Brands marry drone video, virtual reality for unique experience

Patrón created an up-close look into tequila production using the new technology.

By Wendy Parish • May 5, 2015

Roku adds Nielsen Ratings to streaming service

The move could boost advertising business for publishers on the newer platform.

By Wendy Parish • May 1, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

New mobile ad Kapsule suggests video based on user activity

Target is the first brand to test out the advertising technology from Kargo. 

By Wendy Parish • April 28, 2015

New York Times designs virtual reality ad campaign for client

An executive predicts the finished product will debut within four months. 

By Wendy Parish • April 27, 2015

Twitter invests in beacon marketing startup Swirl

The startup received $18 million from the social media site and others in its latest funding round.

By Ian P. Murphy • April 24, 2015

Apple Watch launch brings wave of new branded apps

The New York Times, Twitter, Target and Uber all got into the wearables industry early.

By Wendy Parish • April 24, 2015

Google ad-blocking service Contributor may fail to live up to hype

The subscription service offers tiers that reduce—but don't eliminate—the number of ads on a participating publisher's site. 

By Wendy Parish • April 22, 2015

Apple Watch's approaching launch date prompts more brands to create apps

American Airlines, ESPN, and BMW are among the companies entering the wearable advertising market. 

By Wendy Parish • April 20, 2015

Artificial intelligence infuses email marketing with personalized twist

Conversica introduced "Sarah" from its cloud-based platform to respond to routine customer inquiries.

By Wendy Parish • April 20, 2015

Brands can target users based on mood with Spotify's new ad platform

"Playlist targeting" pulls from the streaming site's 1.5 million options to create audience segments. 

By Wendy Parish • April 20, 2015

Russian airline S7 uses 'mind control' in latest promotion

The company awarded vacations to participants who were able fly planes virtually through their brainwaves. 

By Wendy Parish • April 17, 2015

Could print be the next digital video frontier?

Chevy, using Americhip technology, ran its video campaign within the pages of Esquire and Popular Mechanics. 

By Wendy Parish • April 16, 2015

Startup raises $6.5M to help brands build custom emojis

Snaps already assisted Burger King with creating the popular Chicken Fries emoji. 

By Wendy Parish • April 15, 2015

Programmatic moves beyond display ads

Options like homepage takeovers and pushdowns will soon be automated. 

By Wendy Parish • April 15, 2015

Foursquare's 'Pinpoint' will leverage location data to target cross-mobile ads

FedEx, Coors Light, AT&T, Samsung, and Land Rover are among the first brands to test out the new technology. 

By Wendy Parish • April 14, 2015

AOL's 'One' aims to help ad industry spend more wisely

Its digital dashboard allows marketers to track virtually every dollar spent on a campaign. 

By Wendy Parish • April 14, 2015

Brands test out 3-D imagery in mobile ads

The new technology offers insight into what the future of mobile virtual reality could look like. 

By Wendy Parish • April 14, 2015

Startup Viewswagen hopes to bring targeted ads to Uber, Lyft

Drivers would be offered incentives to carry ad-loaded tablets. 

By Wendy Parish • April 14, 2015

Women make strides in male-dominated ad tech

Only 2.9% of ad tech CEOs are female, but companies like AOL and Pinterest are pushing for a change.

By Wendy Parish • April 10, 2015

NCAA fans served Coke Zero through drinkable billboard

The soda company is one in a long line of brands to find innovations in outdoor ad technology.

By Wendy Parish • April 6, 2015

Oracle reveals new features for Marketing Cloud

The company debuted the additions, designed to improve targeting and app usage, during its Modern Marketing Experience event.

By Wendy Parish • April 2, 2015

Acrolinx introduces content marketing platform for the enterprise

The tool helps companies customize content for specific audiences while keeping their language uniform. 

By Wendy Parish • April 2, 2015

Responsive design helps mobile email conversions jump by 70%

Desktop conversion rates, however, fell by 4% during the same time frame.

By Wendy Parish • March 31, 2015

Is e-commerce in Oculus Rift's future?

Facebook's virtual reality technology is laying the groundwork for purchasing capabilities.

By Wendy Parish • March 30, 2015

ESPN, Outbrain partner to offer third-party marketers new opportunities

A two-year deal integrates the content recommendation technology into the sports site's in-house sales platform. 

By Wendy Parish • March 30, 2015