Twitter launches carousel ads to drive web traffic, app installs

App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

By Robert Williams • Nov. 11, 2020

Spotify grows podcasting ambitions with audio ad company acquisition

The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.

By Robert Williams • Nov. 11, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

40% of marketers now use shoppable video ads, underpinning 'storeless' economy

The IAB found "shoppable media" will be the fastest-growing advertising category as people buy more from livestreams and other interactive ad formats.

By Robert Williams • Nov. 10, 2020

NBCUniversal ramps up shoppable content with new platform, PayPal deal

One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads.

By Aaron Baar • Nov. 10, 2020

What advertisers and publishers need to know to survive the shifting digital landscape

Planning now can help the ad industry grapple with privacy regulations, pending elimination of third-party cookies and a massive shift to remote work, writes Dun & Bradstreet's Gino Palozzi.

By Gino Palozzi • Nov. 10, 2020

The Trade Desk revenue jumps 32% to record $216M amid digital ad boom

Spending on connected TV more than doubled in the third quarter, while marketers also expanded budgets for digital audio and mobile video.

By Robert Williams • Nov. 9, 2020

Walmart, Verizon Media cater shoppable holiday content to an unusual season

Custom videos, articles and other offerings will provide consumers with tips for navigating the pandemic, including around recipes and hosting duties.

By Tatiana Walk-Morris • Nov. 9, 2020

Amazon releases Dash Smart Shelf for consumers, small businesses

The weight-sensing, Wi-Fi-connected device allows consumers and small businesses to reorder inventory using the Amazon Shopping app.

By Tatiana Walk-Morris • Nov. 5, 2020

How Kellogg prepared for the e-commerce surge by boosting tech and talent

The 114-year-old company's online sales have nearly doubled as it's spent the past two years hiring specialized digital experts and building out its platform.

By Lillianna Byington • Nov. 5, 2020

Zynga revenue jumps 46% as engagement with mobile games grows

The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.

By Robert Williams • Nov. 5, 2020

Coca-Cola buys coffee kiosk startup powered by mobile

Costa Coffee's automated BaristaBot, which can make 100 coffee drinks per hour, may appeal to consumers looking to limit interactions with other people.

By Robert Williams • Nov. 5, 2020

Activision Blizzard plans major push into mobile gaming

The company behind hits like "Call of Duty" and "Overwatch" plans to bring all of its franchise to mobile over time, per a conference call with investors.

By Robert Williams • Nov. 4, 2020

'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

By Robert Williams • Nov. 4, 2020

Cookieless tracking gains steam as solutions from Trade Desk, Lotame ramp up

As identification solutions proliferate for replacing third-party cookies and device identifiers, it remains to be seen if one will gain critical mass among stakeholders. 

By Robert Williams • Nov. 3, 2020

Triller taps Influential for influencer marketing measurement

With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

By Robert Williams • Nov. 3, 2020

Domino's drops longtime agency, citing need for 'flexibility and nimbleness'

Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.

By Peter Adams • Nov. 2, 2020

Verizon unveils 5G football experience in NFL app

As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

By Robert Williams • Nov. 2, 2020

TikTok creators prevail with favorable court ruling against ban

Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns.

By Robert Williams • Nov. 2, 2020

Hershey bets on product mashups by weaving licensing into marketing

As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success.

By Aaron Baar • Nov. 2, 2020

Under Armour sells MyFitnessPal, shutters Endomondo in retreat from fitness apps

While some fitness apps are growing during the pandemic, an increasingly crowded space means acquiring and retaining app users is getting harder.

By Robert Williams • Nov. 2, 2020

56% of marketers expect negative effect from Apple's privacy change, survey says

Some marketers will shift their mobile media spending elsewhere due to the iPhone maker's plans to require apps to seek opt-in consent for IDFA.

By Robert Williams • Oct. 30, 2020

Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers

With holiday shoppers expected to crowd Amazon's site, ad spending and other promotional activities in its ecosystem are likely to remain strong.

By Robert Williams • Oct. 30, 2020

Yahoo targets budget-minded consumers with first-ever smartphone

The device may entice a broader group of consumers to sign up for Yahoo Mobile, expanding the reach of Verizon's content and advertising offerings.

By Robert Williams • Oct. 30, 2020

Apple hit with antitrust complaint in France over plans to change privacy settings

Advertisers and publishers have taken the unusual step of invoking antitrust grounds to argue against proposed privacy enhancements, which could lay the groundwork for similar complaints elsewhere.

By Robert Williams • Oct. 29, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnership

As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

By Robert Williams • Oct. 28, 2020