Mashable's new tool measures viral content across channels

Mashable's Knowledge Graph serves as a tool that tracks branded content across multiple channels, including email and texting, for viral sharing.

By David Kirkpatrick • Oct. 21, 2015

Majority of B2B marketers buying programmatic ads: Report

A Dun & Bradstreet report on B2B marketing and programmatic ads found 54% of B2B marketers are buying programmatic ads and 65% plan to increase that budget for next year.

By David Kirkpatrick • Oct. 16, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Magazine publishers offer money-back guarantee for ads

Publishers will offer refunds or free pages if ads don't deliver sales. 

By Ian P. Murphy • Oct. 16, 2015

Can marketers use data to answer 'what happened today?'

Data-driven marketing rules the landscape, but the challenge is making use of that data in a timely manner, according to Origami Logic CEO Opher Kahane.

By David Kirkpatrick • Oct. 15, 2015

Allstate willing to risk ad fraud through careful use of open exchanges

Cost – Allstate’s main motivation to continue using open programmatic ad exchanges despite the risk of ad fraud.

By David Kirkpatrick • Oct. 14, 2015

Deutsche Telekom to build its own programmatic ad platform

The German telecommunications firm is keeping its first party user data to itself to power a private programmatic media trading desk.

By David Kirkpatrick • Oct. 13, 2015

Volume of martech M&A deals is down, but value is up

The value of deals is up over 2014.

By David Kirkpatrick • Oct. 13, 2015

LinkedIn adds scoring metric to its Sales Navigator

The new LinkedIn Sales Navigator metric will allow salespeople to benchmark performance.

By David Kirkpatrick • Oct. 9, 2015

PebblePost retargets website visitors with direct mail

According to PebblePost, using direct mail to retarget website visitors gets up to 20% response rate.

By David Kirkpatrick • Oct. 9, 2015

EU strikes down data transfer pact between US and Europe

The ruling could severely limit marketers’ access to consumer data culled from web searches, online shopping, and social media posts.

By Ian P. Murphy • Oct. 8, 2015

Retargeting comes to Yahoo Gemini

Yahoo Gemini users now have two retargeting options – site visitor and customer list (also app user) retargeting, as well as new measurement tools.

By David Kirkpatrick • Oct. 7, 2015

Native ads served by third-party ad tech could be blocked

Native ads are seen as a workaround from ad blocking software, but if the ads aren’t published by media sites and are served by ad tech instead, those ad units are subject to ad blocking tech.

By David Kirkpatrick • Oct. 6, 2015

How 4 ad tech challenges may push marketers to rethink their digital strategies

PubMatic’s CEO Rajeev Goel offers insights into the top four ad technology threats facing today's digital marketer – ad fraud, ad blocking, viewability and mobile.

By David Kirkpatrick • Oct. 6, 2015

Not all publishers embrace automated ad tech

A number of new media publishers including Refinery29, Vice and Vox Media are eschewing partnerships with ad tech firms.

By David Kirkpatrick • Oct. 2, 2015

Shift from Flash to HTML5 paves way for creative programmatic ads

As display ads move from Flash to HTML5, personalized and targeted programmatic is becoming an attractive option for marketers. 

By David Kirkpatrick • Oct. 1, 2015

Study: Despite concerns, programmatic ads to grow dramatically over next 4 years

A forecast by Magna Global expects programmatic ads will rise 49% this year reaching $14.2 billion worldwide.

By David Kirkpatrick • Sept. 30, 2015

ComScore acquires Rentrak to compete with Nielsen

Internet traffic measurement firm ComScore acquired Rentrak and its TV tracking capabilities

By David Kirkpatrick • Sept. 30, 2015

Programmatic platform PulsePoint raises $30M for M&A hunt

After a new round of financing, PulsePoint is looking to acquire complementary businesses.

By David Kirkpatrick • Sept. 29, 2015

Nielsen to provide marketers with ad viewability measurements by demographic

Nielsen Digital Ad Ratings will now offer viewability measurements across target audiences for desktop display ads, with video and mobile expected to roll out soon.

By David Kirkpatrick • Sept. 28, 2015

Programmatic advertising is popular and misunderstood: Study

A new report from Circle Research looks to provide a peek into publishers and media buyers view of programmatic advertising.

By David Kirkpatrick • Sept. 25, 2015

Forrester Research finds SiteSpect an online testing leader

SiteSpect gains high scores across a range of online testing categories in the latest Forrester Research report.

By David Kirkpatrick • Sept. 24, 2015

Bloomberg Media, MarketShare partner to help advertisers optimize strategies

Bloomberg Media is taking a more hands-on approach with advertisers helping them determine the best mix across its TV, radio, digital and print marketing channels.

By David Kirkpatrick • Sept. 23, 2015

As ad blocking apps lead downloads in App Store, top seller pulls app

Apple’s iOS 9 upgrade came with the ability to block ads in the mobile Safari browser and ad block app developers are finding that users are jumping at the chance to do so.

By David Kirkpatrick • Sept. 21, 2015

B2B spending on Facebook up 61%: Study

AdRoll research found retargeting ad spending on Facebook increased 31% year-over-year among business marketers.

By David Kirkpatrick • Sept. 21, 2015

MediaMath is now integrated with Oracle Marketing Cloud

In a first for Oracle, ad tech firm MediaMath is integrating with Oracle Marketing Cloud’s B2B and B2C email marketing solutions.

By David Kirkpatrick • Sept. 18, 2015