TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

By Robert Williams • Oct. 14, 2020

Apple touts 'new era' of 5G technology with iPhone 12

The long-awaited introduction of a 5G iPhone came the same day Verizon expanded its 5G service, a pair of moves that should open the technology to more consumers.

By Robert Williams • Oct. 14, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon brings delivery boxes to life with AR Halloween activities

First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.

By Robert Williams • Oct. 13, 2020

Kroger turns photos into recipes with AI-powered Twitter tool

Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.

By Sam Silverstein • Oct. 13, 2020

GoPuff raises $380M for expansion, names C-suite execs

Former Lowe's CMO Jocelyn Wong joins as chief customer officer, suggesting the delivery service has big goals as a distribution channel for impulse items.

By Robert Williams • Oct. 12, 2020

YouTube expands shopping tools with video creators before holidays

A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.

By Robert Williams • Oct. 12, 2020

Snapchat turns London street into AR playground with Local Lenses

City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.

By Robert Williams • Oct. 9, 2020

5G phone sales nearly quintuple market share in US

Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.

By Robert Williams • Oct. 9, 2020

PepsiCo speeds up shift toward streaming, digital as holidays loom

With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.

By Peter Adams • Oct. 9, 2020

Uber Eats revamp looks to improve restaurant discoverability

New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.

By Julie Littman • Oct. 8, 2020

How Honda and Nestlé make authentic connections through esports

Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.

By Chris Kelly • Oct. 8, 2020

Nextdoor teams with Uberall to boost local businesses' visibility

Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.

By Robert Williams • Oct. 7, 2020

How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth

As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.

By Chris Kelly • Oct. 7, 2020

Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant

Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.

By Robert Williams • Oct. 7, 2020

David's Bridal responds to pandemic disruptions with AR, 3D dress visuals

A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.

By Tatiana Walk-Morris • Oct. 6, 2020

Financial apps see higher usage among customers in lockdown

As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.

By Robert Williams • Oct. 6, 2020

Snapchat expands 'first commercial' video ad takeovers nationwide

Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.

By Robert Williams • Oct. 6, 2020

How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden

The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon.

By Peter Adams • Oct. 6, 2020

Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.

By Peter Adams • Oct. 5, 2020

Triller adds programmatic ads amid rival TikTok's continued uncertainty

Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.

By Robert Williams • Oct. 5, 2020

Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home

With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.

By Robert Williams • Oct. 2, 2020

Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars

Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.

By Aaron Baar • Oct. 2, 2020

Pinterest aims for brand-safe, culturally sensitive Halloween

Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.

By Robert Williams • Oct. 2, 2020

Google offers $1B in licensing payments for news in olive branch to publishers

Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.

By Robert Williams • Oct. 2, 2020

Walmart to revamp 1K stores with mobile app in mind

Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.

By Ben Unglesbee • Oct. 1, 2020