Amazon debuts AR tool for viewing multiple furniture items in one room

The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.

By Tatiana Walk-Morris • Aug. 27, 2020

Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.

By Peter Adams • Aug. 27, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Atom Tickets releases Snapchat Mini app for moviegoers

The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.

By Robert Williams • Aug. 27, 2020

How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.

By Chris Kelly • Aug. 27, 2020

Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14

"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.

By Robert Williams • Aug. 27, 2020

Kargo buys Rhombus to boost ad targeting in social media embeds

Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.

By Robert Williams • Aug. 27, 2020

Apple acquires VR startup focused on virtual avatars for videoconferencing

As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.

By Peter Adams • Aug. 26, 2020

Facebook adds shopping section, expands Instagram checkout

The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.

By Robert Williams • Aug. 26, 2020

MLB lets fans ask Google Assistant about favorite teams

Through an on-demand channel for communication, the league can reach sports fans who are unable to attend games in person due to the pandemic.

By Robert Williams • Aug. 26, 2020

Report: Nike shutting down 9 wholesale accounts in shift to DTC

Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group.

By Cara Salpini • Aug. 25, 2020

Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows

Brands including Mars and Deckers are already taking steps to provide a more consistent customer experience and partner better with retailers.

By Chantal Tode • Aug. 25, 2020

Spotify inks deal for 'League of Legends' podcasts

The collaboration with Riot Games includes an esports hub with official playlists inspired by the gaming community.

By Robert Williams • Aug. 25, 2020

CVS Pharmacy launches ad network for in-store, online campaigns

The CVS Media Exchange gives advertisers access to online and offline channels, including in-store ads and website banners.

By Robert Williams • Aug. 25, 2020

Patrón sells connected 'smart coasters' for margarita perfectionists

Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.

By Robert Williams • Aug. 25, 2020

Panera adds mobile ordering through Google

Guests can browse for and order curbside pickup or delivery through Google Search, Maps and Assistant. It's also offering contactless payment methods. 

By Julie Littman • Aug. 25, 2020

Fitness apps see 67% jump in installs during pandemic

A 61% jump in user sessions in July comes as reports suggest Apple is developing a subscription service for fitness classes that would compete with Nike and Peloton. 

By Robert Williams • Aug. 21, 2020

Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament

The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.

By Robert Williams • Aug. 21, 2020

Mobile ad spend jumps 71% amid pandemic recovery

In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per a Pubmatic study.

By Robert Williams • Aug. 21, 2020

DoorDash adds grocery delivery to its app as last-mile battle intensifies

The expansion into the booming space by another major firm signals a promotional war to come and increasing pressure on incumbent Instacart. 

By Jeff Wells • Aug. 21, 2020

Video impressions rose 40% on CTV platforms in Q2, study says

The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

By Dianna Christie • Aug. 21, 2020

Oracle enters bidding fray for social video app TikTok

President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

By Robert Williams • Aug. 19, 2020

Epic Games asks court to stop Apple from pulling 'Fortnite'

Epic claimed that Apple's move could negatively affect its Unreal Engine that's used by millions of software developers for 3D graphics.

By Robert Williams • Aug. 18, 2020

Accenture buys CreativeDrive to expand output of content for brands

CreativeDrive has a network of on-premise studios and proprietary tech to help marketers automate production — a service in high demand amid pandemic-related disruptions. 

By Robert Williams • Aug. 17, 2020

Facebook now lets Page owners monetize virtual events

Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

By Robert Williams • Aug. 17, 2020

Make sure you are prepared for iOS 14 and Apple's new privacy regulations

How can advertisers start getting ready to make sure they’re one step ahead once iOS 14 launches?

Aug. 17, 2020