Ad Tech: Page 36
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Courtesy of Kargo
Kargo partners with AMP Project to expand mobile ad inventory
Bauer Media Group and Leaf Group are among the first media companies to offer Kargo's custom ad formats on their AMP pages.
By Robert Williams • Sept. 17, 2020 -
Courtesy of Facebook
Facebook plans to sell AR-equipped smart glasses from Ray-Ban
Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.
By Robert Williams • Sept. 17, 2020 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users
Retailers, restaurants and other service providers can expedite and simplify mobile transactions with the latest version of Apple's mobile operating system.
By Robert Williams • Sept. 16, 2020 -
Retrieved from TikTok on August 14, 2020
Deep DiveHow Oracle's TikTok deal could shake up social media
The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.
By Peter Adams • Sept. 15, 2020 -
Retrieved from Facebook Newsroom on September 15, 2020
Facebook Messenger joins co-watching party and enables shared video viewing
For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.
By Robert Williams • Sept. 15, 2020 -
Amazon starts selling Twitch ad inventory programmatically
Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.
By Robert Williams • Sept. 14, 2020 -
Courtesy of TikTok
Louis Vuitton, Puma dress up for TikTok Fashion Month
Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.
By Robert Williams • Sept. 11, 2020 -
Retrieved from Verizon on September 10, 2020
Verizon Media kicks off AR, co-viewing features for NFL games
Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.
By Robert Williams • Sept. 10, 2020 -
Courtesy of White Caslte
White Castle launches first systemwide loyalty program
The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.
By Emma Liem Beckett • Sept. 10, 2020 -
Retrieved from Taboola on September 09, 2020
Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens
The firms claimed they would together be able to reach 2 billion users per month, but a variety of factors, including the pandemic, complicated plans.
By Peter Adams • Sept. 9, 2020 -
Courtesy of Sirius XM
SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming
"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.
By Robert Williams • Sept. 9, 2020 -
Apple to let app makers promote subscriptions with offer codes
Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.
By Robert Williams • Sept. 8, 2020 -
Apple delays tracking opt-in after critics sound warning bell
Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.
By Robert Williams • Sept. 4, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok widens ad options with new marketing partner program
Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.
By Robert Williams • Sept. 4, 2020 -
Courtesy of Burger King
Burger King readies mobile-focused restaurant model for 2021
New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.
By Julie Littman • Sept. 3, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra's 'playlist maker' marks Spotify's first dynamic ad in Canada
Ads on Spotify help the Anheuser-Busch brand to target runners based on location, time of day and weather, and promote a virtual race set for October.
By Robert Williams • Sept. 3, 2020 -
Courtesy of WarnerMedia
HBO debuts VR event series to promote 'Lovecraft Country'
As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.
By Tatiana Walk-Morris • Sept. 3, 2020 -
AT&T reportedly considers selling Xandr digital ad business
The plans mark a potential reversal of the company's effort to help marketers reach target audiences on channels like CNN, TNT and Cartoon Network using consumer data.
By Robert Williams • Sept. 2, 2020 -
Courtesy of Amazon
Amazon Music links with Twitch on in-app livestreaming
More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews.
By Robert Williams • Sept. 2, 2020 -
'Pokémon Go' creator Niantic starts global AR alliance
Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.
By Robert Williams • Sept. 2, 2020 -
Courtesy of Perfect Corp.
Perfect Corp. adds contactless makeup try-on features
The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences.
By Tatiana Walk-Morris • Sept. 1, 2020 -
Walmart to launch its Walmart+ membership service
Historically, Walmart has touted its lack of subscription fees in its marketing, but will now adjust course to more directly compete with Amazon Prime.
By Ben Unglesbee • Sept. 1, 2020 -
Retrieved from TikTok on August 04, 2020
Teespring lets TikTok creators sell merch directly to fans
The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.
By Robert Williams • Sept. 1, 2020 -
Courtesy of Uber Eats
Uber Eats unveils first ad format with sponsored restaurant listings
To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.
By Robert Williams • Aug. 31, 2020 -
Retrieved from Peacock on August 31, 2020
Unilever, Target partner for voice-powered ads on Peacock
Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.
By Robert Williams • Aug. 31, 2020
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