Pinterest is making e-commerce and advertising moves

The social media platform is offering ads in the form of “buy it” promoted pins.

By David Kirkpatrick • June 19, 2015

Facebook upgrades Ads Manager and Power Editor tools

The revamped Facebook ad tools give marketers more access to data.

By David Kirkpatrick • June 19, 2015

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Survey: Programmatic taking over TV ad budgets in U.S.

A new survey found that a majority of marketers in the U.S. and U.K. are retooling their ad budgets in favor of programmatic video over television.

By Natalia Angulo • June 18, 2015

Google connects more cross-platform advertising dots

The search and online ad behemoth now allows cross-platform tracking for banner ads.

By David Kirkpatrick • June 18, 2015

'Made in the USA' sells again

These days marketers are pitching "buying American" as not only patriotic, but sustainable, too.

By Ian P. Murphy • June 18, 2015

Study: Product recommendations aid in e-commerce conversion

The study from Monetate also found that personalized suggestions can increase average order value.

By Ian P. Murphy • June 17, 2015

AOL opens in-house creative agency

The first campaign from AOL's new in-house creative agency will be for Georgia-Pacific.

By Natalia Angulo • June 17, 2015

Pandora is auctioning in-app advertising space via private ad exchange

Auctioned ads are targeted through first-person data based on current app listeners.

By David Kirkpatrick • June 17, 2015

News agency Reuters enters native advertising market

The news agency is moving beyond serving media with its native advertising division, allowing marketers to distribute content across the platform.

By David Kirkpatrick • June 17, 2015

IBM's support of big data tool Spark could thrust it into mainstream

Spark, a real-time data analyzing tool, could help expand the "Internet of Things" with the help of IBM.

By Wendy Parish • June 16, 2015

CBS makes a case for TV advertising

According to CBS, TV beats out digital in spending and reach in cross-platform campaigns. 

By Wendy Parish • June 16, 2015

Sales reps increasingly adopting marketing tech

In recent years, the marketing tech funnel has traveled down to sales, where sales tech is adopting similar features.

By Wendy Parish • June 15, 2015

Why SMS is still a crucial part of the marketing mix

With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers. 

By Ian P. Murphy • June 11, 2015

Is ad tech funding drying up?

Industry experts say the previously free flowing stream of billions of dollars of capital is slowing. 

By Wendy Parish • June 11, 2015

Mobile metrics: What's used least often is most meaningful

Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.

June 9, 2015

Marketers get need for martech in data, but have a way to go in adoption

While majority agree that aggregating different data sources is a top priority, six in 10 marketing users admit integrating new tech with existing tools is a challenge. 

By Wendy Parish • June 8, 2015

Why users are not getting their money's worth with email marketing

Marketers place a lot of weight on email, but just as vendors need to be more nimble, adapting to changing consumer demands and the evolving technological landscape, users need to start using these tools to their utmost potential. Because currently, they're not getting their money’s worth.

By Natalia Angulo • June 8, 2015

4 Trailblazers driving programmatic progress forward

While mobile is certainly making a run for it, 2015 might be the year of programmatic, and these key players are driving the shift towards programmatic buying forward.

By Wendy Parish • June 4, 2015

Taboola gets $3M investment from Daily Mail

Daily Mail makes investment to stay current with native ads. 

By Wendy Parish • June 4, 2015

Yahoo wants to be more transparent with advertisers

Independent viewability and fraud measurement are now available for Yahoo display and video ads. 

By Wendy Parish • June 4, 2015

Marketing tech pulls in $6.8B in two months -- proving it's still hot

VC funding for marketing tech totaled $45.2 billion last year. 

By Wendy Parish • June 4, 2015

Could radio and prints ads soon be instantly shoppable?

The PowaTag app reads QR-code-like images and signals from ads, automatically adding any items to a digital shopping cart. 

By Wendy Parish • June 3, 2015

General Mills dolls up French Toast Crunch with web series

Can a doll-sized murder accusation, surprise pregnancy, and other family drama help French Toast Crunch sell?

By Carolyn Heneghan • June 2, 2015

Brands attempt to decode emoji social conversations

Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.

By Wendy Parish • June 2, 2015

'Brand Mavens' key to retailers' long-term success: report

Survey identifies a new segment of loyal, influential consumers. 

By Ian P. Murphy • May 28, 2015