Retailer apps see highest opt-in rate for location data, study finds

Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.

By Robert Williams • Aug. 4, 2020

Chipotle debuts branded apparel dyed with recycled avocados

Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.

By Dianna Christie • Aug. 4, 2020

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Snapchat pilots TikTok-like feature to create shareable music videos

With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

By Robert Williams • Aug. 4, 2020

Grocery apps get smart during the pandemic

Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience.

By Jessica Dumont • Aug. 3, 2020

Apple reportedly acquires mobile payments startup Mobeewave for $100M

Mobeewave's technology can turn iPhones into mobile payment terminals, making Apple more competitive with Square.

By Robert Williams • Aug. 3, 2020

BuzzFeed goes DTC with content-driven commerce deal

Through Bonsai, the publisher moves away from affiliate partnerships and looks to create its own e-commerce offering designed to turn passive readers into active shoppers.

By Dianna Christie • Aug. 3, 2020

Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last

The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.

By Peter Adams • July 31, 2020

Facebook's revenue growth slows to 11% amid pandemic

Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.

By Robert Williams • July 31, 2020

Google's ad revenue falls 8% for 1st decline in 26-year history

YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped to offset bigger declines in ad sales.

By Robert Williams • July 31, 2020

Walmart fortifies fledgling ad platform with omnichannel analytics offering

Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.

By Peter Adams • July 30, 2020

Mobile marketing in EMEA maintains high growth despite pandemic, study says

The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019. 

By Robert Williams • July 30, 2020

Buy on Google to go commission-free

At a time when more consumers are shopping online, the tech giant said it aims to make e-commerce more accessible for retailers of all sizes.

By Tatiana Walk-Morris • July 28, 2020

Pandemic, protests disrupt Q2 ad spending on social media, study says

Last quarter saw several cross-currents for social ads, with several metrics indicating weaker demand even as ad spending gradually rebounded, per Socialbakers.

By Robert Williams • July 28, 2020

62% of agencies will ramp up video production after readjusting to WFH demands

A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist.

By Dianna Christie • July 28, 2020

1st certified brand safety officers quickly put to the test

Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.

By Graham Vyse • July 28, 2020

U.S. Bank to launch in-app voice assistant as pandemic boosts mobile banking

Debuting a voice assistant may provide better access to services for people with disabilities such as blindness.

By Robert Williams • July 27, 2020

Michelob Ultra gives NBA fans a way to virtually attend live games

A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.

By Robert Williams • July 27, 2020

New York Times buys producer of 'Serial' podcast for $25M

The Times also formed a creative and strategic alliance with radio show "This American Life."

By Robert Williams • July 24, 2020

Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings

The position oversees digital marketing and media, consumer insights and IT transformation — areas seeing growing demand during the pandemic.

By Peter Adams • July 24, 2020

Twitter weighs subscription service amid drop in ad sales

Amid a 23% drop in ad revenue to $562 million in Q2, the platform's main priority is the rollout of a new product for companies to promote their apps.

By Robert Williams • July 24, 2020

NBCU's Syfy channel to host shoppable TV special

The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.

By Dianna Christie • July 24, 2020

Domino's, ViacomCBS test Alexa feature that tracks ad conversion

Quick Links and a technology to make mobile apps more conversational with smartphone users are among the 31 new features for the voice assistant.

By Robert Williams • July 23, 2020

Unilever, Anheuser-Busch join test of Pandora's voice-powered ads

Brands including KFC and PepsiCo's Doritos are trialing ads that lets listeners say "yes" if they want to learn more about a product or service.

By Robert Williams • July 23, 2020

Visual search startup Shnap launches on mobile, Chrome

The platform, which uses artificial intelligence to match consumers' images to products, aims to drive traffic and sales for its partner retailers. 

By Tatiana Walk-Morris • July 22, 2020

Starbucks app will add more ways to pay, earn rewards this fall

Loyalty members will no longer have to use the Starbucks card to collect rewards, and can instead opt for cash, cards or mobile wallets.

By Alicia Kelso • July 22, 2020