Brands are the largest spenders on programmatic ads

Research from Index Exchange found 70% of Q1 programmatic spending came from brands.

By David Kirkpatrick • Aug. 26, 2015

B2B marketers struggle to make the most of martech

Research from Ascend2 found less than a third of B2B marketers reported marketing technology improving performance.

By David Kirkpatrick • Aug. 25, 2015

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Post-rebrand, Persio has released a new retail personalization product

Newly renamed Persio – previously Iris Mobile – is offering retail marketers a SaaS solution for creating personalized content.

By David Kirkpatrick • Aug. 24, 2015

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Look who just joined the C-suite: Chief Data Officer

Data management is increasingly a priority for marketers and companies and in response firms are adding a new job to the executive boardroom – the Chief Data Officer.

By David Kirkpatrick • Aug. 20, 2015

AOL is investing in training Microsoft employees on programmatic

Microsoft and AOL recently signed a 10-year deal to transfer the software giant's display ad business as well as more than 1,000 employees to AOL.

By David Kirkpatrick • Aug. 19, 2015

TeamSupport's software is now integrated with HubSpot's CRM platform

The automated customer support functionality will help B2B marketers using HubSpot’s CRM platform with end-to-end consumer-focused marketing.

By David Kirkpatrick • Aug. 18, 2015

Email leads the martech space in terms of usage: Survey

Acsend2 conducted research this month on marketing technology (martech) usage and found email led all categories.

By David Kirkpatrick • Aug. 17, 2015

Publishers Clearing House has an ad tech arm that just snagged CommandIQ

Liquid, the ad tech platform of Publishers Clearing House, bought CRM provider CommandIQ for an undisclosed amount.

By David Kirkpatrick • Aug. 14, 2015

Bigcommerce debuts social media-specific automated product ads

The e-commerce platform provider launched an advertising tool for  Facebook and Twitter, which it believes can help merchants boost ROI.

By Natalia Angulo • Aug. 12, 2015

Six pillars of programmatic ad buying strategies

Programmatic ad buying is expected to take up 60% of all ad budgets within two years, here are some buying strategies for these ads.

By David Kirkpatrick • Aug. 11, 2015

MediaBrix updates Breakthrough Moments to enhance emotional targeting on mobile

The technology behind MediaBrix's Breakthrough Moments uses metrics from consumer interest to biometric data to target ideal emotional timing for mobile ads.

By David Kirkpatrick • Aug. 11, 2015

Target is running digitally interactive print ads in Vogue's September issue

Readers of the print edition of Vogue's iconic September issue will find ads that use visual recognition to send readers on an interactive online experience.

By David Kirkpatrick • Aug. 11, 2015

Ad blocking software costs $22 billion in lost revenue

New research finds almost 200 million users of ad blocking technology are costing $22 billion and rising in lost ad revenue.

By David Kirkpatrick • Aug. 11, 2015

Instagram's newly opened API boosts ads and measurement

Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.

By David Kirkpatrick • Aug. 10, 2015

Marketers to have fewer ad-buying options on YouTube next year

By the end of this year, Google is limiting YouTube ad-buying to its own outlets, including sales teams and bid platforms.

By David Kirkpatrick • Aug. 10, 2015

New MediaMath platform could be the 'Bloomberg terminal for marketing'

MediaMath’s Terminal One platform aims to help advertisers serve up relevant ads to the right person, at the right time, for the right price.

By David Kirkpatrick • Aug. 7, 2015

This is why martech is a sector still in its infancy

Despite the surge in M&A activity in martech, some argue the sector is growing at a pace that consolidation can't make a dent. That, and martech is still just in the "building" phase.

By David Kirkpatrick • Aug. 7, 2015

Social intel upstart Unmetric's new app helps track rivals on-demand

The young platform launched a new app, Sense, that lets users monitor their competition on social media in real-time.

By Natalia Angulo • Aug. 6, 2015

Marketers don't have time to manage digital: Survey

Almost half of marketers surveyed by Zmags said that rich media content was “most critical” to getting customers’ attention.

By Ian P. Murphy • Aug. 6, 2015

Twitter's latest feature helps manage multiple ad campaigns

Twitter's newly-released "Ads Editor" lets advertisers manage multiple campaigns via a spreadsheet. The micro-blogging site also inked a deal with Shopify to offer as many as 100,000 merchants "buy" buttons.

By David Kirkpatrick • Aug. 6, 2015

Retail marketers shouldn't ignore mobile wallets

The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.

By David Kirkpatrick • Aug. 6, 2015

Ad-blocking research makes mobile even more attractive for marketers

Recent research from Genesis Media on ad-blocking software found just 3% of respondents used the technology on mobile devices.

By David Kirkpatrick • Aug. 6, 2015

IAB revisits in-feed ad disclosure with playbook refresh

The IAB Native Advertising Task Force has updated the December 2013 Native Advertising Playbook to reflect current in-feed ad disclosure cues.

By David Kirkpatrick • Aug. 6, 2015