With IAB's help, Sweden's publishers will unite to block ad-block users

Visitors of nine out ten Swedish publishers who use ad blocking software will find themselves shut out of that content during the month of August.

By David Kirkpatrick • March 14, 2016

Alliance for Audited Media offers publishers third-party ad block detection

An Ad Block Gauge released by the Alliance for Audited Media gives publishers the ability to ID and understand ad block usage on their websites.

By David Kirkpatrick • March 14, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Why Expedia won't go 100% programmatic for digital ads—even though it wants to

Expedia’s Director of Brand Marketing said he found that only 40% of the company's programmatic ad spend makes it to the publisher actually serving the ad.

By David Kirkpatrick • March 11, 2016

Viacom offers data-driven audience targeting for TV ads

The cable company is putting out five new products designed to make it easier for marketers to buy target audiences on TV.

By David Kirkpatrick • March 9, 2016

Study: 23% of consumers have smart home devices

As smart devices proliferate in the home, marketers are getting another valuable source of consumer data.

By David Kirkpatrick • March 9, 2016

Facebook shuts down ad buying platform after discovering ad fraud

The social network decided to shutter the platform after finding that only video and native ads were delivering significant value.

By Davide Savenije • March 8, 2016

WPP CEO: In-house programmatic is a 'short-lived' trend

Martin Sorrell believes that the agency model isn’t threatened by in-house programmatic buying.

By David Kirkpatrick • March 7, 2016

AT&T, Videology bring programmatic ad-buying to traditional TV

The companies have created a programmatic private marketplace for ads served to U-Verse and DirecTV users.

By David Kirkpatrick • March 4, 2016

Number of marketers making automated buys more than doubled over 2 years, survey says

Even though there are legitimate concerns about fraud and a sometimes opaque chain of costs, marketers are increasingly turning to programmatic ad buying.

By David Kirkpatrick • March 4, 2016

Google's AdWords update highlights video, HTML5

The update supports three major new additions. 

By Shalina Chatlani • March 2, 2016

Facebook testing lead generation for Instant Articles publishers

Select publishers are testing email newsletter signup forms at the bottom of published articles.

By David Kirkpatrick • March 2, 2016

Turner taps IBM's Watson for ad insights

Turner Insight, the broadcaster’s ad sales intelligence platform, is now using the technology and predictive analytics from Neustar’s MarketShare.

By David Kirkpatrick • March 2, 2016

Fluent, LiveRamp partner for multi-channel and device targeting

Fluent’s AudienceNow for LiveRamp allows its first-party data to create audiences for and target to display, mobile, social, video and addressable TV marketing channels.

By David Kirkpatrick • Feb. 23, 2016

Majority see analytics as most useful marketing automation tool: Study

The latest research from Ascend2 found almost two-thirds of marketers expect to realize benefits from their marketing automation systems within six months of implementation.

By David Kirkpatrick • Feb. 17, 2016

How the BBC tied viewer expressions to online ads

One key finding from the BBC's online survey from last fall was that users don't like being tricked by sponsored content that looks like editorial content.

By David Kirkpatrick • Feb. 16, 2016

BrightFunnel announces account-based marketing analytics tool

BrightFunnel’s new account-based marketing analytics tool is designed to help B2B marketers and built on BrightFunnel’s multi-touch attribution platform.

By David Kirkpatrick • Feb. 5, 2016

How tech decisions impact data-driven marketing – and help win market share

While data and technology are two given tools in every modern marketer's arsenal, the challenge of how to manage all of that data persists.

By David Kirkpatrick • Feb. 2, 2016

Mobiquity and Screenvision are bringing beacons to theaters

The proposed rollout of iBeacons would turn the multiplex theaters into mobile ad and data networks, reaching 300 theater venues and almost 2,500 screens.

By David Kirkpatrick • Feb. 1, 2016

Versium released a predictive marketing platform to spur conversions

Versium’s new predictive marketing platform is called LifeData Predictive Lead Score and is designed to boost conversion rates.

By David Kirkpatrick • Jan. 28, 2016

AOL 'One' joins six technologies into a single platform

AOL took six technologies with a total client base of 75,000 publishers and turned them into a single platform called One by AOL: Publishers.

By David Kirkpatrick • Jan. 26, 2016

AppNexus' new tool is its version of mobile header bidding

PriceCheck, the latest tool from AppNexus, allows for mobile header bidding via an API rather than through a software development kit.

By David Kirkpatrick • Jan. 26, 2016

IAB chief: Ad blocking is at war with freedom of expression

The Interactive Advertising Bureau's president told the 2016 IAB Annual Leadership Meeting that the "true face of ad blocking" is "self-proclaimed libertarians whose liberty involves denying freedom to everyone else.”

By David Kirkpatrick • Jan. 26, 2016

Unmetric Track lets brands keep tabs on competitors' social campaigns

Unmetric has released a new web app called Unmetric Track, which gives marketers the ability to keep up with brand competitors’ social media marketing.

By David Kirkpatrick • Jan. 26, 2016

Marketers agree, programmatic is on the rise: Study

Research from AdRoll found 98% of marketers expect programmatic budgets to increase or stay the same this year.

By David Kirkpatrick • Jan. 22, 2016

AOL partners with Taboola with reported plans for an equity stake

Through a new partnership, Taboola will distribute content recommendations across AOL properties and it’s expected that AOL will also make an investment in the company, according to a Wall Street Journal report.

By David Kirkpatrick • Jan. 21, 2016