Henkel sponsors wellness web series distributed via blockchain

Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges.

By Aaron Baar • Sept. 18, 2020

Mobile game engagement struggles in pandemic despite low install costs, study finds

Until consumers see a stronger recovery in their discretionary incomes, in-app spending could remain lower than in years past.

By Robert Williams • Sept. 18, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Realities of a cookieless and IDFA-free future

Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan.

By Ken Harlan • Sept. 17, 2020

Torrid triples click-through rate with emails linked to personalized maps

Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic.

By Robert Williams • Sept. 17, 2020

Kargo partners with AMP Project to expand mobile ad inventory

Bauer Media Group and Leaf Group are among the first media companies to offer Kargo's custom ad formats on their AMP pages.

By Robert Williams • Sept. 17, 2020

Facebook plans to sell AR-equipped smart glasses from Ray-Ban

Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.

By Robert Williams • Sept. 17, 2020

Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users

Retailers, restaurants and other service providers can expedite and simplify mobile transactions with the latest version of Apple's mobile operating system.

By Robert Williams • Sept. 16, 2020

How Oracle's TikTok deal could shake up social media

The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.

By Peter Adams • Sept. 15, 2020

Facebook Messenger joins co-watching party and enables shared video viewing

For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.

By Robert Williams • Sept. 15, 2020

Amazon starts selling Twitch ad inventory programmatically

Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.

By Robert Williams • Sept. 14, 2020

Louis Vuitton, Puma dress up for TikTok Fashion Month

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

By Robert Williams • Sept. 11, 2020

Verizon Media kicks off AR, co-viewing features for NFL games

Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

By Robert Williams • Sept. 10, 2020

White Castle launches first systemwide loyalty program

The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.

By Emma Liem Beckett • Sept. 10, 2020

Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens

The firms claimed they would together be able to reach 2 billion users per month, but a variety of factors, including the pandemic, complicated plans.

By Peter Adams • Sept. 9, 2020

SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming

"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.

By Robert Williams • Sept. 9, 2020

Apple to let app makers promote subscriptions with offer codes

Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.

By Robert Williams • Sept. 8, 2020

Apple delays tracking opt-in after critics sound warning bell

Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.  

By Robert Williams • Sept. 4, 2020

TikTok widens ad options with new marketing partner program

Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

By Robert Williams • Sept. 4, 2020

Burger King readies mobile-focused restaurant model for 2021

New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.

By Julie Littman • Sept. 3, 2020

Michelob Ultra's 'playlist maker' marks Spotify's first dynamic ad in Canada

Ads on Spotify help the Anheuser-Busch brand to target runners based on location, time of day and weather, and promote a virtual race set for October.

By Robert Williams • Sept. 3, 2020

HBO debuts VR event series to promote 'Lovecraft Country'

As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.

By Tatiana Walk-Morris • Sept. 3, 2020

AT&T reportedly considers selling Xandr digital ad business

The plans mark a potential reversal of the company's effort to help marketers reach target audiences on channels like CNN, TNT and Cartoon Network using consumer data.

By Robert Williams • Sept. 2, 2020

Amazon Music links with Twitch on in-app livestreaming

More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews.

By Robert Williams • Sept. 2, 2020

'Pokémon Go' creator Niantic starts global AR alliance

Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.

By Robert Williams • Sept. 2, 2020

Perfect Corp. adds contactless makeup try-on features

The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences. 

By Tatiana Walk-Morris • Sept. 1, 2020