Ad Tech: Page 35
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Courtesy of Pinterest
Pinterest expands ad inventory among shopping features
To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.
By Robert Williams • Sept. 29, 2020 -
Daphne Howland/Marketing Dive
Under Armour's digital push continues through slumped financials
The company is shifting from a product-led approach to a customer-led one as it focuses on the intersection of consumer products and backend technology.
By Samantha Schwartz • Sept. 28, 2020 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Apple halts 30% commission on paid Facebook events in win for small businesses
However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.
By Robert Williams • Sept. 28, 2020 -
Nearly half of consumers will try new brands if the ad is relevant
Context matters more than ever amid the surge in content consumption spurred by the pandemic, according to a new DoubleVerify study.
By Aaron Baar • Sept. 28, 2020 -
Courtesy of Wyndham Hotels & Resorts
Wyndham upgrades app for midscale, economy hotel brands to seize on pandemic travel trends
The Super 8 owner's move suggests that mobile, typically a focus for upscale hotels, is growing essential for all hospitality brands amid the pandemic.
By Robert Williams • Sept. 28, 2020 -
Daphne Howland/Marketing Dive
E-commerce ad spend to surge 18% amid overall decline, WARC says
As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.
By Tatiana Walk-Morris • Sept. 25, 2020 -
Airship acquires ReplyBuy to support conversational commerce
With DTC commerce on the rise, the deal comes with technology used by entertainment venues and sports teams to sell tickets via mobile chats.
By Robert Williams • Sept. 25, 2020 -
Spotify, 'Fortnite' developer form group to demand App Store changes
App developers take their complaints about the business practices of app store operators like Apple to the next level with the formation of an advocacy group.
By Robert Williams • Sept. 25, 2020 -
Pritchard: P&G is taking control in the media supply chain — and so can other marketers
During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.
By Aaron Baar • Sept. 25, 2020 -
Reddit offers stronger brand-safety controls with tiered ad inventory
The first marketing application of Oracle's "contextual intelligence" adds another layer of third-party filtering so advertisers can choose inventory based on their goals.
By Robert Williams • Sept. 24, 2020 -
Nike drives digital revenue with 150% jump in demand on mobile app
Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.
By Robert Williams • Sept. 24, 2020 -
Courtesy of 8th Wall
Wine brand trials new web-based AR tech designed for bottles and cans
With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.
By Robert Williams • Sept. 23, 2020 -
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.
By Aaron Baar • Sept. 23, 2020 -
Courtesy of EA Sports
Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors
Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.
By Robert Williams • Sept. 23, 2020 -
Courtesy of Mucinex
Mucinex merges direct mail, mobile to drive omnichannel trial experience
Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.
By Shane Schick • Sept. 23, 2020 -
TikTok still faces uncertain future in US amid conflicting claims about deal
After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.
By Robert Williams • Sept. 22, 2020 -
Courtesy of Foot Locker
Foot Locker steps up outreach for sneakerheads via Google Slides hub
Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."
By Aaron Baar • Sept. 22, 2020 -
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.
By Robert Williams • Sept. 21, 2020 -
Courtesy of TikTok
Deep DiveHow TikTok's uncertain future and COVID-19 are transforming influencer marketing
As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.
By Natalie Black (Koltun) • Sept. 21, 2020 -
Courtesy of Google
Google's new search features let shoppers see curbside, in-store pickup offerings
The tech giant has made changes to accommodate changed shopping behavior as it saw spikes in searches for "safe shopping" and pickup services.
By Tatiana Walk-Morris • Sept. 18, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future
The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.
By Robert Williams • Sept. 18, 2020 -
Courtesy of Henkel
Henkel sponsors wellness web series distributed via blockchain
Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges.
By Aaron Baar • Sept. 18, 2020 -
Mobile game engagement struggles in pandemic despite low install costs, study finds
Until consumers see a stronger recovery in their discretionary incomes, in-app spending could remain lower than in years past.
By Robert Williams • Sept. 18, 2020 -
Opinion
Realities of a cookieless and IDFA-free future
Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan.
By Ken Harlan • Sept. 17, 2020 -
Cody Boteler/Marketing Dive
Torrid triples click-through rate with emails linked to personalized maps
Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic.
By Robert Williams • Sept. 17, 2020
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