How automated email marketing to millennials led Dormify to a 92% lift in revenue

Dormify’s target audience is Gen Z and millennials, and the brand is successfully using automated email marketing to drive impressive revenue increases.

By David Kirkpatrick • May 27, 2016

Female-led programmatic firm to IPO in China for $337M

Beijing-based firm PapayaMobile made the shift from mobile games to programmatic ad tech and is now going public in China with a $337 million valuation.

By David Kirkpatrick • May 26, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

The Weather Company and Watson join forces for personalized marketing

IBM bought The Weather Company’s digital and data assets last fall and is now combining it with Watson to drive personalized marketing on its cloud service.

By David Kirkpatrick • May 20, 2016

Invoca for Salesforce Marketing Cloud adds calls to omnichannel tracking

Call intelligence firm Invoca launched Invoca for Saleforce Marketing Cloud giving marketers a tool to add phone calls to omnichannel campaigns and customer tracking.

By David Kirkpatrick • May 20, 2016

Viacom, AmEx partner on new consumer intent program

The two companies are teaming up for the launch of Vantage Intent, a Viacom product powered by AmEx data that will allow marketers to use purchase intent to find audiences across digital, social and TV.

By David Kirkpatrick • May 19, 2016

Marketers, meet Lucy – an IBM Watson-powered data tool

Lucy, Equals 3's new cloud-based cognitive companion, is designed to address marketing challenges around research, segmentation and media planning.

By David Kirkpatrick • May 19, 2016

Study: Most marketers list advanced attribution as a top priority

According to new IDG Connect research, more than three-quarters of marketers say they have plans to add cross-channel attribution within the next two years.

By David Kirkpatrick • May 17, 2016

Marketo might be up for sale

One of the last independent marketing automation vendors, Marketo, is looking into strategic options that include selling to one of the cash-rich tech giants, according to multiple media reports.

By David Kirkpatrick • May 16, 2016

Adobe upgrades Marketing Cloud with mobile, video features

The new features for the Adobe Marketing Cloud all cover areas that are of high concern for marketers right now – personalization and targeting, online video advertising and driving mobile app installation.

By David Kirkpatrick • May 13, 2016

Why marketers are spending more time and money on email

Email on Acid’s latest research on trending topics in email marketing found a robust ecosystem that is still adjusting to the new mobile-first marketing world.

By David Kirkpatrick • May 12, 2016

Salesforce debuts Marketing Cloud Lightning with an eye on customer experience

Salesforce has also teamed up with Google for Google's Customer Match tool to allow marketers to create audience segments that can be targeted across Google search, Gmail and YouTube.

By David Kirkpatrick • May 12, 2016

Study: 62% of SMB marketers now using marketing automation software

Research from Salesfusion on small- to medium-sized companies found that marketing automation adoption rates are high with leads being the primary value from the software.

By David Kirkpatrick • May 11, 2016

Moat, AerServ team up to help brands track video attention metrics

AerServ, a mobile-first video mediation platform, announced a partnership with Moat to measure attention and viewability across digital advertising programs.

By David Kirkpatrick • May 10, 2016

Appboy gets $20M cash infusion to facilitate global rollout

The mobile marketing automation firm is focused on building out tech tools that support data-driven marketing.

By David Kirkpatrick • May 6, 2016

Ad tech firm Drawbridge hauls in $25M in Series C round

According to the tech firm, it will spend the new cash injection on expanding beyond ad tech.

By David Kirkpatrick • May 6, 2016

LinkedIn study: Millennials emerging as top sales performers

LinkedIn’s "The State of Sales 2016" report uncovered which sales and CRM tools are helping close deals, and how social media has changed the sales process.

By David Kirkpatrick • May 4, 2016

Facebook continues its LiveRail dismantling with layoffs

The social media giant stopped accepting new customers for LiveRail beginning in January and has since been transitioning existing customers to other publisher products or ad servers.

By David Kirkpatrick • May 2, 2016

Qubit looks to tackle the marketing, e-commerce tech divide

Qubit, a startup founded by ex-Googlers, launched a tool called Adaptive Targeting that taps marketing and e-commerce technology for segmentation.

By David Kirkpatrick • April 29, 2016

HTC looks to bring VR to enterprise and marketing

HTC and French 3D software firm Dassault Systèmes partnered to bring enterprise-class virtual reality hardware and software tools for a range of industries and applications.

By David Kirkpatrick • April 25, 2016

AOL snaps up VR firm Ryot

In a move that helps AOL keep up with Facebook and Google in virtual reality technology, it acquired VR and 360-degree video firm Ryot.

By David Kirkpatrick • April 21, 2016

Facebook adds 3 new third-party partners for ad viewability

Along with its deal with Moat from last year, Facebook added Nielsen, comScore and Integral Ad Science to its roster of independent ad viewability verifiers.

By David Kirkpatrick • April 20, 2016

LiveWorld unveils platform to manage real-time conversations on messenger apps

The social media software company released a new SaaS platform that helps brands manage customer conversations at scale via the trending messenger app channel.

By David Kirkpatrick • April 20, 2016

How chatbots will recast customer service for brand marketers

Bots—software that automates everyday customer service tasks—are poised to transform how retailers communicate with consumers. But experts say the human touch remains vital to shopper satisfaction.

By Daphne Howland • April 19, 2016

Taco Bell releases Slack-based TacoBot that takes food orders

Chatbots are big news in marketing right now, and for workplaces that use Slack, Taco Bell created a TacoBot to handle orders.

By David Kirkpatrick • April 15, 2016

Google is testing exchange bidding in Dynamic Allocation

Google is offering First Look – its response to header bidding -- for all DoubleClick for Publishers clients.

By David Kirkpatrick • April 14, 2016