NewsCred raises $42M in latest investment round

NewsCred, a content marketing platform based in New York, announced $42 million in new funding raising its total to almost $90 million.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Seismic for Outlook will let B2B marketers personalize email

Seismic for Outlook is designed to help B2B marketers include the correct sales collateral and personalize email sends.

By David Kirkpatrick • Sept. 2, 2015

What a forecast of integrated collaborations means for chief marketers

With marketing and technology now tied at the hip, CMOs face a blurring of lines between chief executive roles, but also closer collaborations with fellow C-Suite execs.

By David Kirkpatrick • Sept. 1, 2015

Wishpond plans to offer free marketing automation, for some

Wishpond looks to shake up the marketing automation space with a “free forever” plan for SMBs.

By David Kirkpatrick • Sept. 1, 2015

Bloomberg Media introduced its new advertising widget, Trendr

Bloomberg Media is combining hard news and advertising with its Trendr ad widget, the first ad product from its Ad Innovation Group.

By David Kirkpatrick • Aug. 28, 2015

A snapshot of martech use on websites shows it's most popular among B2B

Research from Datanyze crawled more than 40 million websites to find tags or code indicating the presence of martech, and found usage is up across six categories.

By David Kirkpatrick • Aug. 28, 2015

Martech firm Klaviyo just raised $1.5M

The investment group around the email marketing firm's funding round included martech insiders, including Accomplice.

By David Kirkpatrick • Aug. 27, 2015

Hulu plans to open a programmatic video ad exchange

Hulu’s private ad exchange will be powered by Facebook’s video ad platform.

By David Kirkpatrick • Aug. 26, 2015

Agencies are skeptical of marketers infiltrating comment sections

Just because companies allow for advertising in comment sections, marketers might think twice about jumping into that pool.

By David Kirkpatrick • Aug. 26, 2015

Brands are the largest spenders on programmatic ads

Research from Index Exchange found 70% of Q1 programmatic spending came from brands.

By David Kirkpatrick • Aug. 26, 2015

B2B marketers struggle to make the most of martech

Research from Ascend2 found less than a third of B2B marketers reported marketing technology improving performance.

By David Kirkpatrick • Aug. 25, 2015

Post-rebrand, Persio has released a new retail personalization product

Newly renamed Persio – previously Iris Mobile – is offering retail marketers a SaaS solution for creating personalized content.

By David Kirkpatrick • Aug. 24, 2015

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Look who just joined the C-suite: Chief Data Officer

Data management is increasingly a priority for marketers and companies and in response firms are adding a new job to the executive boardroom – the Chief Data Officer.

By David Kirkpatrick • Aug. 20, 2015

AOL is investing in training Microsoft employees on programmatic

Microsoft and AOL recently signed a 10-year deal to transfer the software giant's display ad business as well as more than 1,000 employees to AOL.

By David Kirkpatrick • Aug. 19, 2015

TeamSupport's software is now integrated with HubSpot's CRM platform

The automated customer support functionality will help B2B marketers using HubSpot’s CRM platform with end-to-end consumer-focused marketing.

By David Kirkpatrick • Aug. 18, 2015

Email leads the martech space in terms of usage: Survey

Acsend2 conducted research this month on marketing technology (martech) usage and found email led all categories.

By David Kirkpatrick • Aug. 17, 2015

Publishers Clearing House has an ad tech arm that just snagged CommandIQ

Liquid, the ad tech platform of Publishers Clearing House, bought CRM provider CommandIQ for an undisclosed amount.

By David Kirkpatrick • Aug. 14, 2015

Bigcommerce debuts social media-specific automated product ads

The e-commerce platform provider launched an advertising tool for  Facebook and Twitter, which it believes can help merchants boost ROI.

By Natalia Angulo • Aug. 12, 2015

Six pillars of programmatic ad buying strategies

Programmatic ad buying is expected to take up 60% of all ad budgets within two years, here are some buying strategies for these ads.

By David Kirkpatrick • Aug. 11, 2015

MediaBrix updates Breakthrough Moments to enhance emotional targeting on mobile

The technology behind MediaBrix's Breakthrough Moments uses metrics from consumer interest to biometric data to target ideal emotional timing for mobile ads.

By David Kirkpatrick • Aug. 11, 2015

Target is running digitally interactive print ads in Vogue's September issue

Readers of the print edition of Vogue's iconic September issue will find ads that use visual recognition to send readers on an interactive online experience.

By David Kirkpatrick • Aug. 11, 2015

Ad blocking software costs $22 billion in lost revenue

New research finds almost 200 million users of ad blocking technology are costing $22 billion and rising in lost ad revenue.

By David Kirkpatrick • Aug. 11, 2015