App Annie: Shopping, finance apps show strongest growth among Gen Z

TikTok and Snapchat were the most over-indexed apps among the age group in nine out of 10 markets worldwide.

By Robert Williams • Oct. 22, 2020

Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event

Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.

By Tatiana Walk-Morris • Oct. 22, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

P&G sales surge amid pivot to digital, $100M investment in advertising

The CPG giant's latest quarterly earnings underscore a successful strategy to address changing consumer behaviors, an advantage that could endure once the pandemic fades.

By Chris Kelly • Oct. 21, 2020

Pinterest joins brand-safety group to bolster position as a positive place for ads

As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.

By Robert Williams • Oct. 21, 2020

Adidas and Sephora test Facebook's integration of Messenger, Instagram

As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.

By Robert Williams • Oct. 20, 2020

OTT and mobile marketing: How can we measure results?

Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.

By Gijsbert Pols • Oct. 19, 2020

Uber plans OOH ad network expansion to Chicago, LA in Q4

Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.

By Natalie Black (Koltun) • Oct. 16, 2020

Google expands visual search in latest shopping push

Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.

By Robert Williams • Oct. 16, 2020

Nielsen adds ratings for YouTube CTV ads as digital viewing surges

The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.

By Aaron Baar • Oct. 16, 2020

Amazon, McDonald's test rewarded audio ads in 'Big Brother' mobile game

Players of the reality show-inspired game receive rewards for listening to radio ads in the virtual "Big Brother" house.

By Robert Williams • Oct. 16, 2020

TikTok looks to assure advertisers of brand safety as scrutiny persists

Partnering with content ratings provider OpenSlate is the app's latest effort to make itself appealing to marketers as it faces the threat of a ban.

By Robert Williams • Oct. 15, 2020

Rite Aid joins ranks of retailers with digital media platforms for ads

The retailer joins competitors such as Walmart, Target and CVS in helping brands reach its consumers.

By Aaron Baar • Oct. 15, 2020

TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

By Robert Williams • Oct. 14, 2020

Apple touts 'new era' of 5G technology with iPhone 12

The long-awaited introduction of a 5G iPhone came the same day Verizon expanded its 5G service, a pair of moves that should open the technology to more consumers.

By Robert Williams • Oct. 14, 2020

Amazon brings delivery boxes to life with AR Halloween activities

First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.

By Robert Williams • Oct. 13, 2020

Kroger turns photos into recipes with AI-powered Twitter tool

Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.

By Sam Silverstein • Oct. 13, 2020

GoPuff raises $380M for expansion, names C-suite execs

Former Lowe's CMO Jocelyn Wong joins as chief customer officer, suggesting the delivery service has big goals as a distribution channel for impulse items.

By Robert Williams • Oct. 12, 2020

YouTube expands shopping tools with video creators before holidays

A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.

By Robert Williams • Oct. 12, 2020

Snapchat turns London street into AR playground with Local Lenses

City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.

By Robert Williams • Oct. 9, 2020

5G phone sales nearly quintuple market share in US

Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.

By Robert Williams • Oct. 9, 2020

PepsiCo speeds up shift toward streaming, digital as holidays loom

With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.

By Peter Adams • Oct. 9, 2020

Uber Eats revamp looks to improve restaurant discoverability

New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.

By Julie Littman • Oct. 8, 2020

How Honda and Nestlé make authentic connections through esports

Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.

By Chris Kelly • Oct. 8, 2020

Nextdoor teams with Uberall to boost local businesses' visibility

Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.

By Robert Williams • Oct. 7, 2020

How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth

As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.

By Chris Kelly • Oct. 7, 2020