Taboola gets $3M investment from Daily Mail

Daily Mail makes investment to stay current with native ads. 

By Wendy Parish • June 4, 2015

Yahoo wants to be more transparent with advertisers

Independent viewability and fraud measurement are now available for Yahoo display and video ads. 

By Wendy Parish • June 4, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Marketing tech pulls in $6.8B in two months -- proving it's still hot

VC funding for marketing tech totaled $45.2 billion last year. 

By Wendy Parish • June 4, 2015

Could radio and prints ads soon be instantly shoppable?

The PowaTag app reads QR-code-like images and signals from ads, automatically adding any items to a digital shopping cart. 

By Wendy Parish • June 3, 2015

General Mills dolls up French Toast Crunch with web series

Can a doll-sized murder accusation, surprise pregnancy, and other family drama help French Toast Crunch sell?

By Carolyn Heneghan • June 2, 2015

Brands attempt to decode emoji social conversations

Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.

By Wendy Parish • June 2, 2015

'Brand Mavens' key to retailers' long-term success: report

Survey identifies a new segment of loyal, influential consumers. 

By Ian P. Murphy • May 28, 2015

By 2019, programmatic TV spending to hit $10B

By 2019, programmtic buys are predicted to grow from 4% to 17% of U.S. TV budgets. 

By Wendy Parish • May 28, 2015

Could reviews be standing between B2B software and potential clients?

Customer reviews can make or break a sale. And consumers are taking the practice of scouring reviews on Amazon and Yelp, and putting it to use before making important B2B software purchases.

By Wendy Parish • May 27, 2015

Marketers' new fear: Not reaching Gen Y or Gen Z on mobile

Marketers are finding out that simply having a mobile presence isn’t enough to reach Gen Y or Gen Z. Sure, advertising on Instagram and Twitter is a good start, but is it effective? 

By Wendy Parish • May 26, 2015

How programmatic marketing continues to revolutionize media buys

Automated systems have conquered marketers' early misgivings to dominate digital spend. 

By Ian P. Murphy • May 21, 2015

HubSpot reveals multiple new martech ventures

HubSpot announced multiple integration deals with 11 marketing tech firms, as well as a loan program for premium partner agencies.

By Wendy Parish • May 20, 2015

Percolate secures $40M in quest to become 'The System of Record for Marketing'

The new funding will be used to expand the company's San Francisco operations.

By Wendy Parish • May 14, 2015

Video ad startup Mediabong helps L'Oréal's online stats skyrocket

The cosmetics company saw a 90% "video-through rate" and a 12% click-through rate with the new ads.

By Wendy Parish • May 13, 2015

Mobile engagement platform SITO forms partnership to target movie patrons

Screenvision's ads will use geo-targeting and big data to deliver personalized messages outside the theater.

By Wendy Parish • May 8, 2015

TrueX demonstrates new interactive ads

Exec presents results of 30-second interactive video ads at NewFronts. 

By Wendy Parish • May 6, 2015

Study: 80% of marketing automation users saw leads increase

Marketing automation has huge growth potential. 

By Wendy Parish • May 6, 2015

IBM, Facebook team up to offer marketers best of both platforms

Marketing partnership will focus on product innovation. 

By Wendy Parish • May 6, 2015

Brands marry drone video, virtual reality for unique experience

Patrón created an up-close look into tequila production using the new technology.

By Wendy Parish • May 5, 2015

Roku adds Nielsen Ratings to streaming service

The move could boost advertising business for publishers on the newer platform.

By Wendy Parish • May 1, 2015

New mobile ad Kapsule suggests video based on user activity

Target is the first brand to test out the advertising technology from Kargo. 

By Wendy Parish • April 28, 2015

New York Times designs virtual reality ad campaign for client

An executive predicts the finished product will debut within four months. 

By Wendy Parish • April 27, 2015

Twitter invests in beacon marketing startup Swirl

The startup received $18 million from the social media site and others in its latest funding round.

By Ian P. Murphy • April 24, 2015

Apple Watch launch brings wave of new branded apps

The New York Times, Twitter, Target and Uber all got into the wearables industry early.

By Wendy Parish • April 24, 2015

Google ad-blocking service Contributor may fail to live up to hype

The subscription service offers tiers that reduce—but don't eliminate—the number of ads on a participating publisher's site. 

By Wendy Parish • April 22, 2015