Walmart beefs up ad network with 3 new providers of marketing services

The retailer's expansion of its partnership program aims to give marketers more resources to promote their products among its various sales channels.

By Robert Williams • March 2, 2021

McDonald's mulls partial sale of AI company Dynamic Yield

The burger chain may sell the part of the startup that works with other retailers to boost online sales, but retain the tech that services its drive-thrus.

By Alicia Kelso • March 1, 2021

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Spotify unveils audio ad marketplace as podcast ambitions face key test

As the platform places bigger bets on non-music audio content, the Spotify Audience Network seeks to help brands more seamlessly run campaigns.

By Peter Adams • Feb. 25, 2021

Catalina suit alleges Quotient used predatory practices in couponing

Against a backdrop of major changes to in-store shopping, Catalina claims that Quotient paired predatory pricing with misleading communications to lure away CPG brands.

By Robert Williams • Feb. 25, 2021

Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.

By Peter Adams • Feb. 25, 2021

El Pollo Loco names Organic digital AOR as chain accelerates digital transformation

The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.

By Chris Kelly • Feb. 25, 2021

Walmart expands shoppable video hub with celebrity cooking shows

The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%.

By Robert Williams • Feb. 25, 2021

Laughing Cow crowdsources laughter worldwide to lighten mood

People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.

By Robert Williams • Feb. 24, 2021

Macy's touts new media network, which already generates $35M annually

Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.

By Peter Adams • Updated Feb. 24, 2021

Nielsen introduces cookieless system to track online actions

A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers.

By Robert Williams • Feb. 22, 2021

How technology accelerates — or impedes — your ability to become customer-centric

This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization.

By James Meyers • Feb. 22, 2021

The Trade Desk sees record spending as marketers leap to CTV

CEO Jeff Green highlighted how companies like Procter & Gamble are retooling strategy toward a more data-driven, programmatic future.

By Peter Adams • Feb. 19, 2021

IHeartMedia buys Triton Digital for $230M to support podcast ad sales

The deal comes as media and tech companies including Spotify, Sirius XM, Amazon and the New York Times ramp up their investments in podcasting.

By Robert Williams • Feb. 19, 2021

Trade Desk hands off Unified ID in key step toward replacing cookies

Nonprofit Prebid becoming the solution's operator means it's moving at a faster pace than Google's Privacy Sandbox, Prebid's chairman told AdExchanger.

By Peter Adams • Feb. 18, 2021

Will Clubhouse be the next social media platform for marketers?

The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.

By Chris Kelly • Feb. 17, 2021

Burger King parent RBI chats with consumers on buzzy Clubhouse app

The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.

By Chris Kelly • Feb. 12, 2021

Study: OOH takes on 'new potency' as consumers head outside, burn out on devices

After suffering setbacks during the pandemic's early stages, out-of-home advertising is regaining some steam as consumer behaviors evolve.

By Chris Kelly • Feb. 11, 2021

Fox launches multichannel campaign to turn Tubi into 'billion dollar business'

As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.

By Chris Kelly • Feb. 10, 2021

Brands get back together with experiential marketing in time for Valentine's Day

Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?

By Aaron Baar • Feb. 10, 2021

Pinterest plots first advertiser summit, touting service as brand-safe shopping destination

Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.

By Peter Adams • Feb. 9, 2021

Magnite buys SpotX for $1.14B to expand CTV ad sales

The acquisition creates the biggest independent connected TV and video advertising platform in the programmatic marketplace.

By Robert Williams • Updated April 30, 2021

WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns

Amid a tightening of the privacy landscape, the Data Ethics Compass can evaluate the ethical risks of data-driven decisions across the campaign planning life cycle.

By Robert Williams • Feb. 8, 2021

Unilever plans $2.4B investment in high-growth products, e-commerce

After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its marketing spend by $192 million in 2020.

By Robert Williams • Feb. 5, 2021

Walmart acquires Thunder ad tech as it preps self-serve display portal

The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.

By Peter Adams • Feb. 4, 2021

Amazon ad revenue growth surges past other segments as Bezos exits CEO role

Advertising revenue surpassed subscription services for the first time and grew at a higher rate than any other segment amid a record quarter for the company.

By Chris Kelly • Feb. 3, 2021