New school publishers are avoiding ad tech

The latest generation of publishers such as Vox Media, Mic and Refinery29 take not using ad tech as a point of pride.

By David Kirkpatrick • July 29, 2015

The martech space has had an active couple years, and is only heating up

The number of marketing technology companies has exploded over the last few years, and spawned a healthy amount of M&A activity in the process.

By David Kirkpatrick • July 28, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Dentsu, WPP tie for most digital sector deals so far this year

Both Dentsu and WPP made 13 digital, media, marketing and technology acquisitions in the first six months of this year.

By David Kirkpatrick • July 27, 2015

MarTech firm Leadspace raises $18 million

Leadspace’s latest round brings the B2B firm's total funding to $35 million.

By David Kirkpatrick • July 24, 2015

AOL adds interactive features to video advertisements

The new batch of interactive elements for AOL videos are geared for pre-roll ads.

By David Kirkpatrick • July 24, 2015

Jet CEO: Banner revenues will help keep prices low

Shoppers may be able to opt-in to view ads and access additional discounts

By Ian P. Murphy • July 23, 2015

YouTube adds 360-degree video to TrueView Ads

The 360-degree viewing experience launched in March for YouTube videos

By David Kirkpatrick • July 23, 2015

MarTech space continues consolidation trend with new M&A activity

In further consolidation of marketing tech (martech) companies, Sysomos acquired Expion

By David Kirkpatrick • July 23, 2015

Less than half of B2B marketers report effective content strategies

Only 2% of marketers feel they have highly effective content marketing strategies

By David Kirkpatrick • July 23, 2015

Coca-Cola, Google up interactive elements of 'Share a Coke' campaign

The “Share a Coke” interactive feature was created in partnership with Google and showcases virtual Coke bottles pouring out facts

By David Kirkpatrick • July 22, 2015

Adobe Flash is on its last legs

Flash, Adobe’s multimedia platform for games, ads and more, is under fire on multiple fronts

By David Kirkpatrick • July 21, 2015

Online ad wars – blocking the blockers

Tech firms are now offering products to “unblock” ad blocking software

By David Kirkpatrick • July 17, 2015

CMOs are gaining ground – with the help of tech and metrics

CMOs are buying corporate technology and have ROI results on campaigns, and gaining boardroom clout in the process

By David Kirkpatrick • July 17, 2015

B2B marketing company Demandbase raises $30M round

The B2B account-based-marketing company plans to use the multi-million dollar funding round to accelerate growth and jumpstart sales conversations

By Natalia Angulo • July 16, 2015

Two mobile marketing firms team up to tackle location-based targeting

Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers

By David Kirkpatrick • July 16, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Study: Advertisers still using Flash ads on mobile—even though they rarely work

The practice makes little sense because Flash defaults to a static image on mobile devices over 98% of the time.

By David Kirkpatrick • July 10, 2015

Publishers are taking control of banner ads

Vox Media and Quartz are both creating custom ads for their sites.

By David Kirkpatrick • July 8, 2015

Connected TVs to offer highly targeted advertising

So far marketers aren’t embracing the channel even though 33% of Americans over 18 own a connected TV.

By David Kirkpatrick • July 7, 2015

Virtual reality may impact B2B marketers first

The lower cost for VR units will allow marketers to feature big ticket items in 3D environments.

By David Kirkpatrick • July 7, 2015

The power of transparency

Data provides a lot of power and benefit for marketers, but making privacy and security a focal point, and an area of openness, gives your marketing messages more credibility.

By David Kirkpatrick • July 7, 2015

Pinterest's 'Buy it' buttons go live

Although only available on iOS for now, retailers like Macy’s and Nordstrom will use the tool to reach Pinterest's growing user base. 

By Ian P. Murphy • July 2, 2015

Lululemon taps new digital EVP

Miguel Almeida has spent the last six years at Walgreens, where he was group vice president for digital and mobile solutions.

By Daphne Howland • June 30, 2015

Apple Watch gives marketers access to early adopters and influencers

The short version of why marketers should care about the Apple Watch is its early adopter user base.

By David Kirkpatrick • June 29, 2015

The Chief Marketing Technology Officer adds rigor to marketing tech purchases

CMTOs help bridge the gap between innovative marketers and more buttoned-down technologists.

By David Kirkpatrick • June 29, 2015