MarTech space continues consolidation trend with new M&A activity

In further consolidation of marketing tech (martech) companies, Sysomos acquired Expion

By David Kirkpatrick • July 23, 2015

Less than half of B2B marketers report effective content strategies

Only 2% of marketers feel they have highly effective content marketing strategies

By David Kirkpatrick • July 23, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Coca-Cola, Google up interactive elements of 'Share a Coke' campaign

The “Share a Coke” interactive feature was created in partnership with Google and showcases virtual Coke bottles pouring out facts

By David Kirkpatrick • July 22, 2015

Adobe Flash is on its last legs

Flash, Adobe’s multimedia platform for games, ads and more, is under fire on multiple fronts

By David Kirkpatrick • July 21, 2015

Online ad wars – blocking the blockers

Tech firms are now offering products to “unblock” ad blocking software

By David Kirkpatrick • July 17, 2015

CMOs are gaining ground – with the help of tech and metrics

CMOs are buying corporate technology and have ROI results on campaigns, and gaining boardroom clout in the process

By David Kirkpatrick • July 17, 2015

B2B marketing company Demandbase raises $30M round

The B2B account-based-marketing company plans to use the multi-million dollar funding round to accelerate growth and jumpstart sales conversations

By Natalia Angulo • July 16, 2015

Two mobile marketing firms team up to tackle location-based targeting

Swrve and Plot Projects have partnered to offer geo-fencing and beacon tech for mobile marketers

By David Kirkpatrick • July 16, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Study: Advertisers still using Flash ads on mobile—even though they rarely work

The practice makes little sense because Flash defaults to a static image on mobile devices over 98% of the time.

By David Kirkpatrick • July 10, 2015

Publishers are taking control of banner ads

Vox Media and Quartz are both creating custom ads for their sites.

By David Kirkpatrick • July 8, 2015

Connected TVs to offer highly targeted advertising

So far marketers aren’t embracing the channel even though 33% of Americans over 18 own a connected TV.

By David Kirkpatrick • July 7, 2015

Virtual reality may impact B2B marketers first

The lower cost for VR units will allow marketers to feature big ticket items in 3D environments.

By David Kirkpatrick • July 7, 2015

The power of transparency

Data provides a lot of power and benefit for marketers, but making privacy and security a focal point, and an area of openness, gives your marketing messages more credibility.

By David Kirkpatrick • July 7, 2015

Pinterest's 'Buy it' buttons go live

Although only available on iOS for now, retailers like Macy’s and Nordstrom will use the tool to reach Pinterest's growing user base. 

By Ian P. Murphy • July 2, 2015

Lululemon taps new digital EVP

Miguel Almeida has spent the last six years at Walgreens, where he was group vice president for digital and mobile solutions.

By Daphne Howland • June 30, 2015

Apple Watch gives marketers access to early adopters and influencers

The short version of why marketers should care about the Apple Watch is its early adopter user base.

By David Kirkpatrick • June 29, 2015

The Chief Marketing Technology Officer adds rigor to marketing tech purchases

CMTOs help bridge the gap between innovative marketers and more buttoned-down technologists.

By David Kirkpatrick • June 29, 2015

Online video: The next best thing to in-store shopping?

Ninety-six percent of shoppers find videos helpful when making purchase decisions online, and 80% say that having a video to show how a product or service works is important.

By Ian P. Murphy • June 26, 2015

Facebook's Instant Articles feature about to go live

Publishers are prepping to take advantage of the new content distribution outlet.

By David Kirkpatrick • June 26, 2015

Apple iOS update adds hurdle to placing ads in mobile apps

With privacy changes, the California tech titan's latest iOS update creates a new hurdle for advertisers trying to place ads in mobile apps.

By Natalia Angulo • June 25, 2015

ExhangeWire study: Quality is a problem in the programmatic marketplace

Ninety-four percent of digital marketers reported quality was a “very” or “somewhat” serious issue.

By David Kirkpatrick • June 25, 2015

Nielsen picked first nine ad tech preferred platform partners

The new program gives advertisers and marketing agencies analytic capabilities

By David Kirkpatrick • June 25, 2015

Facebook debuted a new mobile video ad experience

The ad experience provides viewers an interactive experience within the platform

By David Kirkpatrick • June 25, 2015

Fraud might cost digital advertisers $6 billion in 2015

Eleven percent of digital display ads involve fakery, according to an Association of National Advertiser survey.

By David Kirkpatrick • June 24, 2015