Salesforce launches analytics app for B2B marketers

After launching its Wave Analytics Cloud less than two years ago as a data visualization tool for sales managers, Salesforce is launching a series of apps for specific verticals.

By David Kirkpatrick • Sept. 2, 2016

Study: Analytics is the most-used marketing technology

Marketing technology is so universal that only 1% of the survey respondents said they aren't using any martech at all.

By David Kirkpatrick • Aug. 25, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

54% of marketers say technology is 'extremely important' for every phase of marketing and sales

While technology is fast becoming essential to the marketing role, research from Salesforce and the Harvard Business Review Analytics Services shows that actual capabilities are lagging behind.

By David Kirkpatrick • Aug. 15, 2016

Pokemon Go led to over 1B interactions on Facebook and Instagram in July

The mobile augmented reality game and viral sensation dominated social chatter over the last month. 

By David Kirkpatrick • Aug. 10, 2016

Study: Understanding martech is critically important to marketing success

The influx of data that's come with the growth of digital advertising can lead to actionable customer insights, but marketers often struggle to take advantage of such data.

By David Kirkpatrick • July 25, 2016

UK study reveals agencies are often confused by programmatic advertising

With programmatic taking up a significant share of digital ad dollars, the knowledge gap is a concern for brands and agencies. 

By David Kirkpatrick • July 22, 2016

Study: Most consumers are more likely to buy from brands using virtual reality

Virtual reality is still a bleeding edge marketing technology, but new research found the investment might be worth it for marketers.

By David Kirkpatrick • July 21, 2016

Spotify launches programmatic audio advertising

Brands will be able to target based on the music streaming service's demographic data and music playlists. 

By David Kirkpatrick • July 21, 2016

Investment in virtual and augmented reality topped $1B in Q1 this year

The amount of investor dollars going toward virtual and augmented reality has risen dramatically over the last year, pointing to a potentially imminent boom in the technology. 

By David Kirkpatrick • July 21, 2016

Research: 73% of marketers use some or all agile methods

Marketers have begun adopting agile tactics—often used in software development—because the pressures of real-time marketing have compressed traditional marketing timelines.

By David Kirkpatrick • July 20, 2016

After Pokemon Go: What marketers need to know about augmented and virtual reality

The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.

By David Kirkpatrick • July 15, 2016

Programmatic has reached a tipping point, LinkedIn exec says

It now is used by a majority of LinkedIn's advertisers.

By Randy Lilleston • July 6, 2016

Facebook adds new chatbot tools to Messenger Platform

Since Facebook first unveiled chatbots for Messenger in April, the business world has been excited about the possible applications for marketing and customer service.

By Davide Savenije • July 5, 2016

With new report, IAB aims to clear up confusion around programmatic video solutions

Seeing a need to clear the air on programmatic video, the Interactive Advertising Bureau released a new white paper explaining the spectrum of automation in the space.

By David Kirkpatrick • July 1, 2016

Study: Data integration challenges obstruct holistic view of the customer journey

The study details the importance of integrating customer data with marketing technology like marketing automation and CRM systems. 

By David Kirkpatrick • June 28, 2016

Google rolls out new tool for publishers to 'show fewer ads'

Google is one of the few players in the online advertising space that can actually make a dent in improving the user experience.

By David Kirkpatrick • June 23, 2016

Facebook announces Audience Insights API, slideshow enhancements

Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.

By David Kirkpatrick • June 23, 2016

comScore, xAd partner to connect mobile ads to store visits

As retailers struggle to track customers across devices and into stores, ad tech players are developing tools to help bridge the omnichannel gap.

By David Kirkpatrick • June 23, 2016

Report: B2B marketers are challenged by data management

Not all that long ago, marketing was more art than science. But with the advent of data-driven digital marketing, the discipline of marketing is going through some growing pains. 

By David Kirkpatrick • June 15, 2016

Impact Radius acquires ad fraud prevention firm Forensiq

The deal will create a marketing platform with built-in ad-fraud protection.

By David Kirkpatrick • June 14, 2016

Buzz Radar to launch 'emotionally responsive' billboard at Cannes Lions

When the Cannes Lions event kicks off next week, attendees will be greeted by a billboard that analyzes social media posts and presents ads based on the current mood at the event. 

By David Kirkpatrick • June 14, 2016

Microsoft to buy LinkedIn for $26.2B

Where LinkedIn goes from here is the subject of much speculation — and interest for marketers.

By Naomi Eide, Davide Savenije • June 13, 2016

IBM rolls out Watson-driven interactive audio ads

The Weather Company’s digital properties will be the first outlet for AI-powered ads that allow users to ask Watson questions and get answers all via audio.

By David Kirkpatrick • June 3, 2016

Marketo gets snatched up for $1.8B

Vista Equity Partners scooped up one of the last major marketing automation companies available for almost $2 billion in cash.

By David Kirkpatrick • June 1, 2016

Survata's new surveys product reaches third-party data segments

Survata’s Segment Surveys specifically target people who have been tracked by a cookie or mobile ID to be a relevant audience for the survey.

By David Kirkpatrick • May 31, 2016