How Oracle's TikTok deal could shake up social media

The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.

By Peter Adams • Sept. 15, 2020

Facebook Messenger joins co-watching party and enables shared video viewing

For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.

By Robert Williams • Sept. 15, 2020

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Amazon starts selling Twitch ad inventory programmatically

Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.

By Robert Williams • Sept. 14, 2020

Louis Vuitton, Puma dress up for TikTok Fashion Month

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

By Robert Williams • Sept. 11, 2020

Verizon Media kicks off AR, co-viewing features for NFL games

Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

By Robert Williams • Sept. 10, 2020

White Castle launches first systemwide loyalty program

The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.

By Emma Liem Beckett • Sept. 10, 2020

Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens

The firms claimed they would together be able to reach 2 billion users per month, but a variety of factors, including the pandemic, complicated plans.

By Peter Adams • Sept. 9, 2020

SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming

"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.

By Robert Williams • Sept. 9, 2020

Apple to let app makers promote subscriptions with offer codes

Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.

By Robert Williams • Sept. 8, 2020

Apple delays tracking opt-in after critics sound warning bell

Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.  

By Robert Williams • Sept. 4, 2020

TikTok widens ad options with new marketing partner program

Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

By Robert Williams • Sept. 4, 2020

Burger King readies mobile-focused restaurant model for 2021

New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.

By Julie Littman • Sept. 3, 2020

Michelob Ultra's 'playlist maker' marks Spotify's first dynamic ad in Canada

Ads on Spotify help the Anheuser-Busch brand to target runners based on location, time of day and weather, and promote a virtual race set for October.

By Robert Williams • Sept. 3, 2020

HBO debuts VR event series to promote 'Lovecraft Country'

As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.

By Tatiana Walk-Morris • Sept. 3, 2020

AT&T reportedly considers selling Xandr digital ad business

The plans mark a potential reversal of the company's effort to help marketers reach target audiences on channels like CNN, TNT and Cartoon Network using consumer data.

By Robert Williams • Sept. 2, 2020

Amazon Music links with Twitch on in-app livestreaming

More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews.

By Robert Williams • Sept. 2, 2020

'Pokémon Go' creator Niantic starts global AR alliance

Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.

By Robert Williams • Sept. 2, 2020

Perfect Corp. adds contactless makeup try-on features

The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences. 

By Tatiana Walk-Morris • Sept. 1, 2020

Walmart to launch its Walmart+ membership service

Historically, Walmart has touted its lack of subscription fees in its marketing, but will now adjust course to more directly compete with Amazon Prime.

By Ben Unglesbee • Sept. 1, 2020

Teespring lets TikTok creators sell merch directly to fans

The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.

By Robert Williams • Sept. 1, 2020

Uber Eats unveils first ad format with sponsored restaurant listings

To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.

By Robert Williams • Aug. 31, 2020

Unilever, Target partner for voice-powered ads on Peacock

Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.

By Robert Williams • Aug. 31, 2020

Ford, Chevrolet are among top brands for mobile car shoppers

About 6.6 million U.S. consumers used a mobile device to shop for a car in the first half of the year, almost double the 3.5 million who used a desktop.

By Robert Williams • Aug. 31, 2020

Big CPGs struggle to gain market share during COVID-19 despite sales boost

IRI data shows while large manufacturers grabbed shelf space at the height of the pandemic, upstarts are taking advantage of out-of-stocks and demand for variety to win it back. 

By Christopher Doering • Aug. 31, 2020

Amazon rivals Apple Watch with new mood-sensing wellness wearable

Amazon Halo is the company's first product and digital subscription for fitness, featuring programming from Headspace, Orangetheory and Mayo Clinic.

By Robert Williams • Aug. 28, 2020