Ad Tech: Page 205
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Foursquare's 'Pinpoint' will leverage location data to target cross-mobile ads
FedEx, Coors Light, AT&T, Samsung, and Land Rover are among the first brands to test out the new technology.
By Wendy Parish • April 14, 2015 -
AOL's 'One' aims to help ad industry spend more wisely
Its digital dashboard allows marketers to track virtually every dollar spent on a campaign.
By Wendy Parish • April 14, 2015 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Brands test out 3-D imagery in mobile ads
The new technology offers insight into what the future of mobile virtual reality could look like.
By Wendy Parish • April 14, 2015 -
Startup Viewswagen hopes to bring targeted ads to Uber, Lyft
Drivers would be offered incentives to carry ad-loaded tablets.
By Wendy Parish • April 14, 2015 -
Women make strides in male-dominated ad tech
Only 2.9% of ad tech CEOs are female, but companies like AOL and Pinterest are pushing for a change.
By Wendy Parish • April 10, 2015 -
NCAA fans served Coke Zero through drinkable billboard
The soda company is one in a long line of brands to find innovations in outdoor ad technology.
By Wendy Parish • April 6, 2015 -
Oracle reveals new features for Marketing Cloud
The company debuted the additions, designed to improve targeting and app usage, during its Modern Marketing Experience event.
By Wendy Parish • April 2, 2015 -
Acrolinx introduces content marketing platform for the enterprise
The tool helps companies customize content for specific audiences while keeping their language uniform.
By Wendy Parish • April 2, 2015 -
Responsive design helps mobile email conversions jump by 70%
Desktop conversion rates, however, fell by 4% during the same time frame.
By Wendy Parish • March 31, 2015 -
Is e-commerce in Oculus Rift's future?
Facebook's virtual reality technology is laying the groundwork for purchasing capabilities.
By Wendy Parish • March 30, 2015 -
ESPN, Outbrain partner to offer third-party marketers new opportunities
A two-year deal integrates the content recommendation technology into the sports site's in-house sales platform.
By Wendy Parish • March 30, 2015 -
YouTube, Google plan Preferred expansion based on first-year numbers
A boost in brand awareness and subscribers means the service will move into 10 more markets.
By Deborah Barrington • March 27, 2015 -
Mobile app Incubate creates digital time capsule
Brands are already interested in the new technology that schedules messages for up to 25 years in the future.
By Wendy Parish • March 23, 2015 -
Google Fiber could give TV advertisers more accurate viewing data
Kansas City will test out an ad-tracking system similar to what is used for online ads.
By Wendy Parish • March 22, 2015 -
AppNexus acquires rival Yieldex
The merging of the two companies' technologies could improve their direct sales process.
By Wendy Parish • March 18, 2015 -
Why marketers should pay attention to FTC's interest in cross-tracking
The agency's upcoming workshop could be a springboard for legislation on the topic.
By Wendy Parish • March 18, 2015 -
New tool tracks facial reactions to video ads
Virool's eIQ offers advertisers data segments of age, gender, emotions, and a score of the ad's performance.
By Wendy Parish • March 17, 2015 -
Google exec says Glass failed because of 'too much attention'
Astro Teller told a SXSW audience that the buzzed-about device was only a prototype, not the final product.
By Wendy Parish • March 17, 2015 -
Drone-using marketers get bad news from SXSW
A policy banning the use of the remote-controlled devices was posted less than two days before the festival's start.
By Wendy Parish • March 12, 2015 -
Adobe announces expansion into Internet of Things, wearables, ad tech
The company is attempting to use the new products to claim the top spot among marketing cloud competitors.
By Wendy Parish • March 10, 2015 -
Deep Dive
6 Apple Watch apps digital marketers should keep an eye on
Both developers and advertisers need to determine the best way to target the wearable tech.
By Wendy Parish • March 10, 2015 -
Could the Netflix algorithm solve the mobile content discovery problem?
Heard, an anonymous social sharing app, says it can predict users' online media preferences based on their previous choices.
By Wendy Parish • March 10, 2015 -
Sponsored by Page One Power
Killer Content = Killer Link Opportunities
Companies can navigate the world of complementary marketing, content promotion, and link building with a few tips.
March 10, 2015 -
Slate bets on brands' growing interest in podcasts
The digital media company created Panoply, a full-service podcast network with an in-house sales team.
By Wendy Parish • March 9, 2015 -
Launch of Apple Watch creates new challenges for marketers
Industry experts say mobile advertisers will have to exercise restraint when producing content for the devices.
By Wendy Parish • March 9, 2015
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