Apple Watch's approaching launch date prompts more brands to create apps

American Airlines, ESPN, and BMW are among the companies entering the wearable advertising market. 

By Wendy Parish • April 20, 2015

Artificial intelligence infuses email marketing with personalized twist

Conversica introduced "Sarah" from its cloud-based platform to respond to routine customer inquiries.

By Wendy Parish • April 20, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Brands can target users based on mood with Spotify's new ad platform

"Playlist targeting" pulls from the streaming site's 1.5 million options to create audience segments. 

By Wendy Parish • April 20, 2015

Russian airline S7 uses 'mind control' in latest promotion

The company awarded vacations to participants who were able fly planes virtually through their brainwaves. 

By Wendy Parish • April 17, 2015

Could print be the next digital video frontier?

Chevy, using Americhip technology, ran its video campaign within the pages of Esquire and Popular Mechanics. 

By Wendy Parish • April 16, 2015

Startup raises $6.5M to help brands build custom emojis

Snaps already assisted Burger King with creating the popular Chicken Fries emoji. 

By Wendy Parish • April 15, 2015

Programmatic moves beyond display ads

Options like homepage takeovers and pushdowns will soon be automated. 

By Wendy Parish • April 15, 2015

Foursquare's 'Pinpoint' will leverage location data to target cross-mobile ads

FedEx, Coors Light, AT&T, Samsung, and Land Rover are among the first brands to test out the new technology. 

By Wendy Parish • April 14, 2015

AOL's 'One' aims to help ad industry spend more wisely

Its digital dashboard allows marketers to track virtually every dollar spent on a campaign. 

By Wendy Parish • April 14, 2015

Brands test out 3-D imagery in mobile ads

The new technology offers insight into what the future of mobile virtual reality could look like. 

By Wendy Parish • April 14, 2015

Startup Viewswagen hopes to bring targeted ads to Uber, Lyft

Drivers would be offered incentives to carry ad-loaded tablets. 

By Wendy Parish • April 14, 2015

Women make strides in male-dominated ad tech

Only 2.9% of ad tech CEOs are female, but companies like AOL and Pinterest are pushing for a change.

By Wendy Parish • April 10, 2015

NCAA fans served Coke Zero through drinkable billboard

The soda company is one in a long line of brands to find innovations in outdoor ad technology.

By Wendy Parish • April 6, 2015

Oracle reveals new features for Marketing Cloud

The company debuted the additions, designed to improve targeting and app usage, during its Modern Marketing Experience event.

By Wendy Parish • April 2, 2015

Acrolinx introduces content marketing platform for the enterprise

The tool helps companies customize content for specific audiences while keeping their language uniform. 

By Wendy Parish • April 2, 2015

Responsive design helps mobile email conversions jump by 70%

Desktop conversion rates, however, fell by 4% during the same time frame.

By Wendy Parish • March 31, 2015

Is e-commerce in Oculus Rift's future?

Facebook's virtual reality technology is laying the groundwork for purchasing capabilities.

By Wendy Parish • March 30, 2015

ESPN, Outbrain partner to offer third-party marketers new opportunities

A two-year deal integrates the content recommendation technology into the sports site's in-house sales platform. 

By Wendy Parish • March 30, 2015

YouTube, Google plan Preferred expansion based on first-year numbers

A boost in brand awareness and subscribers means the service will move into 10 more markets.

By Deborah Barrington • March 27, 2015

Mobile app Incubate creates digital time capsule

Brands are already interested in the new technology that schedules messages for up to 25 years in the future. 

By Wendy Parish • March 23, 2015

Google Fiber could give TV advertisers more accurate viewing data

Kansas City will test out an ad-tracking system similar to what is used for online ads. 

By Wendy Parish • March 22, 2015

AppNexus acquires rival Yieldex

The merging of the two companies' technologies could improve their direct sales process. 

By Wendy Parish • March 18, 2015

Why marketers should pay attention to FTC's interest in cross-tracking

The agency's upcoming workshop could be a springboard for legislation on the topic. 

By Wendy Parish • March 18, 2015

New tool tracks facial reactions to video ads

Virool's eIQ offers advertisers data segments of age, gender, emotions, and a score of the ad's performance. 

By Wendy Parish • March 17, 2015

Google exec says Glass failed because of 'too much attention'

Astro Teller told a SXSW audience that the buzzed-about device was only a prototype, not the final product. 

By Wendy Parish • March 17, 2015