Retargeting comes to Yahoo Gemini

Yahoo Gemini users now have two retargeting options – site visitor and customer list (also app user) retargeting, as well as new measurement tools.

By David Kirkpatrick • Oct. 7, 2015

Native ads served by third-party ad tech could be blocked

Native ads are seen as a workaround from ad blocking software, but if the ads aren’t published by media sites and are served by ad tech instead, those ad units are subject to ad blocking tech.

By David Kirkpatrick • Oct. 6, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How 4 ad tech challenges may push marketers to rethink their digital strategies

PubMatic’s CEO Rajeev Goel offers insights into the top four ad technology threats facing today's digital marketer – ad fraud, ad blocking, viewability and mobile.

By David Kirkpatrick • Oct. 6, 2015

Not all publishers embrace automated ad tech

A number of new media publishers including Refinery29, Vice and Vox Media are eschewing partnerships with ad tech firms.

By David Kirkpatrick • Oct. 2, 2015

Shift from Flash to HTML5 paves way for creative programmatic ads

As display ads move from Flash to HTML5, personalized and targeted programmatic is becoming an attractive option for marketers. 

By David Kirkpatrick • Oct. 1, 2015

Study: Despite concerns, programmatic ads to grow dramatically over next 4 years

A forecast by Magna Global expects programmatic ads will rise 49% this year reaching $14.2 billion worldwide.

By David Kirkpatrick • Sept. 30, 2015

ComScore acquires Rentrak to compete with Nielsen

Internet traffic measurement firm ComScore acquired Rentrak and its TV tracking capabilities

By David Kirkpatrick • Sept. 30, 2015

Programmatic platform PulsePoint raises $30M for M&A hunt

After a new round of financing, PulsePoint is looking to acquire complementary businesses.

By David Kirkpatrick • Sept. 29, 2015

Nielsen to provide marketers with ad viewability measurements by demographic

Nielsen Digital Ad Ratings will now offer viewability measurements across target audiences for desktop display ads, with video and mobile expected to roll out soon.

By David Kirkpatrick • Sept. 28, 2015

Programmatic advertising is popular and misunderstood: Study

A new report from Circle Research looks to provide a peek into publishers and media buyers view of programmatic advertising.

By David Kirkpatrick • Sept. 25, 2015

Forrester Research finds SiteSpect an online testing leader

SiteSpect gains high scores across a range of online testing categories in the latest Forrester Research report.

By David Kirkpatrick • Sept. 24, 2015

Bloomberg Media, MarketShare partner to help advertisers optimize strategies

Bloomberg Media is taking a more hands-on approach with advertisers helping them determine the best mix across its TV, radio, digital and print marketing channels.

By David Kirkpatrick • Sept. 23, 2015

As ad blocking apps lead downloads in App Store, top seller pulls app

Apple’s iOS 9 upgrade came with the ability to block ads in the mobile Safari browser and ad block app developers are finding that users are jumping at the chance to do so.

By David Kirkpatrick • Sept. 21, 2015

B2B spending on Facebook up 61%: Study

AdRoll research found retargeting ad spending on Facebook increased 31% year-over-year among business marketers.

By David Kirkpatrick • Sept. 21, 2015

MediaMath is now integrated with Oracle Marketing Cloud

In a first for Oracle, ad tech firm MediaMath is integrating with Oracle Marketing Cloud’s B2B and B2C email marketing solutions.

By David Kirkpatrick • Sept. 18, 2015

Omnichannel marketing data remains a big challenge

Research from Econsultancy and Adobe found only 8% of marketers had a single platform to manage data across all digital channels, a figure unchanged from 2013.

By David Kirkpatrick • Sept. 18, 2015

Adobe is launching a self-serve programmatic platform

Adobe has added a self-serve programmatic platform to its DSP, but industry experts are questioning how vendors will differentiate demand side platforms.

By David Kirkpatrick • Sept. 17, 2015

Pinterest, Datalogix partner to provide sales measurement data to brands

Sales conversion metrics are important to digital advertisers and Pinterest is looking to bring that capability to brands via a partnership with Datalogix.

By David Kirkpatrick • Sept. 17, 2015

One By AOL: Creative joins its ad automation platform lineup

AOL is making a big push into advertising, and its new creative automation platform looks to ease creative selection and delivery issues for marketers.

By David Kirkpatrick • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015

Verizon plans to keep customer data for its own advertising

Verizon is creating its own advertising ecosystem based on user data and it’s set to no longer share that data, including interest and location, with its tech partners.

By David Kirkpatrick • Sept. 14, 2015

Demandbase scoops up data service firm WhoToo

Demandbase’s acquisition of WhoToo should enhance its B2B targeting capabilities.

By David Kirkpatrick • Sept. 11, 2015

Report claiming ad blocking has cost $22B in losses this year may be off

A report on the cost of ad-blocking tech set the industry abuzz, and a BuzzFeed article, seeking to tamp concerns, is refuting the multi-billion dollar claim.

By David Kirkpatrick • Sept. 9, 2015

Clorox is tripling its programmatic ad spend this year

Around 50% of Clorox’s 2015 digital advertising budget will go toward programmatic ad spending.

By David Kirkpatrick • Sept. 8, 2015

Mobile is no longer a safe haven for the ad block-averse, at least not on Apple iOS 9

The iOS 9 mobile Safari browser will include ad-blocking capabilities, and online publishers, marketers and ad platforms reliant on mobile ads should be alert about its impact on revenue.

By David Kirkpatrick • Sept. 4, 2015