YouTube, Google plan Preferred expansion based on first-year numbers

A boost in brand awareness and subscribers means the service will move into 10 more markets.

By Deborah Barrington • March 27, 2015

Mobile app Incubate creates digital time capsule

Brands are already interested in the new technology that schedules messages for up to 25 years in the future. 

By Wendy Parish • March 23, 2015

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google Fiber could give TV advertisers more accurate viewing data

Kansas City will test out an ad-tracking system similar to what is used for online ads. 

By Wendy Parish • March 22, 2015

AppNexus acquires rival Yieldex

The merging of the two companies' technologies could improve their direct sales process. 

By Wendy Parish • March 18, 2015

Why marketers should pay attention to FTC's interest in cross-tracking

The agency's upcoming workshop could be a springboard for legislation on the topic. 

By Wendy Parish • March 18, 2015

New tool tracks facial reactions to video ads

Virool's eIQ offers advertisers data segments of age, gender, emotions, and a score of the ad's performance. 

By Wendy Parish • March 17, 2015

Google exec says Glass failed because of 'too much attention'

Astro Teller told a SXSW audience that the buzzed-about device was only a prototype, not the final product. 

By Wendy Parish • March 17, 2015

Drone-using marketers get bad news from SXSW

A policy banning the use of the remote-controlled devices was posted less than two days before the festival's start. 

By Wendy Parish • March 12, 2015

Adobe announces expansion into Internet of Things, wearables, ad tech

The company is attempting to use the new products to claim the top spot among marketing cloud competitors.

By Wendy Parish • March 10, 2015

6 Apple Watch apps digital marketers should keep an eye on

Both developers and advertisers need to determine the best way to target the wearable tech.

By Wendy Parish • March 10, 2015

Could the Netflix algorithm solve the mobile content discovery problem?

Heard, an anonymous social sharing app, says it can predict users' online media preferences based on their previous choices. 

By Wendy Parish • March 10, 2015

Killer Content = Killer Link Opportunities

Companies can navigate the world of complementary marketing, content promotion, and link building with a few tips.

March 10, 2015

Slate bets on brands' growing interest in podcasts

The digital media company created Panoply, a full-service podcast network with an in-house sales team.

By Wendy Parish • March 9, 2015

Launch of Apple Watch creates new challenges for marketers

Industry experts say mobile advertisers will have to exercise restraint when producing content for the devices.

By Wendy Parish • March 9, 2015

Google jumps on virtual reality bandwagon

Developers are working on adapting Android for the emerging platform.

By Wendy Parish • March 9, 2015

Twitter introduces 'partner audiences' for off-site targeting

Big data from marketing partners Acxiom and Datalogix will allow the social media site to offer advertisers 1,000 audience segment options. 

By Wendy Parish • March 5, 2015

Latest addition to Pinterest ads: targeting and animation

A test phase will offer more granular marketing options, expanding from the site's initial 30 categories. 

By Wendy Parish • March 4, 2015

Apple's wearable marketing campaign begins with a spread in Vogue

Apple is gearing up for an April launch with a 12-page spread in the March issue of Vogue. 

By Wendy Parish • Feb. 25, 2015

Is ad tech already a bursting bubble?

Terry Kawaja, founder and CEO of Luma Partners, says "winter is coming" for ad tech. 

By Wendy Parish • Feb. 11, 2015

Innovative billboard runs custom ads when a Porsche drives by

Smart billboard sends customized messages to Porsche drivers in Australia. 

By Wendy Parish • Jan. 15, 2015

Introducing Tizen—Samsung's new mobile OS

Samsung hopes to be more competitive against iOS and Android. 

By Wendy Parish • Jan. 14, 2015

Google Glass finds new life with doctors

Medical startup Augmedix raises $16 million in funding for Google Glass app. 

By Wendy Parish • Jan. 12, 2015

Nike shows how wearable technology can be used for marketing

Sports brand turns users runs into 100,000 unique videos. 

By Wendy Parish • Jan. 7, 2015

It begins: The first programmatic ad platform for Apple Watch launches

TapSense is confident, despite an uncertain wearables market. 

By Wendy Parish • Jan. 5, 2015

The emerging technology of outdoor ads

Think investing in a bus stop ad is foolish? Think again.

By Wendy Parish • Nov. 19, 2014