Ad Tech: Page 37
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Retrieved from Peacock on August 31, 2020
Unilever, Target partner for voice-powered ads on Peacock
Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.
By Robert Williams • Aug. 31, 2020 -
Ford, Chevrolet are among top brands for mobile car shoppers
About 6.6 million U.S. consumers used a mobile device to shop for a car in the first half of the year, almost double the 3.5 million who used a desktop.
By Robert Williams • Aug. 31, 2020 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Deep Dive
Big CPGs struggle to gain market share during COVID-19 despite sales boost
IRI data shows while large manufacturers grabbed shelf space at the height of the pandemic, upstarts are taking advantage of out-of-stocks and demand for variety to win it back.
By Christopher Doering • Aug. 31, 2020 -
Courtesy of Amazon
Amazon rivals Apple Watch with new mood-sensing wellness wearable
Amazon Halo is the company's first product and digital subscription for fitness, featuring programming from Headspace, Orangetheory and Mayo Clinic.
By Robert Williams • Aug. 28, 2020 -
Courtesy of Amazon
Amazon debuts AR tool for viewing multiple furniture items in one room
The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.
By Tatiana Walk-Morris • Aug. 27, 2020 -
Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.
By Peter Adams • Aug. 27, 2020 -
Courtesy of Atom Tickets
Atom Tickets releases Snapchat Mini app for moviegoers
The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.
By Robert Williams • Aug. 27, 2020 -
Courtesy of El Pollo Loco
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.
By Chris Kelly • Aug. 27, 2020 -
Retrieved from Apple on June 23, 2020
Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14
"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.
By Robert Williams • Aug. 27, 2020 -
Kargo buys Rhombus to boost ad targeting in social media embeds
Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.
By Robert Williams • Aug. 27, 2020 -
Apple acquires VR startup focused on virtual avatars for videoconferencing
As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.
By Peter Adams • Aug. 26, 2020 -
Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
MLB lets fans ask Google Assistant about favorite teams
Through an on-demand channel for communication, the league can reach sports fans who are unable to attend games in person due to the pandemic.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Nike
Report: Nike shutting down 9 wholesale accounts in shift to DTC
Among those closing are Belk, Dillard's and Zappos, according to an analyst note from Susquehanna Financial Group.
By Cara Salpini • Aug. 25, 2020 -
Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows
Brands including Mars and Deckers are already taking steps to provide a more consistent customer experience and partner better with retailers.
By Chantal Tode • Aug. 25, 2020 -
Courtesy of Spotify
Spotify inks deal for 'League of Legends' podcasts
The collaboration with Riot Games includes an esports hub with official playlists inspired by the gaming community.
By Robert Williams • Aug. 25, 2020 -
CVS Pharmacy launches ad network for in-store, online campaigns
The CVS Media Exchange gives advertisers access to online and offline channels, including in-store ads and website banners.
By Robert Williams • Aug. 25, 2020 -
Courtesy of Patron
Patrón sells connected 'smart coasters' for margarita perfectionists
Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.
By Robert Williams • Aug. 25, 2020 -
Panera adds mobile ordering through Google
Guests can browse for and order curbside pickup or delivery through Google Search, Maps and Assistant. It's also offering contactless payment methods.
By Julie Littman • Aug. 25, 2020 -
Fitness apps see 67% jump in installs during pandemic
A 61% jump in user sessions in July comes as reports suggest Apple is developing a subscription service for fitness classes that would compete with Nike and Peloton.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Verizon
Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament
The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.
By Robert Williams • Aug. 21, 2020 -
Mobile ad spend jumps 71% amid pandemic recovery
In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per a Pubmatic study.
By Robert Williams • Aug. 21, 2020 -
Permission granted by DoorDash
DoorDash adds grocery delivery to its app as last-mile battle intensifies
The expansion into the booming space by another major firm signals a promotional war to come and increasing pressure on incumbent Instacart.
By Jeff Wells • Aug. 21, 2020 -
Video impressions rose 40% on CTV platforms in Q2, study says
The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic.
By Dianna Christie • Aug. 21, 2020 -
Oracle enters bidding fray for social video app TikTok
President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations.
By Robert Williams • Aug. 19, 2020
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