Retail marketers shouldn't ignore mobile wallets

The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.

By David Kirkpatrick • Aug. 6, 2015

Ad-blocking research makes mobile even more attractive for marketers

Recent research from Genesis Media on ad-blocking software found just 3% of respondents used the technology on mobile devices.

By David Kirkpatrick • Aug. 6, 2015

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

IAB revisits in-feed ad disclosure with playbook refresh

The IAB Native Advertising Task Force has updated the December 2013 Native Advertising Playbook to reflect current in-feed ad disclosure cues.

By David Kirkpatrick • Aug. 6, 2015

Salesforce introduces lineup of new Instagram marketing tools

Instagram also opened up its API on Tuesday to all brands, big and small. 

By Natalia Angulo • Aug. 5, 2015

Ad tech firm Integral Ad Science raises $67 million

Along with mobile video, ad fraud tech is proving to be attractive to VC investment.

By David Kirkpatrick • Aug. 3, 2015

Politics and ad tech converge ahead of 2016

Because potential voters are more connected to computers, and especially smartphones, political campaigns are looking to make more use of technology for ad buys.

By David Kirkpatrick • July 31, 2015

Contactually adds new Content Libraries feature

Contactually’s new Content Libraries gives marketers access to pre-created content and systems.

By David Kirkpatrick • July 31, 2015

Marketing automation firm Autopilot raises $7M from Salesforce

The new round of funding for the marketing automation software startup, including funding from Salesforce Ventures, brings its total funding up to $20.5 million.

By Natalia Angulo • July 30, 2015

DMPs are helping marketers make sense of campaign data

Marketers are awash in data and data management platforms are one way they are turning that data into information.

By David Kirkpatrick • July 30, 2015

Google, IAB team up to block fraudulent ad bots

The IAB, along with ANA and 4As, teamed up to form the Trustworthy Accountability Group to create a blacklist of fraudulent ad bot IP addresses powered by Google’s data center IP address database.

By David Kirkpatrick • July 30, 2015

Martech partnership offers insight into Facebook topic data

Synthesio is the latest firm to partner with DataSift to provide businesses with insights into Facebook topic data.

By David Kirkpatrick • July 29, 2015

New school publishers are avoiding ad tech

The latest generation of publishers such as Vox Media, Mic and Refinery29 take not using ad tech as a point of pride.

By David Kirkpatrick • July 29, 2015

The martech space has had an active couple years, and is only heating up

The number of marketing technology companies has exploded over the last few years, and spawned a healthy amount of M&A activity in the process.

By David Kirkpatrick • July 28, 2015

Dentsu, WPP tie for most digital sector deals so far this year

Both Dentsu and WPP made 13 digital, media, marketing and technology acquisitions in the first six months of this year.

By David Kirkpatrick • July 27, 2015

MarTech firm Leadspace raises $18 million

Leadspace’s latest round brings the B2B firm's total funding to $35 million.

By David Kirkpatrick • July 24, 2015

AOL adds interactive features to video advertisements

The new batch of interactive elements for AOL videos are geared for pre-roll ads.

By David Kirkpatrick • July 24, 2015

Jet CEO: Banner revenues will help keep prices low

Shoppers may be able to opt-in to view ads and access additional discounts

By Ian P. Murphy • July 23, 2015

YouTube adds 360-degree video to TrueView Ads

The 360-degree viewing experience launched in March for YouTube videos

By David Kirkpatrick • July 23, 2015

MarTech space continues consolidation trend with new M&A activity

In further consolidation of marketing tech (martech) companies, Sysomos acquired Expion

By David Kirkpatrick • July 23, 2015

Less than half of B2B marketers report effective content strategies

Only 2% of marketers feel they have highly effective content marketing strategies

By David Kirkpatrick • July 23, 2015

Coca-Cola, Google up interactive elements of 'Share a Coke' campaign

The “Share a Coke” interactive feature was created in partnership with Google and showcases virtual Coke bottles pouring out facts

By David Kirkpatrick • July 22, 2015

Adobe Flash is on its last legs

Flash, Adobe’s multimedia platform for games, ads and more, is under fire on multiple fronts

By David Kirkpatrick • July 21, 2015

Online ad wars – blocking the blockers

Tech firms are now offering products to “unblock” ad blocking software

By David Kirkpatrick • July 17, 2015

CMOs are gaining ground – with the help of tech and metrics

CMOs are buying corporate technology and have ROI results on campaigns, and gaining boardroom clout in the process

By David Kirkpatrick • July 17, 2015

B2B marketing company Demandbase raises $30M round

The B2B account-based-marketing company plans to use the multi-million dollar funding round to accelerate growth and jumpstart sales conversations

By Natalia Angulo • July 16, 2015