Ad Tech: Page 204
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By 2019, programmatic TV spending to hit $10B
By 2019, programmtic buys are predicted to grow from 4% to 17% of U.S. TV budgets.
By Wendy Parish • May 28, 2015 -
Deep Dive
Could reviews be standing between B2B software and potential clients?
Customer reviews can make or break a sale. And consumers are taking the practice of scouring reviews on Amazon and Yelp, and putting it to use before making important B2B software purchases.
By Wendy Parish • May 27, 2015 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Deep Dive
Marketers' new fear: Not reaching Gen Y or Gen Z on mobile
Marketers are finding out that simply having a mobile presence isn’t enough to reach Gen Y or Gen Z. Sure, advertising on Instagram and Twitter is a good start, but is it effective?
By Wendy Parish • May 26, 2015 -
Deep Dive
How programmatic marketing continues to revolutionize media buys
Automated systems have conquered marketers' early misgivings to dominate digital spend.
By Ian P. Murphy • May 21, 2015 -
HubSpot reveals multiple new martech ventures
HubSpot announced multiple integration deals with 11 marketing tech firms, as well as a loan program for premium partner agencies.
By Wendy Parish • May 20, 2015 -
Percolate secures $40M in quest to become 'The System of Record for Marketing'
The new funding will be used to expand the company's San Francisco operations.
By Wendy Parish • May 14, 2015 -
Video ad startup Mediabong helps L'Oréal's online stats skyrocket
The cosmetics company saw a 90% "video-through rate" and a 12% click-through rate with the new ads.
By Wendy Parish • May 13, 2015 -
Mobile engagement platform SITO forms partnership to target movie patrons
Screenvision's ads will use geo-targeting and big data to deliver personalized messages outside the theater.
By Wendy Parish • May 8, 2015 -
TrueX demonstrates new interactive ads
Exec presents results of 30-second interactive video ads at NewFronts.
By Wendy Parish • May 6, 2015 -
Study: 80% of marketing automation users saw leads increase
Marketing automation has huge growth potential.
By Wendy Parish • May 6, 2015 -
IBM, Facebook team up to offer marketers best of both platforms
Marketing partnership will focus on product innovation.
By Wendy Parish • May 6, 2015 -
Brands marry drone video, virtual reality for unique experience
Patrón created an up-close look into tequila production using the new technology.
By Wendy Parish • May 5, 2015 -
Roku adds Nielsen Ratings to streaming service
The move could boost advertising business for publishers on the newer platform.
By Wendy Parish • May 1, 2015 -
New mobile ad Kapsule suggests video based on user activity
Target is the first brand to test out the advertising technology from Kargo.
By Wendy Parish • April 28, 2015 -
New York Times designs virtual reality ad campaign for client
An executive predicts the finished product will debut within four months.
By Wendy Parish • April 27, 2015 -
Twitter invests in beacon marketing startup Swirl
The startup received $18 million from the social media site and others in its latest funding round.
By Ian P. Murphy • April 24, 2015 -
Apple Watch launch brings wave of new branded apps
The New York Times, Twitter, Target and Uber all got into the wearables industry early.
By Wendy Parish • April 24, 2015 -
Google ad-blocking service Contributor may fail to live up to hype
The subscription service offers tiers that reduce—but don't eliminate—the number of ads on a participating publisher's site.
By Wendy Parish • April 22, 2015 -
Apple Watch's approaching launch date prompts more brands to create apps
American Airlines, ESPN, and BMW are among the companies entering the wearable advertising market.
By Wendy Parish • April 20, 2015 -
Artificial intelligence infuses email marketing with personalized twist
Conversica introduced "Sarah" from its cloud-based platform to respond to routine customer inquiries.
By Wendy Parish • April 20, 2015 -
Brands can target users based on mood with Spotify's new ad platform
"Playlist targeting" pulls from the streaming site's 1.5 million options to create audience segments.
By Wendy Parish • April 20, 2015 -
Russian airline S7 uses 'mind control' in latest promotion
The company awarded vacations to participants who were able fly planes virtually through their brainwaves.
By Wendy Parish • April 17, 2015 -
Could print be the next digital video frontier?
Chevy, using Americhip technology, ran its video campaign within the pages of Esquire and Popular Mechanics.
By Wendy Parish • April 16, 2015 -
Startup raises $6.5M to help brands build custom emojis
Snaps already assisted Burger King with creating the popular Chicken Fries emoji.
By Wendy Parish • April 15, 2015 -
Programmatic moves beyond display ads
Options like homepage takeovers and pushdowns will soon be automated.
By Wendy Parish • April 15, 2015
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