The Trade Desk revenue jumps 32% to record $216M amid digital ad boom

Spending on connected TV more than doubled in the third quarter, while marketers also expanded budgets for digital audio and mobile video.

By Robert Williams • Nov. 9, 2020

Walmart, Verizon Media cater shoppable holiday content to an unusual season

Custom videos, articles and other offerings will provide consumers with tips for navigating the pandemic, including around recipes and hosting duties.

By Tatiana Walk-Morris • Nov. 9, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Amazon releases Dash Smart Shelf for consumers, small businesses

The weight-sensing, Wi-Fi-connected device allows consumers and small businesses to reorder inventory using the Amazon Shopping app.

By Tatiana Walk-Morris • Nov. 5, 2020

How Kellogg prepared for the e-commerce surge by boosting tech and talent

The 114-year-old company's online sales have nearly doubled as it's spent the past two years hiring specialized digital experts and building out its platform.

By Lillianna Byington • Nov. 5, 2020

Zynga revenue jumps 46% as engagement with mobile games grows

The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.

By Robert Williams • Nov. 5, 2020

Coca-Cola buys coffee kiosk startup powered by mobile

Costa Coffee's automated BaristaBot, which can make 100 coffee drinks per hour, may appeal to consumers looking to limit interactions with other people.

By Robert Williams • Nov. 5, 2020

Activision Blizzard plans major push into mobile gaming

The company behind hits like "Call of Duty" and "Overwatch" plans to bring all of its franchise to mobile over time, per a conference call with investors.

By Robert Williams • Nov. 4, 2020

'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

By Robert Williams • Nov. 4, 2020

Cookieless tracking gains steam as solutions from Trade Desk, Lotame ramp up

As identification solutions proliferate for replacing third-party cookies and device identifiers, it remains to be seen if one will gain critical mass among stakeholders. 

By Robert Williams • Nov. 3, 2020

Triller taps Influential for influencer marketing measurement

With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

By Robert Williams • Nov. 3, 2020

Domino's drops longtime agency, citing need for 'flexibility and nimbleness'

Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.

By Peter Adams • Nov. 2, 2020

Verizon unveils 5G football experience in NFL app

As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

By Robert Williams • Nov. 2, 2020

TikTok creators prevail with favorable court ruling against ban

Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns.

By Robert Williams • Nov. 2, 2020

Hershey bets on product mashups by weaving licensing into marketing

As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success.

By Aaron Baar • Nov. 2, 2020

Under Armour sells MyFitnessPal, shutters Endomondo in retreat from fitness apps

While some fitness apps are growing during the pandemic, an increasingly crowded space means acquiring and retaining app users is getting harder.

By Robert Williams • Nov. 2, 2020

56% of marketers expect negative effect from Apple's privacy change, survey says

Some marketers will shift their mobile media spending elsewhere due to the iPhone maker's plans to require apps to seek opt-in consent for IDFA.

By Robert Williams • Oct. 30, 2020

Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers

With holiday shoppers expected to crowd Amazon's site, ad spending and other promotional activities in its ecosystem are likely to remain strong.

By Robert Williams • Oct. 30, 2020

Yahoo targets budget-minded consumers with first-ever smartphone

The device may entice a broader group of consumers to sign up for Yahoo Mobile, expanding the reach of Verizon's content and advertising offerings.

By Robert Williams • Oct. 30, 2020

Apple hit with antitrust complaint in France over plans to change privacy settings

Advertisers and publishers have taken the unusual step of invoking antitrust grounds to argue against proposed privacy enhancements, which could lay the groundwork for similar complaints elsewhere.

By Robert Williams • Oct. 29, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnership

As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

By Robert Williams • Oct. 28, 2020

Postmates signals bigger retail ambitions with shopping service catered to local merchants

Debuting ahead of the holidays, a new "Shop" tab shows a selection of items that users can order for delivery, in-store pickup or curbside pickup.

By Robert Williams • Oct. 28, 2020

Forrester: AI, automation will shrink ad agencies in 2021

Agencies could look different in the future, boasting more entrepreneurialism and creative support not just for CMOs but the broader c-suite as well.

By Robert Williams • Oct. 28, 2020

Chowbotics adds contactless ordering feature to salad-making robot

Customers can scan a QR code on the "Sally" machine with their smartphone to select their choices and activate salad preparation.

By Sam Silverstein • Oct. 27, 2020

LG TV launches Shop Time app featuring QVC, HSN

The new app lets the retailers connect with LG's audience and explore the concept of purchasing through livestreams on smart TVs.

By Tatiana Walk-Morris • Oct. 27, 2020

Burger King parent to modernize 10K drive-thrus by 2022

Restaurant Brands International will add more than 40,000 digital screens to Burger King and Tim Hortons, providing predictive tech, contactless payment and loyalty program integration.

By Julie Littman • Oct. 27, 2020