Ad Tech: Page 204
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One By AOL: Creative joins its ad automation platform lineup
AOL is making a big push into advertising, and its new creative automation platform looks to ease creative selection and delivery issues for marketers.
By David Kirkpatrick • Sept. 16, 2015 -
4C Insights is syncing TV and social media ads with instant ad buying
Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.
By David Kirkpatrick • Sept. 16, 2015 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Verizon plans to keep customer data for its own advertising
Verizon is creating its own advertising ecosystem based on user data and it’s set to no longer share that data, including interest and location, with its tech partners.
By David Kirkpatrick • Sept. 14, 2015 -
Demandbase scoops up data service firm WhoToo
Demandbase’s acquisition of WhoToo should enhance its B2B targeting capabilities.
By David Kirkpatrick • Sept. 11, 2015 -
Report claiming ad blocking has cost $22B in losses this year may be off
A report on the cost of ad-blocking tech set the industry abuzz, and a BuzzFeed article, seeking to tamp concerns, is refuting the multi-billion dollar claim.
By David Kirkpatrick • Sept. 9, 2015 -
Clorox is tripling its programmatic ad spend this year
Around 50% of Clorox’s 2015 digital advertising budget will go toward programmatic ad spending.
By David Kirkpatrick • Sept. 8, 2015 -
Deep Dive
Mobile is no longer a safe haven for the ad block-averse, at least not on Apple iOS 9
The iOS 9 mobile Safari browser will include ad-blocking capabilities, and online publishers, marketers and ad platforms reliant on mobile ads should be alert about its impact on revenue.
By David Kirkpatrick • Sept. 4, 2015 -
NewsCred raises $42M in latest investment round
NewsCred, a content marketing platform based in New York, announced $42 million in new funding raising its total to almost $90 million.
By David Kirkpatrick • Sept. 3, 2015 -
Deep Dive
Top 10 marketing trends you need to know
2015 has been all about social, mobile, video and more.
By Natalia Angulo • Sept. 3, 2015 -
Seismic for Outlook will let B2B marketers personalize email
Seismic for Outlook is designed to help B2B marketers include the correct sales collateral and personalize email sends.
By David Kirkpatrick • Sept. 2, 2015 -
Deep Dive
What a forecast of integrated collaborations means for chief marketers
With marketing and technology now tied at the hip, CMOs face a blurring of lines between chief executive roles, but also closer collaborations with fellow C-Suite execs.
By David Kirkpatrick • Sept. 1, 2015 -
Wishpond plans to offer free marketing automation, for some
Wishpond looks to shake up the marketing automation space with a “free forever” plan for SMBs.
By David Kirkpatrick • Sept. 1, 2015 -
Bloomberg Media introduced its new advertising widget, Trendr
Bloomberg Media is combining hard news and advertising with its Trendr ad widget, the first ad product from its Ad Innovation Group.
By David Kirkpatrick • Aug. 28, 2015 -
A snapshot of martech use on websites shows it's most popular among B2B
Research from Datanyze crawled more than 40 million websites to find tags or code indicating the presence of martech, and found usage is up across six categories.
By David Kirkpatrick • Aug. 28, 2015 -
Martech firm Klaviyo just raised $1.5M
The investment group around the email marketing firm's funding round included martech insiders, including Accomplice.
By David Kirkpatrick • Aug. 27, 2015 -
Hulu plans to open a programmatic video ad exchange
Hulu’s private ad exchange will be powered by Facebook’s video ad platform.
By David Kirkpatrick • Aug. 26, 2015 -
Agencies are skeptical of marketers infiltrating comment sections
Just because companies allow for advertising in comment sections, marketers might think twice about jumping into that pool.
By David Kirkpatrick • Aug. 26, 2015 -
Brands are the largest spenders on programmatic ads
Research from Index Exchange found 70% of Q1 programmatic spending came from brands.
By David Kirkpatrick • Aug. 26, 2015 -
B2B marketers struggle to make the most of martech
Research from Ascend2 found less than a third of B2B marketers reported marketing technology improving performance.
By David Kirkpatrick • Aug. 25, 2015 -
Post-rebrand, Persio has released a new retail personalization product
Newly renamed Persio – previously Iris Mobile – is offering retail marketers a SaaS solution for creating personalized content.
By David Kirkpatrick • Aug. 24, 2015 -
Shopify and AdRoll join forces on e-commerce retargeting integration
Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.
By David Kirkpatrick • Aug. 21, 2015 -
Facebook wants to bridge the cross-platform ad-to-sale tracking divide
Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.
By David Kirkpatrick • Aug. 20, 2015 -
Look who just joined the C-suite: Chief Data Officer
Data management is increasingly a priority for marketers and companies and in response firms are adding a new job to the executive boardroom – the Chief Data Officer.
By David Kirkpatrick • Aug. 20, 2015 -
AOL is investing in training Microsoft employees on programmatic
Microsoft and AOL recently signed a 10-year deal to transfer the software giant's display ad business as well as more than 1,000 employees to AOL.
By David Kirkpatrick • Aug. 19, 2015 -
TeamSupport's software is now integrated with HubSpot's CRM platform
The automated customer support functionality will help B2B marketers using HubSpot’s CRM platform with end-to-end consumer-focused marketing.
By David Kirkpatrick • Aug. 18, 2015
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