Ad block tech has a negative effect on programmatic: Study

Recent research from RBC Capital Markets and Advertising Age found that 78% of marketers said ad blocking has a negative effect on programmatic.

By David Kirkpatrick • April 14, 2016

Shopify scoops up marketing bot Kit

Shopify's Kit acquisition comes just as chatbots are becoming the most buzzworthy marketing tech tool around.

By David Kirkpatrick • April 14, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Nielsen launches Nielsen Marketing Cloud data platform

The move combines various technology assets into one platform that will handle a range of data and analytics operations.

By David Kirkpatrick • April 13, 2016

Report: Smaller publishers benefit from being rolled up into digital ad networks

Partnerships with ad networks run by larger publishers such as Vice Media can give independent media outlets significant support in ad sales.

By David Kirkpatrick • April 12, 2016

Study: Personalized tech tools key to empowering sales teams

Ttechnology alone isn’t enough to maximize sales channels, and bringing personalization into the equation can create success.

By David Kirkpatrick • April 12, 2016

Publishers are threatening to sue Brave over its ad blocking browser

Brave Software's browser strips webpage ads and inserts its own. According to the Wall Street Journal, more than a dozen publishers are threatening to sue Brave for this new ad-blocking browser.

By David Kirkpatrick • April 11, 2016

Programmatic platforms fight ad fraud jitters with refunds

Two programmatic platforms are offering marketers refunds on ad campaigns that fell victim to fraud, a move designed to ease concerns about a serious issue facing digital advertising.

By David Kirkpatrick • April 8, 2016

Programmatic display ad spending to reach $22B, 67% of total spend

The latest report on programmatic from eMarketer finds both display ad spending and percentage of that total on a steady rise from 2014 to 2017.

By David Kirkpatrick • April 6, 2016

AOL introduced a programmatic TV platform

Omnicom Group is AOL’s first agency partner for its new programmatic TV platform, which will take into account digital data for campaign planning.

By David Kirkpatrick • April 5, 2016

Lack of technology keeping marketers from personalizing content: eMarketer

Research from Demand Metric and Seismic found 59% of U.S. marketers don’t personalize content because they don’t have the technology, and the same figure cites lack of bandwidth and resources.

By David Kirkpatrick • April 4, 2016

Former FTC commissioner takes parting shot at ad tech industry as she exits agency

The now-former Federal Trade Commission commissioner, Julie Brill, has left her post after six years, and on the way out she had some choice words for the ad tech industry.

By David Kirkpatrick • April 4, 2016

Why ad block tech – and the battle around it – favors the consumer

Ad blocking isn’t going away, and if the current battle evolves into an ad tech arms race, the digital ad industry will ignore the consumer at its own risk.

By David Kirkpatrick • March 29, 2016

Rubicon Project teams up with Google's AMP for header bidding

As platform publishing gains traction, Rubicon Project newly-created header bidding project will be compliant with Google’s Accelerated Mobile Pages project.

By David Kirkpatrick • March 29, 2016

Google revamps AdWords for a mobile-first marketing world

After 15 years, Google is making changes to AdWords to take into consideration people use multiple devices and visiting more websites and apps.

By David Kirkpatrick • March 29, 2016

Adobe and comScore team up for digital ad measurement

The latest announcement in online ad measurement is a partnership between Adobe and comScore for cross-platform video, and digital metrics and data.

By David Kirkpatrick • March 23, 2016

Apptimize's 'Feature Flags' allow marketers to call the shots on app testing

Feature Flags let app marketers test within a subset of app users before rolling out changes to the entire app population

By David Kirkpatrick • March 23, 2016

Over half of smartphone users don't use ad block tech: Survey

Research on ad blocking tech from a number of sources has uncovered some trends that shed light on the age and gender demographic impact of ad block adoption.

By David Kirkpatrick • March 23, 2016

Demandbase, Integrate unite on account-based advertising for B2B marketers

The Demandbase deal with Integrate combines Demandbase’s ability to identify and engage target accounts with Integrate’s lead generation technology.

By David Kirkpatrick • March 22, 2016

Moat received $50M in funding to create an online ad currency

Moat’s latest round of investment is to create a metric to serve as an online currency for ad networks, directly competing with Google, Nielsen and comScore, among others.

By David Kirkpatrick • March 22, 2016

Ad serving vending machine awarded $2M on 'Shark Tank'

Vengo, a vending machine that includes a digital ad serving element on the products it dispenses, secured a $2 million investment on the television series 'Shark Tank.'

By David Kirkpatrick • March 22, 2016

ComScore inks data deal with Viacom for ad targeting

ComScore’s deal with Viacom is the first since it finalized its acquisition of Rentrak and its set-top box data for TV viewing.

By David Kirkpatrick • March 21, 2016

Facebook's new Lift API will let marketers create own metrics tools

Lift API from Facebook gives third parties such as marketers and marketing tech firms access to data to create their own metrics for conversion rate, sales and mobile app installs.

By David Kirkpatrick • March 17, 2016

New Nielsen Catalina Solutions tool attributes offline sales to print ads

Marketers using print magazine advertising have a new measurement tool from Nielsen Catalina Solutions that attributes those ads to in-store sales.

By David Kirkpatrick • March 17, 2016

Google's new Analytics 360 Suite aims to help measure 'micro-moments'

According to Google, its new suite is “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.” 

By David Kirkpatrick • March 16, 2016

Malware infected ads hit major websites

The New York Times, the BBC, MSN, and AOL are all websites that have inadvertently served malware ads infected with ransomware.

By David Kirkpatrick • March 16, 2016