Ad Tech: Page 36

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    5G phone sales nearly quintuple market share in US

    Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.

    By • Oct. 9, 2020
  • A Pepsi employee stocks a cooler with Pepsi, Diet Pepsi and Mountain Dew
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    Courtesy of PepsiCo
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    PepsiCo speeds up shift toward streaming, digital as holidays loom

    With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.

    By • Oct. 9, 2020
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Uber Eats revamped its app and website to improve accessibility and discoverability of restaurants in October 2020.
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    Permission granted by Uber Eats
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    Uber Eats revamp looks to improve restaurant discoverability

    New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.

    By Julie Littman • Oct. 8, 2020
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    Courtesy of Honda
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    How Honda and Nestlé make authentic connections through esports

    Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.

    By • Oct. 8, 2020
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    Courtesy of Nextdoor
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    Nextdoor teams with Uberall to boost local businesses' visibility

    Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.

    By • Oct. 7, 2020
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    Jens Kreuter on Unsplash
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    How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth

    As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.

    By • Oct. 7, 2020
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    Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant

    Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.

    By • Oct. 7, 2020
  • David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
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    Retrieved from David's Bridal on October 06, 2020
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    David's Bridal responds to pandemic disruptions with AR, 3D dress visuals

    A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.

    By Tatiana Walk-Morris • Oct. 6, 2020
  • Aspiration Bank mobile app
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    Permission granted by Aspiration Bank
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    Financial apps see higher usage among customers in lockdown

    As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.

    By • Oct. 6, 2020
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    Perzonseo Webbyra / Flickr
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    Snapchat expands 'first commercial' video ad takeovers nationwide

    Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.

    By • Oct. 6, 2020
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    Retrieved from Kimberly-Clark on October 06, 2020
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    How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden

    The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon.

    By • Oct. 6, 2020
  • Instagram Reels image retrieved by Mobile Marketer on Aug. 6, 2020
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    Retrieved from Instagram on August 06, 2020
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    Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

    Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.

    By • Oct. 5, 2020
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    Retrieved from Triller on October 05, 2020
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    Triller adds programmatic ads amid rival TikTok's continued uncertainty

    Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.

    By • Oct. 5, 2020
  • Alexa adds voice features in car to start commute, more
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    Retrieved from Amazon Alexa blog on October 01, 2020
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    Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home

    With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.

    By • Oct. 2, 2020
  • Mars Wrigley's virtual Halloween includes costumed avatars who collect candy credits
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    Courtesy of Mars Wrigley
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    Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars

    Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.

    By Aaron Baar • Oct. 2, 2020
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    Pixabay
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    Google offers $1B in licensing payments for news in olive branch to publishers

    Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.

    By • Oct. 2, 2020
  • Pinterest Halloween
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    Retrieved from Pinterest on October 02, 2020
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    Pinterest aims for brand-safe, culturally sensitive Halloween

    Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.

    By • Oct. 2, 2020
  • Walmart transforms stores to focus on digital.
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    Courtesy of Walmart
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    Walmart to revamp 1K stores with mobile app in mind

    Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.

    By Ben Unglesbee • Oct. 1, 2020
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    Courtesy of Home Depot
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    Home Depot's loyalty update gets mobile-first treatment

    New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.

    By • Oct. 1, 2020
  • Mondelez oreo
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    Lillianna Byington/Marketing Dive
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    The dissolution of third-party cookies

    Mondelez lays out marketing strategy for a post-cookie future

    During Advertising Week, the company behind brands like Oreo and Wheat Thins detailed a layered approach to performance-based marketing.

    By • Oct. 1, 2020
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    Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising

    As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.

    By • Sept. 30, 2020
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    Cody Boteler/Marketing Dive
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    Disney sells TrueX to Gimbal, which wants bigger role in advanced TV

    TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.

    By • Sept. 29, 2020
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    Courtesy of Pinterest
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    Pinterest expands ad inventory among shopping features

    To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

    By • Sept. 29, 2020
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Marketing Dive
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    Under Armour's digital push continues through slumped financials

    The company is shifting from a product-led approach to a customer-led one as it focuses on the intersection of consumer products and backend technology.

    By Samantha Schwartz • Sept. 28, 2020
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    Flickr user tiseb
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    Apple halts 30% commission on paid Facebook events in win for small businesses

    However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.

    By • Sept. 28, 2020