Over half of smartphone users don't use ad block tech: Survey

Research on ad blocking tech from a number of sources has uncovered some trends that shed light on the age and gender demographic impact of ad block adoption.

By David Kirkpatrick • March 23, 2016

Demandbase, Integrate unite on account-based advertising for B2B marketers

The Demandbase deal with Integrate combines Demandbase’s ability to identify and engage target accounts with Integrate’s lead generation technology.

By David Kirkpatrick • March 22, 2016

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Moat received $50M in funding to create an online ad currency

Moat’s latest round of investment is to create a metric to serve as an online currency for ad networks, directly competing with Google, Nielsen and comScore, among others.

By David Kirkpatrick • March 22, 2016

Ad serving vending machine awarded $2M on 'Shark Tank'

Vengo, a vending machine that includes a digital ad serving element on the products it dispenses, secured a $2 million investment on the television series 'Shark Tank.'

By David Kirkpatrick • March 22, 2016

ComScore inks data deal with Viacom for ad targeting

ComScore’s deal with Viacom is the first since it finalized its acquisition of Rentrak and its set-top box data for TV viewing.

By David Kirkpatrick • March 21, 2016

Facebook's new Lift API will let marketers create own metrics tools

Lift API from Facebook gives third parties such as marketers and marketing tech firms access to data to create their own metrics for conversion rate, sales and mobile app installs.

By David Kirkpatrick • March 17, 2016

New Nielsen Catalina Solutions tool attributes offline sales to print ads

Marketers using print magazine advertising have a new measurement tool from Nielsen Catalina Solutions that attributes those ads to in-store sales.

By David Kirkpatrick • March 17, 2016

Google's new Analytics 360 Suite aims to help measure 'micro-moments'

According to Google, its new suite is “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.” 

By David Kirkpatrick • March 16, 2016

Malware infected ads hit major websites

The New York Times, the BBC, MSN, and AOL are all websites that have inadvertently served malware ads infected with ransomware.

By David Kirkpatrick • March 16, 2016

With IAB's help, Sweden's publishers will unite to block ad-block users

Visitors of nine out ten Swedish publishers who use ad blocking software will find themselves shut out of that content during the month of August.

By David Kirkpatrick • March 14, 2016

Alliance for Audited Media offers publishers third-party ad block detection

An Ad Block Gauge released by the Alliance for Audited Media gives publishers the ability to ID and understand ad block usage on their websites.

By David Kirkpatrick • March 14, 2016

Why Expedia won't go 100% programmatic for digital ads—even though it wants to

Expedia’s Director of Brand Marketing said he found that only 40% of the company's programmatic ad spend makes it to the publisher actually serving the ad.

By David Kirkpatrick • March 11, 2016

Viacom offers data-driven audience targeting for TV ads

The cable company is putting out five new products designed to make it easier for marketers to buy target audiences on TV.

By David Kirkpatrick • March 9, 2016

Study: 23% of consumers have smart home devices

As smart devices proliferate in the home, marketers are getting another valuable source of consumer data.

By David Kirkpatrick • March 9, 2016

Facebook shuts down ad buying platform after discovering ad fraud

The social network decided to shutter the platform after finding that only video and native ads were delivering significant value.

By Davide Savenije • March 8, 2016

WPP CEO: In-house programmatic is a 'short-lived' trend

Martin Sorrell believes that the agency model isn’t threatened by in-house programmatic buying.

By David Kirkpatrick • March 7, 2016

AT&T, Videology bring programmatic ad-buying to traditional TV

The companies have created a programmatic private marketplace for ads served to U-Verse and DirecTV users.

By David Kirkpatrick • March 4, 2016

Number of marketers making automated buys more than doubled over 2 years, survey says

Even though there are legitimate concerns about fraud and a sometimes opaque chain of costs, marketers are increasingly turning to programmatic ad buying.

By David Kirkpatrick • March 4, 2016

Google's AdWords update highlights video, HTML5

The update supports three major new additions. 

By Shalina Chatlani • March 2, 2016

Facebook testing lead generation for Instant Articles publishers

Select publishers are testing email newsletter signup forms at the bottom of published articles.

By David Kirkpatrick • March 2, 2016

Turner taps IBM's Watson for ad insights

Turner Insight, the broadcaster’s ad sales intelligence platform, is now using the technology and predictive analytics from Neustar’s MarketShare.

By David Kirkpatrick • March 2, 2016

Fluent, LiveRamp partner for multi-channel and device targeting

Fluent’s AudienceNow for LiveRamp allows its first-party data to create audiences for and target to display, mobile, social, video and addressable TV marketing channels.

By David Kirkpatrick • Feb. 23, 2016

Majority see analytics as most useful marketing automation tool: Study

The latest research from Ascend2 found almost two-thirds of marketers expect to realize benefits from their marketing automation systems within six months of implementation.

By David Kirkpatrick • Feb. 17, 2016

How the BBC tied viewer expressions to online ads

One key finding from the BBC's online survey from last fall was that users don't like being tricked by sponsored content that looks like editorial content.

By David Kirkpatrick • Feb. 16, 2016

BrightFunnel announces account-based marketing analytics tool

BrightFunnel’s new account-based marketing analytics tool is designed to help B2B marketers and built on BrightFunnel’s multi-touch attribution platform.

By David Kirkpatrick • Feb. 5, 2016