Email leads the martech space in terms of usage: Survey

Acsend2 conducted research this month on marketing technology (martech) usage and found email led all categories.

By David Kirkpatrick • Aug. 17, 2015

Publishers Clearing House has an ad tech arm that just snagged CommandIQ

Liquid, the ad tech platform of Publishers Clearing House, bought CRM provider CommandIQ for an undisclosed amount.

By David Kirkpatrick • Aug. 14, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Bigcommerce debuts social media-specific automated product ads

The e-commerce platform provider launched an advertising tool for  Facebook and Twitter, which it believes can help merchants boost ROI.

By Natalia Angulo • Aug. 12, 2015

Six pillars of programmatic ad buying strategies

Programmatic ad buying is expected to take up 60% of all ad budgets within two years, here are some buying strategies for these ads.

By David Kirkpatrick • Aug. 11, 2015

MediaBrix updates Breakthrough Moments to enhance emotional targeting on mobile

The technology behind MediaBrix's Breakthrough Moments uses metrics from consumer interest to biometric data to target ideal emotional timing for mobile ads.

By David Kirkpatrick • Aug. 11, 2015

Target is running digitally interactive print ads in Vogue's September issue

Readers of the print edition of Vogue's iconic September issue will find ads that use visual recognition to send readers on an interactive online experience.

By David Kirkpatrick • Aug. 11, 2015

Ad blocking software costs $22 billion in lost revenue

New research finds almost 200 million users of ad blocking technology are costing $22 billion and rising in lost ad revenue.

By David Kirkpatrick • Aug. 11, 2015

Instagram's newly opened API boosts ads and measurement

Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.

By David Kirkpatrick • Aug. 10, 2015

Marketers to have fewer ad-buying options on YouTube next year

By the end of this year, Google is limiting YouTube ad-buying to its own outlets, including sales teams and bid platforms.

By David Kirkpatrick • Aug. 10, 2015

New MediaMath platform could be the 'Bloomberg terminal for marketing'

MediaMath’s Terminal One platform aims to help advertisers serve up relevant ads to the right person, at the right time, for the right price.

By David Kirkpatrick • Aug. 7, 2015

This is why martech is a sector still in its infancy

Despite the surge in M&A activity in martech, some argue the sector is growing at a pace that consolidation can't make a dent. That, and martech is still just in the "building" phase.

By David Kirkpatrick • Aug. 7, 2015

Social intel upstart Unmetric's new app helps track rivals on-demand

The young platform launched a new app, Sense, that lets users monitor their competition on social media in real-time.

By Natalia Angulo • Aug. 6, 2015

Marketers don't have time to manage digital: Survey

Almost half of marketers surveyed by Zmags said that rich media content was “most critical” to getting customers’ attention.

By Ian P. Murphy • Aug. 6, 2015

Twitter's latest feature helps manage multiple ad campaigns

Twitter's newly-released "Ads Editor" lets advertisers manage multiple campaigns via a spreadsheet. The micro-blogging site also inked a deal with Shopify to offer as many as 100,000 merchants "buy" buttons.

By David Kirkpatrick • Aug. 6, 2015

Retail marketers shouldn't ignore mobile wallets

The latest eMarketer report covered how marketers can make the best use of mobile wallets, specifically with the combination of real-time insights and historical data.

By David Kirkpatrick • Aug. 6, 2015

Ad-blocking research makes mobile even more attractive for marketers

Recent research from Genesis Media on ad-blocking software found just 3% of respondents used the technology on mobile devices.

By David Kirkpatrick • Aug. 6, 2015

IAB revisits in-feed ad disclosure with playbook refresh

The IAB Native Advertising Task Force has updated the December 2013 Native Advertising Playbook to reflect current in-feed ad disclosure cues.

By David Kirkpatrick • Aug. 6, 2015

Salesforce introduces lineup of new Instagram marketing tools

Instagram also opened up its API on Tuesday to all brands, big and small. 

By Natalia Angulo • Aug. 5, 2015

Ad tech firm Integral Ad Science raises $67 million

Along with mobile video, ad fraud tech is proving to be attractive to VC investment.

By David Kirkpatrick • Aug. 3, 2015

Politics and ad tech converge ahead of 2016

Because potential voters are more connected to computers, and especially smartphones, political campaigns are looking to make more use of technology for ad buys.

By David Kirkpatrick • July 31, 2015

Contactually adds new Content Libraries feature

Contactually’s new Content Libraries gives marketers access to pre-created content and systems.

By David Kirkpatrick • July 31, 2015

Marketing automation firm Autopilot raises $7M from Salesforce

The new round of funding for the marketing automation software startup, including funding from Salesforce Ventures, brings its total funding up to $20.5 million.

By Natalia Angulo • July 30, 2015

DMPs are helping marketers make sense of campaign data

Marketers are awash in data and data management platforms are one way they are turning that data into information.

By David Kirkpatrick • July 30, 2015

Google, IAB team up to block fraudulent ad bots

The IAB, along with ANA and 4As, teamed up to form the Trustworthy Accountability Group to create a blacklist of fraudulent ad bot IP addresses powered by Google’s data center IP address database.

By David Kirkpatrick • July 30, 2015

Martech partnership offers insight into Facebook topic data

Synthesio is the latest firm to partner with DataSift to provide businesses with insights into Facebook topic data.

By David Kirkpatrick • July 29, 2015