Ad Tech: Page 39
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US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says
Next year's growth is expected to surpass this year's 10% increase as the advertising market recovers from the coronavirus pandemic.
By Robert Williams • Aug. 5, 2020 -
Brands continue to lean heavily on programmatic advertising, IAB says
Almost one-fifth of brands moved programmatic buying completely in-house in 2019, while more than half transitioned to doing so partially.
By Dianna Christie • Aug. 4, 2020 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Twitter could face $250M FTC fine over use of personal data for ad targeting
A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.
By Peter Adams • Aug. 4, 2020 -
Retailer apps see highest opt-in rate for location data, study finds
Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.
By Robert Williams • Aug. 4, 2020 -
Courtesy of Chipotle
Chipotle debuts branded apparel dyed with recycled avocados
Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.
By Dianna Christie • Aug. 4, 2020 -
Snapchat pilots TikTok-like feature to create shareable music videos
With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.
By Robert Williams • Aug. 4, 2020 -
Permission granted by Cheetah
Deep DiveGrocery apps get smart during the pandemic
Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience.
By Jessica Dumont • Aug. 3, 2020 -
Apple reportedly acquires mobile payments startup Mobeewave for $100M
Mobeewave's technology can turn iPhones into mobile payment terminals, making Apple more competitive with Square.
By Robert Williams • Aug. 3, 2020 -
Courtesy of BuzzFeed
BuzzFeed goes DTC with content-driven commerce deal
Through Bonsai, the publisher moves away from affiliate partnerships and looks to create its own e-commerce offering designed to turn passive readers into active shoppers.
By Dianna Christie • Aug. 3, 2020 -
Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last
The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.
By Peter Adams • July 31, 2020 -
Facebook's revenue growth slows to 11% amid pandemic
Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.
By Robert Williams • July 31, 2020 -
Google's ad revenue falls 8% for 1st decline in 26-year history
YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped to offset bigger declines in ad sales.
By Robert Williams • July 31, 2020 -
Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
Walmart fortifies fledgling ad platform with omnichannel analytics offering
Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.
By Peter Adams • July 30, 2020 -
Mobile marketing in EMEA maintains high growth despite pandemic, study says
The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019.
By Robert Williams • July 30, 2020 -
Retrieved from Google blog, "The Keyword" on April 22, 2020
Buy on Google to go commission-free
At a time when more consumers are shopping online, the tech giant said it aims to make e-commerce more accessible for retailers of all sizes.
By Tatiana Walk-Morris • July 28, 2020 -
Pandemic, protests disrupt Q2 ad spending on social media, study says
Last quarter saw several cross-currents for social ads, with several metrics indicating weaker demand even as ad spending gradually rebounded, per Socialbakers.
By Robert Williams • July 28, 2020 -
62% of agencies will ramp up video production after readjusting to WFH demands
A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist.
By Dianna Christie • July 28, 2020 -
1st certified brand safety officers quickly put to the test
Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.
By Graham Vyse • July 28, 2020 -
Courtesy of U.S. Bank
U.S. Bank to launch in-app voice assistant as pandemic boosts mobile banking
Debuting a voice assistant may provide better access to services for people with disabilities such as blindness.
By Robert Williams • July 27, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra gives NBA fans a way to virtually attend live games
A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.
By Robert Williams • July 27, 2020 -
New York Times buys producer of 'Serial' podcast for $25M
The Times also formed a creative and strategic alliance with radio show "This American Life."
By Robert Williams • July 24, 2020 -
Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings
The position oversees digital marketing and media, consumer insights and IT transformation — areas seeing growing demand during the pandemic.
By Peter Adams • July 24, 2020 -
Twitter weighs subscription service amid drop in ad sales
Amid a 23% drop in ad revenue to $562 million in Q2, the platform's main priority is the rollout of a new product for companies to promote their apps.
By Robert Williams • July 24, 2020 -
Retrieved from Syfy on July 24, 2020
NBCU's Syfy channel to host shoppable TV special
The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.
By Dianna Christie • July 24, 2020 -
Domino's, ViacomCBS test Alexa feature that tracks ad conversion
Quick Links and a technology to make mobile apps more conversational with smartphone users are among the 31 new features for the voice assistant.
By Robert Williams • July 23, 2020
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