Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens

The firms claimed they would together be able to reach 2 billion users per month, but a variety of factors, including the pandemic, complicated plans.

By Peter Adams • Sept. 9, 2020

SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming

"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.

By Robert Williams • Sept. 9, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Apple to let app makers promote subscriptions with offer codes

Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.

By Robert Williams • Sept. 8, 2020

Apple delays tracking opt-in after critics sound warning bell

Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.  

By Robert Williams • Sept. 4, 2020

TikTok widens ad options with new marketing partner program

Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

By Robert Williams • Sept. 4, 2020

Burger King readies mobile-focused restaurant model for 2021

New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.

By Julie Littman • Sept. 3, 2020

Michelob Ultra's 'playlist maker' marks Spotify's first dynamic ad in Canada

Ads on Spotify help the Anheuser-Busch brand to target runners based on location, time of day and weather, and promote a virtual race set for October.

By Robert Williams • Sept. 3, 2020

HBO debuts VR event series to promote 'Lovecraft Country'

As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.

By Tatiana Walk-Morris • Sept. 3, 2020

AT&T reportedly considers selling Xandr digital ad business

The plans mark a potential reversal of the company's effort to help marketers reach target audiences on channels like CNN, TNT and Cartoon Network using consumer data.

By Robert Williams • Sept. 2, 2020

Amazon Music links with Twitch on in-app livestreaming

More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews.

By Robert Williams • Sept. 2, 2020

'Pokémon Go' creator Niantic starts global AR alliance

Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.

By Robert Williams • Sept. 2, 2020

Perfect Corp. adds contactless makeup try-on features

The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences. 

By Tatiana Walk-Morris • Sept. 1, 2020

Walmart to launch its Walmart+ membership service

Historically, Walmart has touted its lack of subscription fees in its marketing, but will now adjust course to more directly compete with Amazon Prime.

By Ben Unglesbee • Sept. 1, 2020

Teespring lets TikTok creators sell merch directly to fans

The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.

By Robert Williams • Sept. 1, 2020

Uber Eats unveils first ad format with sponsored restaurant listings

To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.

By Robert Williams • Aug. 31, 2020

Unilever, Target partner for voice-powered ads on Peacock

Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.

By Robert Williams • Aug. 31, 2020

Ford, Chevrolet are among top brands for mobile car shoppers

About 6.6 million U.S. consumers used a mobile device to shop for a car in the first half of the year, almost double the 3.5 million who used a desktop.

By Robert Williams • Aug. 31, 2020

Big CPGs struggle to gain market share during COVID-19 despite sales boost

IRI data shows while large manufacturers grabbed shelf space at the height of the pandemic, upstarts are taking advantage of out-of-stocks and demand for variety to win it back. 

By Christopher Doering • Aug. 31, 2020

Amazon rivals Apple Watch with new mood-sensing wellness wearable

Amazon Halo is the company's first product and digital subscription for fitness, featuring programming from Headspace, Orangetheory and Mayo Clinic.

By Robert Williams • Aug. 28, 2020

Amazon debuts AR tool for viewing multiple furniture items in one room

The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.

By Tatiana Walk-Morris • Aug. 27, 2020

Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.

By Peter Adams • Aug. 27, 2020

Atom Tickets releases Snapchat Mini app for moviegoers

The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.

By Robert Williams • Aug. 27, 2020

How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.

By Chris Kelly • Aug. 27, 2020

Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14

"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.

By Robert Williams • Aug. 27, 2020

Kargo buys Rhombus to boost ad targeting in social media embeds

Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.

By Robert Williams • Aug. 27, 2020