Activision Blizzard plans major push into mobile gaming

The company behind hits like "Call of Duty" and "Overwatch" plans to bring all of its franchise to mobile over time, per a conference call with investors.

By Robert Williams • Nov. 4, 2020

'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

By Robert Williams • Nov. 4, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Cookieless tracking gains steam as solutions from Trade Desk, Lotame ramp up

As identification solutions proliferate for replacing third-party cookies and device identifiers, it remains to be seen if one will gain critical mass among stakeholders. 

By Robert Williams • Nov. 3, 2020

Triller taps Influential for influencer marketing measurement

With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

By Robert Williams • Nov. 3, 2020

Domino's drops longtime agency, citing need for 'flexibility and nimbleness'

Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.

By Peter Adams • Nov. 2, 2020

Verizon unveils 5G football experience in NFL app

As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

By Robert Williams • Nov. 2, 2020

TikTok creators prevail with favorable court ruling against ban

Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns.

By Robert Williams • Nov. 2, 2020

Hershey bets on product mashups by weaving licensing into marketing

As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success.

By Aaron Baar • Nov. 2, 2020

Under Armour sells MyFitnessPal, shutters Endomondo in retreat from fitness apps

While some fitness apps are growing during the pandemic, an increasingly crowded space means acquiring and retaining app users is getting harder.

By Robert Williams • Nov. 2, 2020

56% of marketers expect negative effect from Apple's privacy change, survey says

Some marketers will shift their mobile media spending elsewhere due to the iPhone maker's plans to require apps to seek opt-in consent for IDFA.

By Robert Williams • Oct. 30, 2020

Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers

With holiday shoppers expected to crowd Amazon's site, ad spending and other promotional activities in its ecosystem are likely to remain strong.

By Robert Williams • Oct. 30, 2020

Yahoo targets budget-minded consumers with first-ever smartphone

The device may entice a broader group of consumers to sign up for Yahoo Mobile, expanding the reach of Verizon's content and advertising offerings.

By Robert Williams • Oct. 30, 2020

Apple hit with antitrust complaint in France over plans to change privacy settings

Advertisers and publishers have taken the unusual step of invoking antitrust grounds to argue against proposed privacy enhancements, which could lay the groundwork for similar complaints elsewhere.

By Robert Williams • Oct. 29, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnership

As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

By Robert Williams • Oct. 28, 2020

Postmates signals bigger retail ambitions with shopping service catered to local merchants

Debuting ahead of the holidays, a new "Shop" tab shows a selection of items that users can order for delivery, in-store pickup or curbside pickup.

By Robert Williams • Oct. 28, 2020

Forrester: AI, automation will shrink ad agencies in 2021

Agencies could look different in the future, boasting more entrepreneurialism and creative support not just for CMOs but the broader c-suite as well.

By Robert Williams • Oct. 28, 2020

Chowbotics adds contactless ordering feature to salad-making robot

Customers can scan a QR code on the "Sally" machine with their smartphone to select their choices and activate salad preparation.

By Sam Silverstein • Oct. 27, 2020

LG TV launches Shop Time app featuring QVC, HSN

The new app lets the retailers connect with LG's audience and explore the concept of purchasing through livestreams on smart TVs.

By Tatiana Walk-Morris • Oct. 27, 2020

Burger King parent to modernize 10K drive-thrus by 2022

Restaurant Brands International will add more than 40,000 digital screens to Burger King and Tim Hortons, providing predictive tech, contactless payment and loyalty program integration.

By Julie Littman • Oct. 27, 2020

Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability

The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos.

By Peter Adams • Oct. 26, 2020

IHeartMedia buys Voxnest to expand programmatic ads in podcasts

The deal will help give marketers a bigger selection of targeted ad inventory among its podcasts, which notch 251 million downloads per month.

By Robert Williams • Oct. 26, 2020

Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland

Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.

By Tatiana Walk-Morris • Oct. 23, 2020

WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses

As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.

By Robert Williams • Oct. 23, 2020

Snapchat extends visual search to food and wine labels

Marketers of packaged food and wine can provide extra information to in-store shoppers seeking nutrition details, price comparisons or tasting notes.

By Robert Williams • Oct. 23, 2020

Unilever plans spending jump on 'manpower-intensive' digital marketing

CEO Alan Jope highlighted the effectiveness of digital campaigns in Q3, including steps to ensure its ads were seen in brand-safe environments.

By Robert Williams • Oct. 23, 2020