Mobile ad spend jumps 71% amid pandemic recovery

In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per a Pubmatic study.

By Robert Williams • Aug. 21, 2020

DoorDash adds grocery delivery to its app as last-mile battle intensifies

The expansion into the booming space by another major firm signals a promotional war to come and increasing pressure on incumbent Instacart. 

By Jeff Wells • Aug. 21, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Video impressions rose 40% on CTV platforms in Q2, study says

The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

By Dianna Christie • Aug. 21, 2020

Oracle enters bidding fray for social video app TikTok

President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

By Robert Williams • Aug. 19, 2020

Epic Games asks court to stop Apple from pulling 'Fortnite'

Epic claimed that Apple's move could negatively affect its Unreal Engine that's used by millions of software developers for 3D graphics.

By Robert Williams • Aug. 18, 2020

Accenture buys CreativeDrive to expand output of content for brands

CreativeDrive has a network of on-premise studios and proprietary tech to help marketers automate production — a service in high demand amid pandemic-related disruptions. 

By Robert Williams • Aug. 17, 2020

Facebook now lets Page owners monetize virtual events

Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

By Robert Williams • Aug. 17, 2020

Make sure you are prepared for iOS 14 and Apple's new privacy regulations

How can advertisers start getting ready to make sure they’re one step ahead once iOS 14 launches?

Aug. 17, 2020

Apple reportedly plans to bundle services, launch virtual fitness classes

Competing more directly with Amazon, bundles would offer savings when iOS users combine subscriptions to offerings like Apple's music and TV services.

By Robert Williams • Aug. 14, 2020

Epic Games sues Apple, Google after they pull 'Fortnite' from app stores

The developer has previously criticized the tech titans, describing their fee structures as a tax, but Thursday's developments mark a significant escalation.

By Robert Williams • Aug. 14, 2020

Stop & Shop unveils new e-commerce platform

An updated online experience and loyalty program includes the phasing out of Peapod as a consumer-facing service.

By Jessica Dumont • Aug. 13, 2020

What COVID-19 did to customer loyalty

As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands.

By Caroline Jansen • Aug. 12, 2020

Unilever, T-Mobile join GroupM's sponsorship of Shonda Rhimes podcasts on iHeartMedia

The news offers another signal that marketers are looking to support multicultural programming that's more likely to resonate with younger audiences.

By Robert Williams • Aug. 12, 2020

Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?

Some analysts think an acquisition would make a poor match. But areas of Microsoft's business, like LinkedIn, key into potentially overlooked synergies.

By Peter Adams • Aug. 11, 2020

Kroger goes for endless aisles with new marketplace strategy

The grocer will introduce 50,000 products from third-party sellers this fall, effectively doubling the size of its current Ship marketplace.

By Jeff Wells • Aug. 11, 2020

Google expands Ad Manager for programmatic audio placements

Audio streaming services Spotify and TuneIn are using Ad Manager to sell programmatic audio ad inventory.

By Robert Williams • Aug. 10, 2020

Study: Fewer marketers expect UK mobile ad market to grow amid pandemic

Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.

By Robert Williams • Aug. 10, 2020

Michaels adds new perks to its rewards program

The arts and crafts retailer aims to strengthen relationships with its customers digitally.

By Tatiana Walk-Morris • Aug. 7, 2020

Transactions with WeChat, TikTok banned under new Trump orders

A new executive order sets a formal deadline of Nov. 12 for ByteDance to divest TikTok's U.S. operations and any data obtained on U.S. users through the social video app or its predecessor, Musical.ly.

By Peter Adams • Updated Aug. 17, 2020

Peloton restructures marketing around 2 new leadership roles

Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion.

By Dianna Christie • Aug. 7, 2020

Care Bears appear in Jam City's 'Panda Pop' mobile game

Adding exclusive content for the hit app signals how traditional children's brands are leveraging their popularity for an audience of mobile gamers.

By Robert Williams • Aug. 7, 2020

The untapped potential for OTT and mobile

App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.

By Bill Kiriakis • Aug. 7, 2020

Spin Live launches shoppable video service in Shopify's app store

LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.

By Robert Williams • Aug. 6, 2020

Instagram looks to steal TikTok's thunder with worldwide expansion of Reels

The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.

By Robert Williams • Updated June 17, 2021

Zynga acquires hypercasual game maker Rollic for $168M

Zynga's sales have soared during the pandemic, with revenue up 47% in Q2 results released around the acquisition's announcement.

By Robert Williams • Aug. 6, 2020