HBO teams with Verizon on AR ads for 'His Dark Materials'

Both companies have been putting a big focus on AR of late as research underscores the tech's potential in the entertainment category.

By Robert Williams • Nov. 24, 2020

Jersey Mike's tests Twitch's interactive multiplayer ads

The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.

By Robert Williams • Nov. 23, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Hulu uses OOH holograms to bring 'Animaniacs' reboot to life

For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles.

By Aaron Baar • Nov. 23, 2020

Snapchat expands ad toolkit for app marketers

An upgraded ad suite includes new products to boost retention, lifetime value and return on ad spend, while more directly integrating Snapchat experiences in brands' apps.

By Robert Williams • Nov. 20, 2020

Pandemic spurs business for 70% of mobile marketers, study finds

Three quarters of marketers said their users were highly engaged, as app downloads in gaming, shopping and finance reached all-time highs.

By Robert Williams • Nov. 19, 2020

Apple cuts App Store fees in half to help small businesses

The news arrives a month after a congressional report on antitrust claimed that Apple stifles competition, and specifically mentioned App Store fees.

By Robert Williams • Nov. 19, 2020

Verizon touts 5G with geotargeted AR concert on Snapchat

The wireless carrier is giving people a chance to see a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.

By Robert Williams • Nov. 19, 2020

Google revamps Google Pay, adds 3 new partner banks

Google continues its push into the payments space with a redesigned app and expanded network of banks offering co-branded accounts.

By Anna Hrushka • Nov. 19, 2020

YouTube touts audio ad results in shot across Spotify's bow

Among brands that tested the platform's first push into radio-like ads, 75% experienced an increase in awareness.

By Robert Williams • Nov. 18, 2020

57% of US consumers would forego marketing personalization to protect their data

Findings from The Conference Board show marketers walk a fine privacy line, as 20% of global consumers have ditched a brand over its data practices.

By Peter Adams • Nov. 17, 2020

Apple's mobile identifiers targeted in European privacy complaints

The company faces a formidable legal opponent in Max Schrems, a privacy activist who rose to fame with complaints against Facebook that resulted in a 2015 landmark ruling.

By Robert Williams • Nov. 17, 2020

Gap, H&M open mobile storefronts on Group Nine's new Swipe.Shop platform

The publisher of NowThis and Thrillist will provide 20 million impressions' worth of free ad space to 10 small businesses affected by the pandemic.

By Robert Williams • Nov. 17, 2020

Instagram, Messenger copy Snapchat with new vanish mode

In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.

By Robert Williams • Nov. 13, 2020

McDonald's new loyalty program will optimize digital, drive-thru opportunity

The chain will pilot the program, which offers personalized orders and deals across all digital touchpoints, at select Phoenix locations before a nationwide launch next year.

By Emma Liem Beckett • Nov. 11, 2020

Twitter launches carousel ads to drive web traffic, app installs

App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

By Robert Williams • Nov. 11, 2020

Spotify grows podcasting ambitions with audio ad company acquisition

The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.

By Robert Williams • Nov. 11, 2020

40% of marketers now use shoppable video ads, underpinning 'storeless' economy

The IAB found "shoppable media" will be the fastest-growing advertising category as people buy more from livestreams and other interactive ad formats.

By Robert Williams • Nov. 10, 2020

NBCUniversal ramps up shoppable content with new platform, PayPal deal

One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads.

By Aaron Baar • Nov. 10, 2020

What advertisers and publishers need to know to survive the shifting digital landscape

Planning now can help the ad industry grapple with privacy regulations, pending elimination of third-party cookies and a massive shift to remote work, writes Dun & Bradstreet's Gino Palozzi.

By Gino Palozzi • Nov. 10, 2020

The Trade Desk revenue jumps 32% to record $216M amid digital ad boom

Spending on connected TV more than doubled in the third quarter, while marketers also expanded budgets for digital audio and mobile video.

By Robert Williams • Nov. 9, 2020

Walmart, Verizon Media cater shoppable holiday content to an unusual season

Custom videos, articles and other offerings will provide consumers with tips for navigating the pandemic, including around recipes and hosting duties.

By Tatiana Walk-Morris • Nov. 9, 2020

Amazon releases Dash Smart Shelf for consumers, small businesses

The weight-sensing, Wi-Fi-connected device allows consumers and small businesses to reorder inventory using the Amazon Shopping app.

By Tatiana Walk-Morris • Nov. 5, 2020

How Kellogg prepared for the e-commerce surge by boosting tech and talent

The 114-year-old company's online sales have nearly doubled as it's spent the past two years hiring specialized digital experts and building out its platform.

By Lillianna Byington • Nov. 5, 2020

Zynga revenue jumps 46% as engagement with mobile games grows

The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.

By Robert Williams • Nov. 5, 2020

Coca-Cola buys coffee kiosk startup powered by mobile

Costa Coffee's automated BaristaBot, which can make 100 coffee drinks per hour, may appeal to consumers looking to limit interactions with other people.

By Robert Williams • Nov. 5, 2020