Unilever, Anheuser-Busch join test of Pandora's voice-powered ads

Brands including KFC and PepsiCo's Doritos are trialing ads that lets listeners say "yes" if they want to learn more about a product or service.

By Robert Williams • July 23, 2020

Visual search startup Shnap launches on mobile, Chrome

The platform, which uses artificial intelligence to match consumers' images to products, aims to drive traffic and sales for its partner retailers. 

By Tatiana Walk-Morris • July 22, 2020

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Starbucks app will add more ways to pay, earn rewards this fall

Loyalty members will no longer have to use the Starbucks card to collect rewards, and can instead opt for cash, cards or mobile wallets.

By Alicia Kelso • July 22, 2020

OnePlus hosts 1st all-AR launch event for new smartphone

Immersive tech company Blippar developed the 26-minute livestreamed event for the device maker, illustrating how AR can be used to supplant typical in-person presentations.

By Robert Williams • July 22, 2020

The fight against COVID-19 spam and smishing attacks

Exploiting text messages' high open rate, hackers are using the channel for cybercrime at higher levels during the pandemic, writes OpenMarket's Seujan Bertram.

By Seujan Bertram • July 22, 2020

Order from your inbox? Walmart and Yahoo team up on grocery

Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site.

By Jessica Dumont • July 21, 2020

Google introduces video shopping platform Shoploop

The mobile platform is designed to demonstrate products to users in 90 seconds as companies push further into shoppable content.

By Tatiana Walk-Morris • July 21, 2020

Spotify signs TikTok star Addison Rae to podcast deal

Launching "Mama Knows Best" is another sign of how the audio streaming company is expanding its library of exclusive podcasts to appeal to a growing Gen Z audience.

By Robert Williams • July 21, 2020

Shopify adds virtual shopping feature with Hero

Hero for Shopify helps merchants connect store employees with their most loyal customers through video chats and text messaging.

By Robert Williams • July 20, 2020

Zoom's Q2 downloads jump past 300M, beating TikTok during pandemic

A direct result of the pandemic, the surge in popularity makes Zoom the third app in history to surpass 300 million downloads in a three-month period.

By Robert Williams • July 20, 2020

NBC spoofs its own ad pitch with '30 Rock' primetime special

Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.

By Chris Kelly • July 17, 2020

Facebook, Snap take direct aim at TikTok amid threat of US ban

Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.

By Robert Williams • July 17, 2020

Instagram Shop launches with Facebook Pay at checkout

A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.

By Robert Williams • July 17, 2020

CVS launches spoken prescription tech for app users

Retail's drugstore segment continues to invest in technology as it pushes further into healthcare.

By Tatiana Walk-Morris • July 16, 2020

Target, L'Oréal, Ralph Lauren test Snapchat's new brand profile pages

The new feature gives marketers a permanent home to build a following and directly engage with app users.

By Robert Williams • July 16, 2020

Amazon opens livestreaming platform to influencers

Influencers can earn a commission on sale of products they feature in their video streams on Amazon Live.

By Robert Williams • July 16, 2020

Hulu tests self-service ad tool for small businesses

Hulu Ad Manager will let a company activate, manage and track a campaign for as little as $500.

By Robert Williams • July 16, 2020

Samsonite's eBags brand boosts mobile shopping with AR

The online luggage retailer saw higher sales conversions from web visitors who engaged with its 3D and AR content.

By Robert Williams • July 15, 2020

IAB: US podcast ad revenue will grow 15% to nearly $1B

The IAB previously predicted ad revenue growth of 30% this year, but the pandemic has dampened demand.

By Robert Williams • July 14, 2020

Johnson & Johnson samples AR try-ons for colored contact lenses

Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.

By Robert Williams • July 14, 2020

WhatsApp introduces QR codes for small businesses

The Facebook-owned platform also added catalog sharing to aid merchants as they reopen and expand online. 

By Tatiana Walk-Morris • July 14, 2020

How COVID-19 accelerated mobile trends in H1 2020

The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.

July 13, 2020

Key mobile stats that define the 1st half of 2020

Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.

By Mobile Marketer • July 13, 2020

Consumer habits rapidly evolved in H1 2020. Here's what could stick

Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider.

July 13, 2020

Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges

Digital soda fountain screens will now display a QR code that lets smartphone users make and pour their selections without having to download an app.

By Peter Adams • July 13, 2020