Ad Tech: Page 36

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    Courtesy of Shopify
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    TikTok broadens ad ecosystem with Shopify e-commerce partnership

    As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

    By • Oct. 28, 2020
  • Postmates tests a new 'Shop' tab retrieved by Mobile Marketer on Oct. 28, 2020
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    Retrieved from PRNewsfoto/Postmates on October 28, 2020
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    Postmates signals bigger retail ambitions with shopping service catered to local merchants

    Debuting ahead of the holidays, a new "Shop" tab shows a selection of items that users can order for delivery, in-store pickup or curbside pickup.

    By • Oct. 28, 2020
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
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    Franck V. on Unsplash
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    Forrester: AI, automation will shrink ad agencies in 2021

    Agencies could look different in the future, boasting more entrepreneurialism and creative support not just for CMOs but the broader c-suite as well.

    By • Oct. 28, 2020
  • Chowbotics adds contactless ordering to Sally, the salad-making robot
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    Courtesy of Chowbotics
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    Chowbotics adds contactless ordering feature to salad-making robot

    Customers can scan a QR code on the "Sally" machine with their smartphone to select their choices and activate salad preparation.

    By Sam Silverstein • Oct. 27, 2020
  • LG launches Shop Time App on LG Smart TVs.
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    Courtesy of LG Electronics USA
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    LG TV launches Shop Time app featuring QVC, HSN

    The new app lets the retailers connect with LG's audience and explore the concept of purchasing through livestreams on smart TVs.

    By Tatiana Walk-Morris • Oct. 27, 2020
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    Courtesy of Restaurant Brands International
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    Burger King parent to modernize 10K drive-thrus by 2022

    Restaurant Brands International will add more than 40,000 digital screens to Burger King and Tim Hortons, providing predictive tech, contactless payment and loyalty program integration.

    By Julie Littman • Oct. 27, 2020
  • Chipotle's Real Foodprint tracker retrieved by Marketing Dive on Oct. 26, 2020
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    Retrieved from Chipotle Mexican Grill, Inc. on October 26, 2020
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    Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability

    The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos.

    By • Oct. 26, 2020
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    Juja Han / Unsplash
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    IHeartMedia buys Voxnest to expand programmatic ads in podcasts

    The deal will help give marketers a bigger selection of targeted ad inventory among its podcasts, which notch 251 million downloads per month.

    By • Oct. 26, 2020
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    Bloomingdale's
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    Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland

    Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.

    By Tatiana Walk-Morris • Oct. 23, 2020
  • WhatsApp's in-app shopping capabilities captured by Mobile Marketer on Oct. 23, 2020
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    Retrieved from WhatsApp on October 23, 2020
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    WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses

    As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.

    By • Oct. 23, 2020
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    Flickr: AdamPrzezdziek
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    Snapchat extends visual search to food and wine labels

    Marketers of packaged food and wine can provide extra information to in-store shoppers seeking nutrition details, price comparisons or tasting notes.

    By • Oct. 23, 2020
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    Wikimedia Commons
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    Unilever plans spending jump on 'manpower-intensive' digital marketing

    CEO Alan Jope highlighted the effectiveness of digital campaigns in Q3, including steps to ensure its ads were seen in brand-safe environments.

    By • Oct. 23, 2020
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    Samantha Jade Royds via Flickr
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    App Annie: Shopping, finance apps show strongest growth among Gen Z

    TikTok and Snapchat were the most over-indexed apps among the age group in nine out of 10 markets worldwide.

    By • Oct. 22, 2020
  • Wine brand Apothic taps Sarah Michelle Gellar for virtual Halloween event
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    Courtesy of Apothic
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    Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event

    Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.

    By Tatiana Walk-Morris • Oct. 22, 2020
  • P&G Procter & Gamble brands
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    Courtesy of Procter & Gamble
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    P&G sales surge amid pivot to digital, $100M investment in advertising

    The CPG giant's latest quarterly earnings underscore a successful strategy to address changing consumer behaviors, an advantage that could endure once the pandemic fades.

    By • Oct. 21, 2020
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    Pinterest Business
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    Pinterest joins brand-safety group to bolster position as a positive place for ads

    As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.

    By • Oct. 21, 2020
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    Courtesy of Facebook
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    Adidas and Sephora test Facebook's integration of Messenger, Instagram

    As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.

    By • Oct. 20, 2020
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    Wibbitz
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    Opinion

    OTT and mobile marketing: How can we measure results?

    Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.

    By Gijsbert Pols • Oct. 19, 2020
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    The image by Stock Catalog is licensed under CC BY 2.0
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    Uber plans OOH ad network expansion to Chicago, LA in Q4

    Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.

    By • Oct. 16, 2020
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    The Keyword
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    Google expands visual search in latest shopping push

    Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.

    By • Oct. 16, 2020
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    Retrieved from YouTube on October 16, 2020
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    Nielsen adds ratings for YouTube CTV ads as digital viewing surges

    The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.

    By Aaron Baar • Oct. 16, 2020
  • 'Big Brother' mobile game
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    Courtesy of Audiomob
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    Amazon, McDonald's test rewarded audio ads in 'Big Brother' mobile game

    Players of the reality show-inspired game receive rewards for listening to radio ads in the virtual "Big Brother" house.

    By • Oct. 16, 2020
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    Kon Karampelas
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    TikTok looks to assure advertisers of brand safety as scrutiny persists

    Partnering with content ratings provider OpenSlate is the app's latest effort to make itself appealing to marketers as it faces the threat of a ban.

    By • Oct. 15, 2020
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    Flickr user Mike Mozart
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    Rite Aid joins ranks of retailers with digital media platforms for ads

    The retailer joins competitors such as Walmart, Target and CVS in helping brands reach its consumers.

    By Aaron Baar • Oct. 15, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

    The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

    By • Oct. 14, 2020