Perfect Corp. adds contactless makeup try-on features

The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences. 

By Tatiana Walk-Morris • Sept. 1, 2020

Walmart to launch its Walmart+ membership service

Historically, Walmart has touted its lack of subscription fees in its marketing, but will now adjust course to more directly compete with Amazon Prime.

By Ben Unglesbee • Sept. 1, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Teespring lets TikTok creators sell merch directly to fans

The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.

By Robert Williams • Sept. 1, 2020

Uber Eats unveils first ad format with sponsored restaurant listings

To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.

By Robert Williams • Aug. 31, 2020

Unilever, Target partner for voice-powered ads on Peacock

Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.

By Robert Williams • Aug. 31, 2020

Ford, Chevrolet are among top brands for mobile car shoppers

About 6.6 million U.S. consumers used a mobile device to shop for a car in the first half of the year, almost double the 3.5 million who used a desktop.

By Robert Williams • Aug. 31, 2020

Big CPGs struggle to gain market share during COVID-19 despite sales boost

IRI data shows while large manufacturers grabbed shelf space at the height of the pandemic, upstarts are taking advantage of out-of-stocks and demand for variety to win it back. 

By Christopher Doering • Aug. 31, 2020

Amazon rivals Apple Watch with new mood-sensing wellness wearable

Amazon Halo is the company's first product and digital subscription for fitness, featuring programming from Headspace, Orangetheory and Mayo Clinic.

By Robert Williams • Aug. 28, 2020

Amazon debuts AR tool for viewing multiple furniture items in one room

The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.

By Tatiana Walk-Morris • Aug. 27, 2020

Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.

By Peter Adams • Aug. 27, 2020

Atom Tickets releases Snapchat Mini app for moviegoers

The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.

By Robert Williams • Aug. 27, 2020

How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.

By Chris Kelly • Aug. 27, 2020

Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14

"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.

By Robert Williams • Aug. 27, 2020

Kargo buys Rhombus to boost ad targeting in social media embeds

Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.

By Robert Williams • Aug. 27, 2020

Apple acquires VR startup focused on virtual avatars for videoconferencing

As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.

By Peter Adams • Aug. 26, 2020

Facebook adds shopping section, expands Instagram checkout

The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.

By Robert Williams • Aug. 26, 2020

MLB lets fans ask Google Assistant about favorite teams

Through an on-demand channel for communication, the league can reach sports fans who are unable to attend games in person due to the pandemic.

By Robert Williams • Aug. 26, 2020

Report: Nike shutting down 9 wholesale accounts in shift to DTC

Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group.

By Cara Salpini • Aug. 25, 2020

Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows

Brands including Mars and Deckers are already taking steps to provide a more consistent customer experience and partner better with retailers.

By Chantal Tode • Aug. 25, 2020

Spotify inks deal for 'League of Legends' podcasts

The collaboration with Riot Games includes an esports hub with official playlists inspired by the gaming community.

By Robert Williams • Aug. 25, 2020

CVS Pharmacy launches ad network for in-store, online campaigns

The CVS Media Exchange gives advertisers access to online and offline channels, including in-store ads and website banners.

By Robert Williams • Aug. 25, 2020

Patrón sells connected 'smart coasters' for margarita perfectionists

Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.

By Robert Williams • Aug. 25, 2020

Panera adds mobile ordering through Google

Guests can browse for and order curbside pickup or delivery through Google Search, Maps and Assistant. It's also offering contactless payment methods. 

By Julie Littman • Aug. 25, 2020

Fitness apps see 67% jump in installs during pandemic

A 61% jump in user sessions in July comes as reports suggest Apple is developing a subscription service for fitness classes that would compete with Nike and Peloton. 

By Robert Williams • Aug. 21, 2020

Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament

The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.

By Robert Williams • Aug. 21, 2020