- Google Fiber is launching a test of ad analytics in Kansas City that could revolutionize TV advertising.
- The TV ad-tracking system being tested is similar to the technology used to measure ad views online.
- Google Fiber goes directly into users' homes, allowing for a more accurate idea of the number of people viewing an ad—unlike the widely-used panel data from Nielsen.
TV has been long overdue for a system that allows for a more accurate picture of ad views. The pressure of Internet-dependent television, including Hulu, Amazon, and Netflix, makes it even more crucial that TV find better ways to serve advertisers.