oct. 26, 2015

Atlantic Media's Quartz nixes pre-roll ads

Quartz has already been known for controlling its display advertising through a custom ad service with a larger client service team than its sales group.

By David Kirkpatrick • Oct. 23, 2015

Nielsen's new total audience measurement will go outside the TV box

Nielsen is set to go beyond tracking TV viewers with its new total audience measurement tool expected to roll out in December.

By David Kirkpatrick • Oct. 22, 2015

Martech startup RevJet launches creative side platform

RevJet’s creative side platform extends marketing technology to include ad creatives, and Microsoft is the platform's first client.

By David Kirkpatrick • Oct. 22, 2015

Martech firm Autopilot launches personalization tool Headsup

To get past ad-blocking technology, marketers need to take a more customer-centric personalization approach rather than interruptive messaging.

By David Kirkpatrick • Oct. 21, 2015

Mashable's new tool measures viral content across channels

Mashable's Knowledge Graph serves as a tool that tracks branded content across multiple channels, including email and texting, for viral sharing.

By David Kirkpatrick • Oct. 21, 2015

Majority of B2B marketers buying programmatic ads: Report

A Dun & Bradstreet report on B2B marketing and programmatic ads found 54% of B2B marketers are buying programmatic ads and 65% plan to increase that budget for next year.

By David Kirkpatrick • Oct. 16, 2015

Magazine publishers offer money-back guarantee for ads

Publishers will offer refunds or free pages if ads don't deliver sales. 

By Ian P. Murphy • Oct. 16, 2015

Can marketers use data to answer 'what happened today?'

Data-driven marketing rules the landscape, but the challenge is making use of that data in a timely manner, according to Origami Logic CEO Opher Kahane.

By David Kirkpatrick • Oct. 15, 2015

Allstate willing to risk ad fraud through careful use of open exchanges

Cost – Allstate’s main motivation to continue using open programmatic ad exchanges despite the risk of ad fraud.

By David Kirkpatrick • Oct. 14, 2015

Deutsche Telekom to build its own programmatic ad platform

The German telecommunications firm is keeping its first party user data to itself to power a private programmatic media trading desk.

By David Kirkpatrick • Oct. 13, 2015

Volume of martech M&A deals is down, but value is up

The value of deals is up over 2014.

By David Kirkpatrick • Oct. 13, 2015

LinkedIn adds scoring metric to its Sales Navigator

The new LinkedIn Sales Navigator metric will allow salespeople to benchmark performance.

By David Kirkpatrick • Oct. 9, 2015

PebblePost retargets website visitors with direct mail

According to PebblePost, using direct mail to retarget website visitors gets up to 20% response rate.

By David Kirkpatrick • Oct. 9, 2015

EU strikes down data transfer pact between US and Europe

The ruling could severely limit marketers’ access to consumer data culled from web searches, online shopping, and social media posts.

By Ian P. Murphy • Oct. 8, 2015

Retargeting comes to Yahoo Gemini

Yahoo Gemini users now have two retargeting options – site visitor and customer list (also app user) retargeting, as well as new measurement tools.

By David Kirkpatrick • Oct. 7, 2015

Native ads served by third-party ad tech could be blocked

Native ads are seen as a workaround from ad blocking software, but if the ads aren’t published by media sites and are served by ad tech instead, those ad units are subject to ad blocking tech.

By David Kirkpatrick • Oct. 6, 2015

How 4 ad tech challenges may push marketers to rethink their digital strategies

PubMatic’s CEO Rajeev Goel offers insights into the top four ad technology threats facing today's digital marketer – ad fraud, ad blocking, viewability and mobile.

By David Kirkpatrick • Oct. 6, 2015

Not all publishers embrace automated ad tech

A number of new media publishers including Refinery29, Vice and Vox Media are eschewing partnerships with ad tech firms.

By David Kirkpatrick • Oct. 2, 2015

Shift from Flash to HTML5 paves way for creative programmatic ads

As display ads move from Flash to HTML5, personalized and targeted programmatic is becoming an attractive option for marketers. 

By David Kirkpatrick • Oct. 1, 2015

Study: Despite concerns, programmatic ads to grow dramatically over next 4 years

A forecast by Magna Global expects programmatic ads will rise 49% this year reaching $14.2 billion worldwide.

By David Kirkpatrick • Sept. 30, 2015

ComScore acquires Rentrak to compete with Nielsen

Internet traffic measurement firm ComScore acquired Rentrak and its TV tracking capabilities

By David Kirkpatrick • Sept. 30, 2015