Google jumps on virtual reality bandwagon

Developers are working on adapting Android for the emerging platform.

By Wendy Parish • March 9, 2015

Twitter introduces 'partner audiences' for off-site targeting

Big data from marketing partners Acxiom and Datalogix will allow the social media site to offer advertisers 1,000 audience segment options. 

By Wendy Parish • March 5, 2015

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Latest addition to Pinterest ads: targeting and animation

A test phase will offer more granular marketing options, expanding from the site's initial 30 categories. 

By Wendy Parish • March 4, 2015

Apple's wearable marketing campaign begins with a spread in Vogue

Apple is gearing up for an April launch with a 12-page spread in the March issue of Vogue. 

By Wendy Parish • Feb. 25, 2015

Is ad tech already a bursting bubble?

Terry Kawaja, founder and CEO of Luma Partners, says "winter is coming" for ad tech. 

By Wendy Parish • Feb. 11, 2015

Innovative billboard runs custom ads when a Porsche drives by

Smart billboard sends customized messages to Porsche drivers in Australia. 

By Wendy Parish • Jan. 15, 2015

Introducing Tizen—Samsung's new mobile OS

Samsung hopes to be more competitive against iOS and Android. 

By Wendy Parish • Jan. 14, 2015

Google Glass finds new life with doctors

Medical startup Augmedix raises $16 million in funding for Google Glass app. 

By Wendy Parish • Jan. 12, 2015

Nike shows how wearable technology can be used for marketing

Sports brand turns users runs into 100,000 unique videos. 

By Wendy Parish • Jan. 7, 2015

It begins: The first programmatic ad platform for Apple Watch launches

TapSense is confident, despite an uncertain wearables market. 

By Wendy Parish • Jan. 5, 2015

The emerging technology of outdoor ads

Think investing in a bus stop ad is foolish? Think again.

By Wendy Parish • Nov. 19, 2014

3 brands that have expanded into virtual reality

Oculus Rift helps brands move into virtual worlds. 

By Wendy Parish • Nov. 16, 2014

4 ad tech startups to watch

These companies are innovating the digital advertising space.

By Mattie Quinn • Nov. 10, 2014

The future is now: food brands with mobile ordering options

More chains are rolling out user-friendly apps to stay ahead of the competition.

By Mattie Quinn • Oct. 29, 2014

7 brands that get creative with stop motion videos

These brands enlist stop motion artists to create impactful Vine videos. 

By Wendy Parish • Sept. 30, 2014