Predictive analytics drives almost 3 times B2B revenue growth: Study

Forrester Consulting and EverString teamed up for a report on predictive analytics in B2B marketing and found the tactic improved performance as well as gave marketers more integral roles within their organizations.

By David Kirkpatrick • Jan. 20, 2016

How technology got Marketing and Sales into alignment

Sales and Marketing alignment, though a high-level objective, it serves to improve corporate revenue and culture. Technology has become the impetus to make that goal a reality.

By David Kirkpatrick • Jan. 20, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Adobe is giving marketers history-aware retargeting

At the National Retail Federation’s annual convention, Adobe announced new features for its marketing cloud including behavioral retargeting.

By David Kirkpatrick • Jan. 20, 2016

Report: 47% of Americans will share data for discounts, but 32% won't

Far fewer approve of retailers’ sharing their information with third parties, and some privacy experts say many marketers aren't being transparent.

By Daphne Howland • Jan. 20, 2016

Limelight Platform snags $3M in seed funding for US launch

Toronto-based live marketing cloud company Limelight is set to launch in the U.S. after a $3.1 million round of seed funding.

By David Kirkpatrick • Jan. 19, 2016

Intuit is selling Demandforce to Internet Brands

Just four years after buying Demandforce for $424 million, Intuit is selling the online marketing and communication software company to Internet Brands.

By David Kirkpatrick • Jan. 19, 2016

Apple is shuttering iAd App Network at the end of June

Apple is no longer accepting new apps into the iAd App Network, but campaigns will run through June 30, earning revenue for current apps in the network.

By David Kirkpatrick • Jan. 19, 2016

Critics, Media Ratings Council at odds over solution to invalid ad traffic

The MRC released guidelines in October that split invalid ad traffic into two categories – general and sophisticated – but some ad tech firms are pushing back on the reporting requirements.

By David Kirkpatrick • Jan. 15, 2016

MediaMath's new Helix unit adds first-party data to its platform

The business unit has first-party data from about 300 companies, including about a third of the top 100 U.S. retailers.

By David Kirkpatrick • Jan. 15, 2016

Apple reportedly to drop its iAd advertising sales business

Six years after launching iAd, Apple is dropping the ad sales portion of the business in favor of an automated platform.

By David Kirkpatrick • Jan. 14, 2016

With LiveRail changes, Facebook puts priority on native and video

As Facebook's Audience Network hits its stride, with $250 million in ad spending in Q4 2015, the social titan announced its LiveRail ad server business will enter into a new phase of development.

By David Kirkpatrick • Jan. 8, 2016

Zynga is partnering with Rubicon Project for programmatic ad sales

Through the exclusive deal with Rubicon Project, Zynga will offer all of its direct-sold inventory programmatically.

By David Kirkpatrick • Jan. 7, 2016

Snapchat is creating an API for its ad partners

Snapchat’s soon-to-be API will make it easier to buy ads with more frequency and precision.

By David Kirkpatrick • Jan. 6, 2016

Ad tech firms scaled back hiring in Q4 2015

What's more, ad tech firms haven’t lived up to the growth desired by investors and many remain unprofitable.

By David Kirkpatrick • Jan. 5, 2016

Buying programmatic display tops US media buyers' lists

Programmatic buying is moving into rich media, video in-stream and even TV, but display and buying across channels are still top factors for U.S. media buyers.

By David Kirkpatrick • Jan. 5, 2016

5 stories from 2015 that captured marketing's attention

From social media companies making a splash to major marketing technology, here's a recap of some of the biggest stories from 2015.

By David Kirkpatrick • Jan. 5, 2016

Martech funding only hit $17 billion in 2015

Martech funding was down in 2015 to $17 billion after 2014’s banner $47 billion, according to VB Profiles.

By David Kirkpatrick • Jan. 4, 2016

GroupM acquires programmatic tech firm The Exchange Lab

GroupM is making The Exchange Lab part of its Connect digital operations unit and will retain most senior leadership in some capacity.

By David Kirkpatrick • Dec. 21, 2015

Outfront Media offers more analytics for outdoor ads

Outdoor advertising company, Outfront Media, is hoping to lure some of the growing digital ad budgets back to the more traditional channel with a platform that offers analytics as well as digital buying of outdoor ads.

By David Kirkpatrick • Dec. 21, 2015

4 cringe-worthy marketing debacles from 2015

Not every marketing effort can be a success, that’s why there’s testing and optimization programs.

By David Kirkpatrick • Dec. 18, 2015

Lithium's new analytics tools help marketers 'stay ahead of the game'

Lithium Technologies is boosting the analytics capabilities of its Community Health Index with new benchmarking tools.

By David Kirkpatrick • Dec. 17, 2015

IBM's Watson now providing e-commerce, marketing analytics

The supercomputer now answers plainspoken questions.  

By Ian P. Murphy • Dec. 16, 2015

Connexity snags data firms Hitwise, Simmons Research for audience-based targeting

Connexity, formerly Shopzilla, boosted its digital marketing platform with two acquisitions from Experian giving the company four new tech pieces in less than two years.

By David Kirkpatrick • Dec. 16, 2015

Powa takes print ad shopping beyond the QR code

Brands upload images used in print ads to Powa and users can just scan the ad with a smartphone rather than having to find and scan a QR code.

By David Kirkpatrick • Dec. 16, 2015

Rubicon Project paves way for header bidding in mobile apps

Rubicon Project’s FastLane product beta test for mobile app header bidding is seeing CPM increases of 300% in early results.

By David Kirkpatrick • Dec. 16, 2015