How Honda and Nestlé make authentic connections through esports

Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.

By Chris Kelly • Oct. 8, 2020

Nextdoor teams with Uberall to boost local businesses' visibility

Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.

By Robert Williams • Oct. 7, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth

As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.

By Chris Kelly • Oct. 7, 2020

Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant

Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.

By Robert Williams • Oct. 7, 2020

David's Bridal responds to pandemic disruptions with AR, 3D dress visuals

A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.

By Tatiana Walk-Morris • Oct. 6, 2020

Financial apps see higher usage among customers in lockdown

As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.

By Robert Williams • Oct. 6, 2020

Snapchat expands 'first commercial' video ad takeovers nationwide

Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.

By Robert Williams • Oct. 6, 2020

How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden

The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon.

By Peter Adams • Oct. 6, 2020

Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.

By Peter Adams • Oct. 5, 2020

Triller adds programmatic ads amid rival TikTok's continued uncertainty

Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.

By Robert Williams • Oct. 5, 2020

Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home

With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.

By Robert Williams • Oct. 2, 2020

Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars

Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.

By Aaron Baar • Oct. 2, 2020

Pinterest aims for brand-safe, culturally sensitive Halloween

Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.

By Robert Williams • Oct. 2, 2020

Google offers $1B in licensing payments for news in olive branch to publishers

Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.

By Robert Williams • Oct. 2, 2020

Walmart to revamp 1K stores with mobile app in mind

Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.

By Ben Unglesbee • Oct. 1, 2020

Home Depot's loyalty update gets mobile-first treatment

New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.

By Robert Williams • Oct. 1, 2020

Mondelez lays out marketing strategy for a post-cookie future

During Advertising Week, the company behind brands like Oreo and Wheat Thins detailed a layered approach to performance-based marketing.

By Peter Adams • Oct. 1, 2020

Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising

As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.

By Robert Williams • Sept. 30, 2020

Disney sells TrueX to Gimbal, which wants bigger role in advanced TV

TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.

By Robert Williams • Sept. 29, 2020

Pinterest expands ad inventory among shopping features

To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

By Robert Williams • Sept. 29, 2020

Under Armour's digital push continues through slumped financials

The company is shifting from a product-led approach to a customer-led one as it focuses on the intersection of consumer products and backend technology.

By Samantha Schwartz • Sept. 28, 2020

Apple halts 30% commission on paid Facebook events in win for small businesses

However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.

By Robert Williams • Sept. 28, 2020

Nearly half of consumers will try new brands if the ad is relevant

Context matters more than ever amid the surge in content consumption spurred by the pandemic, according to a new DoubleVerify study.

By Aaron Baar • Sept. 28, 2020

Wyndham upgrades app for midscale, economy hotel brands to seize on pandemic travel trends

The Super 8 owner's move suggests that mobile, typically a focus for upscale hotels, is growing essential for all hospitality brands amid the pandemic.

By Robert Williams • Sept. 28, 2020

E-commerce ad spend to surge 18% amid overall decline, WARC says

As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.

By Tatiana Walk-Morris • Sept. 25, 2020