Omnichannel marketing data remains a big challenge

Research from Econsultancy and Adobe found only 8% of marketers had a single platform to manage data across all digital channels, a figure unchanged from 2013.

By David Kirkpatrick • Sept. 18, 2015

Adobe is launching a self-serve programmatic platform

Adobe has added a self-serve programmatic platform to its DSP, but industry experts are questioning how vendors will differentiate demand side platforms.

By David Kirkpatrick • Sept. 17, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Pinterest, Datalogix partner to provide sales measurement data to brands

Sales conversion metrics are important to digital advertisers and Pinterest is looking to bring that capability to brands via a partnership with Datalogix.

By David Kirkpatrick • Sept. 17, 2015

One By AOL: Creative joins its ad automation platform lineup

AOL is making a big push into advertising, and its new creative automation platform looks to ease creative selection and delivery issues for marketers.

By David Kirkpatrick • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015

Verizon plans to keep customer data for its own advertising

Verizon is creating its own advertising ecosystem based on user data and it’s set to no longer share that data, including interest and location, with its tech partners.

By David Kirkpatrick • Sept. 14, 2015

Demandbase scoops up data service firm WhoToo

Demandbase’s acquisition of WhoToo should enhance its B2B targeting capabilities.

By David Kirkpatrick • Sept. 11, 2015

Report claiming ad blocking has cost $22B in losses this year may be off

A report on the cost of ad-blocking tech set the industry abuzz, and a BuzzFeed article, seeking to tamp concerns, is refuting the multi-billion dollar claim.

By David Kirkpatrick • Sept. 9, 2015

Clorox is tripling its programmatic ad spend this year

Around 50% of Clorox’s 2015 digital advertising budget will go toward programmatic ad spending.

By David Kirkpatrick • Sept. 8, 2015

Mobile is no longer a safe haven for the ad block-averse, at least not on Apple iOS 9

The iOS 9 mobile Safari browser will include ad-blocking capabilities, and online publishers, marketers and ad platforms reliant on mobile ads should be alert about its impact on revenue.

By David Kirkpatrick • Sept. 4, 2015

NewsCred raises $42M in latest investment round

NewsCred, a content marketing platform based in New York, announced $42 million in new funding raising its total to almost $90 million.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Seismic for Outlook will let B2B marketers personalize email

Seismic for Outlook is designed to help B2B marketers include the correct sales collateral and personalize email sends.

By David Kirkpatrick • Sept. 2, 2015

What a forecast of integrated collaborations means for chief marketers

With marketing and technology now tied at the hip, CMOs face a blurring of lines between chief executive roles, but also closer collaborations with fellow C-Suite execs.

By David Kirkpatrick • Sept. 1, 2015

Wishpond plans to offer free marketing automation, for some

Wishpond looks to shake up the marketing automation space with a “free forever” plan for SMBs.

By David Kirkpatrick • Sept. 1, 2015

Bloomberg Media introduced its new advertising widget, Trendr

Bloomberg Media is combining hard news and advertising with its Trendr ad widget, the first ad product from its Ad Innovation Group.

By David Kirkpatrick • Aug. 28, 2015

A snapshot of martech use on websites shows it's most popular among B2B

Research from Datanyze crawled more than 40 million websites to find tags or code indicating the presence of martech, and found usage is up across six categories.

By David Kirkpatrick • Aug. 28, 2015

Martech firm Klaviyo just raised $1.5M

The investment group around the email marketing firm's funding round included martech insiders, including Accomplice.

By David Kirkpatrick • Aug. 27, 2015

Hulu plans to open a programmatic video ad exchange

Hulu’s private ad exchange will be powered by Facebook’s video ad platform.

By David Kirkpatrick • Aug. 26, 2015

Agencies are skeptical of marketers infiltrating comment sections

Just because companies allow for advertising in comment sections, marketers might think twice about jumping into that pool.

By David Kirkpatrick • Aug. 26, 2015

Brands are the largest spenders on programmatic ads

Research from Index Exchange found 70% of Q1 programmatic spending came from brands.

By David Kirkpatrick • Aug. 26, 2015

B2B marketers struggle to make the most of martech

Research from Ascend2 found less than a third of B2B marketers reported marketing technology improving performance.

By David Kirkpatrick • Aug. 25, 2015

Post-rebrand, Persio has released a new retail personalization product

Newly renamed Persio – previously Iris Mobile – is offering retail marketers a SaaS solution for creating personalized content.

By David Kirkpatrick • Aug. 24, 2015

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015