Ad Tech: Page 40
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Apple reportedly plans to bundle services, launch virtual fitness classes
Competing more directly with Amazon, bundles would offer savings when iOS users combine subscriptions to offerings like Apple's music and TV services.
By Robert Williams • Aug. 14, 2020 -
Retrieved from Epic Games on July 02, 2018
Epic Games sues Apple, Google after they pull 'Fortnite' from app stores
The developer has previously criticized the tech titans, describing their fee structures as a tax, but Thursday's developments mark a significant escalation.
By Robert Williams • Aug. 14, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Retrieved from Stop & Shop on August 13, 2020
Stop & Shop unveils new e-commerce platform
An updated online experience and loyalty program includes the phasing out of Peapod as a consumer-facing service.
By Jessica Dumont • Aug. 13, 2020 -
What COVID-19 did to customer loyalty
As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands.
By Caroline Jansen • Aug. 12, 2020 -
Unilever, T-Mobile join GroupM's sponsorship of Shonda Rhimes podcasts on iHeartMedia
The news offers another signal that marketers are looking to support multicultural programming that's more likely to resonate with younger audiences.
By Robert Williams • Aug. 12, 2020 -
Deep Dive
Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?
Some analysts think an acquisition would make a poor match. But areas of Microsoft's business, like LinkedIn, key into potentially overlooked synergies.
By Peter Adams • Aug. 11, 2020 -
Courtesy of Kroger
Kroger goes for endless aisles with new marketplace strategy
The grocer will introduce 50,000 products from third-party sellers this fall, effectively doubling the size of its current Ship marketplace.
By Jeff Wells • Aug. 11, 2020 -
Google expands Ad Manager for programmatic audio placements
Audio streaming services Spotify and TuneIn are using Ad Manager to sell programmatic audio ad inventory.
By Robert Williams • Aug. 10, 2020 -
Study: Fewer marketers expect UK mobile ad market to grow amid pandemic
Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.
By Robert Williams • Aug. 10, 2020 -
Michaels adds new perks to its rewards program
The arts and crafts retailer aims to strengthen relationships with its customers digitally.
By Tatiana Walk-Morris • Aug. 7, 2020 -
Transactions with WeChat, TikTok banned under new Trump orders
A new executive order sets a formal deadline of Nov. 12 for ByteDance to divest TikTok's U.S. operations and any data obtained on U.S. users through the social video app or its predecessor, Musical.ly.
By Peter Adams • Updated Aug. 17, 2020 -
Peloton restructures marketing around 2 new leadership roles
Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion.
By Dianna Christie • Aug. 7, 2020 -
Courtesy of Jam City
Care Bears appear in Jam City's 'Panda Pop' mobile game
Adding exclusive content for the hit app signals how traditional children's brands are leveraging their popularity for an audience of mobile gamers.
By Robert Williams • Aug. 7, 2020 -
Opinion
The untapped potential for OTT and mobile
App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.
By Bill Kiriakis • Aug. 7, 2020 -
Retrieved from Spin Live on August 06, 2020
Spin Live launches shoppable video service in Shopify's app store
LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.
By Robert Williams • Aug. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram looks to steal TikTok's thunder with worldwide expansion of Reels
The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.
By Robert Williams • Updated June 17, 2021 -
Retrieved from Zynga Inc. on August 06, 2020
Zynga acquires hypercasual game maker Rollic for $168M
Zynga's sales have soared during the pandemic, with revenue up 47% in Q2 results released around the acquisition's announcement.
By Robert Williams • Aug. 6, 2020 -
Retrieved from Spotify on May 20, 2020
Podcast dealmaking is exploding in 2020 — and marketing dollars will follow
A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.
Updated Dec. 21, 2020 -
Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment
As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.
By Peter Adams • Aug. 5, 2020 -
Courtesy of Burberry
Burberry opens 1st 'Social Retail' store in China
The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.
By Tatiana Walk-Morris • Aug. 5, 2020 -
Cara Salpini/Marketing Dive
How the coronavirus altered DTC's relationship with brick and mortar
As e-commerce became increasingly competitive, digitally native brands opened stores. But the pandemic forced brands to pause plans and seek alternatives.
By Caroline Jansen • Aug. 5, 2020 -
US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says
Next year's growth is expected to surpass this year's 10% increase as the advertising market recovers from the coronavirus pandemic.
By Robert Williams • Aug. 5, 2020 -
Brands continue to lean heavily on programmatic advertising, IAB says
Almost one-fifth of brands moved programmatic buying completely in-house in 2019, while more than half transitioned to doing so partially.
By Dianna Christie • Aug. 4, 2020 -
Twitter could face $250M FTC fine over use of personal data for ad targeting
A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.
By Peter Adams • Aug. 4, 2020 -
Retailer apps see highest opt-in rate for location data, study finds
Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.
By Robert Williams • Aug. 4, 2020
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