Ad Tech: Page 199
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Programmatic platform PulsePoint raises $30M for M&A hunt
After a new round of financing, PulsePoint is looking to acquire complementary businesses.
By David Kirkpatrick • Sept. 29, 2015 -
Nielsen to provide marketers with ad viewability measurements by demographic
Nielsen Digital Ad Ratings will now offer viewability measurements across target audiences for desktop display ads, with video and mobile expected to roll out soon.
By David Kirkpatrick • Sept. 28, 2015 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Programmatic advertising is popular and misunderstood: Study
A new report from Circle Research looks to provide a peek into publishers and media buyers view of programmatic advertising.
By David Kirkpatrick • Sept. 25, 2015 -
Forrester Research finds SiteSpect an online testing leader
SiteSpect gains high scores across a range of online testing categories in the latest Forrester Research report.
By David Kirkpatrick • Sept. 24, 2015 -
Bloomberg Media, MarketShare partner to help advertisers optimize strategies
Bloomberg Media is taking a more hands-on approach with advertisers helping them determine the best mix across its TV, radio, digital and print marketing channels.
By David Kirkpatrick • Sept. 23, 2015 -
As ad blocking apps lead downloads in App Store, top seller pulls app
Apple’s iOS 9 upgrade came with the ability to block ads in the mobile Safari browser and ad block app developers are finding that users are jumping at the chance to do so.
By David Kirkpatrick • Sept. 21, 2015 -
B2B spending on Facebook up 61%: Study
AdRoll research found retargeting ad spending on Facebook increased 31% year-over-year among business marketers.
By David Kirkpatrick • Sept. 21, 2015 -
MediaMath is now integrated with Oracle Marketing Cloud
In a first for Oracle, ad tech firm MediaMath is integrating with Oracle Marketing Cloud’s B2B and B2C email marketing solutions.
By David Kirkpatrick • Sept. 18, 2015 -
Omnichannel marketing data remains a big challenge
Research from Econsultancy and Adobe found only 8% of marketers had a single platform to manage data across all digital channels, a figure unchanged from 2013.
By David Kirkpatrick • Sept. 18, 2015 -
Adobe is launching a self-serve programmatic platform
Adobe has added a self-serve programmatic platform to its DSP, but industry experts are questioning how vendors will differentiate demand side platforms.
By David Kirkpatrick • Sept. 17, 2015 -
Pinterest, Datalogix partner to provide sales measurement data to brands
Sales conversion metrics are important to digital advertisers and Pinterest is looking to bring that capability to brands via a partnership with Datalogix.
By David Kirkpatrick • Sept. 17, 2015 -
One By AOL: Creative joins its ad automation platform lineup
AOL is making a big push into advertising, and its new creative automation platform looks to ease creative selection and delivery issues for marketers.
By David Kirkpatrick • Sept. 16, 2015 -
4C Insights is syncing TV and social media ads with instant ad buying
Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.
By David Kirkpatrick • Sept. 16, 2015 -
Verizon plans to keep customer data for its own advertising
Verizon is creating its own advertising ecosystem based on user data and it’s set to no longer share that data, including interest and location, with its tech partners.
By David Kirkpatrick • Sept. 14, 2015 -
Demandbase scoops up data service firm WhoToo
Demandbase’s acquisition of WhoToo should enhance its B2B targeting capabilities.
By David Kirkpatrick • Sept. 11, 2015 -
Report claiming ad blocking has cost $22B in losses this year may be off
A report on the cost of ad-blocking tech set the industry abuzz, and a BuzzFeed article, seeking to tamp concerns, is refuting the multi-billion dollar claim.
By David Kirkpatrick • Sept. 9, 2015 -
Clorox is tripling its programmatic ad spend this year
Around 50% of Clorox’s 2015 digital advertising budget will go toward programmatic ad spending.
By David Kirkpatrick • Sept. 8, 2015 -
Deep Dive
Mobile is no longer a safe haven for the ad block-averse, at least not on Apple iOS 9
The iOS 9 mobile Safari browser will include ad-blocking capabilities, and online publishers, marketers and ad platforms reliant on mobile ads should be alert about its impact on revenue.
By David Kirkpatrick • Sept. 4, 2015 -
NewsCred raises $42M in latest investment round
NewsCred, a content marketing platform based in New York, announced $42 million in new funding raising its total to almost $90 million.
By David Kirkpatrick • Sept. 3, 2015 -
Deep Dive
Top 10 marketing trends you need to know
2015 has been all about social, mobile, video and more.
By Natalia Angulo • Sept. 3, 2015 -
Seismic for Outlook will let B2B marketers personalize email
Seismic for Outlook is designed to help B2B marketers include the correct sales collateral and personalize email sends.
By David Kirkpatrick • Sept. 2, 2015 -
Deep Dive
What a forecast of integrated collaborations means for chief marketers
With marketing and technology now tied at the hip, CMOs face a blurring of lines between chief executive roles, but also closer collaborations with fellow C-Suite execs.
By David Kirkpatrick • Sept. 1, 2015 -
Wishpond plans to offer free marketing automation, for some
Wishpond looks to shake up the marketing automation space with a “free forever” plan for SMBs.
By David Kirkpatrick • Sept. 1, 2015 -
Bloomberg Media introduced its new advertising widget, Trendr
Bloomberg Media is combining hard news and advertising with its Trendr ad widget, the first ad product from its Ad Innovation Group.
By David Kirkpatrick • Aug. 28, 2015 -
A snapshot of martech use on websites shows it's most popular among B2B
Research from Datanyze crawled more than 40 million websites to find tags or code indicating the presence of martech, and found usage is up across six categories.
By David Kirkpatrick • Aug. 28, 2015
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