Google Glass finds new life with doctors

Medical startup Augmedix raises $16 million in funding for Google Glass app. 

By Wendy Parish • Jan. 12, 2015

Nike shows how wearable technology can be used for marketing

Sports brand turns users runs into 100,000 unique videos. 

By Wendy Parish • Jan. 7, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

It begins: The first programmatic ad platform for Apple Watch launches

TapSense is confident, despite an uncertain wearables market. 

By Wendy Parish • Jan. 5, 2015

The emerging technology of outdoor ads

Think investing in a bus stop ad is foolish? Think again.

By Wendy Parish • Nov. 19, 2014

3 brands that have expanded into virtual reality

Oculus Rift helps brands move into virtual worlds. 

By Wendy Parish • Nov. 16, 2014

4 ad tech startups to watch

These companies are innovating the digital advertising space.

By Mattie Quinn • Nov. 10, 2014

The future is now: food brands with mobile ordering options

More chains are rolling out user-friendly apps to stay ahead of the competition.

By Mattie Quinn • Oct. 29, 2014

7 brands that get creative with stop motion videos

These brands enlist stop motion artists to create impactful Vine videos. 

By Wendy Parish • Sept. 30, 2014