Home Depot's loyalty update gets mobile-first treatment

New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.

By Robert Williams • Oct. 1, 2020

Mondelez lays out marketing strategy for a post-cookie future

During Advertising Week, the company behind brands like Oreo and Wheat Thins detailed a layered approach to performance-based marketing.

By Peter Adams • Oct. 1, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising

As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.

By Robert Williams • Sept. 30, 2020

Disney sells TrueX to Gimbal, which wants bigger role in advanced TV

TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.

By Robert Williams • Sept. 29, 2020

Pinterest expands ad inventory among shopping features

To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

By Robert Williams • Sept. 29, 2020

Under Armour's digital push continues through slumped financials

The company is shifting from a product-led approach to a customer-led one as it focuses on the intersection of consumer products and backend technology.

By Samantha Schwartz • Sept. 28, 2020

Apple halts 30% commission on paid Facebook events in win for small businesses

However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.

By Robert Williams • Sept. 28, 2020

Nearly half of consumers will try new brands if the ad is relevant

Context matters more than ever amid the surge in content consumption spurred by the pandemic, according to a new DoubleVerify study.

By Aaron Baar • Sept. 28, 2020

Wyndham upgrades app for midscale, economy hotel brands to seize on pandemic travel trends

The Super 8 owner's move suggests that mobile, typically a focus for upscale hotels, is growing essential for all hospitality brands amid the pandemic.

By Robert Williams • Sept. 28, 2020

E-commerce ad spend to surge 18% amid overall decline, WARC says

As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.

By Tatiana Walk-Morris • Sept. 25, 2020

Airship acquires ReplyBuy to support conversational commerce

With DTC commerce on the rise, the deal comes with technology used by entertainment venues and sports teams to sell tickets via mobile chats.

By Robert Williams • Sept. 25, 2020

Spotify, 'Fortnite' developer form group to demand App Store changes

App developers take their complaints about the business practices of app store operators like Apple to the next level with the formation of an advocacy group.

By Robert Williams • Sept. 25, 2020

Pritchard: P&G is taking control in the media supply chain — and so can other marketers

During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.

By Aaron Baar • Sept. 25, 2020

Reddit offers stronger brand-safety controls with tiered ad inventory

The first marketing application of Oracle's "contextual intelligence" adds another layer of third-party filtering so advertisers can choose inventory based on their goals. 

By Robert Williams • Sept. 24, 2020

Nike drives digital revenue with 150% jump in demand on mobile app

Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.

By Robert Williams • Sept. 24, 2020

Wine brand trials new web-based AR tech designed for bottles and cans

With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.

By Robert Williams • Sept. 23, 2020

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.

By Aaron Baar • Sept. 23, 2020

Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors

Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.

By Robert Williams • Sept. 23, 2020

Mucinex merges direct mail, mobile to drive omnichannel trial experience

Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.

By Shane Schick • Sept. 23, 2020

TikTok still faces uncertain future in US amid conflicting claims about deal

After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

By Robert Williams • Sept. 22, 2020

Foot Locker steps up outreach for sneakerheads via Google Slides hub

Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."

By Aaron Baar • Sept. 22, 2020

Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.

By Robert Williams • Sept. 21, 2020

How TikTok's uncertain future and COVID-19 are transforming influencer marketing

As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank. 

By Natalie Black (Koltun) • Sept. 21, 2020

Google's new search features let shoppers see curbside, in-store pickup offerings

The tech giant has made changes to accommodate changed shopping behavior as it saw spikes in searches for "safe shopping" and pickup services.

By Tatiana Walk-Morris • Sept. 18, 2020

TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future

The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.

By Robert Williams • Sept. 18, 2020