Ad Tech: Page 204
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Survey: Programmatic taking over TV ad budgets in U.S.
A new survey found that a majority of marketers in the U.S. and U.K. are retooling their ad budgets in favor of programmatic video over television.
By Natalia Angulo • June 18, 2015 -
Google connects more cross-platform advertising dots
The search and online ad behemoth now allows cross-platform tracking for banner ads.
By David Kirkpatrick • June 18, 2015 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Deep Dive
'Made in the USA' sells again
These days marketers are pitching "buying American" as not only patriotic, but sustainable, too.
By Ian P. Murphy • June 18, 2015 -
Study: Product recommendations aid in e-commerce conversion
The study from Monetate also found that personalized suggestions can increase average order value.
By Ian P. Murphy • June 17, 2015 -
AOL opens in-house creative agency
The first campaign from AOL's new in-house creative agency will be for Georgia-Pacific.
By Natalia Angulo • June 17, 2015 -
Pandora is auctioning in-app advertising space via private ad exchange
Auctioned ads are targeted through first-person data based on current app listeners.
By David Kirkpatrick • June 17, 2015 -
News agency Reuters enters native advertising market
The news agency is moving beyond serving media with its native advertising division, allowing marketers to distribute content across the platform.
By David Kirkpatrick • June 17, 2015 -
IBM's support of big data tool Spark could thrust it into mainstream
Spark, a real-time data analyzing tool, could help expand the "Internet of Things" with the help of IBM.
By Wendy Parish • June 16, 2015 -
CBS makes a case for TV advertising
According to CBS, TV beats out digital in spending and reach in cross-platform campaigns.
By Wendy Parish • June 16, 2015 -
Sales reps increasingly adopting marketing tech
In recent years, the marketing tech funnel has traveled down to sales, where sales tech is adopting similar features.
By Wendy Parish • June 15, 2015 -
Deep Dive
Why SMS is still a crucial part of the marketing mix
With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers.
By Ian P. Murphy • June 11, 2015 -
Is ad tech funding drying up?
Industry experts say the previously free flowing stream of billions of dollars of capital is slowing.
By Wendy Parish • June 11, 2015 -
Sponsored by 4INFO
Mobile metrics: What's used least often is most meaningful
Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.
June 9, 2015 -
Marketers get need for martech in data, but have a way to go in adoption
While majority agree that aggregating different data sources is a top priority, six in 10 marketing users admit integrating new tech with existing tools is a challenge.
By Wendy Parish • June 8, 2015 -
Deep Dive
Why users are not getting their money's worth with email marketing
Marketers place a lot of weight on email, but just as vendors need to be more nimble, adapting to changing consumer demands and the evolving technological landscape, users need to start using these tools to their utmost potential. Because currently, they're not getting their money’s worth.
By Natalia Angulo • June 8, 2015 -
Deep Dive
4 Trailblazers driving programmatic progress forward
While mobile is certainly making a run for it, 2015 might be the year of programmatic, and these key players are driving the shift towards programmatic buying forward.
By Wendy Parish • June 4, 2015 -
Taboola gets $3M investment from Daily Mail
Daily Mail makes investment to stay current with native ads.
By Wendy Parish • June 4, 2015 -
Yahoo wants to be more transparent with advertisers
Independent viewability and fraud measurement are now available for Yahoo display and video ads.
By Wendy Parish • June 4, 2015 -
Marketing tech pulls in $6.8B in two months -- proving it's still hot
VC funding for marketing tech totaled $45.2 billion last year.
By Wendy Parish • June 4, 2015 -
Could radio and prints ads soon be instantly shoppable?
The PowaTag app reads QR-code-like images and signals from ads, automatically adding any items to a digital shopping cart.
By Wendy Parish • June 3, 2015 -
General Mills dolls up French Toast Crunch with web series
Can a doll-sized murder accusation, surprise pregnancy, and other family drama help French Toast Crunch sell?
By Carolyn Heneghan • June 2, 2015 -
Brands attempt to decode emoji social conversations
Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.
By Wendy Parish • June 2, 2015 -
'Brand Mavens' key to retailers' long-term success: report
Survey identifies a new segment of loyal, influential consumers.
By Ian P. Murphy • May 28, 2015 -
By 2019, programmatic TV spending to hit $10B
By 2019, programmtic buys are predicted to grow from 4% to 17% of U.S. TV budgets.
By Wendy Parish • May 28, 2015 -
Deep Dive
Could reviews be standing between B2B software and potential clients?
Customer reviews can make or break a sale. And consumers are taking the practice of scouring reviews on Amazon and Yelp, and putting it to use before making important B2B software purchases.
By Wendy Parish • May 27, 2015
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