Pandora is auctioning in-app advertising space via private ad exchange

Auctioned ads are targeted through first-person data based on current app listeners.

By David Kirkpatrick • June 17, 2015

News agency Reuters enters native advertising market

The news agency is moving beyond serving media with its native advertising division, allowing marketers to distribute content across the platform.

By David Kirkpatrick • June 17, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

IBM's support of big data tool Spark could thrust it into mainstream

Spark, a real-time data analyzing tool, could help expand the "Internet of Things" with the help of IBM.

By Wendy Parish • June 16, 2015

CBS makes a case for TV advertising

According to CBS, TV beats out digital in spending and reach in cross-platform campaigns. 

By Wendy Parish • June 16, 2015

Sales reps increasingly adopting marketing tech

In recent years, the marketing tech funnel has traveled down to sales, where sales tech is adopting similar features.

By Wendy Parish • June 15, 2015

Why SMS is still a crucial part of the marketing mix

With messages ranging from special offers to style advice, some retailers are getting creative with their SMS interactions with customers. 

By Ian P. Murphy • June 11, 2015

Is ad tech funding drying up?

Industry experts say the previously free flowing stream of billions of dollars of capital is slowing. 

By Wendy Parish • June 11, 2015

Mobile metrics: What's used least often is most meaningful

Mobile advertising matters more every year, making it increasingly important to use the proper metrics to assess Return On Ad Spend so you can know with certainty that your mobile campaigns are working.

June 9, 2015

Marketers get need for martech in data, but have a way to go in adoption

While majority agree that aggregating different data sources is a top priority, six in 10 marketing users admit integrating new tech with existing tools is a challenge. 

By Wendy Parish • June 8, 2015

Why users are not getting their money's worth with email marketing

Marketers place a lot of weight on email, but just as vendors need to be more nimble, adapting to changing consumer demands and the evolving technological landscape, users need to start using these tools to their utmost potential. Because currently, they're not getting their money’s worth.

By Natalia Angulo • June 8, 2015

4 Trailblazers driving programmatic progress forward

While mobile is certainly making a run for it, 2015 might be the year of programmatic, and these key players are driving the shift towards programmatic buying forward.

By Wendy Parish • June 4, 2015

Taboola gets $3M investment from Daily Mail

Daily Mail makes investment to stay current with native ads. 

By Wendy Parish • June 4, 2015

Yahoo wants to be more transparent with advertisers

Independent viewability and fraud measurement are now available for Yahoo display and video ads. 

By Wendy Parish • June 4, 2015

Marketing tech pulls in $6.8B in two months -- proving it's still hot

VC funding for marketing tech totaled $45.2 billion last year. 

By Wendy Parish • June 4, 2015

Could radio and prints ads soon be instantly shoppable?

The PowaTag app reads QR-code-like images and signals from ads, automatically adding any items to a digital shopping cart. 

By Wendy Parish • June 3, 2015

General Mills dolls up French Toast Crunch with web series

Can a doll-sized murder accusation, surprise pregnancy, and other family drama help French Toast Crunch sell?

By Carolyn Heneghan • June 2, 2015

Brands attempt to decode emoji social conversations

Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.

By Wendy Parish • June 2, 2015

'Brand Mavens' key to retailers' long-term success: report

Survey identifies a new segment of loyal, influential consumers. 

By Ian P. Murphy • May 28, 2015

By 2019, programmatic TV spending to hit $10B

By 2019, programmtic buys are predicted to grow from 4% to 17% of U.S. TV budgets. 

By Wendy Parish • May 28, 2015

Could reviews be standing between B2B software and potential clients?

Customer reviews can make or break a sale. And consumers are taking the practice of scouring reviews on Amazon and Yelp, and putting it to use before making important B2B software purchases.

By Wendy Parish • May 27, 2015

Marketers' new fear: Not reaching Gen Y or Gen Z on mobile

Marketers are finding out that simply having a mobile presence isn’t enough to reach Gen Y or Gen Z. Sure, advertising on Instagram and Twitter is a good start, but is it effective? 

By Wendy Parish • May 26, 2015

How programmatic marketing continues to revolutionize media buys

Automated systems have conquered marketers' early misgivings to dominate digital spend. 

By Ian P. Murphy • May 21, 2015

HubSpot reveals multiple new martech ventures

HubSpot announced multiple integration deals with 11 marketing tech firms, as well as a loan program for premium partner agencies.

By Wendy Parish • May 20, 2015

Percolate secures $40M in quest to become 'The System of Record for Marketing'

The new funding will be used to expand the company's San Francisco operations.

By Wendy Parish • May 14, 2015

Video ad startup Mediabong helps L'Oréal's online stats skyrocket

The cosmetics company saw a 90% "video-through rate" and a 12% click-through rate with the new ads.

By Wendy Parish • May 13, 2015