Reddit offers stronger brand-safety controls with tiered ad inventory

The first marketing application of Oracle's "contextual intelligence" adds another layer of third-party filtering so advertisers can choose inventory based on their goals. 

By Robert Williams • Sept. 24, 2020

Nike drives digital revenue with 150% jump in demand on mobile app

Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.

By Robert Williams • Sept. 24, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Wine brand trials new web-based AR tech designed for bottles and cans

With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.

By Robert Williams • Sept. 23, 2020

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.

By Aaron Baar • Sept. 23, 2020

Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors

Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.

By Robert Williams • Sept. 23, 2020

Mucinex merges direct mail, mobile to drive omnichannel trial experience

Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.

By Shane Schick • Sept. 23, 2020

TikTok still faces uncertain future in US amid conflicting claims about deal

After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

By Robert Williams • Sept. 22, 2020

Foot Locker steps up outreach for sneakerheads via Google Slides hub

Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."

By Aaron Baar • Sept. 22, 2020

Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.

By Robert Williams • Sept. 21, 2020

How TikTok's uncertain future and COVID-19 are transforming influencer marketing

As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank. 

By Natalie Black (Koltun) • Sept. 21, 2020

Google's new search features let shoppers see curbside, in-store pickup offerings

The tech giant has made changes to accommodate changed shopping behavior as it saw spikes in searches for "safe shopping" and pickup services.

By Tatiana Walk-Morris • Sept. 18, 2020

TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future

The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.

By Robert Williams • Sept. 18, 2020

Henkel sponsors wellness web series distributed via blockchain

Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges.

By Aaron Baar • Sept. 18, 2020

Mobile game engagement struggles in pandemic despite low install costs, study finds

Until consumers see a stronger recovery in their discretionary incomes, in-app spending could remain lower than in years past.

By Robert Williams • Sept. 18, 2020

Realities of a cookieless and IDFA-free future

Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan.

By Ken Harlan • Sept. 17, 2020

Torrid triples click-through rate with emails linked to personalized maps

Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic.

By Robert Williams • Sept. 17, 2020

Kargo partners with AMP Project to expand mobile ad inventory

Bauer Media Group and Leaf Group are among the first media companies to offer Kargo's custom ad formats on their AMP pages.

By Robert Williams • Sept. 17, 2020

Facebook plans to sell AR-equipped smart glasses from Ray-Ban

Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.

By Robert Williams • Sept. 17, 2020

Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users

Retailers, restaurants and other service providers can expedite and simplify mobile transactions with the latest version of Apple's mobile operating system.

By Robert Williams • Sept. 16, 2020

How Oracle's TikTok deal could shake up social media

The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.

By Peter Adams • Sept. 15, 2020

Facebook Messenger joins co-watching party and enables shared video viewing

For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.

By Robert Williams • Sept. 15, 2020

Amazon starts selling Twitch ad inventory programmatically

Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.

By Robert Williams • Sept. 14, 2020

Louis Vuitton, Puma dress up for TikTok Fashion Month

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

By Robert Williams • Sept. 11, 2020

Verizon Media kicks off AR, co-viewing features for NFL games

Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

By Robert Williams • Sept. 10, 2020

White Castle launches first systemwide loyalty program

The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.

By Emma Liem Beckett • Sept. 10, 2020