Study: Marketers bet on predictive analytics to add value

Mining data to predict trends and actions is key for marketing and media executives. 

By David Kirkpatrick • Oct. 17, 2016

WPP programmatic division set to buy Triad Retail Media

The deal will extend the reach of Xaxis into a growing niche category. 

By David Kirkpatrick • Oct. 14, 2016

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Industry groups: FCC's privacy proposal would 'seriously inhibit' data-driven advertising

In a potential shift in privacy policy, opt-in consent would be required for delivering ads based on Web and app use history. 

By Chantal Tode • Oct. 12, 2016

Sports Illustrated heads to top of Mt Everest with VR cameras

Time Inc. is producing the first complete immersive "climb" of the world's tallest mountain, which will debut as a documentary series on SI.com next year. 

By David Kirkpatrick • Oct. 12, 2016

Can quality control defeat ad blocking before it's too late?

The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further.

By Chantal Tode • Oct. 11, 2016

Snapchat's ad API for programmatic buying arrives

The rising-star social media app now allows marketers to buy ads programmatically.

By David Kirkpatrick • Oct. 7, 2016

Dunkin' Donuts takes to the cloud for customer loyalty

The quick service restaurant is using insight and personalization via Salesforce Customer Success Platform to foster loyalty.

By David Kirkpatrick • Oct. 7, 2016

Samsung buys AI system built by Siri creators

The company's new assistant is called Viv, and was designed to be the next generation version of Siri.  

By David Kirkpatrick • Oct. 7, 2016

Report: Snapchat parent prepares IPO at $25B valuation

The Wall Street Journal reports Snap Inc.’s initial public offering could take place as early as late March. 

By Chantal Tode • Oct. 6, 2016

VR hardware might crack $50B by 2021

A study from Juniper Research estimates that spend on VR will increase by up to 10x over the next five years.

By David Kirkpatrick • Oct. 5, 2016

Criteo buys HookLogic to bolster performance marketing ads

The deal combines an ad exchange with Criteo’s marketing tech for more targeted native ads. 

By David Kirkpatrick • Oct. 5, 2016

Google targets connected ecosystem with new smartphone, digital assistant and Home product

The cross-device ecosystem ups the chances of success for the new Pixel phone. 

By Chantal Tode • Oct. 4, 2016

Salesforce to boost AI-driven targeting with Krux acquisition

The cloud software giant aims to meet marketers’ demands for more relevant campaigns.  

By Chantal Tode • Oct. 4, 2016

Microsoft's new AI group seeks greater accessibility

At Microsoft Ignite, the tech giant announced plans to make artificial intelligence a core element across its product line.

By David Kirkpatrick • Sept. 30, 2016

Google delivers free personalization support, machine learning predictions

The platform wants to help brands be more useful in moments of need and better meet high consumer expectations. 

By David Kirkpatrick • Sept. 29, 2016

Publicis.Sapient, Luminoso Technologies partner for AI solutions

The move marks one of the first major artificial intelligence plays on the agency side, following a trend where AI and machine learning are becoming increasingly important for marketing.

By David Kirkpatrick • Sept. 29, 2016

American Family Insurance taps AOL's new VR, 360 video ads

The campaign will include branded content as well as immersive ads on desktop and mobile.

By Chantal Tode • Sept. 26, 2016

IBM, UnionPay tap blockchain for shareable loyalty rewards

The companies are borrowing a page from Bitcoin to support points that easily move between banks.

By Chantal Tode • Sept. 26, 2016

Google opens VR experiences to more developers

Google’s VR SDK 1.0, which supports its Daydream platform, is out of beta and available on the developer site.

By David Kirkpatrick • Sept. 23, 2016

Forrester: IoT, intelligent agents, AR, hybrid wireless could change the world

Analytics, data and the ability to make the most use of both top Forrester’s tech outlook.

By David Kirkpatrick • Sept. 21, 2016

Google starts chatbot chatter with API.ai acquistion

The startup’s popularity with developers significantly boosts the tech giant’s conversational play.   

By Peter Adams • Sept. 21, 2016

Salesforce dives into AI-driven marketing with Einstein

It is described by the tech giant as “artificial intelligence for everyone.”

By David Kirkpatrick • Sept. 20, 2016

Google's Universal App Campaigns can now target for in-app actions

The updates are intended to help advertisers capture more easily engaged users in their mobile apps.

By Peter Adams • Sept. 15, 2016

IBM names its first-ever CMO

The move comes as the role of CMOs has changed radically and become more technology-driven in recent years.

By David Kirkpatrick • Sept. 14, 2016

How marketing is becoming less of an art — and more of a science

"[S]ome of the skills that were important in marketing 10 or 20 years ago are becoming less relevant," Demandbase's Phil Hollrah told Marketing Dive.

By David Kirkpatrick • Sept. 6, 2016