Ad Tech: Page 200
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Martech firm Klaviyo just raised $1.5M
The investment group around the email marketing firm's funding round included martech insiders, including Accomplice.
By David Kirkpatrick • Aug. 27, 2015 -
Hulu plans to open a programmatic video ad exchange
Hulu’s private ad exchange will be powered by Facebook’s video ad platform.
By David Kirkpatrick • Aug. 26, 2015 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Agencies are skeptical of marketers infiltrating comment sections
Just because companies allow for advertising in comment sections, marketers might think twice about jumping into that pool.
By David Kirkpatrick • Aug. 26, 2015 -
Brands are the largest spenders on programmatic ads
Research from Index Exchange found 70% of Q1 programmatic spending came from brands.
By David Kirkpatrick • Aug. 26, 2015 -
B2B marketers struggle to make the most of martech
Research from Ascend2 found less than a third of B2B marketers reported marketing technology improving performance.
By David Kirkpatrick • Aug. 25, 2015 -
Post-rebrand, Persio has released a new retail personalization product
Newly renamed Persio – previously Iris Mobile – is offering retail marketers a SaaS solution for creating personalized content.
By David Kirkpatrick • Aug. 24, 2015 -
Shopify and AdRoll join forces on e-commerce retargeting integration
Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.
By David Kirkpatrick • Aug. 21, 2015 -
Facebook wants to bridge the cross-platform ad-to-sale tracking divide
Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.
By David Kirkpatrick • Aug. 20, 2015 -
Look who just joined the C-suite: Chief Data Officer
Data management is increasingly a priority for marketers and companies and in response firms are adding a new job to the executive boardroom – the Chief Data Officer.
By David Kirkpatrick • Aug. 20, 2015 -
AOL is investing in training Microsoft employees on programmatic
Microsoft and AOL recently signed a 10-year deal to transfer the software giant's display ad business as well as more than 1,000 employees to AOL.
By David Kirkpatrick • Aug. 19, 2015 -
TeamSupport's software is now integrated with HubSpot's CRM platform
The automated customer support functionality will help B2B marketers using HubSpot’s CRM platform with end-to-end consumer-focused marketing.
By David Kirkpatrick • Aug. 18, 2015 -
Email leads the martech space in terms of usage: Survey
Acsend2 conducted research this month on marketing technology (martech) usage and found email led all categories.
By David Kirkpatrick • Aug. 17, 2015 -
Publishers Clearing House has an ad tech arm that just snagged CommandIQ
Liquid, the ad tech platform of Publishers Clearing House, bought CRM provider CommandIQ for an undisclosed amount.
By David Kirkpatrick • Aug. 14, 2015 -
Bigcommerce debuts social media-specific automated product ads
The e-commerce platform provider launched an advertising tool for Facebook and Twitter, which it believes can help merchants boost ROI.
By Natalia Angulo • Aug. 12, 2015 -
Deep Dive
Six pillars of programmatic ad buying strategies
Programmatic ad buying is expected to take up 60% of all ad budgets within two years, here are some buying strategies for these ads.
By David Kirkpatrick • Aug. 11, 2015 -
MediaBrix updates Breakthrough Moments to enhance emotional targeting on mobile
The technology behind MediaBrix's Breakthrough Moments uses metrics from consumer interest to biometric data to target ideal emotional timing for mobile ads.
By David Kirkpatrick • Aug. 11, 2015 -
Target is running digitally interactive print ads in Vogue's September issue
Readers of the print edition of Vogue's iconic September issue will find ads that use visual recognition to send readers on an interactive online experience.
By David Kirkpatrick • Aug. 11, 2015 -
Ad blocking software costs $22 billion in lost revenue
New research finds almost 200 million users of ad blocking technology are costing $22 billion and rising in lost ad revenue.
By David Kirkpatrick • Aug. 11, 2015 -
Instagram's newly opened API boosts ads and measurement
Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.
By David Kirkpatrick • Aug. 10, 2015 -
Marketers to have fewer ad-buying options on YouTube next year
By the end of this year, Google is limiting YouTube ad-buying to its own outlets, including sales teams and bid platforms.
By David Kirkpatrick • Aug. 10, 2015 -
New MediaMath platform could be the 'Bloomberg terminal for marketing'
MediaMath’s Terminal One platform aims to help advertisers serve up relevant ads to the right person, at the right time, for the right price.
By David Kirkpatrick • Aug. 7, 2015 -
Deep Dive
This is why martech is a sector still in its infancy
Despite the surge in M&A activity in martech, some argue the sector is growing at a pace that consolidation can't make a dent. That, and martech is still just in the "building" phase.
By David Kirkpatrick • Aug. 7, 2015 -
Social intel upstart Unmetric's new app helps track rivals on-demand
The young platform launched a new app, Sense, that lets users monitor their competition on social media in real-time.
By Natalia Angulo • Aug. 6, 2015 -
Marketers don't have time to manage digital: Survey
Almost half of marketers surveyed by Zmags said that rich media content was “most critical” to getting customers’ attention.
By Ian P. Murphy • Aug. 6, 2015 -
Twitter's latest feature helps manage multiple ad campaigns
Twitter's newly-released "Ads Editor" lets advertisers manage multiple campaigns via a spreadsheet. The micro-blogging site also inked a deal with Shopify to offer as many as 100,000 merchants "buy" buttons.
By David Kirkpatrick • Aug. 6, 2015
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