Pinterest's 'Buy it' buttons go live

Although only available on iOS for now, retailers like Macy’s and Nordstrom will use the tool to reach Pinterest's growing user base. 

By Ian P. Murphy • July 2, 2015

Lululemon taps new digital EVP

Miguel Almeida has spent the last six years at Walgreens, where he was group vice president for digital and mobile solutions.

By Daphne Howland • June 30, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Apple Watch gives marketers access to early adopters and influencers

The short version of why marketers should care about the Apple Watch is its early adopter user base.

By David Kirkpatrick • June 29, 2015

The Chief Marketing Technology Officer adds rigor to marketing tech purchases

CMTOs help bridge the gap between innovative marketers and more buttoned-down technologists.

By David Kirkpatrick • June 29, 2015

Online video: The next best thing to in-store shopping?

Ninety-six percent of shoppers find videos helpful when making purchase decisions online, and 80% say that having a video to show how a product or service works is important.

By Ian P. Murphy • June 26, 2015

Facebook's Instant Articles feature about to go live

Publishers are prepping to take advantage of the new content distribution outlet.

By David Kirkpatrick • June 26, 2015

Apple iOS update adds hurdle to placing ads in mobile apps

With privacy changes, the California tech titan's latest iOS update creates a new hurdle for advertisers trying to place ads in mobile apps.

By Natalia Angulo • June 25, 2015

ExhangeWire study: Quality is a problem in the programmatic marketplace

Ninety-four percent of digital marketers reported quality was a “very” or “somewhat” serious issue.

By David Kirkpatrick • June 25, 2015

Nielsen picked first nine ad tech preferred platform partners

The new program gives advertisers and marketing agencies analytic capabilities

By David Kirkpatrick • June 25, 2015

Facebook debuted a new mobile video ad experience

The ad experience provides viewers an interactive experience within the platform

By David Kirkpatrick • June 25, 2015

Fraud might cost digital advertisers $6 billion in 2015

Eleven percent of digital display ads involve fakery, according to an Association of National Advertiser survey.

By David Kirkpatrick • June 24, 2015

Google launches free ad-supported Google Play Music

An ad-free version of the service is available via a $10 per month Play Music subscription.

By David Kirkpatrick • June 24, 2015

YouMail's app blocks unwanted mobile calls

The app also shares its performance in blocking robo- and spoofed number calls with users.

By David Kirkpatrick • June 23, 2015

Merkle adds to leadership team

Razorfish’s Michael Komasinski and Omnicom’s Gerry Bavaro join the CRM agency.

By David Kirkpatrick • June 23, 2015

Online publishers are seeking workarounds for ad blockers

Sourcepoint, a content compensation platform, hopes to help publishers serve ads to readers.

By David Kirkpatrick • June 22, 2015

Content marketing is key channel for investment management brands

Fully realizing the benefits of the content market requires integration into the entire marketing strategy.

By David Kirkpatrick • June 22, 2015

Twitter is making it easier to find products and places

The social media platform is testing user-friendly ideas that should help streamline marketing efforts.

By David Kirkpatrick • June 22, 2015

Former Microsoft exec to found digital marketing investment group

Mark Penn’s Stagwell Group raised $250 million to focus on investing in “digital first” marketing companies.

By David Kirkpatrick • June 19, 2015

Pinterest is making e-commerce and advertising moves

The social media platform is offering ads in the form of “buy it” promoted pins.

By David Kirkpatrick • June 19, 2015

Facebook upgrades Ads Manager and Power Editor tools

The revamped Facebook ad tools give marketers more access to data.

By David Kirkpatrick • June 19, 2015

Survey: Programmatic taking over TV ad budgets in U.S.

A new survey found that a majority of marketers in the U.S. and U.K. are retooling their ad budgets in favor of programmatic video over television.

By Natalia Angulo • June 18, 2015

Google connects more cross-platform advertising dots

The search and online ad behemoth now allows cross-platform tracking for banner ads.

By David Kirkpatrick • June 18, 2015

'Made in the USA' sells again

These days marketers are pitching "buying American" as not only patriotic, but sustainable, too.

By Ian P. Murphy • June 18, 2015

Study: Product recommendations aid in e-commerce conversion

The study from Monetate also found that personalized suggestions can increase average order value.

By Ian P. Murphy • June 17, 2015

AOL opens in-house creative agency

The first campaign from AOL's new in-house creative agency will be for Georgia-Pacific.

By Natalia Angulo • June 17, 2015