Adobe's new Audience Marketplace now includes Bombora's B2B intent data

Bombora’s B2B intent data is now available to users of Adobe’s data management provider, Audience Manager.

By David Kirkpatrick • Nov. 17, 2015

Video ads with bot-blocking had 22% more engagement: Study

Security firm White Ops estimates advertisers stand to lose some $6 billion in fake impressions this year.

By David Kirkpatrick • Nov. 16, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Who will benefit from DoubleClick's new mobile ad offering? Publishers

Google’s DoubleClick ad exchange is boosting publishers’ rates as much as 30% for mobile ads.

By David Kirkpatrick • Nov. 16, 2015

Adobe launches Audience Marketplace data exchange

Adobe has rolled out its Audience Marketplace data management platform with two data exchange features: a data cooperative and a data partner network.

By David Kirkpatrick • Nov. 12, 2015

New breed of digital publishers avoid ad tech except for one firm, Operative Media

BuzzFeed, Vice Media, Vox and Refinery29 have all been clear about not serving programmatic and other ad tech advertising on their websites, but all have a working relationship Operative Media.

By David Kirkpatrick • Nov. 12, 2015

Instagram gives 40 martech firms stamp of approval with Partner Program

Instagram’s new Partner Program officially endorses 40 marketing tech companies in three categories: ad tech, community management and content marketing.

By David Kirkpatrick • Nov. 11, 2015

Mintigo rolls out Predictive Campaigns, a beta offering for B2B messaging

Mintigo's new B2B product, Predictive Campaigns, offers marketers predicative modeling for messaging.

By David Kirkpatrick • Nov. 10, 2015

What marketers need to know about the growing threat of malvertising

The malvertising techniques hackers use to target victims are getting more sophisticated, and that's bad news for publishers and marketers hoping to combat those threats.

By Justine Brown • Nov. 6, 2015

Slice Ad Solutions opening its U.S. consumer purchase data to advertisers

With the launch, Slice Intelligence will provide marketers purchase data at the product level across all merchants.

By David Kirkpatrick • Nov. 5, 2015

Skimlinks is 'giving power to publishers' with programmatic targeting tool

Content monetization platform Skimlinks’ new Audiences by Skimlinks offers publishers audience segmentation based on 1.3 billion users engaging with content on its publisher network.

By David Kirkpatrick • Nov. 5, 2015

TubeMogul rolls out programmatic video ad sales for Univision, A&E, Discovery

The new product from ad tech firm TubeMogul is “programmatic direct,” meaning the automated ad sales are only via direct deals with selected media entities.

By David Kirkpatrick • Nov. 4, 2015

Bing rolls out new ad features for holiday shopping season

New Bing Shopping Campaign features include Bing Product Ads for mobile, support for both new and refurbished products, and new metrics offered in beta

By David Kirkpatrick • Nov. 3, 2015

Endurance to buy email marketing platform Constant Contact for $1.1B

The deal combines two martech firms aimed at serving small and medium-size businesses.

By David Kirkpatrick • Nov. 3, 2015

How it works: a programmatic advertising primer

Even though programmatic advertising is gaining traction, it’s still also somewhat misunderstood. And as issues around fraud arise, brands need to know how to get around those hurdles to achieve maximum impact.

By David Kirkpatrick • Nov. 2, 2015

ANA pushes for ad tech transparency

Association of National Advertisers says right now is “the most opaque and the least transparent period” for advertisers.

By David Kirkpatrick • Oct. 29, 2015

Dannon is increasing its programmatic video budget

In one of the first brand campaigns using Facebook’s LiveRail platform, Dannon reached 90% of its target audience.

By David Kirkpatrick • Oct. 29, 2015

Oracle Marketing Cloud announces new targeting and cross-channel features

Oracle Marketing Cloud’s OpenWorld conference is going on and used the event to announce three new features for the platform.

By David Kirkpatrick • Oct. 28, 2015

Chute announces new visual search tools for social media

Chute, a visual UGC marketing firm, released tech that detects photos on social media, and a photo and video search engine for social content.

By David Kirkpatrick • Oct. 28, 2015

Proving ROI is main marketing challenge for B2B, B2C: HubSpot study

Research from Hubspot found B2C and B2B marketers agree that proving the ROI of marketing activities was the biggest challenge they face.

By David Kirkpatrick • Oct. 28, 2015

Dish to open programmatic exchange for TV ads

Looking for digital ad dollars, Dish Network has opened a programmatic marketplace, which is currently in beta mode.

By David Kirkpatrick • Oct. 27, 2015

Martech sector racks up $3.8 billion in Q3 deals: Report

Venture Beat tracked Q3 martech sector deals and found analytics companies were far and away leaders in total funding.

By David Kirkpatrick • Oct. 26, 2015

Atlantic Media's Quartz nixes pre-roll ads

Quartz has already been known for controlling its display advertising through a custom ad service with a larger client service team than its sales group.

By David Kirkpatrick • Oct. 23, 2015

Nielsen's new total audience measurement will go outside the TV box

Nielsen is set to go beyond tracking TV viewers with its new total audience measurement tool expected to roll out in December.

By David Kirkpatrick • Oct. 22, 2015

Martech startup RevJet launches creative side platform

RevJet’s creative side platform extends marketing technology to include ad creatives, and Microsoft is the platform's first client.

By David Kirkpatrick • Oct. 22, 2015

Martech firm Autopilot launches personalization tool Headsup

To get past ad-blocking technology, marketers need to take a more customer-centric personalization approach rather than interruptive messaging.

By David Kirkpatrick • Oct. 21, 2015